Universite de l Entreprenariat and SMC University Master Programs

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1 About SMC SMC was founded in 1985 as an executive training provider. In 2002 the institution evolved into an internationally acclaimed university, specialized in offering flexible distance learning Master and Doctorate programs targeted at the working professional. The core of SMC's student body, which consists of high achievers from currently more than 90 different countries worldwide, has an advanced professional standing and typically resides at the very top of internationally renowned organizations and businesses. This circumstance creates an unsurpassed added value to SMC's students insofar, as they benefit from sharing extensive experience, knowledge and best practices a true competitive advantage. SMC's flexible online Master and Doctorate programs can be followed part time from any place in alignment with the students' personal and professional commitments. SMC recognizes the need of working professionals and individuals in demand of highest flexibility. Our distance learning system allows students to create personal calendars in alignment with professional and personal commitments. Enrollment is ongoing; the programs can be followed from any place, at any time and any pace. Personal attention is a hallmark of SMC's service culture. Our administration and faculty is amongst the most responsive, attentive and service oriented in the education arena. This is an aspect, which significantly enhances the learning experience, quality and success. SMC University is accredited by the Association of Collegiate Business Schools and Programs (ACBSP), the leading specialized accreditation association for business education supporting, celebrating and rewarding teaching excellence. ACBSP is an official national accreditation body in the U.S., recognized by the Council of Higher Education Accreditation, CHEA. History & Milestones SMC was founded in Zug, Switzerland SMC transforms into an institution of higher education Online Master and Doctorate programs launched 10 First intake for distance learning programs SMC obtains full ECBE accreditation 09 Newsweek: "SMC is a leading Swiss global University" 12 SMC educates students from over 70 countries world wide Newsweek reconfirms SMC's leadership position 12 SMC obtains ACBSP accreditation 12 SMC educates students from over 80 countries world wide SMC opens its Learning Center in Vienna, Austria 09 SMC holds its first Symposium in Vienna, Austria

2 10 SMC moves into its new Learning Center in Zurich 11 SMC hosts its first Doctoral Residency in Vienna SMC educates students from over 90 countries world wide 03 SMC hosts its second Doctoral Residency in Vienna 03 The FT ranks SMC's online MBA 5th in Europe 03 SMC introduces the TransknowlogyTM concept 04 SMC launches the PhD. in Economics program Find the latest developments on our university at Transknowlogy Transknowlogy represents the 2.0 phase of the education revolution in learning where the best of breed technologiesare implemented across all levels of the organization to support all stakeholders: administrators, professors and mostimportantly students.\ This concept and approach is the capstone of the underlying method and philosophy of SMC University. In today's world knowledge and education are experiencing a tremendous change. Technology is opening up new possibilities for students from around the world and all walks of life to explore options that were unavailable even a few short years ago. Through transknowlogy students are empowered to learn, grow and excel. Transknowlogy enables students to push their limits to new levels under an environment supported by an extended use of technology, both inside the classroom and within the overall setting of the University. This provides a new level of highly diversified cultural exchange between the multiple nationalities that enables you feel the pulse of the global business context. At SMC University we managed to create an unique environment of knowledge transfer that connects people, culture and organizations in a way that permits the creation of new possibilities. Traditional education limits the reach of technology to campus borders. Transknowlogy offers the stage to develop your visions and enable you to become a part of the new global learning context as a dedicated, target driven knowledge seeking individual. Global Citizenship and Transknowlogy In today's global environment, understanding your organization's position with regards to the issues of Corporate Citizenship and Corporate Social Responsibility is paramount to working in concert with the common good and global commons. SMC University prides itself in its achievements in assisting students from around the globe and within a multitude of cultures to advance scholastically so that they, their families and their communities may fulfill their collective dreams and partake fully in global society on an equal footing with others. This achievement is nothing short of empowering individuals and communities from all cultures to become active participants in the development of the planet and to find ecological and sustainable practices that take into consideration the rich cultural heritage of all societies. At SMC we consider fulfilling this responsibility as the underlying

