Office Address: Carlson School of Management Citizenship: th Avenue South Citizen of Portugal

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1 Maria Ana VITORINO Office Address: Carlson School of Management Citizenship: th Avenue South Citizen of Portugal Minneapolis, Minnesota Permanent Resident of U.S. Phone: (612) vitorino@umn.edu Website: vitorino Employment Assistant Professor of Marketing, Carlson School of Management, University of Minnesota, July 2012 present Assistant Professor of Marketing, Wharton School, University of Pennsylvania, July 2008 June 2012 Assistant Lecturer, Catholic University of Portugal, Education Ph.D. in Marketing, University of Chicago, Graduate School of Business, 2008 Dissertation: Empirical Entry Games with Complementarities MBA, University of Chicago, Graduate School of Business, 2008 MSc in Statistics, London School of Economics, 2002 Licenciatura (B.A. equivalent) in Business Administration, Catholic University of Portugal, 2000 Research Interests Empirical Industrial Organization, Pricing, Entry and Market Structure, Advertising, Game Theory, Regulation, Finance Published and Forthcoming Papers [1] Dubé, J.P., Günter Hitsch, Peter Rossi and Maria Ana Vitorino (2008) Category Pricing with State Dependent Utility, Marketing Science, 27 (3), note: authors listed in alphabetical order John D.C. Little Best Paper Award, Finalist, [2] Vitorino, Maria Ana (2012) Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry, Journal of Marketing Research, 49 (2), Alden G. Clayton Doctoral Dissertation Award, Honorable Mention, [3] Vitorino, Maria Ana (2014) The Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model, Management Science, 60 (1), [4] Belo, Frederico, Xiaoji Lin and Maria Ana Vitorino (2014) Brand Capital and Firm Value, Review of Economic Dynamics, 17, note: authors listed in alphabetical order Submitted Papers [5] Draganska, Michaela and Maria Ana Vitorino (2015) Advertising Pass-Through: How Does Advertising Affect Retail Prices? note: authors listed in alphabetical order

2 Working Papers [6] Seim, Katja and Maria Ana Vitorino (2011) Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation note: authors listed in alphabetical order [7] Seim, Katja, Maria Ana Vitorino and David Muir (2012) Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees [8] Muir, David, Katja Seim and Maria Ana Vitorino (2013) Price Obfuscation and Consumer Search: An Empirical Analysis note: authors listed in alphabetical order [9] Honka, Elisabeth, Ali Hortaçsu and Maria Ana Vitorino (2014) Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry note: authors listed in alphabetical order [10] Chintagunta, Pradeep, Marco Qin and Maria Ana Vitorino (2014) Dynamic Demand Estimation of Tied Products: An Application to the Single-Serve Coffee System Industry note: authors listed in alphabetical order Select Research in Progress Market Size, Quality, and Competition: Evidence from Driving Schools (with David Muir and Katja Seim) The Short and Long Term Effects of Cash-for-Clunkers Programs: Evidence from the Iberian Automobile Markets (with Eugenio Miravete and Maria José Moral) Invited Talks and Conference Presentations Advertising, Consumer Awareness and Choice: Evidence from the U.S. Banking Industry London Business School, January 2015 American Economic Association Annual Meeting, Boston, January 2015 Simon School of Business, University of Rochester, November 2014 Seventh Annual Federal Trade Commission Microeconomics Conference, Washington D.C., October 2014 (presented by Elisabeth Honka) Anderson School of Management, University of California, Los Angeles, September 2014 Marketing Dynamics Conference, University of Chicago and Stanford University, Las Vegas, August 2014 Summer Institute in Competitive Strategy, UC Berkeley, July 2014 (presented by Elisabeth Honka) NBER Industrial Organization Meeting, Cambridge MA, July 2014 Society for Economic Dynamics Annual Meeting, Toronto, June 2014 Customer Insights Conference, Yale University, May 2014 International Industrial Organization Conference, University of Northwestern, Illinois, April 2014 (presented by Elisabeth Honka) Frank M. Bass UTD FORMS Conference, UT Dallas, Dallas, February 2014 (presented by Elisabeth Honka) Carlson School of Management, University of Minnesota, August 2013 Marketing Science Conference, Özyeğin University, Istanbul (Turkey), July 2013 Advertising Pass-Through: How Does Advertising Affect Retail Prices? Frank M. Bass UTD FORMS Conference, UT Dallas, Dallas, February 2015 (presented by Michaela Draganska) 2

