a cost effective way to promote YOUR business continuity / disaster recovery services

Transcription

1 a consortium of business continuity and disaster recovery service providers that have come together to encourage businesses of all size, non profits and government agencies to adopt a business continuity mentality in which there is both a plan and an appreciation for maintaining operations. Which translates to a cost effective way to promote YOUR business continuity / disaster recovery services to the SMB market.

2 Brief History of the BEP Institute Began as part of the American Red Cross Cleveland Chapter (as BICEPP than later BEPA) In 2009 became the BEP Institute, a distinct, vendor member, based organization focused on being a resource and promoting business continuity to small businesses and non profits.

3 How The Consortium Model Works 1. The pooled resources allow the BEP Institute to reach out to segments of the community not active in business continuity efforts. 2. Through its various platforms the BEP Institute delivers info and raises awareness of potential disruptions in terms a small business, non profit or gov t agency will appreciate and understand. 3. These organizations see where they are at risk and come to appreciate the impact of the potential interruption 4. The BEP Institute defines the tools needed to avoid, mitigate and respond to those issues Which often means connecting them with a service or product provider.

4 Filling a Unique Niche BEP Institute is ONLY organization focused on delivering the Business Continuity / Disaster Recovery message to the small, medium sized business, non profits and government agencies throughout northeast Ohio! Gap between high level of expertise and high level of BC/DR focus that is filled by the BEP Institute. By coming together as marketing co op, business continuity and disaster recovery service providers are able to reach a market that is financially prohibitive for any one individual company.

5 Outreach to New Customers Methods to actively build our audience include: Presentations at SMB events Business Emergency Social Media Planning Professional Excellence (BEPPE) Award Covering a multitude of topics, each presentation is specifically written for the small business audience to explain the risk as well as techniques to avoid, mitigate and respond to each potential threat. BEP Institute LinkedIn Group BEP Institute Twitter Feed Facebook Page Newsletter BEP Institute Blog Ongoing promotion of business continuity related topics, news, thoughts and concepts relevant to small businesses, non profits and government agencies. 188 members 117 followers 27 Likes 986 Subscribers, 14% Average Open Rate 368 Subscribers Recognizing Northeast Ohio businesses, nonprofits and government agencies that have survived or thwarted a potentially major disruption natural or human created.

6 Building the Relationship LIST PROFILE Gov t Agencies Non Profit Orgs Srvc Providers Efforts are focused on building connections between this new, expanding audience primarily through our monthly E Newsletter For Profit Orgs Business Continuity Pros BEP Institute has just under 1,000 subscribers and an average 14% Open Rate

7 Connecting to Vendor Members Awareness of your brand, products and services through multiple channels: Blog Resource Website Enewsletter Guide Exhibiting at SMB Events

8 Other Benefits for Vendor Members Social Media Content Make better use of your platforms with ready to use content for your social media platforms Guest Blog Opportunities Enjoy the benefits of blog search ability without the time consuming commitment of maintain your own blog Social Message amplification Including links, likes and retweets

9 Right Organization at the Right Time Legislation will increase the demand for Business Continuity Planning Including trickling down of BC/DR demands to suppliers and supplier s suppliers! Businesses of all sizes are realizing the need to adopt business continuity principles or risk being bumped off the supply chain entirely! Business Continuity is evolving into a marketing tool to differentiate companies from the competition. Standardization of Business Continuity will increase its acceptance (and market demand) Recent adoption of ISO recently adopted as the first international business continuity standard. The BEP Institute is strategically located at the crossroads of Marketing and Regulation as we entire this extraordinary era.

10 BEP Institute Member Benefits Logo Inclusion website, newsletter, opening/closing presentation slides Social Media Content ready to post business continuity related material for social media platforms Featured Provider on website and in Resource Guide (including logo and description of services) Social Media benefits amplification of social media posts (including re tweets, Likes) Distribution of sales materials inclusion in exhibiting opportunities Banner ad annual newsletter banner ad for first 2 years of membership Metrics data provided by sources to measure membership effectiveness (including MailChimp and budurl)

11 Incentives to Early Membership The BEP Institute has been building the infrastructure to provide value for our consortium of vendor members since We are now actively inviting vendor members to take advantage of everything the BEP Institute has to offer business continuity and disaster recovery service providers. As an added incentive for early members inaugural memberships will include a two year term two years of vendor membership for the cost of one!