Earn a British MSc in Cyprus MSc Marketing Communications MSc International Marketing

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1 Earn a British MSc in Cyprus MSc Marketing Communications Nicosia/Limassol 15 months full-time 30 months part-time the brighter choice

2 London South Bank University The Cyprus Institute of Marketing London South Bank University The No1 Modern University for graduate starting salaries (Sunday Times University Guide 2012) The Cyprus Institute of Marketing (CIM) has been operating in Nicosia since 1978, and in Limassol since The Institute is the first Business School in Cyprus, and was set up in order to promote the science of marketing both in Cyprus and abroad. During the last 35 years, the CIM has evolved into a major centre for the development of marketing & management science in Europe and the rest of the world, providing the opportunity to more than 5,000 students to acquire world class qualifications. Since our establishment, the CIM has been a pioneer in learning for adult, in-career people, exclusively offering evening classes to working individuals. The CIM attracts individuals, who for one reason or another, missed out on the opportunity to study after graduating from secondary school, but who always had the desire to pursue their learning, gain further knowledge and qualifications in order to advance in their careers. The CIM is rightly characterised as a Second-Chance Institution, and for this reason we say that at the CIM, Learning Never Ends. The Nicosia Campus The Limassol Campus For over 100 years, London South Bank University has been working closely with employers and professional bodies, in delivering courses which help students achieve career success, whatever their ambition. Why LSBU? We are a university that puts its students first and have been doing so for over one hundred years. Our central location is great for seeing all that London has to offer and our strong employer links, keep our course content highly relevant. Our students are our customers and their achievements and satisfaction are paramount to us. So, we continually develop and improve a truly integrated framework of student support that works across and between faculties. Get to know us and you ll see why we are the university of choice for over 25,000 students. Courses meet real-world needs We give our students the talent to meet workplace needs to improve their career progression. Course content sees students carry out cutting-edge radiography examinations; design for international rugby league teams; start their own theatre company; create innovative products like the Tyligo, or turn a hobby into a career. We won the bid to be the only London university to offer government staff both the Masters in Business Administration (MBA) and Masters in Public Administration (MPA). The LSBU marketing subject teaching group won the Academy of Marketing s Team Teaching Excellence Award LSBU Keyworth Centre

3 London South Bank University About LSBU MSc Marketing Communications What our students say We are always interested in finding out what our students think of their LSBU experience. The university was recently nominated for a top award for our pioneering Student Shadowing Scheme, which offers academics and staff the opportunity to experience the life of a modern University student first-hand. First-class facilities and campus investment As part of our ongoing campus developments, we have recently opened learning facilities and staff offices in our highly innovative K2 building, which was built with sustainability very much in mind. In the next wave of development, our brand new Student Centre was opened at the end of 2012, with our Enterprise Centre opening in Our facilities fully support all of our courses. Whether students spend time in our research and skills laboratories, workshops, media centre, theatre, library or Learning Resources Centre, the appropriate technologies and expert support offer a complete experience. Helping our students succeed Our staff greatly enhance our students success. Their well-deserved reputation for creating personalised support, helps students identify and develop their achievements through individual and group tutorials, seminars and workshops. The university is also committed to help students with any financial, emotional and cultural challenges. Creating change for business We are the most popular university for businesses seeking relevant expertise and knowledge to improve their productivity and performance (source: Knowledge Transfer Partnerships (KTPs), Feb 2010). Businesses often have innovative ideas but lack the internal expertise or funding to make it happen. KTPs have an outstanding record in achieving innovation, enterprise and skills, matching student and academic expertise with business goals. They help businesses reap the rewards that a longerterm project can offer. LSBU is the leading modern university for graduate starting salaries (Sunday Time University Guide 2012) Business entrepreneur and former Dragon s Den panellist Richard Farleigh is the chancellor and ceremonial head LSBU s Business School is in the top 20% of UK university business schools for student satisfaction (based on 2011 NSS analysis of Business & Administrative Studies by the Association of Business Schools) LSBU masters graduates earn an average of 200,000 more than undergrads during their lifetimes Graduates have gone on to work for top blue chip companies including Unilever, Nestle, Ogilvy, Merrill Lynch, Danone, HSBC and Oxfam (to name a few) Flexible, interest-free, payment options to help spread the cost of your studies Full-time, part-time and flexible modes of study 90% of LSBU postgraduate students found work or progress to further study within six months of graduating. Graduates amongst top 10 earners after graduating. Overview Accredited by the Chartered Institute of Marketing, this MSc programme will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research. This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager. The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management. Accreditations Accredited Study Centre The Chartered Institute of Marketing Kristen Cartwright, MSc Marketing Communications Kristen came to LSBU as an international student to pursue a marketing career in the heart of the world s creative economy: London. Heather Johnstone International Student Heather decided to study MSc International Marketing as she wanted to study on a programme that would give her both academic credentials and also enhance her career prospects beyond her home country.

