Distance Learning powered by TRANSKNOWLOGY. Doctorate of Business Administration

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1 Distance Learning powered by TRANSKNOWLOGY Doctorate of Business Administration

2 Index Index About SMC History & Milestones Transknowlogy Affiliates & Partners Facts & Figures Our Service Proposition The Online Learning System How does it work? SMC Student Council Admission Criteria & Tuition Fees How to enroll Program Design & Curriculum Core Courses Specialization Courses Dissertation Stage Contact Information

3 About SMC SMC was founded in 1985 as an executive training provider. In 2002 the institution evolved into an internationally acclaimed university, specialized in offering flexible distance learning Master and Doctorate programs targeted at the working professional. The core of SMC's student body, which consists of high achievers from currently more than 90 different countries worldwide, has an advanced professional standing and typically resides at the very top of internationally renowned organizations and businesses. This circumstance creates an unsurpassed added value to SMC's students insofar, as they benefit from sharing extensive experience, knowledge and best practices a true competitive advantage. SMC's flexible online Master and Doctorate programs can be followed part time from any place in alignment with the students' personal and professional commitments. SMC recognizes the need of working professionals and individuals in demand of highest flexibility. Our distance learning system allows students to create personal calendars in alignment with professional and personal commitments. Enrollment is ongoing; the programs can be followed from any place, at any time and any pace. Personal attention is a hallmark of SMC's service culture. Our administration and faculty is amongst the most responsive, attentive and service oriented in the education arena. This is an aspect, which significantly enhances the learning experience, quality and success. About SMC SMC University is accredited by the Association of Collegiate Business Schools and Programs (ACBSP), the leading specialized accreditation association for business education supporting, celebrating and rewarding teaching excellence. ACBSP is an official national accreditation body in the U.S., recognized by the Council of Higher Education Accreditation, CHEA. 3

4 History & Milestones SMC was founded in Zug, Switzerland SMC transforms into an institution of higher education Online Master and Doctorate programs launched 10 First intake for distance learning programs History & Milestones SMC obtains full ECBE accreditation 09 Newsweek: "SMC is a leading Swiss global University" 12 SMC educates students from over 70 countries world wide Newsweek reconfirms SMC's leadership position 12 SMC obtains ACBSP accreditation 12 SMC educates students from over 80 countries world wide SMC opens its Learning Center in Vienna, Austria 09 SMC holds its first Symposium in Vienna, Austria 10 SMC moves into its new Learning Center in Zurich 11 SMC hosts its first Doctoral Residency in Vienna SMC educates students from over 90 countries world wide 03 SMC hosts its second Doctoral Residency in Vienna 03 The FT ranks SMC's online MBA 5th in Europe 03 SMC introduces the TransknowlogyTM concept 04 SMC launches the PhD. in Economics program Find the latest developments on our university at

5 Transknowlogy Transknowlogy represents the 2.0 phase of the education revolution in learning where the best of breed technologies are implemented across all levels of the organization to support all stakeholders: administrators, professors and most importantly students. This concept and approach is the capstone of the underlying method and philosophy of SMC University. In today's world knowledge and education are experiencing a tremendous change. Technology is opening up new possibilities for students from around the world and all walks of life to explore options that were unavailable even a few short years ago. Through transknowlogy students are empowered to learn, grow and excel. Transknowlogy enables students to push their limits to new levels under an environment supported by an extended use of technology, both inside the classroom and within the overall setting of the University. This provides a new level of highly diversified cultural exchange between the multiple nationalities that enables you feel the pulse of the global business context. At SMC University we managed to create an unique environment of knowledge transfer that connects people, culture and organizations in a way that permits the creation of new possibilities. Traditional education limits the reach of technology to campus borders. Transknowlogy offers the stage to develop your visions and enable you to become a part of the new global learning context as a dedicated, target driven knowledge seeking individual. Transknowlogy Global Citizenship and Transknowlogy In today's global environment, understanding your organization's position with regards to the issues of Corporate Citizenship and Corporate Social Responsibility is paramount to working in concert with the common good and global commons. SMC University prides itself in its achievements in assisting students from around the globe and within a multitude of cultures to advance scholastically. They, their families and their communities may fulfill their collective dreams and partake fully in global society on an equal footing with others. 5 This achievement is nothing short of empowering individuals and communities from all cultures to become active participants in the development of the planet and to find ecological and sustainable practices that take into consideration the rich cultural heritage of all societies. At SMC we consider fulfilling this responsibility as the underlying motivator to designing and developing the very best in distance education. It is through Transknowlogy that this becomes reality.

