WHITE PAPER Performance Driven Multi-Channel Marketing

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1 Performance Driven Multi-Channel Marketing BlueVenn. All Rights Reserved 2013

2 Introduction Grow your business more profitably with BlueVenn, the technology leader in campaign management, marketing analysis, digital marketing, and reporting. It doesn t matter whether you are a marketing service provider looking to optimize your technology costs through software standardisation, a list broker looking to create more easily marketable data products, or a direct marketing company that wants to add data analysis services and multi channel campaign management, you can benefit from being a BlueVenn partner. The BlueVenn partner program will help your business to add more value, innovate, differentiate, be more competitive and deliver services and solutions quicker, more easily at a lower cost than you re able today. You can win more new customers, keep them for longer, and grow your business more profitably. Why BlueVenn? Integrated and Modular BlueVenn has over ten years of experience in deploying marketing technology and solutions and offers a complete suite of high performance and scalable software that can quickly integrate into your operation.you can leverage our modular technology and select the functionality that complements your own infrastructure, easily expanding when the time is right. What do you get from being a partner? As a partner you can use our marketing software at the heart of your business to deliver existing and new client services and, where relevant, deploy software in the hands of those clients that want to access their data and share in the marketing process with you. Our Intelligent Marketing Application Suite delivers the full range of marketing software including multi channel campaign management, marketing analysis, predictive modelling, digital marketing, and reporting. Flexible Commercial Models We offer commercial models that work for you: they are flexible and relevant to your way of doing business, making it simple to understand how you can get the return on investment quickly and deliver long term sustainable business value. BlueVenn has over ten years of experience in deploying marketing technology and solutions. We offer commercial models that work for you.

3 With BlueVenn you can: Differentiate your business: offer more than your competitors, diversify and develop more compelling services to win new clients and make more from existing client revenues. Win more business: with BlueVenn you can extend your offer, improve the results you deliver and share in more of the value you create. Get closer to your customers: share marketing insight and campaign results with your clients to build more relevant and timely communications. Work alongside your clients team to develop a deeper understanding of their business and the relationships they want with their customers. Develop new services: grow your service portfolio, add high performance analysis and predictive modelling, be it multi-channel or just focus in digital marketing via the internet and strengthen your competitive position to grow your client base. Embrace digital channels: offer fully integrated , SMS, web and RSS delivery to enhance your offer. Track and measure online performance with powerful analysis and coordinate campaign activities to significantly improve campaign results. Reduce costs: eliminate re-work and bespoke development for each client by standardising on the industry s most sophisticated and flexible marketing software and reduce your cost to serve. Automate more processes and make your team more productive. Service clients large and small: you can serve small and midsize corporations as well as the very largest, allowing you to enter new markets profitably. Support extended client user communities and provide them with secure access to their data when and where they want, allowing them to get hands on themselves. Accelerate time to market: service new clients faster and eliminate unnecessary delays. Rapidly deliver results and quickly deploy our solutions to your clients enabling you to deliver more profitable marketing faster, more often.

4 Success stories Take a look at what other marketing services companies are doing with BlueVenn and how they are making the most out of partnering with us DataMentors grows business by 20% in two years through BlueVenn partnership DataMentors has combined its DataFuse software for data quality and consolidation with BlueVenn s software to provide a rebranded solution called PinPoint. DataFuse provides an accurate single customer view and has been developed over nine years to resolve inexact matches. Previously, our software would provide customers with a clean database but they would have to buy something like Unica for campaign management, Business Objects for analysis or Microstrategy for data mining, says Bob Orf, CEO of DataMentors. By partnering with BlueVenn, we can provide customers with a hosted or installed solution for accessing that data and putting it to work. BlueVenn now generates about 15% of our revenue and has enabled us to grow our business by 33% this year. There have been instances where prospects have required a full turnkey solution. Before, we couldn t compete for that business, but now we can. The combination of DataFuse and BlueVenn is branded as PinPoint. We don t want customers to feel like they have to deal with multiple companies or points of contact, says Orf. We don t hide our partnership quite the opposite but we want to reassure customers that we are independent. By giving the product a different name and brand we help to communicate the unique value that we add with DataFuse. DataMentors has received training so that it can operate independently and own the customer relationship. We are fully independent and don t have to rely on BlueVenn, says Orf. That said, we know that BlueVenn is there to help us when we need it. We had a technical issue recently that went beyond what we could fix. BlueVenn sent people to the customer site to resolve the issue, which shows the commitment that BlueVenn has to our partnership. Our own philosophy is to make the customer happy. We re BlueVenn s customer, and they certainly do that for us! BlueVenn now generates about 15% of our revenue and has enabled us to grow our business by 33% this year.

