ROB ANDERSON Creative Direction

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1 A results driven and creative relationship builder with years of experience designing marketing collateral, managing sales and marketing teams, directing the creative process and launching brands. A team-minded individual who s diversified experience in sales, marketing, management and graphic design using Creative Suite make for a valuable internal asset. Works well under deadlines Ability to manage a project from concept to production Comfortable designing for digital, print, or web Passionate about brand development Able to present ideas to small and large groups Skills (Career skills) Creative Direction Customer Brand Budget Adherence Sales team Public Speaking Marketing Fundraising Event Coordination Photoshop Illustrator In Dreamweaver Lightroom Microsoft Word Microsoft Excel WordPress CMS DotNetNuke CMS Logo Brochure Newsletter Direct Mail Social Media Website Marketing Brand (Software knowledge) ( Expertise)

2 December 2009 to Present Dawning Flame Marketing, LLC Chicago, IL Creative Director Created custom marketing solutions for clients in a range of industries. Increased brand awareness and sales through the use of well-designed and brand-reflective marketing collateral for both digital and print display. Developed and launched brands Constructed and executed marketing plans for many media Executed social media, direct mail and campaigns ed websites and marketing collateral Coached team members in design and sales performance Crafted marketing content for both Web and print campaigns Presented Ideas and concepts to clients SKILLS USED:, CRM, Budgeting, Brand, Sales Management, Public Speaking, Logo, Brochure, Newsletter, Marketing, Social Media Marketing, Fundraising, Event Coordination, Marketing, Photoshop CS6, Illustrator CS6, Lightroom CS6, In CS6, Dreamweaver CS6, MS Office 2013 JUNE 2004 TO DECEMBER 2009 SEI AARONS LOUISVILLE, KY SALES MANAGER Grew the customer base by over 40% at my fist location by building client relationship and utilizing my previous sales & marketing experience. ed brand reflective marketing campaigns ( & direct mail) Managing customer relationships Supported regional accounts to boost sales Developed and executed sales & marketing plans Coaching sales & service team to exceeded goals Coaching sales team to exceeded sales goals Presenting Ideas to clients SKILLS USED: Sales Management, Training, Public Speaking CRM, Budgeting, Branding, Brochure, Marketing, Social Media Marketing, Event Promotions, Marketing, Photoshop, Illustrator, In, Dreamweaver, MS Office

3 (continued APRIL MAY 2004 ADALINE & GALVIN VIRGINIA BEACH, VA CREATIVE DIRECTOR Directed the Creative process and designed marketing collateral. Built relationship with clients including The American Heart Association and the regional Breast Cancer Walk to raise funds. Maintained networking efforts for the agency. Coached team members giving constructive criticism and graphic design training. ing websites, marketing collateral and trade dress items Coaching team members in design and performance Authored marketing content for both Web and print campaigns Presenting Ideas to clients SKILLS USED:, Customer Relationship Management, Budgeting, Brand, Logo, Brochure, Newsletter, Marketing, Social Media Marketing, Fundraising, Event Promotions, Marketing, Photoshop, Illustrator, In, Dreamweaver, MS Office and WC3 Compliant Website. JANUARY MARCH 2003 ABNB FEDERAL CREDIT UNION VIRGINIA BEACH, VA MARKETING ASSISTANT & WEB MASTER ed marketing collateral for locations to develop brand awareness. I also developed the Credit Union s website including the implementation of secure Online banking for all members. Coordinated Moral and Welfare events for Naval Bases including a summer concert series which included acts: Rascal Flats, Loanstar, Cyndi Lauder Worked with a local agency and the VP of Marketing to launch Better than a Bank campaign Redesigned corporate site to improve user experience Implemented Online banking services for all ABNB members as part of website redesign Coordinated member appreciation events in the ABNB branches and around local community SKILLS USED: Sales Management, Training, Public Speaking, CRM, Budgeting, Brad, Logo, Brochure, Newsletter, Marketing, event promotions, Marketing, Photoshop, Illustrator, Dreamweaver, MS Office and WC3 compliant Website.

4 (continued APRIL JANUARY 2002 WORTHINGTON INDUSTRIES COLUMBUS, OH WEB CONTENT MANAGER Maintained the company s web presence by designing and maintaining brand-reflective websites owned by Worthington Industries including WorthingtonCylinders.com and WorthingtonIndustries.com. This also included the launch of the Balloon Time brand and balloontime.com. Developed web-based training materials to prompt an increased in job performance among employees. Developed and maintained corporate intra-net Oversaw the design of company owned websites (Balloon Time & Worthington Cylinders) ed marketing and sales collateral Assisted in the development of the web marketing strategies for the corporate image ed web based employee training materials Taught digital design and technology classes at Worthington High School (Volunteer) SKILLS USED: Team Leadership, Public Speaking, Customer Relationship Management, Training, Budgeting, Brad, Logo, Brochure, Newsletter, Marketing,, relationship building

5 George Rogers Clark High School Product Effective Time Management Marketing in the Moment The Art of Closing Licenses / Certifications Integrated Marketing Communications (DePaul University - in progress) Guru ( Software, INC)