MEDIA INFORMATION the magazine London s concierges give to their guests
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- Adela Adams
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From this document you will learn the answers to the following questions:
What do hotel concierges recommend London to the public?
How many million people visited London in July 2014?
What is the option of creating their own personalized itinerary?
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1 MEDIA INFORMATION 2016 the magazine London s concierges give to their guests
2 recommended by hotel concierges CIRCULATION 75,119 monthly 1 READERSHIP 189,000 monthly 2 1ABC Jan-June Where survey, 2014 We have been advertising with Where magazine for 10 years now. It is the market leader for its reach. Stephen Cooper, Marketing Coordinator, John Lewis, Oxford Street
3 recommended by hotel concierges Where London is available in more than 300 top hotels, 50 luxury serviced apartments, 27 special distribution outlets and 20 private members clubs Special distribution points include international embassies, The Queen Elizabeth II Conference Centre and corporate reception areas Where is the world s largest visitor magazine, available in the finest hotels and visitor venues in 68 markets worldwide, including 46 in the United States. It s been published in London since 1975 Each edition of Where is published and edited locally, offering first-hand, insider information from people who know the city best. Reflecting the dynamic lifestyles of affluent travellers, Where is a unique platform for targeting this HNW but hard-to-reach audience EXCLUSIVELY DISTRIBUTED IN OVER & 5* HOTELS IN-ROOM AND AT CONCIERGE DESKS
4 LONDON THERE ARE 29 MILLION VISITORS TO LONDON EACH YEAR London & Partners London Monthly Trends, July bn An average Where reader spends 3.9 days in our capital each trip 1 London s overseas visitors spend around 11.8bn each year 3 WHERE THE WORLD COMES TO SPEND MONEY 58% of Where readers live in households earning more than 50,000 1 THE The average age of a Where reader is 541 READER Total visits to London are increasing 3.5% this year, matching previous record highs London expects to receive an additional 1.9m overseas and 1.1m domestic visitors each year 2 In 25% Visitors from the USA continue to represent London s most important overseas group in terms of value. They represent 15% of the visitor market s value and 25% of Where readers come from the USA. 1 An average visitor from the USA spends 591 on just shopping in our city alone! A visitor from Nigeria spends an average 1,600 per visit. (+8.7% yoy) % of Where readers take the magazine out with them for reference 1 1 Where Survey, 2014, 2013; 2 Tourism Economics, 2013; 3 Deloitte Survey, 2013; Visit Britain, 2013; 4 Tourism Economics, 2013; 5 London Visitor Survey, 2012
5 recommended by hotel concierges OUR DIGITAL PLATFORMS WORK FOR YOU EXCLUSIVELY DISTRIBUTED the option of creating their IN own OVER personalised 300 itinerary, 4&5* using pre-selected HOTELS IN-ROOM AND AT CONCIERGE DESKS Since 2009, wheretraveler.com has been offering people around the world access to content online. Dozens of cities across the globe contribute to a directory that presents up-to-the-minute information on what s happening, plus maps, essential links and information to make a visitor s stay as productive as possible. Where is available to download on Magzter and has a strong social presence on Twitter and Facebook, maintained by our London editors Follow us on Like us on facebook.com/wherelondon WHERETRAVELER THE APP Download past and present issues from across the Where Network via Magzter's app. UNIQUE ITINERARIES DIRECT TO YOUR iphone The latest digital addition to the MVP portfolio is available to download for free for iphone/ipad users with an Android version imminent. It offers users itineraries, pick-of-the-day suggestions, near me now and lots more.
