How to create an effective ios ad campaign. Instructions for setting up your ios / Mobile site campaign

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1 How to create an effective ios ad campaign Instructions for setting up your ios / Mobile site campaign

2 What your audience sees Users can interact with your ad at the tap of a button and either call, , get directions, visit your website or view properties. Properties Visit Us Where they see it Users you target will see your ads in the search results relevant to them on ipad and iphone. Call

3 Step 1 Define your campaign objective and campaign dates with your Account Manager. Know which audience you want to target, why they would want to read your ad, and what you will tell your audience. In consultation with your Account Manager, you ll be able to define your campaign targeting options, dates and the action you want viewers to complete. Once you have confirmed these details, you ll be able to create your ad. Step 2 What you need to supply to create your ad. All that is required is a hero image, a logo and supporting copy. All assets are to meet the requirements as specified to ensure the best experience for your brand or listings. A form is available to help. Simply follow these simple instructions: Brand Logo Up to 540 pixels wide Must be 102 pixels high Your website Maximum 40 Hero Image Must be 1200 pixels wide Must be 500 pixels high Headline Maximum 40 Advertisment Message Maximum 85 Action 10 (optional) 1200 pixels

4 Image Supply When you re selecting an image to include in your ad unit, note that you ll need to use an image that is 1200 pixels wide by 500 pixels high. The maximum image size is 5MB. Note: the safe area of the image is what will be seen on the most number of devices/screens. You want to make sure that no important information is located outside the safe area 896 x 435 pixels Helpful Hint How to find out the Image Size To find out the file size and dimensions of an image that is stored on your computer: 1. Open the folder where the image is saved px 500 px 435 px 2. Place your cursor over the image icon, and right-click if you are using a PC or Ctrl-click if you are using a Mac. 896 px Write your Headline 40 max. Get your audience to take notice of your ad. Try to make your headline relevant and interesting for your audience. Remember you only have 40 including spaces. 3. Choose Properties <Reading this will change your life> Write your Ad Message 85 max. Now you have caught the viewer s attention, it s time to give them a reason to interact with your ad this is about driving the user to take the appropriate call to action function you want them to take. 4. Click the Details tab. 5. Scroll down to the: Image section to view the image dimensions. File section to view the image file size. <Why clicking on this advertisement will make you happy, wealthy and smart.>

5 Pick your Ad Unit Action There are four standard actions, or you can create custom text. We recommend using the standard actions as we have based them on industry standards. Hint How to get map coordinates Get the coordinates of a place you can find on the map with your browser, like Chrome, Firefox, or Internet Explorer. 1. Open Google Maps. Properties a) Link to properties Supply up to 20 property IDs < > <Optional Custom Button Text 10 > Visit Us b) Open a website Supply the website address you will send users to. < > <Optional Custom Button Text 10 > 2. Right-click the place, address or area on the map. 3. Select What s here? c) Show a location on a map Provide the exact street address or GPS coordinates (if known). <helpful hint: see the box to the right> <Optional Custom Button Text 10 > 4. A card appears at the bottom of the screen with more info, including the lat/long coordinates Call Us d) Call Us Provide a phone number, including area code in Australia. < > <Optional custom text 10 > Note: If you re using Maps in Lite mode, you won t be able to get the coordinates of a place.