Solution Provider Briefing

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1 Solution Provider Briefing Luceo Company Background Luceo is a subsidiary of CareerBuilder, LLC that provides cloudbased ATS software to businesses through-out North America and Europe. Luceo s candidate attraction and engagement technology enables companies to hire the very best talent available. The software automates recruiting and makes it easy for candidates to connect with companies and for companies to hire great candidates. Company At-a-Glance Headquarters Year Founded Employees 50 Customers Market Focus Key Industry Verticals Top Key Clients Web site Chicago, IL 2003 (under the name Profilsoft) Close to 600 customers globally Luceo s solution is strongest in the small to midmarket accounts. However, in Europe, Luceo works with some of the largest companies and recruiting firms. Luceo is configurable to meet the needs of any HR or staffing department. YMCA of Greater Providence, Aldo Group, Physicians United Plan and Rockwater Energy Solutions. For the past ten years, Luceo has focused on creating a usable solution that makes it easy. Easy for candidates to find jobs and apply for them. Easy for recruiters to manage their workflows and interact with both candidates and hiring managers while maintaining compliance with OFCCP regulations. Easy for executives to obtain reports on which sources are resulting in the best candidates, which jobs are the most difficult 2014 Brandon Hall Group. Licensed for Distribution by Luceo. Page 1

2 to fill and where every candidate is in the hiring process. Luceo strives to have necessary information one click or less away. Luceo s solution includes: Building a candidate pipeline Sourcing candidates from social networks Creating requisitions and posting jobs Engaging hiring managers Onboarding candidates Overall navigation of the hiring process OFCCP compliance Mobile recruiting Luceo s goals are to provide each customer with a usable, easy system that will automate their entire recruiting process. Starting from job distribution and progressing through recruitment workflow, interaction with hiring managers, onboarding activities (including screening and esignatures) and reporting, Luceo is the complete solution. With Luceo, customers can focus on filling the right candidate for the right position. Product Overview Luceo means "to shine in Latin. Luceo knows that at the core of every company is its people, and hiring great people is what differentiates a company and makes it shine. Luceo s candidate attraction and engagement technology enables companies to hire the very best talent available. Luceo s technology automates recruiting and makes it easy for candidates to connect with companies and for companies to hire great candidates. Luceo makes it easy to: Build a candidate pipeline Source candidates from social networks Create requisitions and post jobs Engage hiring managers Onboard candidates Navigate the hiring process Luceo s customers have told them repeatedly that when recruiting technology is too hard to use, they simply don t use it. Candidates drop off mid-application. Recruiters 2014 Brandon Hall Group. Licensed for Distribution by Luceo. Page 2

3 save resumes to their hard drives instead of the ATS. Hiring managers disengage. Great candidates slip through the cracks. Luceo goes beyond applicant tracking with an intuitive, cloud-based platform that simplifies the hiring process. We make it easy for recruiters to recruit, hiring managers to engage, and candidates to apply. The first place a recruiter will access the Luceo software is through the recruiter dashboard. The dashboard contains several components of information to effectively manage the recruitment process. There are thirty-six different sections of the dashboard that can be configured based on a client s preferences. The dashboard contains a realtime snapshot of where candidates are throughout the entire process. In addition, key analytics can also be accessed through quick links. One of the sections available on the home page dashboard is: My New Applications to Posted Positions. Most customers choose to prominently display this section in the upper left corner of their home page. Quick links to the new applications by requisition are available, so that recruiters can review each new applicant with just one click. Figure 1: Recruiter Dashboard Source: Luceo, Brandon Hall Group. Licensed for Distribution by Luceo. Page 3

4 Streamlining collaboration is one of the greatest advantages of Luceo s solution. The system has various access levels to allow recruiters and hiring managers to log in to the system to view all candidates assigned to a requisition. Depending on the defined security levels, recruiters and hiring managers could have complete access to the candidate profiles, attachments, notes and history. The candidate s view can be defined by each client and typically includes the candidate form and attachments. In addition to back office access into the system, Luceo allows hiring managers to view candidate files, (including history, interview/notes, attachments, screening questions and hiring details as desired) approve candidates to continue in the interview process, and approve requisitions through without logging into the system. Figure 2: Candidate Pipeline Source: Luceo, Brandon Hall Group. Licensed for Distribution by Luceo. Page 4

5 There are many different search capabilities in the system, including the client s internal database in Luceo: Quick Search on Luceo s dashboard allows accessing candidate information easily. It is possible to search by first and last name, unique job ID, keyword or any combination. Other fields from the candidate form can be used, if desired. By selecting Search under the Candidates tab in the toolbar, a Boolean search string can be built to conduct a simple keyword search or run a detailed search using any combination of the fields on the search page. In addition, Luceo has a more advanced smart search in beta that enhances keywords to enrich search results. CareerBuilder: The search criteria entered can apply to CareerBuilder s resume database (if the client has an existing agreement for resume database seats with CareerBuilder) and the results can then be entered into the Luceo system. Figure 3: Candidate Search Source: Luceo, Brandon Hall Group. Licensed for Distribution by Luceo. Page 5