6 BUILD YOUR BRAND BY WORKING WITH CONCIERGES MVP has direct access to the Head Concierges and their teams at all of London 5* and 4* luxury hotels. We provide a unique opportunity to personally introduce concierges to your brand or service We host up to 20 concierge events a year, introducing brands and clients to this influential group of partners who can help build your business We produce regular newsletters and e-bulletins, updating concierges with everything that is happening in London We are the founders and organisers of the annual Morris Golden Keys Awards, currently in its 11th year. This event is the centrepiece of the influential concierge community GOLDEN KEYS MVP is a proud member of the Society of the Golden Keys I d like to express what a vital tool Where magazine is on our concierge desk at The Ritz Hotel. My team and I have always found it to be very informative and it is a valuable addition to the service that we offer our guests. Michael De Cozar, Head Concierge, The Ritz Hotel, London
7 HOTEL DISTRIBUTION by area 4&5* Hotels W1 45 Park Lane AMBA Marble Arch Arch Hotel Athenaeum Hotel Beaumont Hotel Brown s Hotel Café Royal Charlotte Street Hotel Chesterfield Mayfair Hotel Chiltern Firehouse Claridge s Connaught Hotel Courthouse Hotel London Cumberland Hotel Dorchester Hotel DoubleTree by Hilton, Marble Arch Durrants Hotel every Hotel Piccadilly Flemings Mayfair Hotel Forty Seven Park Street Four Seasons Hotel London at Park Lane Grosvenor House, a JW Marriott Hotel Ham Yard Hotel Hazlitt s Hotel Hilton London Green Park Hotel Holiday Inn London Mayfair Holiday Inn London Regent s Park Hyatt Regency London - The Churchill Intercontinental London Park Lane Langham Hotel, London Le Meridien Piccadilly Leonard Hotel London Edition Hotel London Hilton on Park Lane London Marriott Grosvenor Square London Marriott Marble Arch London Marriott Park Lane Mandeville Hotel Marylebone Hotel May Fair Hotel Metropolitan Hotel Millennium London Mayfair Montcalm Hotel Nadler Soho Park Lane Hotel Park Lane Mews Hotel Park Plaza Sherlock Holmes Radisson Blu Edwardian Berkshire Hotel Radisson Blu Edwardian Grafton Hotel Radisson Blu Portman Hotel Radisson Edwardian Sussex Rathbone Hotel Ritz Hotel Saint George s Hotel Sanctum Soho Hotel Sanderson Hotel Soho Hotel W London Leicester Square Washington Mayfair Hotel Westbury Mayfair Hotel Z Hotel Soho W2 Berjaya Eden Park Hotel Corus Hotel Hyde Park Doubletree by Hilton London Hyde Park Go Native Hyde Park Hilton London Hyde Park Hilton London Metropole Hilton London Paddington La Suite West Lancaster Gate Hotel Lancaster London Royal Park Hotel Thistle Hyde Park Thistle Kensington Gardens W5-W6-W9-W11-W14 Dorsett Shepherds Bush Go Native Kensington Hilton London Kensington K West Hotel Novotel London West Xanadu Hotel W8 Copthorne Tara Hotel Kensington Close Hotel Kensington House Hotel London Lodge Hotel Milestone Hotel & Apartments Royal Garden Hotel WC1 Academy Hotel Bloomsbury Hotel Bloomsbury Park Hotel DoubleTree by Hilton London - West End Grange Beauchamp Grange Holborn Hotel Grange White Hall Hotel Hilton London Euston Holiday Inn Kings Cross Holiday Inn London Bloomsbury Hotel Russell Rosewood Hotel Mercure London Bloomsbury Montague on the Gardens Hotel myhotel Bloomsbury President Hotel Radisson Blu Edwardian Bloomsbury Radisson Blu Edwardian Kenilworth Royal National Hotel The Kingsley Hotel WC2 Amba Charing Cross Covent Garden Hotel Fielding Hotel Kingsway Hall Leicester House Hotel ME London One Aldwych Hotel Radisson Blu