Mark Bender. Joseph M. Katz Graduate School of Business University of Pittsburgh 249 Mervis Hall Pittsburgh, PA

Size: px

Start display at page:

Download "Mark Bender. Joseph M. Katz Graduate School of Business University of Pittsburgh 249 Mervis Hall Pittsburgh, PA 15260 412.913.3002 mtb34@pitt."

Toby Copeland
8 years ago
Views:

1 Mark Bender Joseph M. Katz Graduate School of Business University of Pittsburgh 249 Mervis Hall Pittsburgh, PA Education University of Pittsburgh Pittsburgh, PA Joseph M. Katz Graduate School of Business Ph.D. Marketing (Expected 2016) University of Pittsburgh Pittsburgh, PA M.A. Economics (2011), GPA: 3.64/4.00 Washington and Jefferson College Washington, PA B.A. Economics (Honors) and History (2009), GPA: 3.92/4.00, Summa Cum Laude Phi Beta Kappa Research Interests Digital Marketing Platforms Competitive Strategy Applied Game Theory Dissertation: Strategic Platforms in the Digital Age Committee: Tansev Geylani (co-chair) Esther Gal-Or (co-chair) Kannan Srinivasan Jeff Inman Kaifu Zhang R. Venkatesh Essay 1: Daily Deal Websites as Matchmakers (with Esther Gal-Or and Tansev Geylani) Daily deal websites operate as intermediaries (platforms) by selling vendor deals to consumers. We investigate whether these websites can act as matchmakers between vendors and consumers by segmenting each side of the market. Such segmentation ensures an improved match between vendors and consumers in terms of the quality provided by the former and the willingness to pay for quality of the latter. Specifically, while one intermediary can potentially match relatively high quality vendors with high willingness to pay consumers, the other can match the opposite profiles of vendors and consumers. Our results suggest that such segmentation can be attainable if platforms focus on selling products and services in categories with more frequent purchases, in new product markets, and in categories for which it is relatively easy for consumers to detect and disseminate quality information. However, we also show that segmentation can fail altogether, in which case platforms are completely undifferentiated and compete fiercely in prices.

64/4.00 Washington and Jefferson College Washington, PA B.A. Economics (Honors) and History (2009), GPA: 3.92/4.

2 Essay 2 (Job Market Paper): Price Discrimination Role of Crowdfunding Campaigns (with Esther Gal-Or and Tansev Geylani) Crowdfunding campaigns are traditionally used as a means for entrepreneurs to raise capital to fund the development of new products. We show that crowdfunding may serve an additional purpose of acting as a platform to allow entrepreneurs to successfully implement price discrimination. Crowdfunding can be used to facilitate extraction of additional surplus from high valuation consumers in comparison to the capacity of uniform pricing to achieve this objective. We show that enhanced surplus extraction is feasible when the total consumer surplus that the project generates and when the development cost of the project are relatively low, and when the extent of heterogeneity in the consumer population is relatively high. We also provide insights regarding the entrepreneur s choice of the funder reward and campaign goal, two tools that can enable her to achieve the dual objective of raising funds for the campaign and implementing price discrimination between high and low valuation consumers. Essay 3: The Effects of Digital Streaming Platforms on Competition in Digital Content Markets (with Esther Gal-Or and Tansev Geylani) We seek to determine whether content producers may open themselves up to cannibalization and a reduction in profits if in addition to selling digital content directly they distribute their content through digital streaming platforms (e.g., Spotify, Netflix, Hulu). Our preliminary analysis shows that it may be profitable for the producer to distribute its content through a streaming platform. This increase in profitability originates from three sources. First, by distributing its content through the streaming platform, the producer is able to reach new customers. Second, because the producer has a stake in the platform s revenues through royalties, it has reduced incentives to compete on prices with the platform. Third, by allowing the platform to use its content, the producer makes the platform more valuable to consumers. This provides an incentive for the platform to set a higher subscription fee, which in turn, allows the producer to keep its content price high as well. Journal Publications The Impact of Digital Piracy on Music Sales: A Cross-Country Analysis (with Yongsheng Wang), International Social Science Review, 84(3/4), 2009, pp Conference Presentations The Effects of Digital Streaming Platforms on Competition in Digital Content Markets Marketing and Research Conference (2015) Charlottesville, VA Price Discrimination Role of Crowdfunding Campaigns INFORMS Marketing Science Conference (2015) An Analytical Model of Crowdfunding INFORMS Marketing Science Conference (2014) Marketing and Research Conference (2014) Baltimore, MD Atlanta, GA Washington, DC

We show that crowdfunding may serve an additional purpose of acting as a platform to allow entrepreneurs to successfully implement price discrimination.