4 London South Bank University MSc Marketing Communications Teaching and learning strategies The programmes have been designed to meet the needs of aspiring managers. In addition to tutor inputs participants will be expected to carry out directed reading & develop & test ideas through the preparation & presentation of seminar papers/case studies. A particular emphasis will be placed on participants forming supportive networks & working through selfmanaged learning sets to help sustain them through the period of study. The acquisition of knowledge and understanding is achieved through a variety of learning & teaching methods, including key note lectures, seminars and workshops, student-led presentations, exercises and case studies. Rationale Four core course themes underpin the content and delivery of the program; Analytical Skills, Numeracy, Strategy and International Awareness. With these themes in mind, the course aims to familiarise graduates with (a) many of the varied and complex problems that arise in marketing on an international scale, (b) the various academic and practical solutions developed, and (c) the implementation and evaluation issues that arise. In relation to the Subject Benchmark statements, the course aims to develop techniques relevant to a career in international marketing, such as handling marketing performance evaluation tools, and necessary skills, such as cross cultural team working. It provides the opportunity to engage in investigation of a significant international marketing problem during the final dissertation stage of the Course. Graduate success LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, esearchvision, Osney Media. Alumni connections Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions. Professional links Graduates wishing to undertake CIM professional qualifications in the future, will qualify for entry to the Professional Diploma in Marketing, gaining exemptions from half of the diploma modules if entered within two years of graduating. Employability Types of careers Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from 20,000-30,000, while marketing professionals with a wealth of experience can earn up to 50,000. expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups. Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management. Entry requirements In order to be considered for entry to the programme, applicants will be required to have the following: A. Academic Requirements: i) A University honours UK 2.2 or above Degree, or foreign equivalent, in Marketing or Business with some marketing knowledge, or, ii) Hold a key management position for a minimum of 3 years B. Levels of Language Proficiency: This requirement applies to those students whose first degree was not delivered in the English language. Applicants should have a minimum of IELTS level 6.5 or IGCSE C or equivalent. It will also be expected that students CVs will show evidence of substantial academic and practical use of Business English. These Masters degrees are designed to produce graduates with advanced

5 The main aims of the MSc Marketing Communications programme are: The main aims of the programme are: 1. to enable students to gain an appropriate range and depth of marketing communications theories and concepts 2. to equip students with a range of research, transferable and practical skills appropriate to the role of marketing communications within organisations 3. to encourage students to develop an appropriate ethical approach to the marketing communications function and marketing communications management 4. to develop students ability to work effectively, both independently and in collaboration. 5. to foster and develop within students the ability to generate creative and resourceful solutions to problems via the adoption of intellectually rigorous methods of enquiry 6. to provide students with the opportunity to engage in reflective learning through the participation of practitioners in the teaching of the degree, the analysis of their experience and the evaluation of national and global case-studies. 7. to provide students with a critical understanding of the strategic, business and managerial context of the Marketing Communications function 8. to foster a learning environment which will enable students to critically review current issues and controversies in marketing communications both domestically and internationally Distinctive features of the programme - A highly qualified teaching team of strong, research-active marketing communications academics who have published widely in books, journals and reviews. The team has broad industry experience in marketing communications as consultants, senior managers and agency directors. Collaboration with client companies and agencies will guide the programme structure and content. - Direct practitioner involvement in lectures and presentations offering cuttingedge topics and analysis - Student engagement with industry-led research, practitioner shadowing and career opportunities. - Access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. 1. the traditional academic theory, frameworks and concepts of international marketing, which can be applied to international marketing problems. 2. contemporary and controversial theories that contribute to the forefront of academic discipline and scholarship. 3. the complex, dynamic and, sometimes, hostile international business environments, in which graduates will operate as international marketers. 4. qualitative and quantitative research methods and analytical techniques to enable decision making in the context of international marketing. 5. the creation and management of plans, to inform both tactical tasks and global strategy. 6. ethical dilemmas and acceptable solutions. Distinctive features of the programme The programme is a specialist master s degree designed to build on prior business knowledge for graduates pursuing career progression in international marketing. Marketing employment is not confined to national territories; marketing is both global and regional and those who work within this profession should be able to offer mobility through the understanding of the global environment. The Course provides an internationally oriented marketing curriculum to a very international body of learners. As such the Course is vocationally relevant. The Alumni work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