6 Partners & Affiliations Partners & Affiliations 6 Universidad Mayor Universidad Mayor is one of Latina America's leading Universities with main campuses in Santiago and Temuco. The University with its wide range of faculties is recognized and accredited by the Ministry of Education in Chile and the first Latin American insitution to obtain candidacy status for accrediation by the Middle States Commission on Higher Education in the U.S. Escuela Superior de Economia y Administración de Empresas The Escuela Superior de Economía y Administración de Empresas (ESEADE) is the leading Argentinian private University, specializing in the field of business administration, economics, management, finance and political science. Founded in 1978, the university has rapidly expanded to become a known and reputed institution throughout South America. It is recognized by the Ministry of Education of the state of Argentina. CES Group, Singapore CES is an educational provider based in Singapore and specialized in educating both international and local students. As an international company, CES's business spans across Malaysia, Thailand and China. CES offers a wide specter of different courses ranging from business, accounting and language courses to information and communications technology, tourism and hospitality courses. The courses and programs offered by CES are registered with the Ministry of Education of Singapore. inex By joining the International Network for Educational Exchange (inex), universities around the globe commit to worldwide exchange, intercultural knowledge and global education. Inex improves intercultural understanding and helps to develop international relations through supply of transnational education possibilities. This is achieved by generation of a dense network of sending Institutions and expansion to an increasing number of universities that receive students. High emphasis is put on an outstanding academic level of all partner institutions, excellent service and support from all parties and a strong international orientation. This way, high standards can be granted to students and universities, accreditation of courses is made possible through same standards and international transfer of knowledge and education is achieved. ITI Information Technology Institute ITI Information Technology Institute is a prominent name for quality education and training since With over 17 years of experience and an alumnus base of over 2 thousand students from individual and from public and private sector companies and institutions. ITI has been a pioneer in introducing the freshest courses in both technology and business in Kuwait at its state of the art campus. ITI has formed special stratgic alliances with well reputed international institutions and technology leaders to bring world class education at your doorsteps. The Centre for Executive Education The Centre for Executive Education (CEE) is the first dedicated institution in the Gulf region focusing on executive education, design and management development. CEE is specializing in professional development education, offering Higher National Diploma in Business or Executive Diplomas. SMC University and CEE have formed an articulation arrangement whereby students who have completed the Executive Human Resources Management and Executive Business Management program of CEE have the opportunity to progress towards completion of the Graduate programs of SMC with credit transfers for campus and online studies. International Economy & Commerce College, Tianjin, China International Economy and Commerce College, (IECC) and SMC University offer the Doctorate in Business Administration program of SMC University in the city of Tianjin, China. IECC has further joint programs with Utrecht School of Economics, The American Hotel Lodging Association, Southern Queensland University and Asia International Open University, amongst others. Advisory board includes Tianjin Veteran Professors' Association and TEDA College of Nankai University. British Sino Century Institute, China British Sino Century Institute (BSCI) and SMC University offer the Doctorate in Business Administration program of SMC University in the cities of Beijing, Shanghai, Guangzhou and Shenzhen. Other partners of BSCI include: China Jiang Nan University, China Nan Jing University of Technology, Beijing Normal University, Tsinghua University, East Asia Bank, Beijing economic planning bureau.

