UCI BMX SUPERCROSS WORLD CUP BID GUIDE
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1 UCI BM SUPERCROSS WORLD CUP BID GUIDE 2015
2 IT S ALL FOR THE FANS
3 BM BICYCLE MOTOCROSS Bicycle motocross (BM) started in the late 1960s in California, around the same time that motocross became a popular sport in the USA. In April 1981, the International BM Federation was founded, and the first world championships were held in Thus, since January 1993 BM has been fully integrated into the Union Cycliste Internationale (UCI). The main BM areas in the world are the U.S.A., Europe and Australia, while South America has been growing rapidly over the past years. Over 2,200 competitors from 38 countries participated in the 2013 UCI BM World Championships that was held in Auckland, New Zealand. BM made a successful debut at the 2008 Summer Olympic Games in Beijing, China and made an explosive return at the 2012 Olympic Games in London. Millions of TV-viewers watched the exciting BM action over 3 days, which was held in front of a sold out crowd in the Olympic park.
4 UCI UNION CYCLISTE INTERNATIONALE The International Cycling Union (UCI) is cycling s International Federation recognized by the International Olympic Committee (IOC). The UCI was founded in Paris in The UCI administers and promotes the development of the eight disciplines of cycling all around the world (road, track, mountain bike, BM, para-cycling, cyclo-cross, trials and indoor cycling). The UCI has entrusted GS to deliver all the UCI BM World Cup events and by contract, has transferred to GS all rights related to the event. For more information about the UCI, please visit
5 GS GLOBAL S EVENT INC. As of January 1, 2011, the UCI BM Supercross World Cup is managed by Global S Events Inc. Global S Events has acquired all management, marketing and TV rights related to the UCI BM Supercross World Cup. Global S Events Inc. (GS Events) is the premier promoter of professional BM events internationally. The GS team represents the leading edge of BM event organization and has been instrumental in developing the BM Supercross World Cup series. GS Events Inc. is headquartered in Gahanna, Ohio, USA. GS Events subsidiary company, EliteTrax Inc, led by Tom Ritzenthaler will deliver all BM Supercross World Cup tracks to assure top notch quality. EliteTrax is globally recognized delivering BM tracks of the highest standard, and is the preferred construction company of the UCI.
6 2015 UCI BM SUPERCROSS WORLD CUP The UCI BM Supercross World Cup is the premier BM racing series in the world, with a live global TV coverage enjoyed by thousands of fans. The BM Supercross World Cup is the most exciting and spectacular BM and cycling events produced, featuring 5 events per year around the world, with the very best male and female BM riders fighting for a prize purse of over US $120,000. Apart from the UCI BM World Championships, the BM Supercross World Cup is the only BM racing series featuring the Olympic format and is the main qualification events for the Olympic Games. 5 EVENTS ON FOUR CONTINENTS
7 HIGH PROFILE MALE RIDERS Maris Strombergs, 29 (Latvia) Joris Daudet, 23 (France) Liam Phillips, 27 (Great Britain) Jelle Van Gorkom, 22 (Netherlands) Sam Willoughby, 23 (Australia) Connor Fields, 22 (USA) RIDERS ATHLETES & PARTICIPANTS An average of 250 participants from 30 countries attend each of the BM Supercross World Cups. With more than 200 competitors and an average 3,000 people attending a BM Supercross World Cup, an economic impact of approximately US $500,000 to the local economy can be expected. HIGH PROFILE FEMALE RIDERS Using previous World Cups as a guide, the expected average length of stay for out of country and out of province visitors is a minimum of 5 days. During their stay, each visitor will spend, on average, $200 per day. Mariana Pajon, 22 (Colombia) Caroline Buchanan, 24 (Australia) Shanaze Reade, 25 (Great Britain) Alise Post, 22 (USA) Laura Smulders, 19 (Netherlands) = $1,000 PER VISITOR Valentino Manon, 23 (France)
8 EUROPE Eurosport (Pan Europe), TV2 (Norway), NOS (Netherlands), Sky Sports (UK), EQI Sports (Belgium), L Equipe online (France), Nova Sports (Greece), LTV, Extreme Channel (Pan-Europe) AFRICA Eurosport (Pan Africa) AMERICAS FO Sports Network (USA), ESPN (Brazil), FO Sports Latam (Pan South America), Rush HD (Pan America), DeportTV (Argentina) ASIA Eurosport Asia (Pan Asia), EDGESport (Pan Asia) INFLIGHT MEDIA To date the airlines KLM, Thai airlines and Garuda Indonesia. MAGAZINE/NEWS DISTRIBUTION Transworld Sport, Sports News TV (SNTV) distribute to 350 worldwide news broadcasters (incl BBC, ESPN, Canal Plus). TV BM S ON TV The 2013 UCI BM Supercross World Cup was distributed by IMG Media and broadcasted in 70 territories over 15 broadcasters. Depending of what type of broadcaster and interest, GS produced a live webcast (total of 4 hours per event), a 26 minute magazine lifestyle show (available 10 days after event) and a special 1-hour magazine show for FO SPORTS NET in USA. The Global audience reach is estimated to 4.24 million TV viewers, with a live audience of 0.5 million TV viewers. All events were webcasted live on bmxlive.tv with an average of 45,000 individual viewers per event. The intention is to increase the distribution for 2014 and beyond, where GS will work closely with the appropriate distribution agencies to tap into its potential audience of 648 million viewers.