3 Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees American Economic Association Annual Meeting, Boston, January 2015 International Industrial Organization Conference, University of Northwestern, Illinois, April 2014 Sixth Annual Federal Trade Commission Microeconomics Conference, Washington D.C., November 2013 (presented by Katja Seim) Quantitative Marketing and Economics (QME) Conference, University of Chicago, Illinois, September 2013 NBER Industrial Organization Meeting, Stanford University, February 2013 Frank M. Bass UTD FORMS Conference, UT Dallas, Dallas, February 2013 Carlson School of Management, University of Minnesota, November 2012 Graduate School of Business, Stanford University, November 2012 Portuguese Competition Authority (Portuguese FTC), October 2012 Erasmus University Rotterdam, October 2012 School of Economics and Management, Tilburg University, September 2012 Marketing Science Conference, Boston University, Boston, June 2012 (presented by David Muir) Entry Models and MPEC Estimation Guest Lecture, Ph.D. Class taught by Professor Puneet Manchanda, University of Michigan - Ross School of Business, December 2013 MPEC Estimation Guest Lecture, Numerical Economics Ph.D. Class taught by Professor Ulrich Doraszelski, University of Pennsylvania - Wharton (Applied Economics Department), March 2012 Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation North American Summer Meeting of the Econometric Society, Minneapolis, June 2014 Economics Department, University of Pennsylvania, March 2012 INSEAD, January 2012 Carlson School of Management, University of Minnesota, November 2011 McCombs School of Business, University of Texas at Austin, September 2011 Wharton School (Applied Economics Department), University of Pennsylvania, July 2011 Research Group on Governments and Markets (University of Barcelona, Columbia University and European University Institute), University of Barcelona, April 2011 The Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model Brands and Branding in Law, Accounting and Marketing Conference, UNC Kenan-Flagler Business School, April 2012 Wharton School (Finance Department), University of Pennsylvania, November 2011 Marketing Meets Wall Street II Conference, Boston University, May 2011 Market Size, Quality, and Competition: Evidence from Driving Schools Marketing Science Conference, Rice University, Houston, June 2011 (presented by David Muir) Brand Capital and Firm Value Society for Economic Dynamics Annual Meeting, Belgium, July 2011 (presented by Frederico Belo) 3

4 Marketing Science Conference, University of Cologne, Germany, June 2010 Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry Institute of Research in Marketing Board Meeting, Carlson School of Management, University of Minnesota, May 2013 Hoyt Fellows/Weimer School Meetings, Weimer School for Advanced Studies in Real Estate & Land Economics, Palm Beach, May th International Conference on Computing in Economics and Finance, Paris, June 2008 School of Management, UT Dallas, December 2007 Henry B. Tippie College of Business, University of Iowa, November 2007 Rotman School of Management, University of Toronto, November 2007 Hong Kong University of Science and Technology, November 2007 Stern School of Business, New York University, New York, October 2007 Wharton School, University of Pennsylvania, October 2007 Kellogg School of Management, Northwestern University, October 2007 Kenan-Flagler Business School, UNC, Chapel Hill, October 2007 Graduate School of Business, Stanford University, October 2007 Quantitative Marketing and Economics (QME) Conference, University of Chicago, Illinois, October 2007 Goizueta Business School, Emory University, September 2007 Tepper School of Business, Carnegie Mellon University, September 2007 Haas School of Business, University of California, Berkeley, September 2007 Simon School of Business, University of Rochester, September 2007 Anderson School of Management, University of California, Los Angeles, September 2007 Using MPEC to Estimate Empirical Entry Games with Complementarities Invited talk, Institute on Computational Economics, University of Chicago and Argonne National Laboratory, Illinois, August 2007 Category Pricing with State Dependent Utility Marketing Science Conference, Emory University, Atlanta, June 2005 Estimation of Equilibrium Models Using a Likelihood Based Approach 34th Annual Haring Symposium, Bloomington, Indiana, April 2004 Professional Discussions Estimation of Store Choice Model with Endogenous Shopping Bundles by Hyunchul Kim, International Industrial Organization Conference, University of Northwestern, Illinois, April 2014 Entry and Investment Decisions in the Pharmaceutical Industry by Anita Rao, Frank M. Bass UTD FORMS Conference, UT Dallas, Dallas, February 2014 Estimating Network Economies in Retail Chains: A Revealed Preference Approach by Paul Ellickson, Stephanie Houghton and Christopher Timmins Summer Institute in Competitive Strategy, UC Berkeley, July