7 Facts & Figures SMC University has become the leading distance learning university in the field of business education in Switzerland. In its Swiss Educational Guide 2007 (September 2007 edition), Newsweek featured SMC as one of the leading Swiss business programs and one of the international leaders in distance education. With students from more than 90 countries, we have become a truly global institution, providing executive education aimed at the working professional. Supported by our centers in Europe and Latin America, as well as our partner network in the Middle East and Asia, we have a global reach and assist you in creating locally adapted professional solutions. ACCREDITATIONS SMC is acrredited by Association of Collegiate Business Schools and Programs (ACBSP) ACBSP is the one of the leading specialized accreditation associations for business education in the United States, recognized both the US Department of Education and CHEA. ACBSP acknowledges the importance of scholarly research and inquiry and believes that such activities facilitate improved teaching. European Council of Business Education ECBE is an affiliate of the International Federation for Business Education (IFBE). Other affiliates of IFBE are PRCBE: Pacific Rim Council for Business education, SACBE: South America Council for Business Education, ACBE: African Council for Business Education. MEACBE: Middle East and Asian Council for Business Education and ACBSP: Association of Collegiate Business Schools and Programs (CHEA and US Department of Education accreditation agency). Facts & Figures MEMBERSHIPS Swiss Federation for Adult Learning (SVEB) SVEB is the Swiss national umbrella organization for adult education, it groups about 175 institutions. Its main activities include representing adult education / learning in Swiss educational policies and educational legislation, quality certification and publications. 7 Central and East European Management Development Association CEEMAN is an international management development association established in 1993 with the aim of accelerating the growth in quality of management development in central and eastern Europe. Gradually CEEMAN has become a global network of management development institutions interested in quality of education and innovations in this field, as well as in the broad area of subjects related to change. CEEMAN has expanded to include 170 institutional and individual members from 42 countries. ACUNS Acuns a professional association of nearly 800 educational and research institutions and individual scholars, teachers and practitioners active in the work and study of multilateral relations, global governance and international cooperation. With field offices in Cairo, Delhi, Geneva, New York and Vienna in addition to members located in over 50 countries, make us a global network. Acuns focuses special attention on the programs and agencies of the United Nations system and other intergovernmental and non governmental organizations that play a role in managing common problems on the global agenda. Its activities promote research and teaching on the UN system and dialogue between and among academics and practitioners from across the globe.

8 Our Services Proposition Life advances in stages. So does the experience at SMC. We consider ourselves as content creators, service providers and partners for our students and stakeholders. Thus every stage within the SMC Partnership is focused on service and value creation. Our Service Proposition Inquiry Stage Detailed provision of information and support In depth counselling on our services and solutions Most applicable and complete choice of academic content and professional solutions Most intuitive and high end student e learning support system Focal points of contact in order to serve specific inquiries at a highest level Application Stage Detailed collection of information regarding applicants in order to tailor specific solutions Fast processing and detailed feedback Personal interview with the Academic Dean in order to find a best solution Commitment of admitting an elite for best academic performance and content creation Strictly limited number of admitted students in order to maintain highest academic levels 8 Admission to SMC Stage Student survival guides Challenge days Open space days Individualized seminar scheduling Student counselling Management Development Flexible scheduling that fits the busy executive State of the art online platform with SMC e books, videos, live lectures and other features Small interactive classes with highly renowned academicians and practitioners Faculty that represents the cutting edge of today s business environment Facilities that not only stimulate the mind but provide for the executive to stay connected

