MSc Marketing at LSBU
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- Gyles Patterson
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1 MSc Marketing at LSBU
2 London South Bank University is Busy! 25,000 students in seven schools Ranked top for marketing in London 2011, nd 2013, st for teaching th in the UK for teaching (National Student Survey 2014) One of the top 50 UK Business Schools and in the UK top 10 for starting salaries
3 London South Bank University has History. For over 100 years, LSBU has helped its students achieve career success, whatever their ambition. An international orientation Marketing students from over 35 different countries including: France, Italy, Greece, Turkey, Germany, UK, Denmark, Finland, Sweden, Spain, Russia, Chile, Hungary, Poland, Brazil, Columbia, Venezuela, USA, China, Taiwan, India, Bangladesh, Pakistan, Nigeria, Ghana, Sudan, Jordan, Lebanon, Mauritius, Sri Lanka, Lithuania. International research collaborations in marketing with academics and leading global companies
4
5 Why London? Why London South Bank University?
6 Why London? At least ten things to try (almost) within walking distance.
7 First, put an oyster in your pocket
8 1. Look down on other Londoners
9 2. Eat fish & chips
10 3. Have a quiet pint
11 4. or a nice cup of tea
12 5. Visit an old power station
13 6. Do some market research
14 7. Live in the past
15 Image by Hayes Davidson / Jason Hawkes 8. See the future
16 9. Keep in shape
17 10. Meet new people get to know another of the world s busiest and most culturally rich capital cities by living and working in it. (
18 Why London South Bank University?
19
20 Facilities 6 million Learning Resources Centre 15 million new teaching centre opened Perry library and LISA available on-line and remote access Four restaurants and two bars on campus Excellent sports facilities and Sports Academy Four Halls of Residence, all within walking distance of the University and the major tourist spots in London
21 Accommodation Apply with offer (asap) 4 Residential Buildings Max 10 minute walk 114 to 137 per week currently low rent for Central London Very popular no guarantees
22 Accommodation 1,400 single study bedrooms En suite and standard rooms Personal telephone and data points in rooms
23 Course Information MSc Marketing Start September or January
24 Leuven BANABA & LSBU MSc Marketing Credit for BANABA programme Complete the MSc Marketing programme in a shorter amount of time Our programme is normally three semesters but you will be able to complete it in just two semesters You can start in September or January having successfully completed the BANABA Marketing Communications Programme
25 Year One Sept - July MSc Marketing Starting LSBU September 2015 Year Two Sept Jan Year Two Jan - July KH Leuven Marketing Communications Pathway Award Bachelor Advanced Business Management LSBU London Research Methods Plus a choice of 2 electives: Cross Cultural Buyer Behaviour International Pricing and Performance Integrated Marketing Communications Award PG Diploma Marketing LSBU London Masters Dissertation Award MSc Marketing
26 Year One Sept - July KH Leuven Marketing Communications Pathway Award Bachelor Advanced Business Management MSc Marketing Starting LSBU January 2016 Year Two Jan - July LSBU London Research Methods And 2+ electives : International Brand Management Integrated Marketing Communications International Pricing International Marketing Digital & Social Media Public Relations Award PG Diploma Marketing Year Two July - Dec LSBU London Masters Dissertation Award MSc Marketing
27 Residential Horsley Towers, Surrey -1st weekend February Cultural and team building activities Networking Dinner and guest Speaker Live Case Study work shops on: Corporate Values and Ethics Dissertation discussions Presentations Spa, Karaoke, Dancing, Fun Prize giving, traditional lunch
28 Residential
29
30 Key Course Attributes Visiting guest speakers from industry Live case studies Theoretical concepts applied to real world practice Analysis of emerging issues in Marketing Taught by a rich and experienced marketing group All with industry backgrounds Research backgrounds Members of professional bodies IoD, CIM, IDM, Academy of Marketing & HEA Fellows Professors and Ph.D and all qualified to PG level teaching Scholarly research and enterprise rich
31 Admissions English Test or IELTS 6.5 On-line Paper application
32 Admissions Paper application to be typed and signed supporting documents attached and then scanned and ed to: Supporting documentation Undergraduate certificate/transcripts English Qualification (IELTS or TOEFL) or telephone interview Copy of passport Transcript of BANABA first semester grades Leuven will then notify us when you have finally completed the full programme
33 Admissions Admissions Process Following receipt of application You may be required to take part in a telephone interview You will receive a conditional offer within 3 weeks Once you have successfully completed the BANABA programme, this will become an unconditional offer Closing date for applications: End of July for September start ~ November for January start However, if you want to apply for student accommodation then you need to apply as soon as possible
34 Tuition Fees 2520 per semester Postgraduate Diploma Marketing (1 semester) MSc Marketing including dissertation (2 semesters)
35 The Alumni Network Professional Contact Professional Contact Central Contact Social Contact Relationships Social & Professional Contact
36 Where are they now
37 Student & Graduate Careers 30+ Alumni at Ogilvy Advertising London Accounts executives Accounts Managers Accounts Director Partner Magazine print Social Media executive McCann Ericsson Digital Managers e-search Vision Barclays Bank Google Amazon Product and Brand Managers: Unilever, L Oreal, Arla, Bic, Nestle Market Researchers: NoP, Ipsos Mori PR assistants and managers Edelman PR, Hills & Knowlton, IDM Marketing Managers: EMEA (Standard & Poors), Association of Business Executives, UBM, HSBC, Barclays
38 Current Marketing Careers LSBU students Petia Koleva-Kalushkova MSc Senior Account Manager for Performics/Zenith Optimedia, Publices Group. Nate Fuller MSc Marketing and Communications Manager, First Mile
39 Current Marketing Careers LSBU Graduates Franziska Plattner MSc 2010 Microsoft Account Management Enterprise & Partner Group, German Market. Global graduate scheme Lareina Humberstone MSc 2009 Digital/communications manager Barclays Retail Bank Kristian Spaabaek MSc 2008 Senior Brand Manager at Arla Foods. Adrien Lolly MSc 2005 Senior Sales Manager at Bankers Accuity Gitte Bjerregård Pedersen MSc 2010 Ad-Operations Manager - Ogilvy & Mather's global media agency and performance marketing network... Flavio Boubli MSc 2009 Qualitative researcher at TNS Italy
40
41 Thanks for listening... Questions to: Mel Godfrey Anita Peleg
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