ATTRIBUTE REVENUE IMPROVEMENT

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1 Marketing Automation Marketing Automation Is On The Menu for 2015 Whip out your cookbooks, marketers, because marketing automation is set to become one of the fastest growing software segments in And there are a lot of recipes on deck. 78% ATTRIBUTE REVENUE IMPROVEMENT TO MARKETING AUTOMATION Marketing automation sales reps and over 29 million websites will tell marketers about all of the nifty features, simple tricks and marketing hacks this software allows organizations to do; but they re less forthcoming about the cost of the software itself, which ranges from $800-$5,000 a month, often on yearly contracts. Just like in a kitchen, a sandwich won t make itself. The recurring software costs is just one item on an endless menu of tasks and priorities, which can include things like lead scoring, landing page testing and triggered s. Thus the real cost of marketing automation is in the actual marketing. A Successful Kitchen Requires Multiple Cooks For a successful kitchen, you need a broad range of skill sets from callers and expeditors to line cooks and executive chefs. Successful marketing departments are much like a kitchen, but its online function provides endless data and opportunity for improvement that require more positions like programmers, SEO specialists and analysts. Combine this traditional kitchen with an online kitchen, and you have a complete menu of the skill sets needed to make the most of marketing automation. Still unsure of what the perfect marketing automation recipe calls for? There s no one answer, but here is a breakdown of some of the most basic tasks on the top four marketing automation platforms.

2 - The Italian - For years, trade shows have been a part of B2B marketing. However, today there are questions about the high price of trade show booths accompanied by cumbersome travel expenses. Take better advantage of trade show opportunities by building around events with marketing automation software to grow customer touch points beyond the showroom floor. This protein-packed sandwich is made to order and filled with hearty workflows made from organic pre and post trade show and event communications to get your product or service in front of people beyond the tradeshow floor. Bon appétit. Workflow & Lead Handling Strategy Graphic design of s & landing pages Creative Strategy Communications Strategy Set up of landing page forms & lead handling Project management Integration of landing pages & ongoing digital advertising initiatives

3 - The Morning Burger - is a staple of most marketing organizations, but marketing automation systems are a great way to transition from a batch and blast to a workflow-oriented strategy. Take your organization to the next level with a triggered series. This juicy triggered strategy patty is topped with fried testing methodology and completed with fresh graphic design for a delectable breakfast burger that s sure to appeal to your prospects palates. Quality assurance & deliverability testing of landing page forms Creative strategy testing methodology & strategy QA & deliverability testing of triggered series Integration of landing pages & workflows into ongoing digital advertising initiatives Project Management Triggered strategy Set up of landing page forms & s Graphic design of s & landing pages

4 - The Reuben - There are a number of benefits of a comprehensive lead scoring model including a better understanding of lead quality and ensuring your sales team is talking to the right people at the right time. And marketing automation allows organizations to do exactly this through its ability to connect marketing and sales teams by integrating with a Customer Relationship Management system. In addition, it uses a custom lead scoring model to provide comprehensive lead quality data, meaning your sales team can focus on the best leads instead of wasting time on unqualified ones. Stacked high with strategic review and crowned with a homemade Customer Relationship Management Analysis and melted lead scoring model, this sandwich will satisfy your target audience and allow your sales team to score with your best leads. Set up of lead scoring model Customer Relationship Management Analysis & Process Outline Defining MAL, MQL & SQL to create lead scoring model Strategy review to outline prospect decision making process Quality Assurance testing of lead scoring model

5 - The Club Twist - Many marketing automation systems claim to empower marketers by making activities like landing page creation easy without programming knowledge, but often the results are more complicated. Improve landing page performance by optimizing from the bottom of the funnel rather than focusing on ease of use. A twist on the modern Club, the LPT comes with tender, ovenroasted landing page strategy, crispy creative, and locally grown landing page testing methodology. This signature sandwich outperforms all others of its kind. QA & deliverability testing of landing page forms Landing page performance analysis & testing Project management Graphic design Creative strategy Set up of landing page forms and lead handling Landing page testing methodology & lead handling strategy