Ordnance Survey Mapping and Data Centre Accreditation Programme

Transcription

1 Ordnance Survey Mapping and Data Centre Accreditation Programme

2 Ordnance Survey Mapping and Data Centre Accreditation Programme Introduction This Accreditation Programme has been prepared as a formal accreditation programme alongside the Mapping and Data Centre () Agreement (the Agreement) and is therefore a requirement of becoming an. This Accreditation Programme is defi ned in the Agreement itself, and forms a signifi cant part of the assessment criteria, also defi ned in the Agreement. Schedule 1 Definitions and Interpretation of the Agreement, states: Accreditation Programme means the Ordnance Survey Mapping and Data Centre Accreditation Programme together with the rules of such programme set out in the document, as varied by Ordnance Survey from time to time. In the event of any confl ict between this Accreditation Programme and the terms of the Agreement itself, the terms of the Agreement shall take precedence. Ordnance Survey may amend the terms of this Accreditation Programme document at any time upon reasonable notice. By making the amended document available on the online resource s and Retail Satellites will be deemed to have received notice of the amended Accreditation Programme document. NOTE: This proposal has been written in line with the Partner Accreditation Programme and endeavours to ensure parity where possible as several s are also Partners under various Specifi c Use Contracts (SUCs). Assessment criteria means the criteria used by Ordnance Survey as part of its Accreditation Programme to assess the Distributor s performance, whether such criteria are set out in the Accreditation Programme itself or in separate documentation, and in either case as supplied and varied by Ordnance Survey from time to time. 1

3 Ordnance Survey and Mapping and Data Centres Our relationships with the members of our Partner channel are key to the success of Ordnance Survey: they underpin everything we do. With our partners we can build growth and work to differentiate ourselves from others. Ordnance Survey is committed to continued support of our channel and we can offer valuable benefi ts to help them succeed in this challenging marketplace. The Ordnance Survey Mapping and Data Centre Accreditation Programme, as with the Partner Accreditation programme launched in May 2008, has been created to help and develop our partners changing needs and maximise marketing opportunities. It has been designed through consultation with our partners to ensure that all participants have the required level of professional knowledge that is expected of them by businesses and the general public. It ensures that there is a consistently high level of professionalism throughout the channel, ensuring brand equity for Ordnance Survey and maintaining a strong building platform for all our s. However, there is one thing that hasn t changed: Ordnance Survey s commitment to its s as key route to market. This commitment is reinforced in its corporate vision: Ordnance Survey and its partners will be the content providers of choice for location-based information in the new information economy. Key benefits of the Accreditation Programme Independent research estimates that around 100-billion worth of business in Britain is already dependent on our data. We will continue to focus on our vision to ensure that our mapping and data channel continues to have the highest level of support when dealing within its chosen markets. This Accreditation Programme adds signifi cant value to the Agreement whilst also providing additional benefi ts to both our s and to Ordnance Survey. The benefi ts that will be delivered by the programme are detailed within. It illustrates in greater detail the help and commitment that Ordnance Survey may be able to offer our s whilst clarifying what we expect from them in return. By stipulating commitments from the s, we will drive the value our partners bring to the relationship and will ensure our channel grows and continues to meet the ever-changing needs of the marketplace, ensuring that we continue to control our brand and professional image across Great Britain. The Accreditation Programme provides an incentive for all s to rise through the designated levels by meeting the additional criteria such as royalty thresholds. The additional incentives that are provided within the programme include increasing levels of marketing funding, better exposure on the Ordnance Survey website, account management and technical support, access to Business Centre resources and senior management teams, as well as invitations to the and Partner conferences. The programme has been designed to provide s and potential s with the fl exibility to choose the level of commitment they wish to make to Ordnance Survey. A business may choose to become a satellite until they establish themselves before they are able to meet some other criteria required at the higher levels. This added fl exibility will help us towards our goal of being easier to do business with and offers a greater openness of the channel and its benefi ts to all potential businesses. 2

