Evaluation Copy. Blackblot PMTK. MVP Pricing Model Spreadsheet. <Enter product name>
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1 MVP Pricing Model Spreadsheet Date: Contact: Department: Location: Telephone: Date <Enter revision date> Blackblot PMTK Company Name: Product Name: Document Revision History: Revision <Revision #> <Enter company name> <Enter product name> <Enter creation date> <Enter contact name> <Enter department name> <Enter location> <Enter address> <Enter telephone number> Revised By <Enter your name> Page 1 of 7 Pages Approved By <Enter name>
2 Product Points Benefits Price <My Product> 75 pt $10.00 $10.00 <Product B> 75 pt $10.00 $10.00 <Product C> 75 pt $10.00 $10.00 Start Point: $5.00 Increment: - My Product Price My Product Product B Product C $5 $3.33 -$1.67 -$1.67 $6 $2.67 -$1.33 -$1.33 $7 $8 $1.33 -$0.67 -$0.67 $9 $0.67 -$0.33 -$0.33 $10 $11 -$0.67 $0.33 $0.33 $12 -$1.33 $0.67 $0.67 $13 $14 -$2.67 $1.33 $1.33 $15 -$3.33 $1.67 $ Product Comparison (Whole Offering) $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15 My Product Price Page 2 of 7 Pages My Product Product B Product C
3 Product Sales Axiom # 1 Sales Axiom # 2 Sales Axiom # 3 Benefits Price <My Product> 75 pt 75 pt 75 pt $10.00 $10.00 <Product B> 75 pt 75 pt 75 pt $10.00 $10.00 <Product C> 75 pt 75 pt 75 pt $10.00 $10.00 Sales Axiom Weight 33% 33% 33% 100% Start Point: $5.00 Increment: - My Product Price My Product Product B Product C $5 $3.33 -$1.67 -$1.67 $6 $2.67 -$1.33 -$1.33 $7 $8 $1.33 -$0.67 -$0.67 $9 $0.67 -$0.33 -$0.33 $10 $11 -$0.67 $0.33 $0.33 $12 -$1.33 $0.67 $0.67 $13 $14 -$2.67 $1.33 $1.33 $15 -$3.33 $1.67 $ Product Comparison (Sales Axioms Factors) $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15 My Product Price Page 3 of 7 Pages My Product Product B Product C
4 Product Points Benefits Price Bananas 6 $2.76 $4.76 Grapes 45 pt -$2.68 $3.57 $6.25 Kiwi 4 -$0.08 $3.17 $3.25 Start Point: Increment: - Bananas Price Bananas Grapes Kiwi $1 $3.34 -$2.99 -$0.35 $2 $2.76 -$2.68 -$0.08 $3 $2.17 -$2.37 $0.20 $4 $1.59 -$2.06 $0.47 $5 -$1.75 $0.75 $6 $0.41 -$1.44 $1.03 $7 -$0.17 -$1.13 $1.30 $8 -$0.76 -$0.82 $1.58 $9 -$1.34 -$0.51 $1.85 $10 -$1.93 -$0.20 $2.13 $11 -$2.52 $0.11 $ Product Comparison (Whole Offering) - Example $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 Bananas Price Bananas Grapes Page 4 of 7 Pages Kiwi
5 Product Flavor Nutrition Convenience Benefits Price Bananas 6 $3.05 $5.05 Grapes $2.61 $3.64 $6.25 Kiwi pt -$0.44 $2.81 $3.25 Sales Axiom Weight 30% 35% 35% 100% Start Point: Increment: - Bananas Price Bananas Grapes Kiwi $1 $3.61 -$2.93 -$0.68 $2 $3.05 -$2.61 -$0.44 $3 $2.49 -$2.29 -$0.19 $4 $1.92 -$1.98 $0.05 $5 $1.36 -$1.66 $0.30 $6 $0.80 -$1.34 $0.54 $7 $0.24 -$1.03 $0.79 $8 -$0.32 -$0.71 $1.03 $9 -$0.88 -$0.40 $1.28 $10 -$1.44 -$0.08 $1.52 $11 $0.24 $ Product Comparison (Sales Axioms Factors) - Example $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 $11 Bananas Price Bananas Grapes Page 5 of 7 Pages Kiwi
6 Blackblot PMTK Volume Pricing Calculator Total Copies: X Product MSRP: X Product Brackets Discount Rate Price Per Copy Copies Per Bracket Total Per Bracket 1-5 0% % % % % % 0 Total Copies: 0 Total Payment: $0 Total Payment: Avg. Price Per Copy: Avg. Discount Rate: 0.00% Page 6 of 7 Pages
7 Blackblot PMTK Market- Pricing (MVP) Model Spreadsheet Attributed Benefit Pricing Method "Derived Price" price is determined based on attributed benefit. "Whole Offering" customers rate and compare the relative quality of each whole product. "Sales Axioms Factors" customers rate and compare the relative quality of several products' weighted sales axioms. "Whole Offering" approach employs a benefit score that is given to a whole product. Attributed Benefit = (Score / (100 / # of Products)) * Avg. Price "Sales Axioms Factors" approach employs a weighted benefit score that is given to the product's sales axioms. Score Index = [(SAX1 Score / (100 / # of Products)) * SAX1w] + [(SAX2 Score / (100 / # of Products)) * SAX2w] + [(SAXn Score / (100 / # of Products)) * SAX1n] Attributed Benefit = Score Index * Avg. Price Blackblot Product Manager's Toolkit Use of this document is subject to the Blackblot PMTK Single-User License Agreement. Page 7 of 7 Pages
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