Leonardo Da Vinci Advertising
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1 Leonardo Da Vinci Advertising Leonardo Da Vinci Exhibition - Advertising METRO PROPERTIES 2012
2 Table of Contents Media Plan for Newspaper Media Plan for Radio Media Plan for Digital Media Photos of Selected Advertising Newspaper Ads (call for application and event announcement ) Indoor Materials Indoor TV Advertising Digital Media Advertising Website Web banners Facebook Ads Twitter Ads Viral Marketing Stage Design Leonardo Da Vinci Exhibition - Advertising METRO PROPERTIES
3 Media Plan for Newspaper NEWSPAPER ST/CM SEPTEMBER OCTOBER NOVEMBER REACH Sabah Günaydın Eki (Cumt.) 5*32 st/cm x x x Habertürk Magazin Eki(Haftaiçi) 4 kutu x x x Hürriyet (Kelebek eki) 9x26 st/cm x x x x x x x TOTAL NEWSPAPER DISTRIBUTION AREA NUMBER OF INSERT REACH Sabah ( Cuma) Ümraniye x TOTAL NEWSPAPER DISTRIBUTION AREA NUMBER OF INSERT REACH Sabah ( Cuma) Güngören x TOTAL NEWSPAPER DISTRIBUTION AREA NUMBER OF INSERT REACH Sabah ( Cuma) Maltepe x TOTAL
4 Media Plan for Radio Meydan Ümraniye Tarih: Sep & Sep Radio Channel Publication Total Spot/Day Total Spot Number Spot Time Day Second SÜPER FM DT SÜPER FM ODT POWERTURK JOY FM DT TOTAL Meydan Merter Tarih: Sep - 01 Oct & Oct Radio Channel Publication Total Spot/Day Total Spot Number Spot Time Day Second SÜPER FM DT SÜPER FM ODT POWERTURK JOY FM DT TOTAL M1 Kartal Tarih: Nov & Dec Radio Channel Publication Total Spot/Day Total Spot Number Spot Time Day Second SÜPER FM DT SÜPER FM ODT POWERTURK JOY FM DT TOTAL
5 Media Plan for Radio M1 Antep Tarih: Oct & Oct Radio Channel Publication Total Spot/Day Total Spot Number Spot Time Day Second SÜPER FM DT SÜPER FM ODT POWERTURK JOY FM DT TOTAL M1 Adana Tarih: Oct & Nov Radio Channel Publication Total Spot/Day Total Spot Number Spot Time Day Second SÜPER FM DT SÜPER FM ODT POWERTURK JOY FM DT TOTAL M1 Konya Tarih: Nov & Nov Radio Channel Publication Total Spot/Day Total Spot Number Spot Time Day Second SÜPER FM DT SÜPER FM ODT POWERTURK JOY FM DT TOTAL
6 Digital Media Plan Clicks Impressions CTR(%) Avg. CPC Search Engine Advertisement Display Network Advertisement % 0,15 0,15 TL % 3,06 0,20 TL Toplam % 0,19 0,16 TL Clicks Impressions CTR(%) Avg. CPC Facebook ,085% 0,08 $ 5
7 Newspaper Ads 6
8 Newspaper Ads 7
9 VIP & Press Launch Party Invitation 8
10 School Posters Hung at school notice boards for invitation of teachers and students 9
11 Insert 10
12 Brochure Front Page 11
13 Brochure Back Page 12
14 Indoor Materials 13
15 Indoor Materials (Entrance Facade) 14
16 Indoor Materials (Entrance Facade) 15
17 Indoor Materials 16
18 Indoor Materials Screen Advertising 17
19 Outdoor- Billboard 18
20 Outdoor- Megalight 19
21 Digital Media Advertising Web Page The web page was created for Leonardo Da Vinci Exhibition 20
22 Digital Media Advertising Google Advertisement Search Engine Ads Banner Ads 21
23 Digital Media Advertising Facebook Advertisements Event page have been created on Facebook from where we can share details and news about the upcoming event. 22
24 Digital Media Advertising Viral Marketing We pulled the attention of Internet users who may show interest in to the event by writing to the respective web forums. 23
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