6 The Luceo system makes it easy to send and track mass messages. Mass templates can be created and auto populated to pull in key information to personalize the correspondence. Luceo tracks open, click- through and apply rates of each communication. Luceo offers three options: individual, group, and mass. Mass s can be sent only to candidates in the system that gave approval to receive information from a given company. Individualized or group s do not have this restriction. Figure 4: Candidate Engagement Source: Luceo, Brandon Hall Group. Licensed for Distribution by Luceo. Page 6

7 Standard reports and user-generated ad-hoc reports are available with data based on a wide array of fields present in the candidate and requisition areas. The user can sort, filter, and group the data based on available tools. Figure 5: Custom Reporting Source: Luceo, Brandon Hall Group. Licensed for Distribution by Luceo. Page 7

8 There are a variety of ways Luceo stays current with OFCCP and EEO requirements. Luceo meets regularly with industry analysts to understand the latest regulations. In addition, Luceo participates in numerous conferences and trade shows that review compliance. Luceo also meets with companies that were recently audited to understand the true impact of an audit. Some of these conversations were a catalyst to enhance our currently reports that go into more detail the standard compliance offerings that we have seen from other ATS providers. Though Luceo stays up to date on the changing OFCCP and EEO requirements, they do not act as counsel to their clients but instead have developed a flexible solution that allows their clients manage to their interpretation of the requirements. Figure 6: Tracking OFCCP and EEO Compliance Source: Luceo, Brandon Hall Group. Licensed for Distribution by Luceo. Page 8

9 Luceo has several options for recruiters to post jobs. Luceo has partnerships with equest and Multiposting for job distribution. Both companies are integrated with Luceo to make it easy for recruiters to post to external sites. In addition Luceo directly posts to the client s corporate careers page and intranet without having to use a job distributor. If a customer does not elect to use equest or Multiposting and wants to post to sites outside of its network, then they may manually post the jobs. Luceo will configure the software with the sites that the team posts to most frequently so that the software will automatically build an custom link that can be attached to the job posting. With this link, applicants will go directly to the apply page and are tracked back to the correct source. Additional sites can be added easily to the system and will be available for both tracking and reporting. Luceo recognizes that tracking source effectiveness is a critical component for ROI metrics on recruitment spend. When candidates apply to a position, their source is associated with them and is visible in the system. Candidates that apply directly from a client s site will be tagged as career site or any source name preferred. Candidates that came from other sources will have that source associated with them in the system. Recurring sources that are used to import candidates into the software can be automatically populated. For example: If an organization asks all referrals to use referral in the subject line of their then the system would recognize and tag the candidate as a referral. Figure 7: Identifying Key Sources of Candidates Source: Luceo, Brandon Hall Group. Licensed for Distribution by Luceo. Page 9

10 Highlights and Unique Features Below are some key areas in which Luceo sets itself apart from other recruitment software providers: Focus on the Candidate Luceo s focus on candidate experience begins with no forced registration. The goal is to eliminate barriers for candidates to easily connect with potential employers and help their customers interact with great candidates. In today s competitive job market, organizations need to make it easy for candidates to connect and apply to their targeted companies. Luceo provides companies with an easy way to connect with candidates and capture applications while minimizing drop-off. Internal Candidates Internal candidates can apply to opportunities from a custom configured intranet that either the client or Luceo builds. Employers can post jobs to the intranet directly from the Luceo software. Employees can apply either to specific jobs or to the company in general. When applying for a specific job, the employee can upload their resume, which the system parses seamlessly, creating a candidate profile. Employees also have the option to notify the company of their desired job situation including job title, compensation and location. If companies choose to activate this option, then employees data will be matched against requisitions. The internal application makes it easy for employees to apply for new opportunities. All employee candidates are differentiated with color coding so it is easy for recruiters to quickly identify internal candidates vs. those applying from outside a given company. External Candidates External candidates can apply to open positions directly from the company s career page. Candidates can search from a list of open opportunities, view the job description, requirements and other information, and apply easily and quickly. Employers can post jobs to the external career site directly from Luceo. In addition, job advertisements located on other sources can also be pointed directly to the apply page so that the candidate experience is fluid. A key differentiator from most robust ATS solutions is that Luceo does not require that candidates register and log in before they apply. Although Luceo has the candidate log-in feature, it is not mandatory or recommended as research shows that requiring candidates to log in increases drop off. Candidates can apply to a specific job or the company in general. Resumes, cover letters or other pre-defined 2014 Brandon Hall Group. Licensed for Distribution by Luceo. Page 10

