Digital Marketing Solutions that enable business growth

Transcription

1 Digital Marketing Solutions that enable business growth

2 Who we are We are a bunch of people who believe in building trust online, offline and anywhere in between.

3 Our experience A team of experts We bring international experience gathered from London Asia Silicon Valley Scandinavia and Germany to the table and work with experts from across the globe to ensure that we deliver the Best of the Best at all times.

4 What we bring to the table Experience Insights and Solutions Combining an understanding of your market your stakeholders and your targets with in-depth knowledge of online marketing communications we provide digital marketing solutions that are in line with your budget and deliver value and results.

5 Our Experience REACH Product Insights Proximity Marketing Content Marketing Community Building ENGAGEMENT ibeacon / Indoor Nav. SEO / SEA E-Recruitment Product-Insights Platform MEASUREMENT Analytics / Reporting Optimisation Real-Time Moderation KPI Tracking

6 The problems we solve We host the Worlds biggest industry Event and need our website to engage exhibitors and visitors to increase attendance and improve communications SOLUTION A restructured website with improved navigation plus refreshed and SEO optimized content built using a CMS and template system that can be re-used for additional Trade Fairs and Congresses held at the same venue so saving future costs.

7 The problems we solve We spend millions of s on our biggest Trade Show but we do not track or measure engagement with the potential customers post-show SOLUTION A big screen kinex game with prizes for the winners to draw people to the stand every hour NFC technology implemented across the stand to engage with all who register and the ability to recognise attendees visiting dealerships post-show on the basis of the NFC keyrings given as gifts.

8 The problems we solve We have a new product and need to create product awareness and build trust in the market to help drive sales SOLUTION Product Development team gets real insights Product reviews and recommendations increase SEO improves Customer relations dialogue reach a new level Quantifiable results

9 We believe in the power of Word of Mouth People are people are people are people

10 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. (Nielsen)

11 81% of people indicated that friends social media posts directly influenced their purchase decision (Forbes)

12 Bauer Advertising: WOM Marketing

13 Bauer Advertising: Product insights platform CLIENT: BAUER ADVERTISING PROJECT: BAUER PRODUCT TEST PLATFORM Frontend und backend software development Algorithm to measure activity and reach Moderation Innovation leadership An active community with Users deployed across 11 Bauer publications. In excess of one Million Page Views per year. Product test reviews that increase product awareness and deliver valuable insights to product development teams.

14 WOM Reach: A recent Product test Testers: 50 Blog Posts: 200 Tweets: 269 Instagram posts: 119 Forum comments: 7250 Amazon reviews: 26 Google search: Page 1 after 6 weeks Facebook posts: 789 People reached/conversations had : (1702 conversations per person)

15 Rule Number 1 People want to talk Provide an environment in which they feel comfortable, offer anonymity and they will be open and honest about their thoughts.

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17 Rule Number 2 People want to share. Reward them when they do. (Comments, Likes, Blog Posts, Friend recommendations etc)

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19 Rule Number 3 People want to be part of a community. Make them feel welcome and be sure to keep it alive

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21 Rule Number 4 People want freedom and the ability to shape their own environment. Facilitate. Don t control

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23 Rule Number 5 People want to feel appreciated Say Thank you.

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25 Creating a digital strategy Identify the problem that you want to solve and assess whether the solution is digital Online Analytics Customer journey Content Strategy Appropriate use of technology Deliver Measure Learn and Optimize Provide Results

26 One golden rule If it isn t broken don t fix it Don t make change for change s sake but make change that builds trust adds value and so enables business growth.

27 Thank you

28 Contact Nicola Stockmann CEO Berlin Goethestrasse Berlin Germany Gothenburg Vallgatan Gothenburg Sweden

29 Copyright Copyright by Lasting GmbH. Permission to share this presentation by third parties should be requested from Lasting GmbH. Lasting GmbH must be credited if permission is granted to share this presentation with third parties.