Edwardian Hampshire Hotel Radisson Blu Edwardian Mercer Street Royal Trafalgar Hotel Savoy Hotel St Martins Lane Strand Palace Hotel Waldorf Hilton SE1-SE16 DoubleTree by Hilton London Docklands Riverside Go Native Bermondsey H10 London Waterloo Hotel Hilton London Bankside Hilton London Docklands Hilton Tower Bridge London Bridge Hotel London Marriott County Hall Mercure London Bridge Mercure London Greenwich Mondrian London Novotel London Blackfriars Novotel London Greenwich Novotel London Waterloo Park Plaza County Hall Hotel Park Plaza Westminster Bridge Riverbank Park Plaza Hotel Shangri-La Hotel at the Shard SW1 B&B Belgravia Belgraves A Thompson Hotel Berkeley Hotel Cavendish Hotel Conrad London St James Corinthia Hotel London St James Court Hotel DoubleTree by Hilton London Westminster DoubleTree by Hilton London-Victoria Dukes Hotel Ecclestone Square Hotel Georgian House Hotel Goring Hotel Grosvenor Hotel Halkin Hotel Haymarket Hotel Hilton Trafalgar Jumeirah Carlton Tower Jumeirah Lowndes Hotel Mandarin Oriental Hyde Park Millennium Knightsbridge Hotel Park Plaza Victoria Hotel Park Tower Knightsbridge Royal Horseguards Hotel Rubens at the Palace Hotel Sanctuary House Hotel Sloane Square Hotel Sofitel St James London St Ermin s Hotel St James s Hotel & Club Stafford Hotel The Wellesley Hotel Z Hotel Victoria SW3 Capital Hotel Draycott Hotel Egerton House Hotel Knightsbridge Hotel myhotel Chelsea No 11 Cadogan Gardens San Domenico House SW5-SW6 K + K Hotel George London Marriott Kensington Millennium & Copthorne Hotels At Chelsea Football Club NH Kensington Hotel Hotel Xenia SW7-SW8 Ampersand Hotel Ashburn Hotel Baglioni Hotel Bentley London Hotel Blakes Hotel Bulgari Hotel & Residences London Crowne Plaza London Kensington Gore Hotel Holiday Inn Kensington Forum Millennium Bailey s Hotel Millennium Gloucester Hotel Number 16 Hotel Pelham Hotel Pestana Chelsea Bridge Hotel & Spa Radisson Blu Edwardian Vanderbilt Hotel Regency Hotel Rembrandt Hotel Rydges Kensington Plaza The Kensington Hotel 54 Boutique Hotel SW10-SW11 Chelsea Harbour Hotel Crowne Plaza London Battersea Rafayel on the Left Bank E1-E2 Boundary Hotel City Hotel Grange Tower Bridge Holiday Inn London - Commercial Road Tower Hotel Town Hall Hotel & Apartments Westbridge Hotel E14-E16 Aloft London Excel Britannia International Hotel Crowne Plaza London Docklands Four Seasons Hotel Canary Wharf Hilton Canary Wharf London Marriott West India Quay Novotel London ExCeL Radisson Blu Edwardian New Providence Wharf Ramada Hotel & Suites EC1-EC4 Andaz Liverpool Street London Apex City of London Hotel Apex London Wall Hotel Apex Temple Court Hotel Crowne Plaza London - The City DoubleTree By Hilton London, Tower of London Go Native Monument Grange City Hotel Grange St Paul s Hotel Montcalm London City at The Brewery Novotel London Tower Bridge South Place Hotel Thistle City Barbican Threadneedles Hotel Zetter Townhouse N1 Great Northern Hotel Hilton London Islington Hotel NW1-NW8 Clayton Crown Hotel Danubius Hotel Regents Park Landmark Hotel London Marriott Maida Vale London Marriott Regent s Park Melia White House Hotel Pullman London St Pancras St Pancras Renaissance London Hotel Thistle Euston Hotel Wembley Hotels Hilton London Wembley Holiday Inn Wembley Heathrow Hotels Crowne Plaza London Heathrow Heathrow Hotel Bath Road Hilton London Heathrow Airport Hilton London Heathrow Airport Terminal 5 Holiday Inn Heathrow Ariel Holiday Inn London Heathrow Holiday Inn M4 Junction 4 London Heathrow Marriott Marriott Heathrow Windsor Park