6 MSc Marketing Communications modules modules Full time mode (15 months) Part-Time Mode (30 months) Full time mode (15 months) Part time mode (30 months) 1. Cross Cultural Buyer Behaviour (20 credits) 2. Creative and Media Strategy (20 credits) The above modules are delivered by CIM in Nicosia 3. Integrated Marketing Communications (20 credits) The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in 4. Emerging Issues in Marketing Communications (10 credits) 5. International Brand Management (20 credits) 6.Digital & Social Media (10 credits) The above modules are delivered by CIM in Nicosia 7. Research Methods (20 credits) The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in June-December 8. Dissertation (Management Project) (60 credits) Year 1 1. Cross Cultural Behaviour (20 credits) The above modules are delivered by CIM in Nicosia 2. Integrated Marketing Communications (20 credits) The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in 3. International Brand Management (20 credits) 4. Digital & Social Media (10 credits) The above modules are delivered by CIM in Nicosia Year 2 5. Creative and Media Strategy (20 credits) The above module is delivered by CIM in Nicosia and 6. Emerging issues in Marketing Communication (20 credits) The above module is delivered by CIM in Nicosia and 7. Research Methods (20 credits) 1. International Pricing & Performance (20 credits) 2. Cross Cultural Buyer Behaviour (20 credits) The above modules are delivered by CIM in Nicosia 3. Strategies for International Market Entry (20 credits) The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in 4. Public Relations (10 credits) 5. International Brand Management (20 credits) 6.Digital & Social Media (10 credits) The above modules are delivered by CIM in Nicosia 7. Research Methods (20 credits) The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in June-December 8. Dissertation (Management Project) (60 credits) Year 1 1. Cross Cultural Behaviour (20 credits) The above module is delivered by CIM in Nicosia 2. Strategies for International Market Entry (20 credits) The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in 3. International Brand Management (20 credits) 4. Digital & Social Media (10 credits) The above module is delivered by CIM in Nicosia Year 2 5. International Pricing & Performance (20 credits) The above module is delivered by CIM in Nicosia 6. Public Relations (10 credits) The above modules are delivered by CIM in Nicosia 7. Research Methods (20 credits) The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in The above module is delivered by LSBU in 2 block sessions over 4 days, one in Nicosia and one in June-December June-December 8. Dissertation (Management Project) (60 credits) 8. Dissertation (Management Project) (60 credits)

7 MSc Marketing Communications assessment assessment Assessment Schedule Assessment Regulations Assessment Schedule Assessment Regulations At the start of each academic year course participants will be given a course study guide which will include assignment topics and a schedule of handing in dates over the two semesters. 1. Integrated Marketing Communications a. Individual Essay - 50% b. Group Work Presentation - 15% c. Individual Written Report - 35% 2. Creative and Media Strategy a. Group Presentation - 40% b. Individual Portfolio (3000 words) - 60% 3. Cross Cultural Buyer Behaviour a. Individual Presentation - 40% b. Examination (3 hours) - 60% 4. Emerging Issues in Marketing Communications a. Portfolio (2500 words) - 100% 5. International Brand Management a. Individual Debate (15 mins) - 30% b. Group Brand Audit and Plan Report (5000 words) - 20% c. Examination (2 hours) - 50% 6. Digital and Social Media a. Portfolio - 100% 7. Research Methods a. Written Essay (1500 words) - 30% b. Research Proposal ( words) - 70% (i) The current University Regulations on assessment and progression will apply. An Examination Board will be established, and External Examiners appointed by the Academic Board with responsibility as defined in University Regulations. (ii) The pass mark for each module is 50%. (iii) Where a module consists of more than one element of assessment, a student must, in addition to achieving the overall pass mark, achieve a minimum of 40% in each element. If an element of assessment is in turn composed of various sub-elements, the sub-elements do not have to meet the minimum allowable mark. (iv) Eligibility for the award with merit; a candidate must normally obtain a weighted average of 60% of module assessment, as well as a mark of 60% or above in the M.Sc. project, to be awarded the M.Sc. with Merit. (v) Eligibility for the award with distinction; a candidate must normally obtain a weighted average of 70% of module assessment, as well as a mark of 70% or above in the M.Sc. project, to be awarded the M.Sc. with Distinction. (vi) Postgraduate Diploma in Marketing Communications; in accordance with University Regulations, a candidate who has successfully completed seven M.Sc. modules may be awarded a Postgraduate Diploma in Marketing Communications (PgDip MC) if they are unable to proceed to the M.Sc. Marketing Communications. At the start of each academic year course participants will be given a course study guide which will include assignment topics and a schedule of handing in dates over the two semesters. 1. International Pricing & Performance a. 3 Individual Case Write Ups (300 words each) - 35% b. In class Assignment (1000 words) - 25% c. Group Company Project (5000 words) - 40% 2. Strategies for International Market Entry a. Coursework: Case Study Based i. 30 min Group Presentation - 20% ii. Individual Report (1000 words) - 30% b. Open Book Examination (3 hours) - 50% 3. Cross Cultural Buyer Behaviour a. Individual Presentation - 40% b. Examination (3 hours) - 60% 4. Public Relations a. Oral Examination - 100% 5. International Brand Management a. Individual Debate (15 mins) - 30% b. Group Brand Audit and Plan Report (5000 words) - 20% c. Examination (2 hours) - 50% 6. Digital and Social Media a. Portfolio - 100% 7. Research Methods (i) The current University Regulations on assessment and progression will apply. An Examination Board will be established, and External Examiners appointed by the Academic Board with responsibility as defined in University Regulations. (ii) The pass mark for each module is 50%. (iii) Where a module consists of more than one element of assessment, a student must, in addition to achieving the overall pass mark, achieve a minimum of 40% in each element. If an element of assessment is in turn composed of various sub-elements, the sub-elements do not have to meet the minimum allowable mark. (iv) Eligibility for the award with merit; a candidate must normally obtain a weighted average of 60% of module assessment, as well as a mark of 60% or above in the M.Sc. project, to be awarded the M.Sc. with Merit. (v) Eligibility for the award with distinction; a candidate must normally obtain a weighted average of 70% of module assessment, as well as a mark of 70% or above in the M.Sc. project, to be awarded the M.Sc. with Distinction. (vi) Postgraduate Diploma in International Marketing in accordance with University Regulations, a candidate who has successfully completed seven M.Sc. modules may be awarded a Postgraduate Diploma in International Marketing (PgDip IM) if they are unable to proceed to the M.Sc. International Marketing. a. Written Essay (1500 words) - 30% b. Research Proposal ( words) - 70%

