Infrastructure for ecommerce

Transcription

1 Infrastructure for ecommerce Syllabus - Spring 2014 (CRN 20799) Instructor: Dr. Steven Smith Office Location: UC Course Website: stevensmith@clayton.edu Dr. Smith s Website: Online Support: Office Hours: Time/Location: please arrange by Tuesday 4:00PM- 5:00PM (and by appointment) Tuesday 6:30-9:00PM UC312 Course Description This course covers emerging online ecommerce technologies and trends as well as their influence on the ecommerce marketplace. Students will learn about revenue models, marketing on the Web, online auctions as well as various legal and ethical issues. Students will learn how to plan and advise for ecommerce by developing a working ecommerce model. PAGE 1 OF 10

2 Topics: ü Introduction to ecommerce ü Technology Infrastructure: The Internet and the World Wide Web ü Selling on the Web ü Marketing on the Web ü Business-to-Business Activities ü Social Networking, Mobile Commerce, and Online Auctions ü The Environment of ecommerce: Legal, Ethical, and Tax Issues ü Web Server Hardware and Software ü ecommerce Software ü ecommerce Security ü Payment Systems for ecommerce ü Planning for ecommerce Course Prerequisites: ITFN 3134 with a minimum grade of C AND ITFN 3314 with a minimum grade of C AND ITFN 3601 with a minimum grade of C AND ITFN 2411 with a minimum grade of C AND ITFN 2211 with a minimum grade of C AND ITFN 2511 with a minimum grade of C BIT Program Outcomes: The BIT curriculum is built on nine core program outcomes. Successful completion of this course will contribute to the following subset of these nine outcomes. Graduates will demonstrate a mature level of mastery for the following outcome: 1. Identify and investigate current and emerging technologies and assess their applicability to address individual and organizational needs. 2. Collaborate in teams to accomplish common goals. 3. Graduates will demonstrate a proficient level of mastery for the following outcomes: a. Use and apply current IT discipline-related concepts and practices. b. Design and develop effective, IT-based solutions and integrate them into the user environment. PAGE 2 OF 10

3 Learning Objectives: Students are expected to refine their mastery of web site development and client-server programming to a proficient level and apply these skills in designing and constructing a full-featured ecommerce model. Students will demonstrate their ability to integrate prerequisite knowledge of business plan development, web site analysis, design, and programming through a final capstone project. In addition to working on assignments independently, students will work in small teams to develop their final ecommerce model and will gain communication skills through in-class presentations of their project. Course objectives are listed for each program outcome: 1. Use and apply current IT discipline related concepts and practices. a. Students will demonstrate the ability to develop an ecommerce web site using modern client-server web site programming techniques and protocols, business and technology models of ecommerce, and data mining techniques. 2. Design and develop effective, IT-based solutions and integrate them into the user environment. a. Students will demonstrate the ability to plan, design and implement an ecommerce business plan from paper to a fully functional ecommerce model. 3. Identify and investigate current and emerging technologies and assess their applicability to address individual and organizational needs. 4. Collaborate in teams to accomplish common goals. a. Students will demonstrate the ability to work effectively with colleagues in team environments. PAGE 3 OF 10

4 Schedule: (may be subject to change to accommodate course/students at any time by the instructor) Week Topic Course Introduction Chapter 1 - Introduction to Electronic Commerce Chapter 2 - Technology Infrastructure: The Internet and the World Wide Web Chapter 3 - Selling on the Web Chapter 4 - Marketing on the Web Chapter 5 - Business-To-Business Activities: Improving Efficiency and Reducing Costs Tutorial How to Write a Business Plan Chapter 6 - Social Networking, Mobile Commerce, and Online Auctions Chapter 7 - The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues 7 MidTerm Business Plan Draft Chapter 8 - Web Server Hardware and Software Chapter 9 - Electronic Commerce Software 9-13 Chapter 10 - Electronic Commerce Security Chapter 11 - Payment Systems for Electronic Commerce Chapter 12 Planning for Electronic Commerce 14 TBA 15 Final Projects and presentations Reading Assignments: Reading assignments serve as an aid to the class lecture sessions. They are assigned in advance and are expected to be completed before they are covered in a class lecture. Unannounced quizzes may be given on reading assignments as well as other course material. Online Etiquette (Netiquette): Discussion, chat, and spaces within this course are for class purposes only, unless otherwise stated. Please remember to conduct yourself collegially and professionally. Unlike in the classroom setting, what you say in the online environment is documented and not easily erased or forgotten. PAGE 4 OF 10

5 The following guidelines apply: ü Avoid using ALL CAPS, sarcasm, and language that could come across as strong or offensive. ü Use proper punctuation, grammar and be sure to edit your contribution before posting. ü Read all postings before posting your responses to discussion topics so as to not unnecessarily repeat information. ü Keep chat comments brief and to the point. ü Focus on one topic at a time when chatting or posting to discussions. ü Remember that unlike in face-to-face learning environments what you say in discussions and chats is documented and available to be revisited. Choose your words and discussion topics carefully. ü should only be used for messages pertaining to the course. Please refrain from sending forwards, jokes, etc. within . Required Textbook: Gary Schneider. Electronic Commerce, Tenth Edition. Course Technology, Cengage Learning Incorporated, 2013, ISBN Required Project Software: Schneider/dp/ /ref=sr_1_1?s=books&ie=UTF8&qid= &sr=1-1&keywords= WampServer (Integration of Apache, MySQL, PHP on Windows, also available: MAMP for Mac. oscommerce (an Open Source online shop ecommerce solution that is available for free under the GNU General Public License, Software Pilot: During this course, your instructor will be piloting the use of an online software product called NearPod. The software is intended to support a more interactive learning environment for the student and does not require the student to provide personal information or register to use. This software will be used in conjunction with course lectures. PAGE 5 OF 10