4 Ordnance Survey Mapping and Data Centre Accreditation As part of the Ordnance Survey Mapping and Data Centre Accreditation Programme, Ordnance Survey has put into place a process that: Defi nes and communicates the value of being an Ordnance Survey Mapping and Data Centre. Is a clear statement of our commitment to s and the commitment that we expect in return. Provides incentives for s to rise through the levels. Provides a framework upon which we can deliver real value, both now and in the future, to our community. Allows fl exibility for our s to choose the level of commitment they wish to make to Ordnance Survey to meet their needs. Ensures that we are fair and equitable regarding the support provided at each level. Our Ordnance Survey Mapping and Data Centre Accreditation Programme is a tiered membership programme, enabling us to support and work with all partners of all sizes and varying needs and requirements. NOTE: For the purpose of this document, s includes all parents and satellite outlets. Each level requires different levels of commitment from both parties, rising from a minimum commitment at the authorised level to the more strategic relationships we have with our premier s. The benefi ts and commitments for each level are detailed in the following section. NOTE: Authorised s and Authorised Local Authority s are classifi ed as Satellites of a parent and do not require a minimum royalty return. Authorised local authority : Following the end of the Local Authority Map Returns Scheme in October 2007, this status provides all local authorities with the opportunity to offer Ordnance Survey Data to their customers, but without making any signifi cant fi nancial commitments. These outlets will be required to offer and have a basic knowledge of OS Sitemap and OS Landplan, plus Internal Business Use (IBU) and Plan, Design, Build (PDB) licensing. They will have a direct business link with a parent of their choice, which will be responsible for setting them up, ongoing training, invoicing and so on. Authorised : This status provides businesses with the opportunity to offer Ordnance Survey Data to their customers, but without making any signifi cant commitments. These outlets will be required to offer and have a basic knowledge of OS Sitemap and OS Landplan, plus IBU and PDB licensing. They will have a direct business link with a parent of their choice, which will be responsible for setting them up, ongoing training, invoicing, and so on. NOTE: Advanced and Premier s must be direct signatories of the Ordnance Survey Mapping and Data Centre Agreement, requiring a minimum annual royalty return of to Ordnance Survey. Advanced : Has a close working relationship with Ordnance Survey and is committed to growing the partnership. In addition to the support we provide to our authorised s, we have additional benefi ts to help them develop and grow their markets. These partners will be required to offer and have a greater knowledge of Ordnance Survey products and licensing and develop other satellite organisations. Premier : Is the with which we have the closest and strongest strategic relationship. In return for the commitment that our Premier s show to Ordnance Survey, we provide additional support and resources as laid down in the Benefi ts by level matrix. As a premier, we would also expect this business to be part of Ordnance Survey s Partner Programme. 3

5 Benefits by level Ordnance Survey support Authorised local authority Authorised Advanced Access to Helpdesk during offi ce hours Access to online Resource Marketing POS support news sheet (electronic on Intranet) Web positioning and CSC proactive marketing If required Annual invite to regional events (when held) Accredited wall plaque Secondary positioning on website Pre-authorised marketing sales development funding Annual invite to conference Complimentary use of Ordnance Survey Business Centre facilities (One day per year) Premier (Three days per year) Professional dedicated account management resource Priority positioning on website Access to partner marketing resources Annual business review with Head of Sales Invite to mid-year Steering Group Annual invite to Ordnance Survey Partner conference Monthly Ordnance Survey Partner newsletter Customised POS Support from Press Offi ce re news releases 4

6 Use of Ordnance Survey Mapping and Data Centre logos The Ordnance Survey Mapping and Data Centre logo authenticates and endorses our business partners in the minds of their customers and potential clients. The logo validates our channel s relationship and represents access to and a direct connection with Ordnance Survey. All s are eligible to use the logo, which is mandatory when displayed on s/partners products and services to acknowledge the use of our mapping in digital and printed products. To ensure parity across the business and conform to the Agreement, the guidelines for using the logo are set out in the document Mapping and Data Centre logo usage guidelines, which can be found on the online resource under marketing information. Web Link: partnerships/mdc/secure/ online resource A dedicate web page provided by Ordnance Survey and accessible only to s, the online resource has been designed as a helpful source of downloadable materials and guidance for business. It offers a rich pool of information, including Ordnance Survey Mapping and Data Centre logos and guidelines, downloadable artwork for literature (suitable for co-branding), images and POS information. The information available on the site will enable s keep their customers up to date with the latest products and developments from Ordnance Survey. Examples: Technical information on the channel, including: daily updates on service availability and technical issues arising; updated minimum requirements for hardware and software; proposed maintenance downtime if required, latest products and service developments; product demonstrators; and FAQs and user guides. Marketing help: downloadable artwork for literature; ordering POS material; operational licensing information, including updates and information on current campaigns; and news and updates. Account management support Ordnance Survey account managers are there to help you to ensure that the relationships between Ordnance Survey and our partners continue to fl ourish. Their role includes: Relationship and ongoing business development. Specifi c use marketing requirements. Licensing queries. Business planning for market generation. Business consultancy and new business support. IT liaison. Customer support and interfacing with product development at Ordnance Survey. Coordination of activities with Ordnance Survey s business objectives and corporate goals. Eligibility Authorised and authorised local authority levels entitle partners to the Helpdesk, online resource and dedicated help through their parent outlet. In addition, the Premier and Advanced levels entitle partners to a dedicated account manager and management resource team. Technical support Eligibility The Advanced and Authorised levels have full access to the dedicated Helpdesk and online resource. In addition, the Premier level entitles our partners to further technical help, which may be made available from our Pre & Post Sales Support team through their account manager and dependent on available resources; this is in response to the increased level of business generated as a partner. Premier s continue to have full access to the dedicated Helpdesk and Online Resource. Reviews with Ordnance Survey s senior management Ordnance Survey will provide Premier and Advanced s with reviews with the Head of Commercial Sales, Head of Commercial Markets and relevant sector managers. These reviews will offer s the opportunity to discuss at a senior management level market trends and developments, business opportunities and key issues. Eligibility The Premier and Advanced level entitles partners to a minimum of one management review meeting per year. 5