3 motivator to designing and developing the very best in distance education. It is through Transknowlogy that this becomes reality ACCREDITATIONS SMC is accredited by Association of Collegiate Business Schools and Programs (ACBSP) ACBSP is the one of the leading specialized accreditation associations for business education in the United States, recognized both the US Department of Education and CHEA. ACBSP acknowledges the importance of scholarly research and inquiry and believes that such activities facilitate improved teaching. European Council of Business Education ECBE is an affiliate of the International Federation for Business Education (IFBE). Other affiliates of IFBE are PRCBE: Pacific Rim Council for Business education, SACBE: South America Council for Business Education, ACBE: African Council for Business Education. MEACBE: Middle East and Asian Council for Business Education and ACBSP: Association of Collegiate Business Schools and Programs (CHEA and US Department of Education accreditation agency). MEMBERSHIPS Swiss Federation for Adult Learning (SVEB) SVEB is the Swiss national umbrella organization for adult education, it groups about 175 institutions. Its main activities include representing adult education / learning in Swiss educational policies and educational legislation, quality certification and publications. Central and East European Management Development Association CEEMAN is an international management development association established in 1993 with the aim of accelerating the growth in quality of management development in central and eastern Europe. Gradually CEEMAN has become a global network of management development institutions interested in quality of education and innovations in this field, as well as in the broad area of subjects related to change. CEEMAN has expanded to include 170 institutional and individual members from 42 countries. ACUNS Acuns a professional association of nearly 800 educational and research institutions and individual scholars, teachers and practitioners active in the work and study of multilateral relations, global governance and international cooperation. With field offices in Cairo, Delhi, Geneva, New York and Vienna in addition to members located in over 50 countries, make us a global network. Acuns focuses special attention on the programs and agencies of the United Nations system and other intergovernmental and non governmental organizations that play a role in managing common problems on the global agenda. Its activities promote research and teaching on the UN system and dialogue between and among academics and practitioners from across the globe.

4 Our Services Proposition Life advances in stages. So does the experience at SMC. We consider ourselves as content creators, service providers and partners for our students and stakeholders. Thus every stage within the SMC Partnership is focused on service and value creation. Inquiry Stage Detailed provision of information and support In depth counselling on our services and solutions Most applicable and complete choice of academic content and professional solutions Most intuitive and high end student e learning support system Focal points of contact in order to serve specific inquiries at a highest level Application Stage Detailed collection of information regarding applicants in order to tailor specific solutions Fast processing and detailed feedback Personal interview with the Academic Dean in order to find a best solution Commitment of admitting an elite for best academic performance and content creation Strictly limited number of admitted students in order to maintain highest academic levels Admission to SMC Stage Student survival guides Challenge days Open space days Individualized seminar scheduling Student counselling Management Development Flexible scheduling that fits the busy executives State of the art online platform with SMC e books, videos, live lectures and other features Small interactive classes with highly renowned academicians and practitioners Faculty that represents the cutting edge of today s business environment Facilities that not only stimulate the mind but provide for the executive to stay connected Terminal Project & Defense Understanding and application of the latest concepts Mentorship by highly recognized business leaders and faculty Participation of top business leaders in the Defence Committee and audience Allows the student to investigate and present a unique thought to a group of luminaries International publication of top works Graduation & Placement Close partnership between students, industry and alumni for full leverage of their degree Job Center services providing assistance throughout the job seeking process

5 Establishment of a job market and business relationships Participation of top business leaders at the graduation ceremony SMC s input precedes the student where ever they may go Lifelong Partnership Business support and management services for our alumni Enhanced online alumni network system with a business forum Continuous access to SMC s knowledge base Provision of ongoing opportunities for unique professional development seminars Ongoing placement service The Online Learning System Studies are enhanced by one of the technologically most advanced and content rich distance learning solutions to date. SMC s Online Learning System is a highly interactive platform, utilizing videos, recorded and live lectures, narrated presentations, e books, various communication platforms for interaction with the faculty & students, professional networking and many more features. A one stop solution Courses are supported through interactive online books, presentations, video lectures, case studies and research papers. All relevant content is being provided by via SMC s online learning system. Electronic Bestsellers Together with Pearson Education, we have developed customized e books and supported content from the world s leading authors. The result is an interactive learning experience in a text rich and graphically enhanced format supported by online exercises, assignments and tests for enhanced comprehension. Online Research Center Our efforts have led to the creation of a comprehensive online research center, which together with its partners provides access to well over 2 million articles, texts and research papers and to the latest content and news of the New York Times, Time Magazine and other leading media and their archives. State of the art Curriculum A clear, concise and contemporary curriculum which pragmatically delivers practical concepts in a challenging intellectual environment. Renowned Faculty & Extensive Support SMC provides personal attention to each student. The learning system guarantees timely support on both administrative and academic levels.. Our international board of renowned scholars and practitioners serves as an active partner in the design and development of solutions applied in the real world. Students work closely together with their faculty and colleagues. The lecturer s role is that of a facilitator, supporting, following up and providing feedback to the student s progress.

