STRATEGIC CONSULTING AND INDUSTRY ADVISORY SERVICES Performance Improvement
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1 Baker & O'Brien assists companies to maximize the performance of their existing physical assets, their finite financial resources, and their employees, RELATED INDUSTRIES thereby enhancing their competitive position. We do this through the use of Petroleum Refining a proprietary performance improvement process that focuses on employee success in improving operating, maintenance, management, and other supply chain practices. Our expertise has been built on our consultants many years of real world experience gained through working in processing facilities around the world. As part of our performance improvement services, we work closely with our clients operations and management personnel to understand the root causes not just the symptoms of any sub-par performance, and give management the information it needs to take corrective measures. Our process considers employee effectiveness by evaluating company culture, training practices, and the type, number, and effectiveness of site initiatives, thereby identifying barriers that inhibit personnel from performing at peak efficiency. Our consultants expertise in incident investigation gives us a unique understanding of the potential consequences that can result from non-adherence to best practices and industry standards. We have applied our performance improvement activities to the operations of some of the world s largest integrated energy companies, with exceptional success. We have also worked with many smaller, independent companies seeking to improve their competitive position through implementation of best practices. 1 of 7
2 PRIMARY CONTACTS Peter Bartlett Director, Baker & O'Brien (UK) Limited, Consultant London Peter W. Halliday Vice President Dallas Scott D. Jensen Consultant Dallas J. David Morgan Vice President, Houston Office Manager Houston 2 of 7
3 RELATED EXPERIENCE Bankruptcy Reorganization Developed, in conjunction with senior management, reorganization plans for various operating segments of a major trading and transport company. The resulting business plan formed the foundation of the company's successful reorganization and emergence from bankruptcy. Company Reorganization Study Following the bankruptcy of a major Singapore-based shipyard, with significant oil interests throughout Southeast Asia, worked with the company's lenders to restructure and reorganize the company's asset base. Made visits to all major company sites and prepared report outlining current status. Recommended the disposition of non-core assets and the reorganization of core assets into a smaller and less highly leveraged entity. Following acceptance of most of recommendations by creditors' committee, company was able to successfully emerge from bankruptcy protection. Conceptual Design of Technical Services Department Performed a conceptual design of a Technical Services Division for a petroleum refining technology licensing company. The objective was to restructure the company's technology delivery methodology to generate improved gross margins, increase customer satisfaction and retention, and additional products and services. Advised the client on defining the critical aspects of the Technical Services Division and the best approach to designing and implementing the new group structure and function. Crude Oil and Refined Products Business Restructuring Assessed the viability and financial prospects of a proposed business restructuring designed to eliminate refining operations and develop pipeline supply options. The analysis results facilitated the client's successful efforts to finance and implement the restructuring plan. Crude Oil Terminal and Pipeline Study Assisted in the site selection study for a new crude oil terminal and a pipeline connecting the terminal to an existing refinery. Planning and Scheduling Improvement Assisted an integrated oil company in improving its processes and tools for crude oil pipeline scheduling, refinery short-term planning and optimization, refinery scheduling, and performance measurement. The initiative was part of a large, company-wide implementation of SAP and focused on improving the processes and methods of integrating data between the decision support tools and the data warehouse (SAP BW). Tools included refinery LPs, refinery scheduling tools, assay systems, and batch pipeline scheduling software. Refinery Best Practices Analyzed multiple refineries of a major international petroleum firm to determine economic limitations and causes of performance gaps versus competitors. The study reports consisted of analyses of practices, performance targets, and recommendations for improvement initiatives. The work involved site visits, employee interviews, final reports, and 3 of 7
4 presentations to company management and refinery personnel. Review of Facilities Safety Issues Assisted in technical review of safety related issues at crude oil production and gathering facilities. Planning and Economics Implementation Assistance Made an assessment of the implementation plan and "change readiness" associated with a project to improve the short-term planning, optimization, and decision-making processes for a global refining and marketing company. Assessed key stakeholder impressions of the improvement project and provided feedback to senior management to ensure a successful outcome. Refining Economics Course Development Developed an outline and course material for a refinery and oil sands upgrading course to be given in-house by an operating company. Products Terminal Feasibility Study Prepared feasibility study and cost estimate to modernize and increase throughput capacity of a petroleum products terminal on the Black Sea. Refining and Supply Strategy Assisted the European division of a major integrated oil company in the development of a refining and supply strategy for its refining and marketing business in Western Europe. The assignment included the benchmarking of the client's current performance versus competitors, development of future market scenarios, and projections of financial performance for various strategic initiatives that could be implemented by the refining business unit. Petroleum Supply Planning Assisted a major Canadian oil company in identifying improvements to its supply-chain planning process. The assignment focused on improvements that could be realized by an integrated oil company that produces, markets, and refines synthetic crude produced from oil-sands. Study of Planning Processes Assessed the monthly planning and optimization process and identified recommendations to address significant limitations to profitability improvement. Reviewed the linear program model and conducted interviews of key personnel involved in the planning process, including crude selection, refinery processing, LP optimization, product distribution, and product marketing. Lube Oil Re-Refining Assessment Prepared an assessment of lube oil re-refining plant to determine causes of problems related to reliability and operating performance. Refinery Strategy Meeting Conducted a kick-off session for a day-long senior level strategy meeting. Discussed the client's competitive position and the attributes of top performers. Refining Assessment 4 of 7
