Masters in. Internal Communication Management. Endorsed by. Validated by
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1 Masters in Internal Communication Management 2015 Endorsed by Validated by
2 The Masters in Internal Communication Management is run jointly by Capita Learning & Development and Kingston University. This established one-year programme builds on the success of the highly respected Postgraduate Diploma in Internal Communication Management and is the only MA in ICM within the UK. A winning combination Capita Learning & Development One of the UK s leading training and development organisations with over 80 years experience in the business of developing people. Kingston University Kingston Business School, part of Kingston University, works closely with the business world s principal professional bodies in order to harmonise its education provision with the needs of today s business practitioners. Between them, the programme team offers an unparalleled combination of practical experience and academic knowledge. The MA has been developed in recognition of the increasingly important role that internal communications plays in facilitating change within organisations. It will give you the depth of knowledge that will allow you to develop a more strategic approach and increase your business acumen, creating an impact at senior level in your organisation. In a connected and constantly changing world, organisations need communication advice from individuals that combine gravitas with an ability to think like a business leader. The new Masters level qualification provides this and we are excited to add it to our portfolio of programmes that contribute to the success of organisations in the UK and beyond. Dr Sunitha Narendran BA, MA, MSc, PhD, AFCipd, C.Psychol. Head, Department of Leadership, HRM and Organisation. Faculty of Business and Law, Kingston University
3 The Programme The Internal Communication Management MA is the only masters course to have been developed by such a blend of respected academics and practitioners in this field. It is the only course of its kind offered in the UK, and is endorsed by the Institute of Internal Communication. Our aim is to prepare professionals for increasingly strategic roles in internal communications. You will develop your interpersonal and leadership skills as well as your understanding of communication and change in the organisational context, and put theory into practice through application to your workplace environment. An emphasis on flexibility means that this study can fit around your work schedule. The programme combines four two-day workshops with learning through an online workspace, allowing you to engage with other participants in group discussion, and access podcasts, journals and course materials wherever you are, whenever you want. You ll also be assigned a personal academic supervisor to guide you through your research project, and the course team will provide support and guidance through each of the modules. Our theory into practice approach means that you will be able to apply your new knowledge in your workplace as part of the learning process, so you will start seeing the benefits of the course quickly. What you will learn The programme will equip you with a depth of knowledge about communication, people and organisations, providing the skills and gravitas to operate at a senior level. Your employer will feel the benefits of the course as all assignments are focused on applying what you have learned to current business challenges in your organisation, developing evidence based recommendations to help make sure communication is adding maximum value. By the end of the course, you will be able to: Understand the complexities of the workplace environment and the psychology of communication Develop, implement and evaluate communication strategies to meet changing organisational requirements and build engagement Influence, coach and support senior managers to ensure optimum communication that meets the needs of the future Undertake in-depth research projects to add business value to the organisation Students have the option to take the first two modules only, and gain the Postgraduate Diploma in Internal Communication Management. This may be topped up at a future date to the full Masters Degree if desired. Course Structure Module 1: Assessing the Organisational Context for Internal Communication Module 2: Communication Strategies for Organisational Success Postgrad Module 3: Influencing at the Leading Edge of Communication Module 4: Investigating a Business Issue Visit to see the full course outline. Masters
4 The Team Heading the Internal Communication Management teaching team are: Liz Cochrane, Course Director Liz leads two modules and has overall responsibility for the programme. She is also a module leader for Kingston s full time MA in Corporate Communication. Liz combines this with being a director for Facta Consult, an employee research consultancy. She has extensive experience of managing and advising on internal communication in-house (utility sector and Glaxo Manufacturing Services) and as a consultant. She has contributed to published research on topics including employee engagement, creating high performance workplaces, the impact of change, innovation and creativity, and communication strategies. Jenny Davenport, Module Leader In addition to internal communication consultancy, Jenny specialises in working with senior management, organisation development, mergers and acquisitions and employee research. She speaks internationally at