5 Cendris cuts data prework by 50% using BlueVenn Cendris is one of Holland s largest players in direct communication. The company has seen its business transform over the last couple of years from offering discrete print, direct mail and call centre services into becoming a marketing service provider. Our clients don t come to us for print services or b2b data lists any more, says Kees Groenewoud, MD of campaign management, Cendris. They expect us to solve their business problems. Working with BlueVenn enables Cendris to close sales more quickly. When I demonstrate BlueVenn it speeds up the sales process, says Groenewoud. Services are sold on benefits and it s now much easier for us to demonstrate that than it was when we were developing bespoke solutions. He concludes: The best thing is that BlueVenn closes the gap between us and our clients. We can offer hosted services so that customers can outsource their business to us and yet still have transparent access to their data and campaigns. The company developed bespoke software previously. It took a long time to set up a new project and we found ourselves developing the same software over and over again, says Groenewoud. We wanted to optimise our time to market and introduce a proper campaign management infrastructure, which is why we partnered with BlueVenn. Using BlueVenn, Cendris is able to create multistep, multichannel, multitier campaigns for its clients. Many of them will not have tracked their return on investment in marketing before. We have a client which is an internet service provider, says Groenewoud. They don t track the marketing approaches they make, but once we set them up with BlueVenn they will save up to 30% of their marketing costs through process optimisation. Using BlueVenn to consolidate and prepare data for analysis will save Cendris time on routine work. Using BlueVenn, we can cut the time taken for data preparation by half, says Groenewoud. We typically spend about three days of a six day job preparing data. You can imagine the savings we ll make if we re saving one and a half days on each project. It means our analysts can focus on what we pay them for - data analysis - instead of spending their time on data deduplication and standardisation. Using BlueVenn, we can cut the time taken for data preparation by half.

6 ASTECH InterMedia grows its business by 20% per year with BlueVenn ASTECH InterMedia provides MAAX, the leading marketing automation solution for the newspaper industry in North America, which is based on white-labelled BlueVenn technology. The company previously worked with another software vendor, but that developer allowed its technology to obsolesce and ASTECH missed out on large deals as a result. Business growth had stalled, but when the company switched its core technology to BlueVenn, revenue grew by 20% per year. It s like having a development team of 100 behind us but without incurring the cost of that team, says Tom Ratkovich, president of ASTECH InterMedia. We see ourselves as a marketing consultancy, providing best of breed solutions. We understand the technology and how to apply it, but we don t develop it. We identify systems that are the best globally at what we do. Our search led us to BlueVenn in The transition from our old product to MAAX was seamless for our clients. BlueVenn customised a migration plan for us to ensure that everything went smoothly for our customers. would never be used. They needed something that was at least as functional, but much easier to use. The ease of use of our new product based on BlueVenn technology is unparalleled. The BlueVenn Approach Our approach to establishing you as a partner is proven and structured. For those partners that want to deploy BlueVenn in client premises we will share our deployment processes and best practice approach with your team. Our education and training aims to make you as self sufficient as quickly and efficiently as possible. However, we will continue to work alongside you and provide support for client engagements where you feel we can benefit your team for as long as we add value. Our team are there when you have questions and queries, both by phone and the internet, to offer practical advice and guidance you can rely on to help you get the best from BlueVenn. He adds: What attracted us to BlueVenn is that they re like us in some ways: they re an entrepreneurial company, very flexible, easy to work with and accessible. They respond to our questions about the technology and how it can be deployed. MAAX has become the dominant marketing system in news media in North America. It helps news organisations to automate their communications with customers and prospects across multiple channels. For us to be perceived as a progressive and relevant company in our market, we needed technology that reflected that image, says Ratkovich. BlueVenn provides that. What the company has done and is doing with its strategy for product enhancement bodes well for our joint future. It s like having a development team of 100 behind us but without incurring the cost of that team. BlueVenn has enabled us to win new big deals, says Ratkovich. MAAX is powerful, demonstrates well and is easy to sell. Without question, it has enabled us to get business we would not otherwise have got. For one of our clients, we started the sales process with our old product and they said the functionality was good but it About BlueVenn BlueVenn is a leading international provider of high performance multi-channel marketing software. Combining intelligence and speed the software drives high performance multi-channel campaigns to generate more valuable customer relationships. Its marketing solutions integrate offline and online data, analysis, campaign and performance management to deliver better targeted, more timely and relevant communications that improve customer insight. Its marketing solutions are offered in the Software as a Service (SaaS) model and are available with a choice between in-house or out-sourced deployment. These are made available directly and through the global partner network.