6 Films, Interviews and cases Many classes are accompanied by video lectures and interviews with world business leaders from across a wide spectrum of industries. Narrated presentations for an easier understanding have been developed and students take advantage from a large database of cases for the practical application of theory. Live and recorded video lectures Certain courses are supported with live lectures via the Virtual Classroom. In case students miss a class, the lectures are recorded for a later preview. Community Building and Networking The SMC Online Learning System embeds a universe of active communication and networking means, including student and alumni databases, discussion forums, message boards and profilebased search engines to facilitate the creation of partnerships. Lifelong Partnership We offer career services with ample information on issues and processes of job search. Open position postings from industry partners are being published, as well as student postings of job. How does it work? Duration & Flexibility The program is entirely flexible and thus its duration depends on the time and effort you are prepared to dedicate and your progress. The minimum duration of the program is 24 months; the average duration is 36 months. You are at no time bound to any fixed schedules, this is to honor and support the particular agendas of our students who are mainly working professionals in managerial positions. Residence Requirements The Program is entirely online, there are no residence requirements during the regular course work. The only residential requirement is the Final Grand Exam and Thesis / Dissertation Defense vis à vis the Academic Defense Committee of SMC. This 1 day event regularly takes place at our learning centers in Zurich and Vienna. Technical Requirements You will need a personal computer with regular internet access. The SMC Online Learning System can be easily accessed through your web browser. Your PC should have the following programs installed: Internet Browser (e.g. Microsoft Internet Explorer, Mozilla, Firefox, Opera) Microsoft Word Microsoft Excel Adobe Acrobat Reader Course Evaluation Performance review and completion requirements vary among course and Professors. In general, a course may

7 require the pursuit of comprehensive research / business projects, cases studies, assignments and final examination, or a combination of these. Examinations are being accessed online. Your Professor will make the password protected exam available through a special examination platform on the SMC Online Learning System. Results are automatically submitted to the Professor for evaluation and grading. Grand Exam & Dissertation The Final Grand Exam and the Dissertation require your physical presence. They can be completed in one visit, or in two, in accordance to your desire. The Grand Exam is an oral outcome assessment of your knowledge. It is a discussion on issues related to real business cases, which is aimed to show the skills which you have acquired in the process of studies at SMC. The Dissertation is your written product of the systematic study of a significant problem which follows a coherent methodology, independent research and comprehensive thinking. An appropriate organization and documentation is required, according to SMC s academic standards. Topics for the Dissertation are generally picked by the student and submitted to one professor who agrees to serve as the supervisor. Ongoing progress review and mentorship by the supervisor will ensure the highest quality and relevance of the final work. The Final Grand Exam and the Dissertation will be conducted in front of the Defense Committee. Representatives of the business community may be invited, thereby fostering the spontaneous development of networking opportunities. Defense generally takes place twice a year at the instruction site. Graduation Requirements In order to be awarded a degree for the program attended, students must obtain a passing grade in all courses, achieve a minimum overall GPA 3.0, pass the Final Grand Exam and successfully defend their Dissertation. Student and Faculty Interaction The Online Learning System of SMC provides you with several contact points to ensure your direct collaboration with your faculty and fellow students. Your Professors proactively facilitate the courses and assist you in all related matters. We strongly encourage student collaboration, which is an active part and asset of our programs. Our Networking Boards allow students to connect based on common courses, interests and backgrounds. Student Council The SMC University Student Council diligently supports you with study related counselling and represents and defends any issues or concerns you might face during your studies. The Student Council provides a valuable role in creating a sense of cohesion, co operation and community to enrich the learning experience of all SMC distance learning students. Student Financing Solutions The SMC Scholarship Fund provides financing support and facilitates the creation of tailor made payment plans. There are no hidden costs and charges.