9 Terminal Project & Defense Understanding and application of the latest concepts Mentorship by highly recognized business leaders and faculty Participation of top business leaders in the Defence Committee and audience Allows the student to investigate and present a unique thought to a group of luminaries International publication of top works Graduation & Placement Close partnership between students, industry and alumni for full leverage of their degree Job Center services providing assistance throughout the job seeking process Establishment of a job market and business relationships Participation of top business leaders at the graduation ceremony SMC s input precedes the student where ever they may go Our Service Proposition Lifelong Partnership Business support and management services for our alumni Enhanced online alumni network system with a business forum Continuous access to SMC s knowledge base Provision of ongoing opportunities for unique professional development seminars Ongoing placement service 9

10 The Online Learning System Studies are enhanced by one of the technologically most advanced and content rich distance learning solutions to date. SMC s Online Learning System is a highly interactive platform, utilizing videos, recorded and live lectures, narrated presentations, e books, various communication platforms for interaction with the faculty & students, professional networking and many more features. A one stop solution Courses are supported through interactive online books, presentations, video lectures, case studies and research papers. All relevant content is being provided by via SMC s online learning system. The Online Learning System Electronic Bestsellers Together with Pearson Education, we have developed customized e books and supported content from the world s leading authors. The result is an interactive learning experience in a text rich and graphically enhanced format supported by online exercises, assignments and tests for enhanced comprehension. Online Research Center Our efforts have led to the creation of a comprehensive online research center, which together with its partners provides access to well over 2 million articles, texts and research papers and to the latest content and news of the New York Times, Time Magazine and other leading media and their archives. State of the art Curriculum A clear, concise and contemporary curriculum which pragmatically delivers practical concepts in a challenging intellectual environment. 10 Renowned Faculty & Extensive Support SMC provides personal attention to each student. The learning system guarantees timely support on both administrative and academic levels.. Our international board of renowned scholars and practitioners serves as an active partner in the design and development of solutions applied in the real world. Students work closely together with their faculty and colleagues. The lecturer s role is that of a facilitator, supporting, following up and providing feedback to the student s progress. Films, Interviews and cases Many classes are accompanied by video lectures and interviews with world business leaders from across a wide spectrum of industries. Narrated presentations for an easier understanding have been developed and students take advantage from a large database of cases for the practical application of theory.

11 Live and recorded video lectures Certain courses are supported with live lectures via the Virtual Classroom. In case students miss a class, the lectures are recorded for a later preview. Community Building and Networking The SMC Online Learning System embeds a universe of active communication and networking means, including student and alumni databases, discussion forums, message boards and profilebased search engines to facilitate the creation of partnerships. Lifelong Partnership We offer career services with ample information on issues and processes of job search. Open position postings from industry partners are being published, as well as student postings of job seekers. Lifelong learning is at your fingertips through updated professional development seminars. The Online Learning System 11

12 How does it work? Duration & Flexibility The program is entirely flexible and thus its duration depends on the time and effort you are prepared to dedicate and your progress. The minimum duration of the program is 24 months; the average duration is 36 months. You are at no time bound to any fixed schedules, this is to honor and support the particular agendas of our students who are mainly working professionals in managerial positions. Residence Requirements The Program is entirely online, there are no residence requirements during the regular course work. The only residential requirement is the Final Grand Exam and Thesis / Dissertation Defense vis à vis the Academic Defense Committee of SMC. This 1 day event regularly takes place at our learning centers in Zurich and Vienna. Technical Requirements How Does Iit Work? You will need a personal computer with regular internet access. The SMC Online Learning System can be easily accessed through your web browser. Your PC should have the following programs installed: Internet Browser (e.g. Microsoft Internet Explorer, Mozilla, Firefox, Opera) Microsoft Word Microsoft Excel Adobe Acrobat Reader Course Evaluation Performance review and completion requirements vary among course and Professors. In general, a course may require the pursuit of comprehensive research / business projects, cases studies, assignments and final examination, or a combination of these. Examinations are being accessed online. Your Professor will make the password protected exam available through a special examination platform on the SMC Online Learning System. Results are automatically submitted to the Professor for evaluation and grading. 12 Grand Exam & Dissertation The Final Grand Exam and the Dissertation require your physical presence. They can be completed in one visit, or in two, in accordance to your desire. The Grand Exam is an oral outcome assessment of your knowledge. It is a discussion on issues related to real business cases, which is aimed to show the skills which you have acquired in the process of studies at SMC. The Dissertation is your written product of the systematic study of a significant problem which follows a coherent methodology, independent research and comprehensive thinking. An appropriate organization and documentation is required, according to SMC s academic standards. Topics for the Dissertation are generally picked by the student and submitted to one professor who agrees to serve as the supervisor. Ongoing progress review and mentorship by the supervisor will ensure the highest quality and relevance of the final work. The Final Grand Exam and the Dissertation will be conducted in front of the Defense Committee. Representatives of the business community may be invited, thereby fostering the spontaneous development of networking opportunities. Defense generally takes place twice a year at the instruction site.