9 EVENT SPECTATORS IN 2013 ROUND 1 (Manchester, UK) was attended by more than 4,000 spectators over 2 days ROUND 2 (Santiago Del Estero, Argentina) was attended by more than 6,000 spectators over 2 days ROUND 3 (Papendal, Netherlands) was attended by more than 5,000 spectators over 2 days ROUND 4 (Chula Vista, CA USA) was attended by more than 2,500 spectators over 2 days DEMOGRAPHICS Young males and females from 12 to 24 years old. Financially able to purchase partners goods and services. They are independent/leader personality type. They are active participants of action sports They live in the Europe, Australia, and USA
10 GUARANTEED PLUG-AND-PLAY The UCI BM Supercross is unique in the fact that it is a plug-and-play event for a local organizer. All sporting aspects are managed by the experienced core staff of UCI and GS. This gives the local organizer a greater opportunity to focus on the promotion of the event. UCI and GS are bringing valuable core staff and equipment. A few examples: All timing equipment and staff is provided by GS and its appointed agency. Branding implementation is done by GS staff. The complete TV production is done by Friday TV. GS is supplying an experienced DJ. GS is supplying an English-speaking race announcer. GS is supplying the media service and editorial rights free photos. UCI is supplying a Technical Delegate and a number of International Commissaires. GS through EliteTrax Inc. is supplying the track builder and designer to build (one-off type track) maintain and finalize the track.
11 RIGHTS OF THE ORGANIZERS The UCI respectively through Global S Events holds the marketing and sponsorship rights of the 2015 UCI BM Supercross World Cup. However, the UCI and GS grant the organizer an average of 50% of the visibility depending on the location. The marketing rights are described in appendix 2. Bigger Opportunity Apart from sponsorships, the Organizer has the right to collect the following (but not limited) to: -All entry fees -Ticket sales -Expo sales TV & MEDIA RIGHTS GS acquired the rights from UCI and is the owner of the worldwide broadcasting rights (including radio, TV, internet and any other multimedia broadcasts) of the 2015 UCI BM Supercross World Cup. However, if the Organiser supplies the technical equipment for the TV production, GS may grant the broadcasting rights within the host country to the Organiser (or host broadcaster).
12 2015 UCI BM SUPERCROSS WORLD CUP CALENDAR The 2015 UCI BM Supercross World Cup will have a minimum of 5 legs during the pre-scheduled dates below. Start Date Start Date Event Country 27/3/ /3/2015 UCI BM Supercross World Cup Any country 17/4/ /4/2015 UCI BM Supercross World Cup Any country 8/5/2015 9/5/2015 UCI BM Supercross World Cup Any Country 12/6/ /6/2015 UCI BM Supercross World Cup Netherlands 14/8/ /8/2015 UCI BM Supercross World Cup Any Country 4/9/2015 5/9/2015 UCI BM Supercross World Cup Any Country 25/9/15 26/9/15 UCI BM Supercross World Cup Any Country
13 GS SERVICES UCI BM Supercross general coordination and management. General press service of the series, including the internet service (results, photos, social media). WE VE GOT IT COVERED Worldwide promotion of the 2015 UCI BM Supercross World Cup. Track building services through EliteTrax Inc. Timing and results handling system. A Medical Manager overseeing the medical operation during the event UCI BM Supercross World Cup Practical Organisation Guide; Complete live webcast Production (including a post production 26 minutes show) with world-wide distribution. UCI SERVICES 2015 UCI BM Supercross World Cup label; Supply trophies for the final overall standing. Payment of the Overall prize money as mentioned in appendix 1. UCI Technical Delegate and an International Commissaires panel (4 persons) managing the sporting aspects of the events. Riders online registration system on
14 ORGANISER RESPONSIBILITIES The necessary infrastructure and human resources for the organisation of the 2015 UCI BM Supercross World Cup according to the terms and conditions of the series (2015 UCI BM Supercross Practical Organisation Guide). BM SUPERCROSS IS A LIFESTYLE EVENT Payment of the minimum event prize money as mentioned in appendix 1. Human resources and necessary equipment for the track construction (2015 UCI BM Supercross World Cup Practical Organisation Guide). Supply 150 room nights for GS and UCI staff in hotel (near venue) during the event. The organizer fee is In addition to other mentioned responsibilities for the Organiser, the model of the financial responsibilities in appendix 3 shall act as an outline for the provision organisation budget. UCI RESPONSIBILITIES Supply trophies for the final overall standing. Payment of the Overall prize money as mentioned in appendix 1. UCI Technical Delegate and an International Commissaires panel (4 persons).