7 Use of Ordnance Survey Business Centre facilities Ordnance Survey Mapping and Data Centres have access to our extensive Business Centre facilities for training, seminars and conferences. The Business Centre currently has an exhibitor foyer, Exhibition Hall, Lecture Theatre, two conference rooms, refreshment area (the Garden Room), Geographic Information (GI) Demonstration Facility, toilet facilities and three training rooms with a further three breakout rooms. The Centre can be easily adapted for your event, accommodating up to 250 people. We can organise your parking requirements, registration desk and refreshments from coffees and teas to full buffets or sit down meals (at the partner s cost) as required. Eligibility Whilst we do not offer complimentary use of our facilities directly to our Authorised s, several training sessions and conferences have been organised through parent s in the past. In addition, the Advanced level entitles partners to complimentary use of the Business Centre facilities for one day each year. And the Premier level entitles partners to complimentary use of the Business Centre facilities for three days each year. Note: Business Centre bookings must be organised and agreed through the Ordnance Survey account manager and are subject to availability. Marketing support The sales development fund (SDF) is a key element of the overall marketing support provided to s and is used to help support Ordnance Survey related marketing activity. Ordnance Survey implements an overall marketing communications plan to promote the channel, for example, the Benefi ts of licensed data (BoLD) campaign. The SDF enables s to tailor the communications messages from Ordnance Survey to meet the requirements of their customers. The level of funds made available to s is currently set at 3% of the previous year s royalty returns to Ordnance Survey. These funds will only be made available to Premier and Advanced s, are discretionary and subject to availability. Funding will only be approved by prior agreement with the account management team following a structured marketing plan and compliance with the following methodology linked to solid return on investment (ROI). Methodology for sales development funding: 1 Annual marketing plans with proposed activities broken down by quarterly spend to be submitted via account manager prior to start of each fi nancial year. 2 Pre-activity marketing form to be discussed and assessed by account manager with potential ROI before SDF authorised and a purchase number (POP) is raised by Marketing team. 3 Partner to raise invoice for Ordnance Survey via account manager on assigned POP during relevant quarter. 4 Ordnance Survey to pay invoice. For marketing programmes expected to deliver exceptional ROI, there is an opportunity to apply for additional development funding. These discussions should be directed through the account management system, where pre-authorisation is absolute and is again subject to availability. Listing on Ordnance Survey website Ordnance Survey s website will list all s (who choose to be listed). This not only provides potential customers with a direct link from Ordnance Survey s website, but a sales tool from our Customer Service Centre in Ordnance Survey s head offi ce, where they list and recommend s by location, or by criteria where requested. We are currently recommending about 500 s per month. The website will be geographically based, highlighting all s in the customer s chosen location and offering zoom facilities. Dependent on the customer s product and/or service requirements, only those s offering these services will remain highlighted with others being dimmed back. All s will also have a click on facility to list their services and product offerings. This system has been designed following consultation and ensures that a Premier or Advanced will be given priority, refl ecting the products and services that they can offer the customer. 6

