International Course in Football Management

Transcription

1 International Course in Football Management April 8 th 26 th 2013 ITALIAN FOOTBALL ASSOCIATION Technical Center Coverciano (Florence)

2 The Italian Football Association (Federazione Italiana Giuoco Calcio FIGC) has conceived and planned the second International Course dedicated to Football Managers, structured for a maximum of 25 participants. The one-month, full English language Course will give participants the opportunity to follow a high-level program and acquire knowledge about specific methods of football development, management and organization from international speakers and experts, with the selection of highly technical topics and case-histories as well as practical experience and a field-related module. 2

3 The Course is structured for a maximum of 25 participants and is aimed at any professional profile interested in football management. Management Area Finance & Administration Legal Marketing & Sales Sport & Events Promotion Human Resources Stadium Managers Communication 3

4 The educational project consists of a three weeks full English language course. The standard weekly teaching schedule will be as follows: a.m p.m p.m p.m. Monday Lessons Lessons Tuesday Lessons Lessons Wednesday Lessons Lessons Study Activities Thursday Lessons Lessons Friday Lessons Free time Saturday Free time Free time Sunday Match day visits Match day visits 4

5 The Second International Course in Football Management will be held at the Italian Football Association Technical Centre in Coverciano from April 8 th to 26 th All lessons, mainly organised in 4-hour blocks, will focus on the following subjects: Module 1 Football: Culture and Traditions Module 2 Economics & Finance Module 3 Legal The history of football and definition of strategies to develop and enhance the cultural heritage of football clubs and federations Football development as an economic sector: identification of peculiarities, strengths, weaknesses, business models and future strategies International Sport Organization. The Statutes and Regulations of FIFA. International disputes and disciplinary bodies. Regulations on the Status and Transfer of Players. Module 4 Technical Key points in the development and management of football activity: first and youth teams, training courses for coaches, medicine and psychology Module 5 Organization & Human Resources Module 6 Marketing & Communication Identifying the right organization models and strategies for Human Resources management in a modern football Federation/club A definition of the football product and development of marketing and communication plans inside football clubs and federations Module 7 Infrastructure Definition of Sport Infrastructure and identification of the role of infrastructures in the development of sport in National Systems 5

6 Module 1: Football - Culture and Traditions Coordinator: Pierre Lanfranchi From the Freemason's Tavern to Brazil the peculiarities of the World Game The history of football transfers. Was Bosman a real revolution? The Juventus Museum Marco Albano, Pierre Lanfranchi 6

7 Module 2: Economics & Finance Coordinator: Paolo Piani Economic and managerial aspects of a modern football club Economic and financial profile of European football Financial Fair Play UEFA and National Licensing Systems Strategic plans and economical and financial principles The international TV rights market The relationship between television and football starting from 1966 FIFA World Cup Fabio Chisari, Roberto Dalmiglio, Niccolò Donna, Antonio Marchesi, Paolo Piani, Francesca Sanzone, Andrea Traverso 7

8 Module 3: Legal Coordinator: Mario Gallavotti International Sport Organizations: International Olympic Committee; FIFA and continental confederations FIFA Statutes and Regulations TMS and international transfer of players The dispute resolution system inside the structure of FIFA FIFA Regulations on Players' Agents. The role and the activity of a Players' Agent The Court of Arbitration for Sport: jurisdiction; procedure; awards UEFA Disciplinary framework. Regulations and cases Stability of contracts and art. 17: DRC and CAS jurisprudence Case study on CAS hearing Drafting employment contracts and transfer agreements for professional players Code of Conduct for professional players and disciplinary matters Summary of the Legal Module Drafting commercial contracts: sponsorship, TV rights, friendly match staging Michele Bernasconi, Massimo Coccia, Lucio Colantuoni, Mario Gallavotti, Emilio Garcia, Mark Goddard, Oliver Jaberg, Stefano La Porta, Ettore Mazzilli, Omar Ongaro 8

9 Module 4: Technical Coordinator: Renzo Ulivieri Introduction Technical and tactical principles The organization of the Technical Area The youth sectors The regulation of referees Franco Baldini, Stefano Braschi, Arrigo Sacchi, Renzo Ulivieri 9

10 Module 5: Organization & Human Resources Coordinator: Michele Uva Management principles The Italian FA organization The internal organization in a modern football club Planning, organization and management of a sport event The governance models in football: international benchmarking The management of a top football club The internal organization of Lega Serie A FIFA's system of international relationships management among football associations Human resources management inside a football confederation Development and future of African football Hicham El Amrani, Alessandro Baroncelli, Marco Brunelli, Claudio Fenucci, Eva Pasquier, Michele Uva 10

11 Module 6: Marketing & Communication Coordinator: Benedetta Geronzi Applied marketing strategies Marketing strategies in a Football Association: FIGC case-history Press and public relations management: FIGC case-history Marketing development in a top football club International scenario New TV and social communication strategies Ambush Marketing Case-history: PUMA Giorgio Brambilla, Marco Brunelli, Luca Corsolini, Mike Farnan, Benedetta Geronzi, Stefano La Porta, Barbara Moschini, Andrea Rogg 11