13 Graduation Requirements In order to be awarded a degree for the program attended, students must obtain a passing grade in all courses, achieve a minimum overall GPA 3.0, pass the Final Grand Exam and successfully defend their Dissertation. Student and Faculty Interaction The Online Learning System of SMC provides you with several contact points to ensure your direct collaboration with your faculty and fellow students. Your Professors proactively facilitate the courses and assist you in all related matters. We strongly encourage student collaboration, which is an active part and asset of our programs. Our Networking Boards allow students to connect based on common courses, interests and backgrounds. Student Council The SMC University Student Council diligently supports you with study related counselling and represents and defends any issues or concerns you might face during your studies. The Student Council provides a valuable role in creating a sense of cohesion, co operation and community to enrich the learning experience of all SMC distance learning students. Student Financing Solutions The SMC Scholarship Fund provides financing support and facilitates the creation of tailor made payment plans. There are no hidden costs and charges. How Does Iit Work? SMC University s Academic Learning Model 13 The Learning Model of SMC University challenges learners to explore the bases of power as a component of leading in the varying fields and disciplines under study at the university. Find out more on

14 SMC Student Council The SMC Student Council was formed in November 2006 and is made up of a "Chair" and "Directors" whose main purpose is to focus on the distance learning needs of both Masters and Doctoral students within the program. The Student Council provides valuable services in creating a sense of cohesion, co operation and community to enrich the learning experience of all SMC distance learning students. Membership to the SMC Student Council is automatically open to all distance learning students registered with SMC. SMC Student Council Mission "The SMC Student Council connects the student body to the faculty, to act as the student voice, with the goal of enhancing the distance learning experience of students at SMC." The SMC Student Council SMC Student Council Distance Learning Focus In distance education, the process of student learning is more complex than conventional educational settings for several reasons: Many distance education students are older, have jobs and families. They must coordinate the different areas of their lives which influence each other their families, jobs, spare time and studies. Distant students have a variety of reasons for taking courses. Some students are interested in obtaining a degree to qualify for a better job. Many take courses to broaden their education and are not really interested in completing a degree. 14 In distance education, the learner is usually isolated. The motivational factors arising from the contact or competition with other students is absent. The student also lacks the immediate support of a teacher who is present and able to motivate and, if necessary, give attention to actual needs and difficulties that crop up during study. In distance education settings, technology is typically the channel through which information and communication flow. Until the teacher and students become comfortable with the technical delivery system, communication will be inhibited. The Student Council provides several benefits Guidance to new students entering SMC, providing them with an enhanced sense of orientation and organizational structure. A point of reference for individual students who wish to put forward ideas, suggestions or concerns. Mutual understanding and support to overcome potential challenges resulting from the complexity that distance learning brings to students in the learning process.