8 SMC University s Academic Learning Model The Learning Model of SMC University challenges learners to explore the bases of power as a component of leading in the varying fields and disciplines under study at the university. Find out more on SMC Student Council The SMC Student Council was formed in November 2006 and is made up of a "Chair" and "Directors" whose main purpose is to focus on the distance learning needs of both Masters and Doctoral students within the program. The Student Council provides valuable services in creating a sense of cohesion, co operation and community to enrich the learning experience of all SMC distance learning students. Membership to the SMC Student Council is automatically open to all distance learning students registered with SMC. SMC Student Council Mission "The SMC Student Council connects the student body to the faculty, to act as the student voice, with the goal of enhancing the distance learning experience of students at SMC." SMC Student Council Distance Learning Focus In distance education, the process of student learning is more complex than conventional educational settings for several reasons: Many distance education students are older, have jobs and families. They must coordinate the different areas of their lives which influence each other their families, jobs, spare time and studies. Distant students have a variety of reasons for taking courses. Some students are interested in obtaining a degree

9 to qualify for a better job. Many take courses to broaden their education and are not really interested in completing a degree. In distance education, the learner is usually isolated. The motivational factors arising from the contact or competition with other students is absent. The student also lacks the immediate support of a teacher who is present and able to motivate and, if necessary, give attention to actual needs and difficulties that crop up during study. In distance education settings, technology is typically the channel through which information and communication flow. Until the teacher and students become comfortable with the technical delivery system, communication will be inhibited. The Student Council provides several benefits Guidance to new students entering SMC, providing them with an enhanced sense of orientation and organizational structure. A point of reference for individual students who wish to put forward ideas, suggestions or concerns. Mutual understanding and support to overcome potential challenges resulting from the complexity that distance learning brings to students in the learning process. Admission Criteria & Tuition fees Admission Criteria SMC University welcomes qualified applicants with no discrimination towards their gender, age, cultural, ethnic, religious and racial backgrounds. Distance learning candidates are admitted on a continuous basis, admission procedures are free of charge. Admission at Swiss Management Center sets minimum criteria which have been designed to identify applicants who have sound academic potential and who show creativity, critical thinking, social and moral values, evidence of English language proficiency and strong motivation. Successful applicants must fulfill the following criteria: Undergraduate degree from an internationally recognized academic institution. Min. 3 years of work experience in middle management (or equivalent, respective to the profession) Proficiency in English Tuition Plan Tuition is calculated for the entire program and includes e books and all learning materials and exam fees. Courses will be activated after receipt of the tuition. Students are responsible for obtaining additional reading materials (not compulsory), their travel and related expenses for the Dissertation Defense and the Final Grand Exam. For full payment details please refer to the SMC University website or contact the administration. How to enroll Enroll at your convenience Enrollment is ongoing. You can join your program of choice at any time.

10 The Application Process Admission Review Sessions The SMC Admissions Committee conducts weekly review meetings for distance learning programs, usually held on Thursdays. Upon receipt of an online application, the Registrar assigns the candidate a review date. Applicants are granted a minimum of 8 days to collect their supporting documents made available to the Admissions Committee for review. The outcome of the assessment will be communicated to applicants on the following day. Settlement of Tuitions Invoices are set forth upon admission together with the official letter of acceptance. SMC offers various payment and financing options and deposits are usually due 21 days from the issue date of the invoice. Invoices remain unbinding for 8 business days from the invoice date. During this period you are entitled to revoke and cancel your admission by written notice (e mail, fax, registered mail). After 9 business days from the invoice date, your admission turns into a binding contract and you are obliged to settle your invoice as per the terms and conditions stated. MBA in Management & Leadership Program Design & Curriculum The MBA program of SMC provides a well balanced combination of academic and practical business oriented content. The program design delivers a solid understanding of the complexity of the different areas in a business organization and gives practical tools for resolving the often conflicting interests of the different departments of the company. The course contents provide a challenging intellectual level, combining an unparalleled wealth of academic material with a wide range of video materials, cases, research projects and other tools aimed to enhance your understanding of the business reality and your problem solving skills. This program is ideal for managers who need to lead and oversee operations, as well as for individuals who run their own business and need to have a thorough understanding of the tasks executed by employees in different departments. The general character of the program will give you efficient tools of transforming ideas and talents into a successful business. The work placement advantage of the MBA is its widely accepted character, which therefore allows you to adapt yourself to many fields in corporate management. This flexibility is critical in today's fast moving job market

11 MBA in Management & Leadership Core Courses Marketing Management This course is designed to enhance your understanding of the aspects of marketing as a social science and a business field. It builds upon four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age and marketing in a socially responsible way around the globe. The course reveals the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever changing field. Managerial Accounting This course will teach you not only how to create a budget and other tools that everyone from accountants to marketing managers and decision makers use, but also the critical thinking skills necessary to succeed in business. It is this combination of understanding the technique and how to apply it in the real world that empowers students to make business decisions.