5 Honors and Awards Marketing Young Scholar, Marketing Science Institute, most promising young scholars in Marketing, 2015 John D.C. Little Best Paper Award (Finalist), Category Pricing with State Dependent Utility, 2008 Honorable Mention, Alden G. Clayton Doctoral Dissertation Competition, Marketing Science Institute, 2007 AMA-Sheth Doctoral Consortium Fellow, 2007 Kilts Center Fellow, Graduate School of Business, University of Chicago, 2007 INFORMS Doctoral Consortium Fellow, 2005 TA-performance bonus for excellence in teaching assistance (Executive MBA), Graduate School of Business, University of Chicago, 2004 and 2005 Haring Symposium Fellow, 2004 Grants and Scholarships Grant-in-Aid Scholarship, University of Minnesota, 2015 European Studies Consortium Travel Award, Institute for Global Studies, College of Liberal Arts, University of Minnesota, 2014 Institute for Research in Marketing Grant, Carlson School of Management, University of Minnesota, 2014 National Science Foundation Grant, ID , Grant-in-Aid Scholarship, University of Minnesota, 2013 Food Policy Research Center Grant, University of Minnesota, Dean s Small Research Grant, Carlson School of Management, University of Minnesota, 2012, 2013, 2014 Mack Center for Technological Innovation and the Wharton Entrepreneurship and Family Business Research Centre at CERT, The Wharton School of the University of Pennsylvania, 2011, 2012 Alex Panos Research Fund Grant, Marketing Department, The Wharton School of the University of Pennsylvania, 2010 Global Initiatives Research Program, The Wharton School of the University of Pennsylvania, 2010 Dean s Research Fund Grant, The Wharton School of the University of Pennsylvania, 2010, 2011 Rodney White Center for Financial Research Grant, The Wharton School of the University of Pennsylvania, 2008, 2011 Doctoral Scholarship, Calouste Gulbenkian Foundation, Portugal, Summer Research Grant, Graduate School of Business, University of Chicago, 2003 Doctoral Fellowship, Graduate School of Business, University of Chicago, Master s and Doctoral Scholarships, Ministry of Science and Higher Education, Portugal, 2001 and

6 Teaching Experience Carlson School of Management, University of Minnesota Data-Driven Experimentation and Measurement (MSBA 6440, Master s level), Spring 2015 Marketing Research (MKTG 3010, Undergraduate level), Spring 2015 Topics in Marketing: Structural Models in Marketing (MKTG 8890, Ph.D. level), Spring 2014 Marketing Research (MKTG 6051, MBA level), Spring 2013, Spring 2014, Spring 2015 Wharton School, University of Pennsylvania Mathematical Models in Marketing (MKTG 964, Ph.D. level), Spring 2010 (joint with David Bell), Spring 2012 Marketing Research (MKTG 212, Undergraduate level), Fall 2008, Fall 2009, Fall 2010, Spring 2012 Marketing Research (MKTG 756, MBA level), Fall 2009, Fall 2010 University of Chicago Teaching Assistant (Pricing Strategies - MBA), Professor J.P. Dubé, Course Assistant (Statistical Theory and Methods I and II), Professor Stephen Stigler (Statistics Department), Course Assistant (Statistical Methods and Applications - Economics variant), Professor Kenneth Wilder (Statistics Department), , Teaching Assistant (Marketing Strategy - Executive MBA), Professor Pradeep Chintagunta (Summer 2003), Professor Günter Hitsch (Summer 2004) Catholic University of Portugal (Department of Economics and Business) Assistant Lecturer (Statistics I and II, Marketing I and II), Service Reviewing: Journal of Marketing Research, Journal of Industrial Economics, Journal of Political Economy, Marketing Science, Management Science, Quantitative Marketing and Economics, Operations Research, Economics Letters, Journal of Economics & Management Strategy, AMA/Howard Dissertation Competition (2011), MSI s Alden G. Clayton Doctoral Dissertation Proposal Competition (2008, 2011, 2012) Seminar Organizer, Marketing Department, Carlson School of Management, University of Minnesota, , Marketing Camp Organizer, Marketing Department, Carlson School of Management, University of Minnesota, , Faculty Recruiting Committee, Marketing Department, Carlson School of Management, University of Minnesota, Ph.D. Program Committee, Marketing Department, Carlson School of Management, University of Minnesota, , Ph.D. Program Committee, Marketing Department, The Wharton School, University of Pennsylvania, , , IT Committee, Marketing Department, The Wharton School, University of Pennsylvania, , , , Faculty Recruiting Committee, Marketing Department, The Wharton School, University of Pennsylvania, Executive Committee, Portuguese American Post-Graduate Society, ,

7 Student Advising Marco Qin (University of Minnesota - Marketing Department, on going) Sungjin Kim (University of Minnesota - Statistics Department, Masters in Statistics, ) David Muir (The Wharton School - Business Economics and Public Policy Department, ) Last updated: July