12 Module 7: Infrastructure Coordinator: Michele Uva Architectural concepts Project financing, joint venture and international benchmarking Analysis and benchmarking of European football stadiums Management and internal organization of modern sports facilities Security management during sports events Emilio Faroldi, Thierry Favre, Francesco Gianello, Riccardo Rosa, Giovanni Spitaleri 12

13 In addition to classroom lessons, and to complete the proposed training course, participants will be able to watch some Top Clubs Italian Serie A matches live at the stadium and Fiorentina training session. Also will be organized sightseeing in the city Florence and Rome. 13

14 Inaugurated on 6th November 1958, the Italian Football Association Technical Centre has been a great asset of the Italian Football Association for more than 50 years. Since its first days Coverciano has been the home of the Association s Settore Tecnico (Technical Sector). This Sector is responsible for the education and training of coaches, fitness coaches, sports directors, physiotherapists and football physicians. The Center s other core business is that of being home to the Italian National Teams. According to the rules of Club Italia, the Federal body responsible for national teams, every National Team (from the Senior to the Under 16 team, as well as all women s teams) must go to Coverciano for training and match preparation. 14

15 The Technical Centre possesses a host of sporting facilities to fulfill its tasks, such as: Football Pitches 4 regular-size football pitches in natural turf, 1 football pitch in artificial turf, 1 five-a-side football ground in artificial turf; Gyms 1 multi-sport gym (basketball, volleyball, indoor football), 1 fitness gym; Swimming pool 25mx15m; Tennis 2 courts As well as educational facilities, including: Aula Magna Giovanni Ferrari : room with seating capacity of 148. The room is often used for lessons, general assemblies, press conferences. It is equipped with cabling and technology for simultaneous translation; Auletta a room for smaller meetings; Public sports library containing more than 3,500 items books, theses, journals, etc. - on all aspects of sport, and football in particular; Hotel with 53 double rooms, plus the Foresteria, a room seating 50 people, often used for team meetings; Restaurant for up to 150 people (maximum capacity). 15

16 Giancarlo Abete Italian Football Association (Figc) President Renzo Ulivieri Italian Football Association (Figc) Coach Training Program Director Antonello Valentini Italian FA - General Manager Sergio Di Cesare Italian FA - Head of International Department Paolo Piani Italian FA - Secretary of Technical Sector Michele Uva Italian FA Chief Development Department Pierre Lanfranchi CIES - Scientific General Coordinator 16

17 In order to participate in the Second International Course in Football Management, all candidates must fill in the attached Application Form which has to be sent by no later than March 8 th The criteria for the selection of the participants will relate to the level of knowledge of English, current job position, preferably in Football Associations and football clubs, and the level of educational qualifications. In the days following expiry of the above deadline applicants may be contacted for telephone interviews in order to check their attitude, motivation behind participation and level of English. Participation fee: 2,800 (VAT included) for applicants including a letter of recommendation from Football Associations and Football Leagues 3,800 (VAT included) for all other participants* Full board and lodging at the Coverciano Technical Center (on request): 89,00 per day (VAT included) *Applicants including a letter of recommendation from a Club will receive a 15% discount on the full participation fee The Course will not be held if the minimum number of 10 participants is not reached. 17

18 INTERNATIONAL COURSE FOR FOOTBALL MANAGERS Coverciano (Florence Italy) April 8 th 26 th 2013 Application Form Personal Data Last Name First Name Date of birth Nationality Educational Qualification Contacts Phone number Mobile : Skype: Current Job Position Company Reason for application Professional updating Personal learning Relevance to specific cultural interests Other Specify Language knowledge Specify the level of knowledge 0 = none 1 = basic 2 = fair 3 = good 4 = fluent 5 = mother tongue English: French: German: Spanish: Other (specify): Other The candidate should attach the following documents to this application: Curriculum Vitae Copy of a valid identification document Signature Application forms must be sent to both of this addresses: -Italian Football Association Development Department: dd@figc.it - Italian Football Association Technical Center: segreteria.cov@figc.it

19 Figc Technical Center Federazione Italiana Giuoco Calcio Centro Studi, Sviluppo e Iniziative Speciali Via Po Roma Information Office: dd@figc.it Contact : Niccolò Donna Development Department Tel: Fax: Federazione Italiana Giuoco Calcio Centro Tecnico Federale FIGC Via Gabriele D Annunzio Firenze Information Office: segreteria.cov@figc.it Contact : Paolo Piani Technical Center Secretary Tel: Fax:

20 Figc Technical Center Federazione Italiana Giuoco Calcio Centro Tecnico Federale Figc Via Gabriele D Annunzio Firenze By Plane The centre is located on the outskirts of Florence, 15 minutes from the city center via taxi. The nearest international airports are: Florence Amerigo Vespucci, 20 km from the Technical Centre; Pisa Galielo Galilei, 90 km from the Technical Centre. By Train The closest train station is Campo di Marte in Florence (1.5km from Coverciano), but you can also arrive at Florence s central station, Santa Maria Novella. By Bus If you arrive at Florence airport you can take the Airport City Centre Shuttle bus (20 mins. travel) and then take bus number 17. If you arrive by train at Santa Maria Novella Station take bus number 17 (20 mins.) or at Campo di Marte Station take bus number 10 (10 mins.) By Car The nearest highway exit is Firenze Sud, after entering the city follow indications to Centro Tecnico Coverciano the journey takes about 10 mins. 20

21 21