The EVOLUTION. of Social Media. what MATTERS NOW. Web Design & Software Digital & Social Marketing App Development

Transcription

1 The EVOLUTION of Social Media what MATTERS NOW Web Design & Software Digital & Social Marketing App Development Digital Hill Multimedia

2 First things first Slides Yes. PDF Download + Other Resources

3 Second...Timeouts integrated for Q&A

4 Third I want you to take away at LEAST 5 New Things / KEY TIPS to implement right away. Post these on Pinned Post at Facebook.com/digitalhill

5 A bit about me... President of Digital Hill Goshen News Tech Columnist Social Media Tech Geek Podcasting at. Blab Show: Magnet Marketers Traveler:

6 Quiz time

7 Where we re going: Why use Social Media What s New Why it Matters Revisiting the Core Specific Tactics Tips for Today

8 Setting Expectations Due to the volume, we are not covering any one tool totally in depth. This is a strategic overview!

9 Why should a business use Social Media?

10 People use the Internet for 2 reasons To find a solution to a problem or to be entertained. - Jay Baer, Youtility

11 2014 Social Proof: 74% of all internet users are active on Social Media year olds have an 89% usage The bracket sits at 72% 65% of year olds are active View more at Pewinternet. org

12 What s NEW?

13 The Era of Livestreaming Live video in the moment...

14 Livestreaming Apps for Product Demos Event coverage Interviews Behind the scenes

15 Livestreaming is Instant Brand Building Trust Builder Real, raw consumption

16 Meerkat vs Periscope

17 Meerkat vs Periscope Key feature of both: Tweet a link to a live-streaming video Save Videos Live for 24 hours Library of your videos Discover/Follow others

18 Meerkat First to market Added Facebook

19 Periscope Bought and developed by Twitter Surpassing Meerkat in users

20 Meerkat & Periscope BUSINESS USES: Easily Create Videos Great for tradeshows Walkthroughs Helps if your audience is on Twitter Save your video & upload to Facebook & YouTube

21 SnapChat

22 SnapChat

23 SnapChat Not just for teens! 1-to-Many Stories is KEY SnapCash Discover Feature

24 SnapChat

25 SnapChat Business uses? Not many yet for the fortune 500,000 Small Businesses. Unless youth is your focus But WATCH IT as it evolves

26 Blab (Blab.im) Like Periscope for Groups

27 Blab (Blab.im) WHAT IS IT? Blab is a livestreaming platform that enables a public video chat among up to four participants at a time.

28 Blab (Blab.im) BUSINESS USES: Interviews Topical Discussions Product Reveals Live webinars Customer Outreach Live Q & A

29 Blab (Blab.im)

30 Blab (Blab.im) Keys: Twitter integrated 1 Click record Website embed Allow Guests in / Out YouTube 1 Click upload ios AND Desktop Quickly growing Interview: About Blab:

31 Time out! Questions?

32 Why it MATTERS.

33 Social Media matters because: Content is fire, Social Media is Gasoline. - Jay Baer, Youtility

34 The Key to understand: Social Selling is building relationships, that convert to business.

35 Businesses fail because: Social = 2 Way Street Respond Engage Allow Comments Can feel a bit like the wild west!

36 It s where the people are... 74% of Adult Internet users use Social Media 71% are on Facebook Facebook users are averaging 40 Minutes PER DAY on the network Average adult spends more time per day ONLINE than watching TV

37 The key then for a business is WHERE to Engage????

38 The Question: WHAT SOCIAL NETWORKS SHOULD WE FOCUS ON FOR OUR BUSINESS?

39 Answer these: Who is your Target(s)? Where do they spend time online? What appeals to them? Worksheet here >>

40 Take time to: Review your Customer List Survey them if needed Don t force it, flow with it

41 Revisiting the CORE

42 Facebook For most small businesses, Facebook is going to be a good social media starting point. is a logical choice

43 Facebook The Biggest in total users Daily use continues to grow Spans all demographics Only one to really conquer 50+ key demographic Not going anywhere Evolving and adapting Revenue continues to grow

44 Facebook Ad Network Power Reach anyone Hypertarget Multi-Product Ads -->

45 Facebook evolves and adapts.and grows

46 Instagram: Growing Massively One to watch Owned by Facebook Photos and 15 Second videos Stories via Imagery: Products/Experiences Has passed Twitter in users Ad network rolling out via Facebook

47 Instagram: Most growth of ANY Social Network in Trend continues to far in Almost every Instagram demographic group saw a significant increase in users. Over 53% of young adults ages now use the service, compared with 37% who did so in 2013.