15 Lori Buchart President Lori Buchart brings to the Student Council years of experience in Academe in a number of roles. When a student, she served on student councils as President of the Business Society and Graduation Organizing Committee. She has also held positions in post secondary institutions including administrative roles where she was responsible for business program development, technology infrastructure implementation and academic scheduling. In her current role she is a full time faculty member at the Bissett School of Business in Alberta, where she teaches Human Resources and course in Management. Lori also served 15 years in the Canadian Armed Forces and attained the rank of Lieutenant Commander. She brings a wealth of knowledge in the area of leadership, human resources, curriculum design and board governance. In addition to teaching full time, Lori consults in the areas of business process mapping, change management, labour relations, motivation, teamwork, governance and leadership. Some of her clients have included the City of Calgary, WestJet Airlines, Alberta Utilities and Energy Board, EPCOR Centre for the Performing Arts, Alberta Theatre Projects, Critical Mass and Gibson s Energy. Lori is currently pursuing her DBA at SMC and is in the midst of completing her dissertation. Donald York Director Donald Oxford York is an upcoming leader in the face of emergency cardiac care education and quality community health/wellness services. He is an active, licensed and registered health care professional in the domain of respiratory and Anesthesia Technology. Donald has practiced healthcare in hospitals, community centers, schools and corporations in the Montreal region. The Jewish General and St. Mary s hospitals are his main facilities for practicing respiratory and anesthesia technology. Donald was recently promoted to become a faculty member for the Heart and Stroke Foundation of Canada in Basic Life Support, First Aid and Automated External Defibrillation (AED) thus making him an Instructor Trainer and Master instructor of life saving protocal and procedures. Donald is also an educator in Pre hospital trauma Life Support and Advanced Cardiac Life Support. Academics: Donald holds a Bachelor of Psychology from McGill University where he also obtained graduate level certification in leadership and management. He has also obtained a Diploma in Respiratory and Anesthesia Technology. At present, he continues his studies at the Master s level in Business Administration at SMC. Joseph Chris Moos Director Chris is the Director of an International Trade Center with over 25 years of business experience including such positions as: CFO, COO and CEO for Domestic and International Corporations. He is also an Assistant Professor of International Business and he has taught Adjunct Faculty (International Business), U.S. Navy (Officer Leadership & Management) and English as a Second Language (ESL). Academics: Chris holds a B.S. and MBA from Wichita State University, Naval Logistics from Naval Supply Corps School. He is also a Certified Global Business Professional (CGBP). Wes Zaboschuck Director & Project Manager Wes Zaboschuk is an instructor in the Marketing program for the JR Shaw School of Business at the Northern Alberta Institute of Technology. Before coming to NAIT, Wes worked in sales for the Canadian operations of many multi national companies including McGraw Hill, John Wiley & Sons, Marks and Spencer, BTI International and Coca Cola. He is currently enrolled as a Doctorate of Business Administration student at SMC. Wes anticipates completing his Doctorate by Wes is married with two children, has two large dogs and a cat. He enjoys playing organized ice hockey in his spare time and spending time with his family. Academics: Wes holds a Bachelor of Commerce in Marketing from the University of Alberta and also holds a Master of Education. Svetlana Nekrasova Director Svetlana has eleven years professional experience in international trading. She has been the Chief of the Currency Department in a military plant producing MiG fighters in Russia for 4 years. For the last 7 years she has been trading ferro alloy. She is currently responsible for logistics and customer service for India, Asia and Latin America for one of the biggest Russian producer of ferroalloys CHEMK. Svetlana is Russian and presently located in Limassol, Cyprus. Born in 1976 she is single with no children. Her hobbies include tango dancing, walking/biking and jogging. Academics: Svetlana holds a Bachelor of International Economics from the All Russia Academy for Foreign Trade in Moscow. Somjai Muenkid Director Somjai has worked as a Senior Accounting Assistant for the county of Santa Barbara, California public works where she received the award for employee of the month for march 2003 as well as being a recipient of the employee recognition program for Previously to this she held the position of Accounting Instructor at Lampang College of Commerce and Technology in Thailand where she was recognized as an outstanding teacher in Academics: Somjai holds a Bachelor of Business Administration from Maejo University in Thailand. Julie Beardsell Director Julie began the DBA distance learning program at SMC in September She has twenty years professional experience, ten of which at leading international IT services providers including Atos Origin and more recently, Logica. Julie is currently engagement lead in large, strategic outsourcing opportunities with clients in the financial services market. Her previous experience includes ECM consultancy, international communications, PR, education and training. She was born in 1965 is English and presently located in Amsterdam, The Netherlands with her Dutch husband and two sons. Academics: Julie holds a Master of Philosophy in Business Research Degree, MPhil from the Newcastle Business School, Northumbria University. The SMC Student Council 15