6 Grading: No makeup or alternative quizzes are provided in this course. Arrangements must be made in advance if there is a valid reason (allowed by the university) that prevents you from completing a requirement. Letter Grades: Class Attendance/Participation: 10% Weekly Quizzes: (12) 25% Assignments: 20% Group Project: 25% Group Presentation: 20% Letter Grade Percentage A % B 80-89% C 70-79% D 60-69% F Below 60% PAGE 6 OF 10

7 Computer/Technology/Materials Requirements: Each student is required to have access throughout the semester to a notebook computer that meets faculty-approved hardware and software requirements for your academic program. Please bring them - you will use them in class. Please be sure to have the following free software on your computer for accessing and reviewing course documents For further information on CSU's Official Notebook Computer Policy, please go to Assignments Policy: Withdraw: All assignments and projects should be submitted online in our Desire2Learn course dropbox. Non-compliant submissions will be returned without review and subject to late penalty. No work, assignment, or project should ever be submitted late. Students who stop attending class without doing the necessary withdrawal paperwork will receive an automatic grade of F. Students who withdraw after midterm will receive an automatic grade of WF. Withdrawal policy and procedures are published in the Academic Catalog and in the Schedule of Classes each semester. Academic Standards: Clayton State University does not condone cheating, plagiarism, or other forms of academic dishonesty. The student handbook contains further information and guidelines. Students are expected to uphold the school's standard of conduct relating to academic honesty and must assume full responsibility for the content and integrity of the academic work they submit. The guiding principle of academic integrity shall be that a student's submitted work, examinations, reports, and projects are the student's original work. Students shall be guilty of violating the honor code if they: ü Represent the work of others as their own. ü Use or obtain unauthorized assistance in any academic work ü Give unauthorized assistance to other students. ü Modify, without instructor approval, an examination, paper, record, or report for the purpose of obtaining additional credit. PAGE 7 OF 10

8 ü Misrepresent the content of submitted work. The penalty for violating the honor code is severe. Any student violating the honor code is subject to receive a failing grade for the course and will be reported to the Office of Student Affairs. If a student is unclear about whether a particular situation may constitute an honor code violation, the student should meet with the instructor to discuss the situation. Students must abide by policies in the University Catalog, Student Handbook, and if applicable, program handbook. Academic misconduct will not be tolerated. Students should read and understand the Basic Student Responsibilities policy: ities.pdf These responsibilities should be considered part of this class syllabus and should be adhered to. Students must activate their CSU account and are expected to check their on a regular basis Student Code of Conduct: Behavior that disrupts the teaching learning process during class activities will not be tolerated. While a variety of behaviors can be disruptive in a classroom setting, more serious examples include belligerent, abusive, profane, and/or threatening behavior. A student who fails to respond to reasonable faculty direction regarding online behavior and/or behavior while participating in online course activities may be dismissed from class. Plagiarism Detection Software: Students agree that by taking this course all required papers might be subject to submission for textual similarity review to TurnItIn.com for the detection of plagiarism. All submitted papers will be included as source documents in the Turnitin.com reference database solely for the purpose of detecting plagiarism of such papers. You should submit your papers in D2L (DropBox submission) in such a way that no identifying information about you is included. PAGE 8 OF 10

9 Disability Statement: Students with disabilities who require reasonable accommodations need to register with Disability Services (DS) in order to obtain their accommodations. You can contact them at or If you are already registered with DS and are seeking accommodations for this course, please make an appointment with your instructor to discuss your specific accommodation needs for this course and provide your accommodations letter. Tips for Success in the Class: ü Read the topics for class in advance ü Attend all the classes ü Be attentive in the class and participate in discussions ü Review the topics discussed in the class ü Be punctual to class and submit work on time ü Be creative. Suggest and implement new ideas General Policy: Students must abide by policies in the Clayton State University Student Handbook, and the Basic Undergraduate Student Responsibilities. Attendance Policy: Active participation in all in-class and online activities is expected and valued. Attendance will be taken each session and will be considered when evaluating your performance in this course. Instructors determine what effect excused and unexcused absences have in determining grades and upon students ability to remain enrolled in their courses. The university reserves the right to determine that excessive absences, whether justified or not, are sufficient cause for institutional withdrawals or failing grades. Students are expected to access the online course materials and participate in all required discussions, activities and assignments. Course tracking can be used to assess the amount of attendance for online activities. Any student who fails to attend the orientation session or complete a scheduled assignment during the first week of class will be reported to as a No Show. PAGE 9 OF 10

10 University Attendance Policy: The university reserves the right to determine that excessive absences, whether justified or not, are sufficient cause for institutional withdrawals or failing grades. Operation Study: At Clayton State University, we expect and support high motivation and academic achievement. Look for Operation Study activities and programs this semester that are designed to enhance your academic success such as study sessions, study breaks, workshops, and opportunities to earn Study Bucks (for use in the University Bookstore) and other items. PAGE 10 OF 10