12 Business Research This course is designed to provide a strategic view and understanding of the businesses environment. In every organization, to succeed executives need to fully understand business strategy as a whole and to create a solid understanding of how their present decisions might affect the business in the medium to long run. This is why the course comprises some of the most relevant business articles of the moment written by distinguished authors of strategy. Financial Management The purpose of this course is to furnish students with a general understanding of the financial decision making process. The course in general concentrates on developing a high level understanding of the tactical and strategic significance of the financial management function within organizations. It covers the main financial tools of the company reporting system and the means of analyzing corporate performance. Managerial Economics Managerial economics is the application of economic theory to managerial issues. Practitioners Nestle executives, McKinsey consultants, Credit Suisse First Boston investment bankers often rely on economic analysis when they tackle business issues or make important strategic decisions. Elements of managerial economics can be found in all aspects of business activity, such as production, pricing, financing, management and strategy. Human Resources Management The course introduces you to contemporary issues in the field both from a global and strategic perspective. It provides the basis for understanding labour relations, compensation and benefits schemes as well as the role of HR in the organisation. International Business and Trade International business differs in important ways from business conducted within national borders. It poses additional challenges for managing trade or investments in foreign countries, but it also offers new opportunities in foreign markets. This course provides a framework for analyzing decisions made by firms in an international context. In turn, this framework provides the basis for formulating strategies that will enable businesses to succeed in the international business environment. This course combines material from strategy, international finance, trade theory, trade policy, marketing, human resource management and other related areas. Management The primary aim of this course is to help the student develop a basic understanding of the essentials of management and the nature of complex organizations. In order to accomplish these goals we will focus on the basic theories, principles, concepts, etc. of management and organizations; attempt to develop rational and systematic techniques of analysis and inquiry; and endeavor to interface theory with practice. The orientation of this course will be toward providing professional managerial skills. Business Development Management This course introduces you to the issues, strategies, and relationships that relate to the job of developing sustainable revenue through well managed sales & business development activities. You will become acquainted managing a sales force and helping them sell. Special emphasis is put on developing a sales force program, managing strategic account relationships, team development, diversity in the work force, sales force automation, problem- solving skills, and financial issues.

13 MBA in Management & Leadership Specialization Courses Operations Management This course is a comprehensive overview of the techniques that can be applied to solve operational problems and achieve rapid improvements. It is a thorough overview of the fields of POM strategy, quality management, product strategy, process strategy and project management. Strategic Management Strategic Management is a subject which is often thought, quite wrongly, to be the sole preserve of senior executives. It more or less involves all decision makers and stake holders of an organization. This course emphasizes on the tools and methods of creating and maintaining a performance culture. A strategy is only of any value when actually being implemented and lived. Our motto is therefore From Strategy to Results". Leadership and Organizational Behaviour This course deals with the contemporary issues of improving organizational and individual effectiveness, globalization, organizational culture, leadership, introducing and managing change, the use of teams/groups, changes in technology, organizational restructuring, changed employment relationships and the diversity of the workforce. The course examines both the social and economic roles of the company and studies individual and group behavior within these institutions. MSc. in Finance Program Design & Curriculum The MSc in Finance and Controlling degree provides advanced knowledge in financial management and controlling, two fields which have become highly interrelated. The program is a strategic balance of general business courses and finance and controlling specialization ones. The aim of these, as they have been designed, is to provide you with a solid understanding of the business organization and its various functions and deliver you the tools to critically assess corporate priorities and therefore make financial and controlling decisions. The course outlines, provided in this section will help you explore the challenging intellectual level of the program and its advanced delivery content tools, such as video materials, cases, research papers, latest articles and academic reviews. This degree requires mathematical and analytical skills. The MSc. in Finance is ideal for individuals active in these fields or who wish to develop a thorough understanding of the subject. They will provide active professionals with critical knowledge and tools and for their professional advancement. The recruitment potential of this degree is very large, as all companies require financial management and larger firms will recruit a growing number of corporate controllers.