16 Admission Criteria & Tuition fees Admission Criteria SMC University welcomes qualified applicants with no discrimination towards their gender, age, cultural, ethnic, religious and racial backgrounds. Distance learning candidates are admitted on a continuous basis, admission procedures are free of charge. Admission at Swiss Management Center sets minimum criteria which have been designed to identify applicants who have sound academic potential and who show creativity, critical thinking, social and moral values, evidence of English language proficiency and strong motivation. Adminssion Criteria & Tuition Fees Successful applicants must fulfill the following criteria: Master degree from an internationally recognized academic institution. Min. 4 years of work experience in executive or senior management positions Proficiency in English Tuition Plan Tuition is calculated for the entire program and includes e books and all learning materials and exam fees. Courses will be activated after receipt of the tuition. Students are responsible for obtaining additional reading materials (not compulsory), their travel and related expenses for the Dissertation Defense and the Final Grand Exam. For full payment details please refer to the SMC University website or contact the administration. 16

17 How to enroll Enroll at your convenience Enrollment is ongoing. You can join your program of choice at any time. The Application Process The first step towards admission is the online Application for Admission. Upon submission, the Administration of SMC will follow up and request from you relevant supporting documentation. Within a timeframe of 6 10 days the SMC Admission Committe will review your application, aligning your profile with the criteria for successful admission. In case of successful admission, you will receive a confirmation and official Acceptance Letter with instructions on the next steps towards enrollment. Rejected applicants will be informed accordingly, including a detailed explanation of the decision. Upon settlement of your tuition deposit you will receive your Certificate of Enrollment and Student Handbook. You will also receive access details to your personalized online learning platform. How to Enroll Admission Review Sessions The SMC Admissions Committee conducts weekly review meetings for distance learning programs, usually held on Thursdays. Upon receipt of an online application, the Registrar assigns the candidate a review date. Applicants are granted a minimum of 8 days to collect their supporting documents made available to the Admissions Committee for review. The outcome of the assessment will be communicated to applicants on the following day. 17 Settlement of Tuitions Invoices are set forth upon admission together with the official letter of acceptance. SMC offers various payment and financing options and deposits are usually due 21 days from the issue date of the invoice. Invoices remain unbinding for 8 business days from the invoice date. During this period you are entitled to revoke and cancel your admission by written notice (e mail, fax, registered mail). After 9 business days from the invoice date, your admission turns into a binding contract and you are obliged to settle your invoice as per the terms and conditions stated. Commencement Dates Please visit the SMC homepage for further details.

18 Program Design & Curriculum The Doctorate of Business Administration is the most advanced business degree. The DBA is a practical combination of strong academic content, coupled with advanced business strategies and solutions. The DBA is ideal for individuals on a high corporate level who wish to acquire an extensive academic and industry related exposure. You will be actively involved in academic research, socio economic ideas and business interests. Some may find it very suitable for giving their career an academic direction. Program Design & Curriculum 18