Inn Heathrow Radisson Edwardian Heathrow Renaissance London Heathrow Sheraton Heathrow Hotel Sheraton Skyline Hotel Sofitel London Heathrow Thistle London Heathrow T5 Gatwick Hotels Sofitel London Gatwick Outside London Aviator Hotel Brocket Hall Careys Manor & SenSpa Coworth Park Four Seasons Hampshire Grove Hotel Hilton Reading London Marriott Hotel Twickenham Macdonald Bear Macdonald Randolph Hotel Millennium Madejski Oakley Court Hotel Pennyhill Park Hotel & Spa Radisson SAS Stansted Airport Richmond Gate Hotel Runnymede Hotel and Spa Syon Park Luxury Apartments W1 23 Greengarden House Apartments 44 Curzon Street Apartmenrts Ascott Mayfair Apartments Cavendish Apartments Grosvenor House by Jumeirah Living Hertford Apartments Hyde Park Residences One Kensington Gardens WC2 Central London Apartments Citadines Prestige Trafalgar Square Marconi House W2-W8 Academy Gardens Bridgestreet Apartments Kensington Court Apartments Monarch House Apartments Cheval Thorney Court Apartments SE1-SE16 57 Stamford Street Aragon Tower Intercontinental London The O2 SW1 Arlington House Cheval Phoenix House Dolphin House Serviced Apartments Ebury Square Apartments Home From Home Panoramic Luxury Apartments Riverside Belvedere Apartments St John s Westminster Apartments Wellington House SW3 Beaufort House Apartments Chelsea Cloisters Apartments Cheval Brompton Apartments SW5 Collingham Serviced Apartments No.1 The Mansions SW7 Cheval Gloucester Park Apartments Cheval Harrington Court Apartments Cheval Hyde Park Gate Apartments SW8-SW10 Chelsea Bridge Wharf Apartments Kings Chelsea Development E14 Circus Apartments by Bridgestreet EC1-EC4 196 Bishopsgate Apartments Cheval Three Quays City Apartments Marlin Apartments Limehouse Private Members Clubs Army & Navy Club Caledonian Club Cavalry & Guards Club Civil Service Club Club Quarters, Gracechurch Street Club Quarter, St Pauls Club Quarters Trafalgar Square Dean Street Townhouse Goodenough Club High Road House Home House Lansdowne Club Oxford & Cambridge Club RAC Club Reform Club Royal Airforce Club Royal Automobile Club Royal Overseas League Sloane Club Sloane Gardens Club Stoke Park Club The In + Out Additional Venues American Embassy Apple Europe Arthur Gallagher Concierge Desk Beaux Arts Centre Brazilian Embassy Canadian High Commission Caprice Holdings Carey Camelot Chauffeur Drive Danish Embassy Devonshire House (Reception) Elstree TV & Film Studios French Embassy Greenwich Gateway Visitor Centre Harrods Concierge Desk Home from Home International House Executive Language Centre John Lewis Information Desk London & Partners London Dungeon Queen Elizabeth II Conference Centre Royal Netherlands Embassy Royal Norwegian Embassy Saltco Ltd (T/A Kelly Executive) Selfridges Customer Services Lounge Tower Bridge Exhibition Universal Aviation UK, Stansted Willis Group Concierge Desk
8 ADVERTISING RATES For 2016 POSITION OUTSIDE BACK COVER INSIDE FRONT COVER INSIDE BACK COVER DOUBLE-PAGE FULL-PAGE RATE 6,930 6,600 6,400 9,300 5,500 RATE BASE Monthly Circulation 75,119 Monthly Readership 189,000 AGENCY COMMISSION Discounts to recognised agencies providing completed material, if paid within 30 days of date of invoice. Extra charge on inserts and other production charges not commissionable. INSERTS Information available on request. CANCELLATIONS Cancellations must be received in writing eight weeks prior to publication. Advertorials Page rate +25%, and production Production (No shoot) 1,500 per page (With shoot) from 3,250 per page 1/2-PAGE 3,750 1/3-PAGE 2,500 2/3-PAGE 4,400 BEST OF LONDON DINING (ADVERTORIAL) 2,000 SHOPSTOP (ADVERTORIAL) 1,800 Premium positions: add 10%; guaranteed positions: add 10%; advertorials: add 15%. Front cover opportunity available (conditions apply). DISCOUNTS ON SERIES BOOKING