15 A. SELECTION OF THE CANDIDATES FOR THE 2015 UCI BM SUPERCROSS WORLD CUP: A UCI technical delegate or GS representative visit will be organised for every new site. The following elements will be taken into consideration: Technical aspects of the site. Geographical situation. Evaluation of the general competences for the organisation of such an event. LET THE BIDDING BEGIN B. THE NATIONAL FEDERATIONS OR ORGANISERS/CANDIDATES WILL HAVE TO SUPPLY THE FOLLOWING INFORMATION FOR EACH CANDIDATURE: A support letter of the National Federation. An introduction letter describing the motivations of the candidature. Organiser s address. References and events already organised by the Four (4) files have to be prepared in English and returned to the UCI before 1st May 2014 to the BM Sports Coordinator to the following address: Ms. Ellen Bollansee International Cycling Union (off road) 1860 Aigle Switzerland Mail to: [email protected] In addition, a copy of the file shall also be sent to: Global S Events 147 North High Street Gahanna, Ohio USA Mail to: [email protected] organizer and on the venue/track (if it already exists). Requested dates (with reference to the period mentioned above). Infrastructures available (track, grand stands, press room, meeting rooms, commissaires room, accreditation registration center, official hotel etc.). Team accommodation possibilities. Provisional complete budget (incomes and expenses). Geographical situation (airport distance, freeway access, big cities and accessibility to the site). Map and profile of the venue and (if already exists) the track. Preferably in colour and in A4 form. Do you plan more events than the UCI BM Supercross World Cup? If yes which other and when.
16 UCI SELECTION PROCEDURE THE APPOINTED HOST ORGANIZERS WILL NOT BE CONFIRMED BEFORE: The UCI and GS will evaluate the received bids, which have signed the contract and will announce the selected venues and organisations of the 2015 UCI BM Supercross World Cup by letter and later on followed by a press release. The signature of a contract, which will be sent to each candidate and/or the hosting National Federation. ONLY FILES ARRIVING BEFORE THE DEADLINE WILL BE TAKEN INTO CONSIDERATION.
17 MEN ELITE Per round* Overall APPENDI 1 PRIZE MONEY GRID (SUBJECT TO CHANGE) 1ST SEMI-FINAL* WOMEN ELITE Per round* Overall 1st 2,866 6,000 5th 150 1,500 4,000 2nd 1,666 4,000 6th ,500 3rd 1,000 2,500 7th ,379 4th 800 1,500 8th th 666 1,200 Total th 600 1, th 8th ND SEMI-FINAL* th 550 5th th 500 6th th 450 7th th 400 8th th 350 Total th 15th *Minimum event prize money to be paid by the Organisers th TOTAL 8, ,600 APPENDI 2 SEE SEPERATE DOCUMENT 3, ,879
18 APPENDI 3 MODEL OF FINANCIAL RESPONSIBILITIES ADMINISTRATION, STAFF UCI/GS ORGANIZING COM GS Staff General management UCI Staff 1 x Technical Delegate UCI Commissaires 4 x commissaires Official photographer UCI Doping Control Officer General Race Organisation Min 15 x persons Implementation personnel Timing staff Track building staff min 1 x builder Track building volunteers 4 x volunteers Announcer 1 x GS, 1 x OC Deejay 1 x GS Medical Manager Min 1 person Local First Aid & medical staff Catering - staff Site visits General administration Calendar/rights fee UCI online registration system
19 APPENDI 3 MODEL OF FINANCIAL RESPONSIBILITIES EVENTS COSTS UCI/GS ORGANIZING COM Track material Heavy machinery rental Start Ramp scaffolding Start Ramp custom deck Start gate Timing equipment Video Screen Start/Finish/podium arch trussing Spectator grandstands Safety Air fence Track cover/plastic Barriers Toilet facilities Riders covered area start/finish Administration/timing Administration facility PA System Communication/radios
20 APPENDI 3 MODEL OF FINANCIAL RESPONSIBILITIES TV/MEDIA/PROMOTION TV Production Onsite Communication Accreditation system Media/press facility Banners/Back drops Number plates Information signs Promotion Live + post production Rainbow pass system Start/finish/podium Website, program, poster UCI/GS ORGANIZING COM MISCELLANEOUS Prize Money per event Prize Money overall Trophies per event Trophies overall Riders catering Anti-doping facility Anti-doping tests 200 rider x 3 days UCI/GS ORGANIZING COM
21 IT S ALL ABOUT BM [email protected]
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