conferences and has published numerous books and articles. Her book, on the internal communication aspects of mergers and acquisitions, was published in November Input from leading professionals: The programme also includes new thinking and case studies from practitioners and leading consultants working in internal communication. Recent contributors to the programme include: Case studies from GSK, Pepsi-Co, Nationwide, Vodafone, Royal Bank of Scotland, NPower, Game and Scope Bill Quirke, author of Making the Connections Steve Doswell, CEO of the Institute of Internal Communication Rachel Miller, social media strategist and co-founder of the IC Crowd Leading edge thinking from The Work Foundation and the Institute of Employment Studies Kingston were pioneers in professional development for IC practitioners. With its new emphasis on blended learning, Kingston now offer an enhanced IC programme that retains the previous rigour yet puts postgraduate professional study within reach of many more who are serious about achieving a mastery of their discipline. Steve Doswell Chief Executive, Institute of Internal Communication
5 The Benefits This professionally-accredited course provides a challenging programme of study that will develop your interpersonal and leadership skills as well as your understanding of the importance of communication and change in the organisational context. There are many ways that you and your organisation could benefit from the Masters in Internal Communication Management: Make an immediate difference to communication in your organisation Design communication strategies that meet the needs of the organisation and employees Increase your ability to influence and have impact at the highest level Create a lasting network of fellow professionals Have the research and analytical ability to be able to understand and adapt to changing business needs Your organisation can gain a valuable piece of consultancy/research that is specifically tailored to its needs I was amazed at how much the Masters helped me develop in my role. It allows you to apply the theory directly to your work, and start adding value from day one as each assignment is grounded to your own business. It has helped me realise how internal communication can help drive forward business performance. Dillan Shikotra Internal Communications Manager, Kerry Foods During the course I restructured the internal communications function in my business, for which the MA helped provide a foundation and structure. Another key benefit of the programme is the networks I have formed with IC professionals in other businesses, where we share ideas and best practice. Ruth Findlay Head of Internal Communications, Scottish Water The themes covered on the Masters are proving to be so useful in my job. I ve changed the way we do our staff briefings and wow what engaged managers we ve seen! The best feedback we ve ever had. It was great to share this with my study group on the forum as an example of learning in action. Vanessa Clandfield Head of Communication, Informa UK Shared Services The Masters gave me a deeper insight into my own business. The modules allow you to take your study in any direction, and I was able to use the reading to justify decisions at work, and gave me a real breadth of knowledge to draw from. The study was a commitment, but it fitted around my full-time job and children. Liz and Jenny were so supportive and I could contact them at any time. Kerstin Sullivan HR Communications Manager Abbott
6 Dates, Venues and How to Apply Duration The Masters (modules 1-4) comprises of eight days of workshops in London over a one year period, combined with online group work and workplace based learning (significant amount of personal study is required). You may take the first two modules only and gain the Diploma. This option comprises of four days of workshops in London over a six month period, combined with online group work and workplace based learning (significant amount of personal study is required). Venues Workshops will be held in central London. An induction day will take place at Kingston Business School in September. Fees The Masters in Internal Communication Management is 5,495 + VAT. The Diploma in Internal Communication Management is 4,299 + VAT Materials and handouts for the course Meals and refreshments during the workshops Free first class academic writing course Support from course tutors, all highly experienced communication professionals Have the Diploma already? Top up with two further modules and gain the full Masters qualification contact us for details on Masters Open Evening - 7th July Come and meet our communication experts in person and find out more about the course over wine and canapés. Our central London venue with its open spaces and proximity to several tube lines is ideally suited for an evening of networking. Course director Liz Cochrane will host this informative event, proving a summary of the course s key benefits to you and your organisation. You will then have the opportunity to ask Liz and our current students any questions you may have. Central London 7th July Full details TBC If you would like join us, or find out more, please contact us on or enquiries@capita-ld.co.uk Apply now for the Masters in Internal Communications Management from Capita L&D and Kingston University. Applications must be received by 31st July 2015 for a mid-september induction. Early application is recommended as the previous programmes have run at full capacity. Call: enquiries@capita-ld.co.uk
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