8 Qualification criteria by level Criteria Annual revenue return to Ordnance Survey Authorised local authority No minimum Authorised No minimum Advanced Minimum Premier Minimum Minimum of two professionally trained staff Minimum product offering, OS Sitemap and OS Landplan (plots and data) Staff trained in at least the following Ordnance Survey licences: PDB, IBU and Paper Map Copying Licence (PMCL) Minimum business hours (9 5, Monday to Friday) Current signage and POS to be fully utilised Minimum allocated fl oor space of 3 m by 3 m Offer and supply OS Select products Offer PMCL as an agent Provide an annual marketing plan Provide designated manager for Ordnance Survey liaison Offer and supply customer and satellite support Offer and supply mid-scale products as per DDA Attend and/or Partner conference Dedicated website offering Ordnance Survey products Attend mid-year Steering Group (when held) 7

9 Qualification criteria To ensure that all s continue to be centres of excellence, all s will be required to be certifi ed in their knowledge of all of the Ordnance Survey products they either resell or utilise within their chosen portfolio of products. Ordnance Survey will provide training and certifi cation to Premier and Advanced s, free of charge, to ensure our Partners technical competency across the Ordnance Survey products licensed by the. The certifi cation will be split into modules and will be dependent on the types of products they wish to resell and how they wish to be listed on our website. Revenue To be eligible for one of the levels within the Ordnance Survey Mapping and Data Centre Accreditation Programme, partners must deliver minimum amounts of revenue to Ordnance Survey. The level that you are assigned to is based upon your actual royalty return to Ordnance Survey or net return to your parent during our last fi nancial year. For new s this will be based upon your business plan and forecast to be reviewed after six months. Criteria The Authorised and/or Authorised local authority s have no minimum revenue to be delivered to Ordnance Survey as they have a direct relationship with a parent. The Advanced level requires a partner to deliver a minimum of per year as laid down in the Agreement. The Premier level requires partners to deliver a minimum of per year. Employees dedicated to sales of products All s should have at least two full-time members of staff trained in the sale and use of Ordnance Survey Mapping and Data Centre products and will be required to be profi cient in the awareness of product specifi cation and output of at least OS Sitemap (plots and data), OS Landplan (plots and data) and have a good understanding of our licensing structure, to include IBU, PDB and PMCL. Business space and POS allocated to All outlets must be contained within a business premises that is easily accessible to the general public and other business customers for minimum business hours of 9 5, Monday to Friday. All s must ensure that there is a minimum of 3 m by 3 m clear fl oor space allocated to their business with prominent use of current POS. POS (available free of charge through the online resource) to be visual and used effectively within the business premises and website. For minimum hardware and software equipment and browser recommendations for the system, please review the document on the online resource. This document is subject to change as technical requirements dictate and updated where necessary on the online resource. An updated copy of this document should be made available to all s when joining the channel. Web link: oswebsite/partnerships/mdc/secure/docs/ itoverviewdoc.pdf Ongoing commitment to a professional service To ensure that all s are fully aware of the standards laid down to become an and continue to be centres of excellence, Ordnance Survey s Account Management team will: ensure that all potential and new s are either visited, or interviewed, before opening with their intended host outlet where necessary; and ensure that all s have completed a technical competency module within six months of opening. Ongoing reviews To ensure continued professionalism and brand awareness of the channel, we will run a continual mystery shopper style monitoring system across Great Britain. This may include outlet visits from Ordnance Survey staff, telephone enquiries and web browsing. Compliance with the Accreditation Programme Failure to comply with any aspects of the Accreditation Programme may result in: (a) a downgrading of Accreditation (for example, from Premier to Advanced ); and/or (b) a material breach of the Agreement entitling Ordnance Survey to terminate the same. In any case, any outlet falling below the criteria set out in this Accreditation Programme will be notifi ed along with their parent outlet (where necessary) and given 28 days written notice to comply. Failure to comply after written notifi cation will initially result in a delisting from the website and a further written notice. Continued failure to comply with the minimum requirements would normally result in deactivation from the programme and termination of the Agreement, or termination of the agreement between a Retail Satellite and its parent. 8

10 General enquiries: +44 (0) Dedicated Welsh Language HelpLine: Textphone (deaf and hard of hearing users only please): +44 (0) Customer Service Centre, Ordnance Survey, Romsey Road, SOUTHAMPTON, United Kingdom, SO16 4GU. This document has been screened in accordance with the requirements set out in Ordnance Survey s Equality Scheme. If you have difficulty reading this information in its current format and would like to find out how to access it in a different format (Braille, large print, computer disk or in another language), please contact us on: +44 (0) Ordnance Survey, the OS Symbol and OS MasterMap are registered trademarks of Ordnance Survey, the national mapping agency of Great Britain. Ordnance Survey Crown copyright D