8 Master of Business Administration Assessment Ranked No.1 Assessment Strategy Dissertation for student satisfaction for marketing courses in London by National Student Survey 2011 The assessment policy of the management programme as a whole is designed to reflect the overall aims and objectives of the M.Sc., as well as those of individual modules in relation to the areas of knowledge, analytical techniques and skills to be assessed. In consequence a variety of assessment methods is used including: 1. Formal examinations (including traditional unseen, case study and open book examinations) 2. Individual coursework assignments and reports (often including a work based element) 3. Group Projects 4. The assessment of portfolios of work 5. The M.Sc. Dissertation The M.Sc. Dissertation module provides an opportunity for you independently to conceive, plan and bring to completion a research project that addresses a management issue that matters to you or your organisation. The resulting Master s level dissertation is required to consist of circa 15,000 20,000 words or equivalent and fall within the management areas and/or disciplines encompassed by the M.Sc. programme or one of its specialist pathways. Assessment criteria are given in an appendix to this unit guide. The important thing is that your dissertation must be about management. So if, for example, you are following the M.Sc. s specialist pathway in finance, your dissertation must be about the management of finance. The same goes for the other specialist pathways. Your dissertation must focus on an issue that is relevant to you professionally as a practising manager, the resolution of which is also of value to your organisation. The unit is assessed by completion and submission of: A Master s level research-based dissertation of circa 15,000 20,000 words or equivalent, excluding references, bibliography and any appendices. You are required to submit two copies, plus an electronically accessible version on CD-ROM. A Turn-It-In report for the dissertation A signed ethics declaration The learning journal you have used as a tool for thinking, for noting and exploring your ideas and for reflecting on and summarising the learning you have gained throughout the dissertation project. This is required, but is not subject to a marked assessment. I would recommend LSBU to anyone thinking of studying there. The passion that the academics have for the subjects they teach is amazing you feel their enthusiasm in every single lecture! Gal Szmelcman Gal recently graduated from the MSc Marketing Communications at LSBU with a distinction and now works as an account manager at McCann Erikson in Israel. Graduates amongst Top 13 Ranked 10 earners after graduating for student satisfaction for marketing courses in the UK by National Student Survey 2011 th

9 Fees: 7000 Recognisable by KYSATS Recognised by UK NARIC Government subsidy up to 3417 (for Cypriot citizens) : 36 Years of Excellence The Cyprus Institute of Marketing Nicosia: 25 Zannettos St., Ayios Andreas, 1100 Nicosia. Tel , Fax Limassol: 7 Stelios Kyriakides St., 3080 Limassol, Tel: Mailing Address: P.O. Box 25288, 1308 Nicosia, Cyprus. info@cima.ac.cy