11 documents uploaded by the candidate are immediately parsed with relevant information fielded on the candidate form reducing the need for data entry. The candidates apply page captures the necessary information needed to create searchable profiles accessible in the Luceo software. Employers can develop screening questions for each job type or requisition, which helps recruiters prioritize candidates. Another way that Luceo optimizes candidate experience is that applicants from job postings on external sites are sent directly to the apply page on a customer s career site. Linking the apply page to external job sites helps to maximize application conversion. In addition, the system tags the source of the candidate and stores it for accurate source reporting. Customer Service Providing an exceptional experience for clients is paramount in every interaction. This experience starts with the initial conversations with the Luceo sales team to uncover how the software can impact the overall business and strategic initiatives. It then carries into Luceo s Project Management team where the conversation focuses on how to configure the software to achieve business goals. The sales person continues to be a part of this process and takes ownership to ensure each company is fully optimizing its investment with Luceo. This is done through ongoing communication and quarterly account reviews. Luceo s customer support group is also a resource for technical questions throughout the life of the relationship. Luceo s clients have stated that its customer service is unmatched by other ATS companies and a clear differentiator Brandon Hall Group. Licensed for Distribution by Luceo. Page 11

12 Cost of Ownership Models Luceo s licensing model is on a per-user basis. There are three different licensing types: Function Premium License (must be at least one) Standard License elink License Administrative Access Candidate Management Unlimited Up to 5 requisitions Approve Requisitions via Approve Candidates via import Mass Communication Single / Group Communication Standard Reporting User-Generated Ad Hoc Reporting Requisition Management Creation Semantic Search Social Sourcing Unlimited Future Directions Luceo provides new releases to clients typically three to four times per year. Enhancements to the software emerge from client and employee feedback, as well as industry trends. Luceo provides a client interface to provide feedback and suggestions, and Luceo s management team reviews and prioritizes these suggestions. The current roadmap includes a continued focus on ways to further provide a best-in-class candidate experience, social recruiting, leveraging supply, demand and compensation data from within the system, reporting, open infrastructure allowing for easy integration and thirdparty customization, and global localization Brandon Hall Group. Licensed for Distribution by Luceo. Page 12

13 Analyst Insights Legacy applicant tracking systems are clunky and difficult to navigate, and offer little more than tools to manage the most basic talent acquisition workflows. Luceo is far more robust, offering advanced toolsets without sacrificing usability. In fact, Luceo s strengths lie largely in its ease of use and this is by design. Luceo offers some very basic functionality that makes recruiters lives easier e.g. hover technology allows recruiters to quickly review candidate log, resume, recruiter notes without clicking through to candidate s page. And because they focus on the SMB market, they do everything they can to make things easy and convenient. For example: Sourcing is fairly advanced, and features smart search of candidate profiles in their database (Primarily CareerBuilder, also LinkedIn). Additionally, Luceo is very focused on front end user experience specifically on having the very best candidate experience (access to necessary information, minimal drop off) and ability for recruiters to quickly assess fit so they can keep things moving. Considering 70% of their customers are first-time ATS users, Luceo is a great fit for those who are new to recruiting technology. Additionally, its user-friendly interface and ease of use make it a great fit for most SMBs. Kyle Lagunas Talent Acquisition Analyst 2014 Brandon Hall Group. Licensed for Distribution by Luceo. Page 13

14 About Brandon Hall Group With more than 10,000 clients globally and 20 years of delivering world class research and advisory services, Brandon Hall Group is the most established and well-known research organization in the performance improvement industry. We conduct research that drives performance and provides strategic insight for executives and practitioners responsible for growth and business results. Brandon Hall Group has an extensive repository of thought leadership, research and practical expertise in our primary research areas of Learning and Development, Talent Management, Human Resources, Leadership Development, and Talent Acquisition. At the core of our offerings is a Membership Program that combines research, benchmarking, and unlimited access to data and analysts. Our members have access to research and connections that help them make the right decisions about people, processes, and systems, coalesced with analyst advisory services tailored to help put the research into daily action. The Value of Membership The Brandon Hall Group Membership Program encompasses comprehensive research resources and an array of advisory services. Our Membership Program provides: Cutting-Edge Information Our rigorous approach for conducting research is constantly evolving and up-to-date, providing your organization with current and future trends, as well as practical research insights. Actionable Research Your membership includes advisory services and tools that are research driven and provide you a breakthrough approach to addressing immediate challenges and opportunities inside your organization. Customizable Support Whether you are an executive or entry-level practitioner our research and analyst insights can be leveraged at an individual level and across the entire organization. We realize that every organization has unique needs, so we provide multiple analyst and research access points. Community of Peers We realize the value of connecting with your peers and being part of a community that is focused on continuous improvement. Your membership provides you with personal connections to fellow professionals. Unlimited Access Every member of your team has the ability to utilize research, best practices, and advisory services when they need it most. To learn more about Brandon Hall Group, please call us at (561) or us at 2014 Brandon Hall Group. Licensed for Distribution by Luceo. Page 14

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