14 MSc. in Finance Core Courses Marketing Management This course is designed to enhance your understanding of the aspects of marketing as a social science and a business field. It builds upon four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age and marketing in a socially responsible way around the globe. The course reveals the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever changing field.

15 Managerial Accounting This course will teach you not only how to create a budget and other tools that everyone from accountants to marketing managers and decision makers use, but also the critical thinking skills necessary to succeed in business. It is this combination of understanding the technique and how to apply it in the real world that empowers students to make business decisions. Business Research This course is designed to provide a strategic view and understanding of the businesses environment. In every organization, to succeed executives need to fully understand business strategy as a whole and to create a solid understanding of how their present decisions might affect the business in the medium to long run. This is why the course comprises some of the most relevant business articles of the moment written by distinguished authors of strategy. Financial Management The purpose of this course is to furnish students with a general understanding of the financial decision making process. The course in general concentrates on developing a high level understanding of the tactical and strategic significance of the financial management function within organizations. It covers the main financial tools of the company reporting system and the means of analyzing corporate performance. Managerial Economics Managerial economics is the application of economic theory to managerial issues. Practitioners Nestle executives, McKinsey consultants, Credit Suisse First Boston investment bankers often rely on economic analysis when they tackle business issues or make important strategic decisions. Elements of managerial economics can be found in all aspects of business activity, such as production, pricing, financing, management and strategy Human Resources Management The course introduces you to contemporary issues in the field both from a global and strategic perspective. It provides the basis for understanding labour relations, compensation and benefits schemes as well as the role of HR in the organisation. International Business and Trade International business differs in important ways from business conducted within national borders. It poses additional challenges for managing trade or investments in foreign countries, but it also offers new opportunities in foreign markets. This course provides a framework for analyzing decisions made by firms in an international context. In turn, this framework provides the basis for formulating strategies that will enable businesses to succeed in the international business environment. This course combines material from strategy, international finance, trade theory, trade policy, marketing, human resource management and other related areas. Management The primary aim of this course is to help the student develop a basic understanding of the essentials of management and the nature of complex organizations. In order to accomplish these goals we will focus on the basic theories, principles, concepts, etc. of management and organizations; attempt to develop rational and systematic techniques of analysis and inquiry; and endeavor to interface theory with practice. The orientation of this course will be toward providing professional managerial skills.

16 Business Development Management This course introduces you to the issues, strategies, and relationships that relate to the job of developing sustainable revenue through well managed sales & business development activities. You will become acquainted managing a sales force and helping them sell. Special emphasis is put on developing a sales force program, managing strategic account relationships, team development, diversity in the work force, sales force automation, problem- solving skills, and financial issues. MSc. in Finance Specialization Courses Financial Risk Management The course is an application of the different methods of financial risk management such as value at risk, derivatives, hedging and financial engineering. Areas of study will include stocks, bonds, commodities and currencies. Investment Analysis & Corp. Valuation This course is a comprehensive base for investing in financial instruments. It describes the current investment practices and theories and provides the opportunity to apply finance theories to practical corporate financial problems. This course also focuses on determining the current value of a firm and the different methods of valuating it. Financial Statement Analysis The class examines the tools used for analyzing industries, accounting methods, financial performance, forecasting methods and valuations of the firm. We will also be paying special attention to nonrecurring items, restructurings, current and fixed assets, intangibles, pensions and contingencies. MSc. in Human Resources Management Program Design & Curriculum The MSc. in Human Resouces Management degree has been designed to provide you with advanced tools in managing the most valuable asset of the company its human resources. Swiss Management Center has created a program which leaves the pure HR content and provides students with a series of general business courses in order to explore the business organization in all its areas. The aim of this concept is to give the participant a thorough understanding of the ways a business organization functions and therefore provide you with the analytical tools to create human resources solutions adapted to the company. These analytical skills are then enhanced and solution driven concepts are being developed in the field of specialization. The course outlines will help you explore in detail the content of each course and the advanced delivery content tools, such as video materials, cases, research papers, latest articles and academic reviews that we use to illustrate at best the issues involved. The degree requires a good understanding of human psychology and communication skills. The MSc in Human Resources Management is designed for individuals active in the HR field and who prepare for a management position or are already in one. The program will provide you with the tools to make the HR policies of your company more efficient and to place it as a key company priority. The recruitment potential of this degree is primary on HR level and general management

17 level at larger companies. Its potential has become ever increasing, as the complexity of the fields results in a great pressure on companies today. MSc. in Human Resources Management Core Courses Marketing Management This course is designed to enhance your understanding of the aspects of marketing as a social science and a business field. It builds upon four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age and marketing in a socially responsible way around the globe. The course reveals the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever changing field.

