OUR Service Concept CONSUMER CORPORATE

Transcription

1 CORPORATE PROFILE

2 elife!! 2

3 OUR Service Concept CONSUMER CORPORATE 3

4 Services Provided Strategic planning for interactive marketing Strategic planning for branding, CRM, triple-media, co-creation, promotion 01 Foundation building for Interactive marketing Website/mobile-site development, system integration, database construction 02 One Stop Solution Research and analysis Text mining, MROC, social listening KPI measurements, qualitative research Communication with customers Operation of online communities, social media, customer contact centers, buzz marketing, one to one communication, mail marketing and a variety of promotional activities

5 Total marketing package based on knowledge with operation of hundreds of online communities Proceed simultaneously increasing contact points and creating value for companies with consumers Community BBS co-creation MROC Ambassador Program Voting building partnership Simple Sing Up Social Gift Facebook App attracting customers Product Development Social Plug-in Partner Program Social volume of cooperation Community Partner Questionnaire Suite develop Supporter Reward Program Social Sampling Newsletter Official Blog Customer Social Feed Social Community Suite Client PC Site Cafe de COSME DCORTE Mobile Site IDEA PARK ANGEL PLUS AJINOMOTO Park SMART Gourmet CLUB 5

6 The leading WOM media in Japan - buzzlife.jp - Our marketing platform with more than 750 successful projects buzzlife Step.1 experience products Step.2 Step.3 Report back share experiences with friends and peers buzz-leaders About 192,000 registered members Write reports Step.4 Marketing platform used for promotion & research Continual communication with consumers In service since September, 2006 About 192,000 registered members 6

7 Our Global Market Case Study Development of Facebook management tool and provided as SAAS Develop and manage Facebook application for global users elife Global Facebook Pages management and analyzing tool Constant meeting with branch managers and develop strategy to target Facebook fans in Asia and Europe countries Global MARKET Case Study All Nippon Airways, Toiletry Company Case Study Toiletry Company Design and develop website for global company Global Social Listening and Global Research We are helping big major company to expand there business in global by developing website, Database development, CMS, create regulation for Asia, Europe and South America. We are conducting hypothesis findings and marketing trend catch based on consumer product feedbacks and insights mainly in countries of ASEAN on social platform and on-site report by native staff, furthermore, we are testing a hypothesis based on quantitative and qualitative research in the world. Case Study Mitsubishi Estate Co., LTD., SHOEI Co, Case Study Toiletry Company, Cosmetics Company 7

8 Our Client 8

9 Seiichiro FUJIWARA President & CEO Mr. Fujiwara started his career at Morgan Stanley in sales and marketing to large corporate clients. In 1994, he established venture capital firm Link Technology to invest in high tech companies. In 1999 he founded elife Inc. Mr. Fujiwara is a graduate of Japan s Hitotsubashi University and received his MBA degree from New York s Columbia University Akihiko KOTANI Director & CFO Mr. Kotani joined Nomura Securities in 1988, and participated in the international business section s setting up of its private banking division. He then joined Citibank s private banking practice from 1993 and in joined Credit Suisse s Tokyo branch, providing a full range of private banking services to his clients. In 2000, he joined elife as CFO. Mr. Kotani is a graduate of Tokyo University, majoring in Economics. Management Maki SUGIYAMA Director & CMO Ken IDE Director & CTO After joining Hakuhodo (Japan s second largest Ad agency), Ms. Sugiyama was assigned to the Digital network promotional office, and was responsible for initiatives relating to the digitalization of advertising. Her fields of research and development evolved to include interactive communication between corporates and customers. In 1999, she joined elife as a founding member, and as CMO, she leads web marketing strategy formulation for elife s top name Japanese corporate clients. Ms. Sugiyama is a graduate of Showa Women s University in Tokyo Mr. Ide started his career at Deloitte Touche Tohmatsu (ABeam Consulting Ltd.) s IT consulting practice, servicing the finance, manufacturing and logistics sectors. He gained experience in information systems and handled IT platforms ranging from mainframes to Unix to PCs. He joined elife in 1999 and has since been involved with planning and implementing numerous solutions involving customer databases and accompanying systems construction. Mr., Ide is a graduate of Waseda University and majored in Business Junko ISHII Director Satoshi KITAJIMA Director & CCO Ms. Ishii has held positions at Toshiba s Life Research Center conducting market research, and also became involved with Toshiba s General research center, where she also became a member of product technology division s planning and productization of computers for the Home. She joined elife in 2002, and has been responsible for creating marketing plans along with its implementation; she has also developed and executed numerous projects related to qualitative research based on consumer feedbacks, social listening, and MROC. Ms. Ishii is a graduate of International Christian s University, Tokyo and majored in Communication Experienced in architecture and interior design/planning for retail stores, on-site displays, and public buildings, Mr. Kitajima switched his career focus to the Internet in As a web designer, he adopted interactive communication methods for a number of brand websites for better user experience. In 2005 he became the CEO of Informs Inc., an elife-owned web design company. In 2011, Informs Inc. was merged into elife, where he joined the Board as the CCO, leading the company's web design division. Goran MALM Director Mr. Malm was the Chairman of GE Medical Systems (Asia) from ; and from he was the Chairman of GE Asia Pacific. From 1999 to 2000, he was the President of Dell Asia Pacific and since 2000, he has held various board directorships such as with Samsung Electronics. Mr. Malm became a Director of elife in David WU Director Mr. Wu has 20 years of business development and marketing experience at multinational companies such as Hutchison Telecom and GE Capital. He also experience working in Silicon Valley, having worked at Intel s Internet business Solutions group where he took part in offering internet solutions to a number of US clients. He has been a Director of elife since 1999 and has participated in its domestic and international business development activities. Mr. Wu is a graduate of Harvard University, majored in Economics and is fluent in Chinese as well as Japanese Daisuke TAKENOUCHI Senior Consultant Mr. Takenouchi was involved with numerous consulting projects at Accenture Japan Ltd, where he helped Japanese big major company with planning and developing corporate strategy. He then also studied brands origin and emergent phenomena of social order as a complex system expert in Tokyo Institute of Technology graduate school, majoring in social technology. In 2010, he joined elife as a senior consultant. 9

10 Outline of SOHO Staff in Contract Communicator Represents Wide Variety of Backgrounds Our communicators have various qualifications, work experience, hobbies and expertise. Our very diversified pool enables us to best match clients 1:1 communications needs (e.g. Financial Planners, Consumer Life Advisor, Nurses, Writers, Teachers, PC Instructors, Translators etc.) Large Pool of Human Talent/Resources We have a pool of 1000 trained communicators, and we use them to provide high quality, personalized communications. We also train some of them to carry our Text Mining, Group Interviewing, Online Moderation, etc. Our rich pool of personnel enables us to provide detailed work for corporations, on a flexible basis. 10