9 ADVERTISING SPECIFICATIONS AD DIMENSIONS Size Height x Width Double-page spread 276mm x 412mm (Please add 3mm bleed on all sides) A B C F E D A: Full-page display 276mm x 206mm (Please add 3mm bleed on all sides) Type Area: 251mm x 178mm B: 1/2-page vertical island 190mm x 118mm C: 1/3-page vertical 251mm x 57mm D: 1/2-page horizontal 120mm x 175mm E: 1/3-page square 124mm x 118mm F: 2/3-page 251 x 118mm MECHANICAL REQUIREMENTS Trim Size: 276mm deep by 206mm wide. Bleed: 3mm on all sides; bleed safety: keep all live matter 10mm from the trim size on all four sides. SUPPLYING ARTWORK All of the following can be accepted: High Resolution, Print-quality PDF (Note: with Registration set to OFF) Adobe InDesign CS4 Document or.idml format (Note: If base file being supplied, please include all fonts and graphics used on the document) Adobe Illustrator (CS4) EPS file (NB: all fonts and graphics must be embedded) IMPORTANT All images supplied must be 300dpi+ and saved as CMYK files (NOT RGB). TIFF files must be saved with NO compression. Save Photoshop EPS images as: (Preview) Macintosh 8 bits/pixel (Encoding) Binary with NO options checked. WEBLINK DETAILS In order for the url to work, it must be: Full url (without for example: Must be text (not a graphic image), created in Adobe Photoshop, Adobe Illustrator or similar. To ensure a correct colour match on press, all advertising must be accompanied by a colour cromalin. AD DESIGN/PRODUCTION Where London can design and create advertisements for use in publication up until one week prior to close. (Contact your sales representative for further details)
10 CONTACTS DIRECT PRODUCTION ENQUIRIES AND MATERIAL TO: Melanie Needham, Production Manager Morris Visitor Publications, 2nd Floor, Samuel House, 6 St Alban s Street, London SW1Y 4SQ T: E: mel.needham@morriseurope.com DIRECT ADVERTISING ENQUIRIES TO: Rob Way, Sales Director (Tourism) T: E: rob.way@morriseurope.com Gemma Ryder, Sales Director (Consumer) T: E: gemma.ryder@morriseurope.com Sales Support T: E: london.production@morriseurope.com DIRECT EDITORIAL ENQUIRIES TO: Kohinoor Sahota, Group Editor T: E: kohinoor.sahota@morriseurope.com PUBLISHER, HEAD OF CREATIVE SOLUTIONS Andrew Turner PUBLISHING DIRECTOR Mark Elliott MANAGING DIRECTOR EUROPE Chris Manning Where London 2nd Floor, Samuel House, 6 St Alban s Street, London SW1Y 4SQ Published in association with Officially endorsed by the Society of the Golden Keys of GB and the Commonwealth
11 MVP CREATIVE SOLUTIONS TARGETING VISITORS WITH BESPOKE CONTENT Deeper Engagement Real Impact Niche Targeting Multi Lingual MVP Creative Solutions offer an array of bespoke editorial opportunities that provide outstanding promotion and allow meaningful engagement with our HNW audience. We are able to translate into a variety of languages and deliver to specific audiences via our unparalleled distribution network within hotels and the leisure sector both in London and globally. OLIVIER AWARDS BROCHURE & PROGRAMME BICESTER VILLAGE ESTÉE LAUDER FILM IS GREAT HAMLEYS MAP MASTERCARD MAP Premier Magazine SELFRIDGES MAP UKINBOUND WTM & DIRECTORY WESTFIELD THE VILLAGE City Cruises River Thames Guide The View from The Shard: Learning London London Planner Rugby World Cup PLANNER
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