48 Instagram: TIP: Share images quickly to multiple social networks via Instagram! To: Facebook, Twitter, Instagram, Tumblr and Flickr all at once.

49 The Quick: nd YouTube - 2 most used search engine, most powerful video site yet. Helpful for SEO. Vine Twitter s 6 second video tool, hasn t really caught on.

50 Twitter: 140 character micro-blogging, news source, conversation starter, traffic driver Trying to find new identity Not profitable Evolving but will it take off again?

51 G+: By Google. For Google. FADING in SOCIAL SPHERES. Share your new post links to G+ to get indexed & chance to appear in search results 2x.

52 Pinterest: Traffic - #2 Source of Social Traffic Rich Pins Product, Place, Article, Recipe and Movie types. Product Pins include real time pricing, availability, and where to buy. Pinners also get notifications when product Pins they ve added drop in price. Videos and Slides.

53 Pinterest:

54 LinkedIn: 172k new / day Profile is key PUBLISHER Company Pages Groups Connect / Research

55 Timeout! Questions?

56 Specific TACTICS

57 REMEMBER THIS? Content is fire, Social Media is Gasoline. - Jay Baer, Youtility

58 Social Doesn t Sell. Social Cultivates.

59 The Digital Marketing Funnel

60 Top: Where: Website, blog, in social media, and . Types: How to, Product info. Go beyond. Life, People, Story, Community. Entertain. Educate. Experience. Goal: Expand your Audience

61 Attract & Engage: 50%

62 Top of Funnel Tip: Create + Curate to Develop Attraction Content Goal: Expand your Audience Digital Hill Multimedia

63 Tip: IMAGES get the most engagement Style is social Uses an Image Images are fun Not over-the-top selling Tells a story Entices interaction

64 Mid-Funnel is: Focus: Fan to Lead, Unknown to on List

65 Mid: Goal: Unknown to known [Name & ] Offer Clear incentive to sign-up . Focus: Fan to Lead, Unknown to on List

66 Mid: PROMOTION IDEAS: B2C: Coupon Code Printable Deal Contests B2B: ebook Webinar Video Event

67 Mid: Nurture Series Example: Use Auto-responder service Setup once, then drip over 7-10 days or more.

68 Mid: Nurture Series Example: - Drip series should be tied to the sign-up. (Meaning the content is connected.) - Offer value, education, help, information - Share stories of ROI, Transformation - Intent is to build loyalty, confidence

69 Bottom Funnel: 20% Specific offers and Sales opportunities Demonstrate ROI, remove Final barriers & questions

70 Bottom: Intent: Offer a time specific offer to a specific segment! Campaign offer works best if targeted for a specific audience.

71 Social Media Tips: Facebook Instagram Blab Pinterest YouTube LinkedIn Vine Instagram

72 Tip: You re Website / Blog must be socially friendly for visitors

73 Instagram: Key Tactics: Showcase Products, Highlights, Lifestyle Share about features and your unique value proposition ONE URL in BIO...Make it Count ---> Unique Landing Page on Website Grow my Liking and Commenting Use mainstream Hashtags Gaining dealer/customer loyalty by shout-outs making them look good

74 Facebook Ads For as little as $1 per day you can drive specific actions by specific audiences you want to reach. Ads Types in Ad Manager

75 Facebook Ads For as little as $1 per day you can drive specific actions by specific audiences you want to reach.

76 Facebook Ads Boost Post

77 FACT or FICTION? #1 Post Type for Best REACH On Facebook currently is PHOTO POSTS

78 Answer: Video Posts Currently, for majority of Pages Video Posts get best

79 After 32

80 BONUS - How to add CTA to a

81 Other New Features: Message a fan via comments on a

82 Tip: Find Best Times to Post Per Network

83 Final Seconds: Where does your audience spend time? Where are opportunities? What Social Networks should you watch? How can you use video / streaming in your business? Is your Digital Marketing integrated?

84 What s your Key Takeaways? digitalhill.com/blog/leads-sales-resources/ THANK YOU!

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