Brenntag AG Analyst Round Table 2014
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1 Brenntag AG Analyst Round Table 2014 London November 5, 2014
2 AGENDA Update on Brenntag Europe and ONE Brenntag initiative Karsten Beckmann, CEO Brenntag Europe Update on Brenntag North America and Oil&Gas business Markus Klähn, CEO Brenntag North America 2
3 EUROPE Update on Brenntag Europe 2014 Update Gross Profit (in EUR m) Economic recovery in Europe has been observed YTD Brenntag Europe reports strongest GP growth for some years Focus of Brenntag Europe is on achieving organic growth Initiative ONE Brenntag Europe started and shows first positive impact Conversion rates improving Acquisition of Chimab in Italy 40.0% 39.0% 38.0% 37.0% 36.0% 35.0% 34.0% 33.0% 32.0% 31.0% 30.0% *) EBITDA for 2012 and 2013 has been adjusted for non-recurring cost items in Europe in relation to an antitrust case % Q1 Q2 Q3 Conversion Ratio* (EBITDA / GP) Constant level in challenging time 34.2% 33.8% Above average rates in % 34.7% 34.3% Q Q Q
4 ONE BRENNTAG We started ONE Brenntag to create a unified platform for sustainable growth CHALLENGE ONE BRENNTAG Organic growth More demanding markets, requiring higher level of service excellence and consistent performance levels Utilizing the combined commercial power Reducing lack of dedication for certain industries and countries Structures, market approaches and performance levels differed within Europe Pan-regional USP Strong industry focus and dedication One channel to the customer One consistent business structure driving supplier development Leveraged commercial position Harmonised roles, responsibilities and processes Achieve sustainable gross profit growth 4
5 External Input ONE BRENNTAG Comprehensive process started in 2013: external and internal input provided the basis for the new model Customer Feedback Key Success Factor survey More than 1100 customers in 6 countries have been asked High response quote of 40% Supplier Feedback Key Success Factor survey More than 400 suppliers in 6 countries have been asked High response quote of 45% Blueprint model Brenntag Feedback Key Success Factor survey More than 300 employees in 6 countries have been asked Over 20 personal interviews with top management Existing Brenntag Structure Sales & Marketing organization Commercial functions and processes Roles and responsibilities Performance and business focus Internal Input Selected personal interviews 5
6 OUR NEW ORGANIZATION Same transparent industry approach structure in all countries A clear counterpart with dedicated industry know-how. This expert understands: the company, business, and customer needs Easy access to the right Brenntag expert in Europe who is able to answer technical and market-specific questions Easy and fast access to our full product offering Access to a broad supplier base of several thousand suppliers Efficient processes at a consistently high-quality level across Europe Reinforcing European Product Management 6
7 MARKET KNOWLEDGE Structured approach to Market knowledge a valuable business resource Structured set up of CRM & Business Warehouse technology leveraging our >2300 sales force Provide unparallel market access for Brenntag and our principals Disciplined project management to deliver value to customers and principals View on Market size = via Import data Potentials = One CRM Sales = ebw sales Visibility to market potential Tracking chemical demand >113k Visits / year in CRM, Imp/Exp databases Over 116k potentials, >700k single product potentials over >41B chemical demand 16,000 single customer development projects Tracking from identification, sampling, formulation, offer to closing Provides principals view on key market developments, win / ratio Running European wide supplier campaigns over 400 today 7
8 CASE STUDY SOLVENTS Exploiting market intelligence and infrastructure Challenge Existing supplier wants to sell new shale-gas based solvents in Europe Solution Brenntag used its market intelligence tools to identify potential demand Joint workshops to agree market entry strategy Brenntag provided import infrastructure and expertise in Rotterdam Result New market entry achieved 8
9 CASE STUDY COATINGS Providing innovation and sustainability Challenge A paint producer wanted solvent-free binder formulations But, without compromising product quality Solution Brenntag coatings expert used in-house application centre for trials and worked in the customer s laboratory for 18 months to identify water-based binder alternatives. Result Customer now sells innovative, environmentally friendly, high-quality product 9
10 OUTLOOK EUROPE Positive trends from 2014 should continue and will be supported by started initiatives Macro economy is difficult to predict given uncertainties around political crisis Brenntag Europe is well positioned in the marketplace Organic growth in 2014 underlines the positive development Initiatives are on track to capture growth opportunities in coming years The region is prepared to execute acquisitions 10
11 AGENDA Update on Brenntag Europe and ONE Brenntag initiative Karsten Beckmann, CEO Brenntag Europe Update on Brenntag North America and Oil&Gas business Markus Klähn, CEO Brenntag North America 11