19 Core Courses Presentation and Communication Skills Employers look for strong communication and presentation skills of candidates in their selection process. This course is designed to develop the ability to communicate effectively within business. The related content consists of methods of communication, business correspondence and persuasive communication. Research Methodology This module introduces you to the field of research. It examines in depth the research process and introduces doctoral candidates to the various aspects of doing scientific research, providing practical advice and insight in the field. Topics covered include hypothesis formulation and theory construction, data collection techniques, ethical issues in research and research design. Management The primary aim of this course is to help the student develop an understanding of the essentials of management and the nature of complex organizations. In order to accomplish these goals we will focus on the basic theories, principles and concepts of management and organizations; attempt to develop rational and systematic techniques of analysis and inquiry and endeavor to interface theory with practice. Core Courses 19

20 Specialization Courses Corporate Finance and Governance This module is an analysis of financial structures and the evaluation of the underlying real assets; global strategic planning and controlling; corporate governance structures; legal matters and global tax structures; international corporate policy formulation; international money and banking. Topics further include capital structure, executive compensation, diversification and restructuring, bankruptcy, venture and private equity. Specialization Couses Strategic Leadership The module is an in depth analysis of corporate strategies; net structuring; strategic decision making and alliances building; market niches and organizational capabilities; corporate leadership, knowledge management and diversification strategies; implementation and enforcement of organizational changes within small firms and across corporations. We explore further the processes of creativity and innovation work and their applications. International Marketing Management The course examines the marketing environment from an international perspective, analyzing the cultural, economic, political and legal issues that the contemporary professional faces. Topics include globalization; foreign market assessment, selection and analysis; global product policy; global advertising and promotion; channel management and logistics for global marketing; coordination, selection of representatives and establishing of wholly owned operations. 20 Managerial Economics Managerial economics is the application of economic theory to managerial issues. Practitioners Nestlé executives, McKinsey consultants, Credit Suisse First Boston investment bankers often rely on economic analysis when they tackle business issues or make important strategic decisions. Elements of managerial economics can be found in all aspects of business activity, such as production, pricing, financing, management and strategy. Performance Management This course comprehensively addresses the complex and multidimensional subject of measuring, managing and improving performance through the application of management control systems (MCSs). The discussions assume an advanced level of knowledge of management accounting and practical professional experience. The course presents an all encompassing framework within which to consider management control issues. It also presents the needed technical subject content and summaries of the relevant research literature. Most importantly, the course supports participants in applying their gained skills to specific decision making situations. This is done with real world examples and an extensive set of case studies, which reflect the complexity that managers face when using performance measurement frameworks. While standard theories primarily focus on the use and effects of "financial results controls", this course also well describes situations where financial controls are either not effective or are actually counterproductive and discusses alternatives that managers can use in those situations.

21 Dissertation & Defense Dissertation An original, academic written product of the systematic study of a significant problem that follows a coherent methodology, independent research and comprehensive thinking. An appropriate organization and documentation is part of it. A supervisor (typically a SMC faculty member) accompanies and discusses the student's work, closely checks the progress and takes on academic responsibility. Dissertation Defense Upon completion of the regular course work and dissertation, students are required to pursue the obligatory Dissertation Defense. This oral performance review is structured as a hearing vis à vis the Academic Defense Committee of SMC at one of our Learning Centers. The Defense has the purpose to challenge aspects of the candidate's research work, allowing the students to proof their integrity by defending the underlying argumentation. Dissertation & Defense 21

22 Contact Information Contact Information Administration: SMC Swiss Management Center AG Baarerstrasse 112 CH 6302 Zug General Information: Zurich Learning Center: SMC University Balz Zimmermannstrasse Zurich- Kloten, Switzerland Vienna Learning Center: SMC University Landstrasser Gürtel 3 A 1030 Vienna, Austria 22 Tel: +41 (0) Fax: +41(0) [email protected] Tel: +43 (0) Fax: +43 (0) office [email protected] Imprint Text: SMC Swiss Management Center AG Graphic / Layout: nu:media Fridolin Richter Cover Design: nu:media Fridolin Richter All rights reserved SMC Swiss Management Center AG, Switzerland

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