5 Analyzed the profit improvement potential for an asphalt and naphthenic lube specialty refiner, which focused on the existing operating and planning practices of several refineries in the network. Recommended several zero capital cost improvements to be implemented. Reorganization of Crude Oil Trading Business Analyzed crude trading business for potential reorganization. Strategic Sourcing: Refining Materials and Services Assisted a major, integrated oil and gas company in implementing a strategic sourcing initiative for its refining and petrochemical businesses. The initiative focused on developing a strategic and low cost supply of sulfuric acid, process chemicals, and maintenance services to the client's various refining and petrochemical facilities, which achieved cost savings of up to 25%. Wholesale Trade Practices Assisted a South American national oil company in reviewing trade practices for the wholesale marketing of petroleum products. Advised the client on wholesale price formation and marketing practices in free markets. Initiatives in Worldwide Refineries Helped design and direct a consulting project to identify the most successful profit improvement initiatives at top performing worldwide refineries. Audited and examined company culture, energy usage, refinery losses, personnel training, safety practices, environmental controls, process operations, technical services, administration, planning and economics, capital investments, maintenance, and reliability factors. Identified and documented those initiatives, which proved most successful, including their duration, need, and value added. Assignments were in the U.S., U.K., Romania, Korea, and West Africa. Terminal and Pipeline Studies Managed several competitive assessments of major crude oil and refined products logistics systems, including pipeline transportation and inland and coastal storage terminals. Maintenance and Reliability Improvement Program Managed the development of a client s routine maintenance and reliability improvement program that identified areas of concern and implemented new work practices aimed at improving competitiveness. Efforts reduced maintenance costs and improved operating performance. Turnaround Optimization Studies Performed numerous turnaround optimization studies and execution reviews for refineries and petrochemical companies worldwide. Areas of focus included analyzing the work selection process, reviewing work execution schedules, evaluating the facilities preparedness to perform the turnaround, and optimizing turnaround cycles or start dates. Maintenance Contracting Strategies Worked with international clients to analyze existing maintenance and turnaround contracting strategies, contractor availability, and local cultures to identify areas of concern and develop strategies for improvement. 5 of 7
6 Reliability and Maintenance Continuous Improvement Initiatives Improved efforts to eliminate equipment defects and unscheduled outages by developing and incorporating the use of reliability indices to identify problem equipment. Reliability teams were then able to prioritize concerns to focus reliability improvement initiatives in areas of highest risk to safety, operational performance, and profits. This defect elimination program was utilized as the cornerstone for the plant s continuous improvement initiatives. - Petrochemicals Assisted in a global study focused on analyzing the operating performance of steam crackers. Participated as a member of a multi-disciplined team responsible for: reliability and operations data gathering, analysis, plant personnel interviews, and industry benchmarking of performance. The study concluded with numerous recommendations to company senior management aimed at improving worldwide plant operational availability. Utah Shale Oil Market Study Developed target markets, estimated values for upgraded shale oil in various U.S. refineries, and expected price netbacks to the project site. Developed crude oil supply and demand balances to determine which crude oils would be displaced and the expected pricing impacts. Refinery Risk Assessment Assessed the technical and commercial risks inherent in each of several refineries owned by a U.S. refining company. Polypropylene Plant Due Diligence Support Provided technical due diligence support for a moth-balled polypropylene plant located in Egypt. Evaluated capacity, historical utilization and mechanical availability and other factors. Shale Oil Prefeasibility Study Assisted client with determining the economic optimum product quality for Synthetic Crude Oil (SCO) to be produced from retorted shale oil. Determined the potential impact of various SCO qualities on refining customer process units and estimated the potential revenue changes that would result from adjustment of these qualities. GTL Technology and Cost Evaluation Evaluated the technology, cost estimate and financial model for a small scale GTL project to convert natural gas to liquid specialty products. The project evaluation included a review of the synthesis gas process, Fischer-Tropsch (FT) reactor technology, product recovery and product separation. The project definition and stage of development were evaluated for technology risk, cost estimate range of accuracy and suitability of the financial model assumptions. GTL Jet Fuel Scoping Study On behalf of a major airline, assessed the risks and benefits involved in entering into either a jet fuel off-take agreement, or participating in project ownership. The assessment, for a number of small-scale GTL technology providers, covered the following topics: state of technology development; technical risks for project completion; likely capital costs, yields, and operating costs; market price analysis for crude oil and natural gas; and economic sensitivity analyses. Oil Sands Technology Review 6 of 7
7 Examined a new oil sands technology for bitumen extraction to identify potential flaws and areas of risk prior to commercialization. Observed performance of and assessed sufficiency of development unit to demonstrate viability and reliability of commercial operations. 7 of 7
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