3 Daily Deal Websites as Matchmakers Platform Strategy Research Symposium (2013) Marketing and Research Conference (2013) Frontiers of Research in Marketing Science (2013) Boston, MA State College, PA Dallas, TX The Impact of Digital Piracy on Music Sales: A Cross-Country Analysis Southern Economic Association (2008) Washington, DC Pi Gamma Mu Triennial Convention (2008) Atlanta, GA Undergraduate Research at the Capitol (2008) Harrisburg, PA Eastern Economics Association (2008) Boston, MA Teaching Interests Marketing Management Marketing Research Pricing Marketing Strategy Teaching Experience Instructor; University of Pittsburgh Introduction to Marketing (Rating 4.62/5) Fall 2014 Introduction to Marketing (Rating 4.41/5) Fall 2013 One-week Business Ph.D. Math Camp Summer 2012, 2013 Doris & Douglas Bernstein PhD Student Teaching Award 2014 Katz Doctoral Program Teaching Award 2013, 2014 Teaching Assistant; University of Pittsburgh Introduction to Marketing Spring 2013 Managerial Economics (MBA) Fall 2012 Basic Applied Statistics Spring 2011 Introduction to Microeconomics Fall 2010 Elizabeth Baranger Excellence in Teaching Award Spring 2011 Jerome C. Wells Award for Outstanding Teaching Spring 2011

Research at the Capitol (2008) Harrisburg, PA Eastern Economics Association (2008) Boston, MA Teaching Interests Marketing Management Marketing Research Pricing Marketing Strategy Teaching Experience

4 Honors and Awards University of Pittsburgh AMA-Sheth Foundation Doctoral Consortium Fellow (2015) Doris & Douglas Bernstein Doctoral Student Teaching Award (2014) awarded to one doctoral student in the Katz Graduate School of Business at the University of Pittsburgh to recognize a doctoral student who has demonstrated outstanding performance in teaching Katz Doctoral Program Teaching Award (2013, 2014) Jerome C. Wells Award for Outstanding Teaching (2011) awarded to one TA in the economics department at the University of Pittsburgh to recognize outstanding teaching of an undergraduate economics course Elizabeth Baranger Excellence in Teaching Award (2011) awarded to two students enrolled in the social sciences at the University of Pittsburgh to recognize excellence in graduate student teaching Giant Eagle Fellow (2011) Washington & Jefferson College Phi Beta Kappa Academic Honor Society Dean s List Alpha Scholar GPA 3.85 and above (2006, 2007, 2008) Omicron Delta Epsilon Economics Honor Society Pi Gamma Mu International Honor Society in Social Sciences Kappa Delta Epsilon Education Honor Society Phi Alpha Theta History Honor Society Alpha Lambda Delta National Honor Society for First Year Students Order of Omega Greek Leadership Honor Society Benjamin Franklin Prize in Economics and Business (2009) Henry Willson Temple Scholar in History (2009) Summer Research Stipend (2008) Professional Experience Pharmaceutical Economics Research Group Pittsburgh, PA Research Internship 2011 Bechtel (Bettis) Marine Propulsion Corporation West Mifflin, PA Business System & Property Administrator Internship 2009 Positions Held Doctoral Student Organization, Katz Graduate School of Business Vice-President Pi Gamma Mu, International Honor Society in Social Sciences Board of Trustees for International Organization

5 PhD Coursework Marketing Marketing Models Marketing Strategy Consumer Behavior Advanced Data Analysis (Carnegie Mellon) Analytical Models in Marketing (Carnegie Mellon) Behavioral Economics (Carnegie Mellon) Microeconomics Pro-Seminar in Marketing Economics Advanced Macroeconomic Theory I Advanced Macroeconomic Theory II Advanced Microeconomic Theory I Advanced Microeconomic Theory II General Econometrics Advanced Econometrics 2 Introduction to Econometric Theory Labor Market Analysis 2 Market Design (Carnegie Mellon) Political Economy Public Finance Teaching Economics Topics in Experimental Economics Topics in Microeconomic Theory Methods Multivariate Analysis (Carnegie Mellon) Behavioral Research Methods Experimental Design Introduction to Mathematical Methods Introduction to Probability Modeling (Carnegie Mellon) Mathematical Methods of Economic Analysis R. Venkatesh Vanitha Swaminathan Catherine Lamberton Peter Boatwright Kinshuk Jerath George Loewenstein Esther Gal-Or Katz Marketing Faculty Marla Ripoll John Duffy Sourav Bhattacharya Andreas Blume J.F. Richard Arie Berensteau Soiliou Namoro Randy Walsh Isa Hafalir Sourav Bhattacharya Lise Vesterlund James Cassing John Duffy Andreas Blume Alan Montgomery Dennis Galletta Clem Stone Alexander Matros Jiashun Jin Alexander Matros

Econometrics Advanced Econometrics 2 Introduction to Econometric Theory Labor Market Analysis 2 Market Design (Carnegie Mellon) Political Economy Public Finance Teaching Economics Topics in

6 References Dr. Tansev Geylani Dr. Esther Gal-Or Dr. R. Venkatesh University of Pittsburgh University of Pittsburgh University of Pittsburgh Katz Grad. School of Business Katz Grad. School of Business Katz Grad. School of Business 320 Mervis Hall 222 Mervis Hall 332 Mervis Hall Pittsburgh, PA Pittsburgh, PA Pittsburgh, PA Phone: Phone: Phone:

School of Business Katz Grad. School of Business Katz Grad.

Patrick R. Martin University of Pittsburgh Joseph M. Katz Graduate School of Business Mervis Hall Pittsburgh, PA, 15260 prmartin@katz.pitt.

Patrick R. Martin University of Pittsburgh Joseph M. Katz Graduate School of Business Mervis Hall Pittsburgh, PA, 15260 prmartin@katz.pitt.edu EDUCATION Joseph M. Katz Graduate School of Business, University