12 NORTH AMERICA Update on Brenntag North America 2014 Update Economy in North America is gaining strength Q1 and Q2 anomalies (primarily affecting the cost base) left behind Positive trend of gross profit growth (fx adj.) Caustic soda initiative started in 2013 is successful Oil & Gas ramp-up produces results Hot shale plays continue to expand Crude price volatility has no impact at this point Inflationary effects on transportation costs actively managed Conversion rate moving back to historic level Philchem acquisition successful Gross Profit (in EUR m) % 45.0% 40.0% 35.0% Conversion Ratio (EBITDA / GP) Constantly high for years 42.8% 43.3% 42.7% Q1 Q2 Q3 Return to high levels after temporary anomalies in H1 37.3% 40.0% % 30.0% Q Q Q
13 NORTH AMERICA Oil and Gas Value Chain Upstream Midstream Downstream Natural Gas Value Chain Using technology to find new GAS resources Bring GAS to the surface Treating GAS to be sent to markets Moving GAS with pipelines and tankers Distributing and selling natural gas Production Processing Transportation Marketing Exploration Production Processing Transportation Refining Ethanol Petrochemical Crude Oil Value Chain Using technology to find new CRUDE resources Bring CRUDE to the surface using natural and artificial methods Treating CRUDE to be sent to refineries Moving CRUDE to refineries with tankers, trucks and pipelines Converting CRUDE into finished products Manufacturing of ETHANOL to blend into gasoline Chemical processing 13
14 NORTH AMERICA Oil & Gas industry in North America Significant shale reserves across US Key Facts Latest shale discoveries and estimated reserves exceeding expectations Upstream investment saw a significant surge Starting in 2014, investments shifted to midstream and downstream assets Total production is expected to increase significantly in coming years Natural gas will provide a cost advantage vs other regions of the world with mid-term positive impact on manufacturing industry Recent legislation opening LNG exports will have a positive impact on natural gas production in the US 14
15 NORTH AMERICA Distributor requirements and characteristics Strategic Oil and Gas suppliers and customers align with those that: 1. Focus on safety as a core element of their offering 2. Provide experienced commercial geographic coverage 3. Invest in key geographic locations to provide local inventory, logistics and delivery capabilities 4. Provide field and plant technical support to help reduce down time and overall costs 5. Provide operating training and product application knowledge 6. Extensive product offering and value added services covering the upstream, midstream and downstream markets 15
16 NORTH AMERICA Brenntag footprint in the Oil and Gas industry Key Facts A 50+ year service reputation in the Oil and Gas Industry Share of O&G business has increased to ca. 30% of Brenntag North America Over 70 strategic locations to service the Oil and Gas industry and provide optimum logistics New sites were built or added through acquisitions Largest client facing commercial and technical service personnel committed to the Oil and Gas industry Analytic and laboratory capabilities located in three strategic locations in North America. 6,000+ Oil and Gas clients Brenntag Approach A targeted value-added service and product approach across the upstream, midstream and downstream Oil and Gas markets Alignment and partnerships with global market leading customers and suppliers 16
17 NORTH AMERICA Brenntag s unique service offerings to the Oil and Gas industry Broad Product Portfolio Glycols, coolants and heat transfer fluids Specialty amines Lubricants Caustic soda, HCL, KOH Methanol Production chemicals Value-Added Services Lab and sampling capabilities Design and simulation Operator training Custom blending and field delivery Strategic inventory & logistics capabilities N-Spec Service Pipeline cleaning service offering Turn key services Innovative and unique service from Brenntag Brenntag offers a unique value proposition. No competitor has a comparable broad offering covering the upstream, midstream and downstream Oil and Gas markets 17
18 NORTH AMERICA Brenntag is well positioned to benefit from the expanded growth Industry Opportunities and Potential Upstream: Ongoing capital investments in drilling and exploration Midstream: Significant investment in transmission pipeline capabilities, compressor and gas plant additions and expansions Downstream: Expanded investments in refineries and plant expansions and new petrochemcial plants Resurgence of North American petrochemical industry as a result of lower natural gas costs Major capital investments in Ethylene Crackers announced with increased capacity over 50% (based on the announced 11 new greenfield projects and 10 expansions of current plants) Brenntag s Growth Strategy Facility investments in the Bakken, Niobrara, Cline and Eagle Ford shale plays Hiring of commercial and technical resources Investment in specialized equipment Expansion of value-added services Focus on key strategic Oil and Gas accounts with large growth potential Acquisition of Philchem to manage capacity ramp up or excess capacity situations Acquisition of Altivia providing us with strategic assets along the Gulf Coast to target the expanded growth in the chemical processing industry 18
19 OUTLOOK NORTH AMERICA Favorable economic environment and initiatives to support organic growth Positive economic development is expected to remain Brenntag North America will benefit from positive macroeconomic environment Initiatives like caustic soda and oil&gas will support organic growth High conversion ratio to be maintained Further value enhancing acquisitions will be executed 19
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