18 Managerial Accounting This course will teach you not only how to create a budget and other tools that everyone from accountants to marketing managers and decision makers use, but also the critical thinking skills necessary to succeed in business. It is this combination of understanding the technique and how to apply it in the real world that empowers students to make business decisions. Business Research This course is designed to provide a strategic view and understanding of the businesses environment. In every organization, to succeed executives need to fully understand business strategy as a whole and to create a solid understanding of how their present decisions might affect the business in the medium to long run. This is why the course comprises some of the most relevant business articles of the moment written by distinguished authors of strategy. Financial Management The purpose of this course is to furnish students with a general understanding of the financial decision making process. The course in general concentrates on developing a high level understanding of the tactical and strategic significance of the financial management function within organizations. It covers the main financial tools of the company reporting system and the means of analyzing corporate performance. Managerial Economics Managerial economics is the application of economic theory to managerial issues. Practitioners Nestle executives, McKinsey consultants, Credit Suisse First Boston investment bankers often rely on economic analysis when they tackle business issues or make important strategic decisions. Elements of managerial economics can be found in all aspects of business activity, such as production, pricing, financing, management and strategy. Human Resources Management The course introduces you to contemporary issues in the field both from a global and strategic perspective. It provides the basis for understanding labour relations, compensation and benefits schemes as well as the role of HR in the organisation. International Business and Trade International business differs in important ways from business conducted within national borders. It poses additional challenges for managing trade or investments in foreign countries, but it also offers new opportunities in foreign markets. This course provides a framework for analyzing decisions made by firms in an international context. In turn, this framework provides the basis for formulating strategies that will enable businesses to succeed in the international business environment. This course combines material from strategy, international finance, trade theory, trade policy, marketing, human resource management and other related areas. Management The primary aim of this course is to help the student develop a basic understanding of the essentials of management and the nature of complex organizations. In order to accomplish these goals we will focus on the basic theories, principles, concepts, etc. of management and organizations; attempt to develop rational and systematic techniques of analysis and inquiry; and endeavor to interface theory with practice. The orientation of this course will be toward providing professional managerial skills.

19 Business Development Management This course introduces you to the issues, strategies, and relationships that relate to the job of developing sustainable revenue through well managed sales & business development activities. You will become acquainted managing a sales force and helping them sell. Special emphasis is put on developing a sales force program, managing strategic account relationships, team development, diversity in the work force, sales force automation, problem- solving skills, and financial issues. MSc. in Human Resources Management Specialization Courses HR Development and Training This course focuses on the fundamental and advanced ideas and techniques of training and development. Students will be provided with the tools and skills to plan and execute training programs including needs assessment, evaluating trainee learning style, costing, considering delivery alternatives, motivating trainees and evaluation. Leadership & Organizational Behaviour This course deals with the contemporary issues of improving organizational and individual effectiveness, globalization, organizational culture, leadership, introducing and managing change, the use of teams/groups, changes in technology, organizational restructuring, changed employment relationships and the diversity of the workforce. The course examines both the social and economic roles of the company and studies individual and group behavior within these institutions. Organizational Change & Development Organization Change and Development is a collection of concepts that focuses on how people function with and within organizations, and how to make the working relationship function best. The course includes coverage of classic OD articles, coverage of topics such as self- directed teams, centers of excellence, and learning organizations. Graduation Requirements The Master Degree is granted following the successful completion of the subjects, the accumulation of a minimum of 90 (with a 4 year Bachelor) to 120 (with a 3 year Bachelor) ECTS credits (or less in accordance to the undergraduate degree credits) and the completion of a Thesis presented to the Defense committee of Swiss Management Center.Students should achieve a minimum overall GPA of 2.7.