WHY Wetherell IS NUMBER ONE. in mayfair

Transcription

1 WHY Wetherell IS NUMBER ONE in mayfair

2 An introduction to Wetherell Wetherell specialises in Mayfair property, advising clients on the finest residential sales, lettings, investments and new developments in this world-renowned address. Everything about Wetherell epitomises prestige and success. Established in 1982 and lead by Chief Executive Peter Wetherell, supported by a senior team of highly experienced professionals, Wetherell specialises in Mayfair properties and truly are the local experts with an unrivalled passion and knowledge of the local area and an extremely visible presence in the local community. From an elegant corner shop on Mayfair s premier high street to high quality marketing material, authoritative and relevant research reports and an innovative command of all media including web, TV technology, Twitter, Facebook, iphone app and blogs, Wetherell combines experience and proven sales techniques with the latest ways of communicating. The result is an agent who remains totally on top of its game, relevant, informed and focused on delivering results for clients. Everything about Wetherell epitomises prestige and success. Whether it is apartments, serviced apartments, houses or property for rent, no-one knows Mayfair property better than Wetherell. Our services n Sales n Lettings n Valuations n New development consultancy n Property presentation advice n New homes sales n New homes specification and unit layout consultancy n Marketing strategy and consultancy n Showhome presentation n Website and digital marketing n Sales and lettings brochures WETHERELL AT A GLANCE 42% 750M TOP THREE 10M+ 250M 75M No. 1 MOUNT STREET CLIENTS Wetherell is Mayfair s No.1 agent by value of sales (42% market share in 2014) Mayfair delivered three quarters of a billion pounds worth of deals in 2014 Wetherell was involved in Mayfair s 3 biggest residential property deals of million, 45 million and 21 million Wetherell is Mayfair s top agent for 10 million plus super-prime sales by number and value of sales Wetherell is Mayfair s most reliable and consistent agent for selling and letting property across all price bands Wetherell was the agent for Clarges Mayfair, 250 million of sales at record values Agent for 77 Mayfair with 75 million worth of off plan sales Wetherell is Mayfair s No.1 privately owned and independent agent with priority given to clients rather than shareholders, partners or funders Shop on Mount Street, London s premier high street Wetherell has the strongest and most informed team of professionals Wetherell is the voice of Mayfair in terms of editorial exposure in newspapers and magazines around the world, thought leadership comment and reports and mentions across the world wide web Award winning website which showcases client properties, unrivalled market research and Mayfair news, attracting visitors from around the world Wetherell performs locally but thinks globally Wetherell advises leading property brands including Grosvenor, Land Securities, British Land and Luxlo no-one knows mayfair better than wetherell

3 OUR REPUTATION Peter Wetherell is the Mayfair guru. Country Life Magazine It is always satisfying when you back someone and they smash it! Your talent and enthusiastic approach has been invaluable. Rob was also such a key part of the success. British Land Property giant and veteran Peter Wetherell, the most prominent figure in the Mayfair property market. London Evening Standard Having dealt with Wetherell for many years, I am always impressed with their inspired and creative approach. Their input is incredibly valuable to our business. Jadwa Investments Meet the guru of Mayfair Peter Wetherell. The Mayfair Times Peter Wetherell explains how Mayfair became London s most desirable area in his book The Story of Mayfair. He is a man who has sold to buyers from a diverse range of nationalities and to personalities such as Joan Collins. He is privy to all of Mayfair s local secrets. The Daily Telegraph Peter Wetherell, a property titan who has sold most of Mayfair many times over. The Mayfair Magazine Wetherell is one of the best examples of on brand marketing I ve seen in a long time and congratulations to you on such a clever initiative quite superb. Judge, Annual Sunday Times Estate Agent Awards Many thanks for your latest Wetherell research report. Good stuff! Sir John Ritblat He (Peter Wetherell) is the most celebrated estate agent in Mayfair. Inside Mayfair No-one knows Mayfair better than Peter Wetherell, the man dubbed The Mayfair Guru due to his knowledge and market share of the area s property market. The Gentleman s Journal Magazine Just reading the Wetherell Property Portfolio publication and hasten to congratulate you on your producing an excellent resume on the properties you are currently dealing with. Regalian Properties plc Everything about Wetherell epitomises prestige. They specialise only in Mayfair properties and truly are the local experts with a clearly demonstrated passion and knowledge of their local area and an extremely visible presence in the local community. Wetherell is slick, professional, approachable and clearly selling the very best of UK real estate. Judge, Annual Sunday Times Estate Agent Awards bringing residential life back to mayfair

4 Chief Executive Peter Wetherell provides an insight into what makes Wetherell the leading estate agents in Mayfair Q: Why should people choose Wetherell as their agent? Peter Wetherell: At Wetherell our client advice is based on our 33 years of being in business in Mayfair which provides us with a deep knowledge of both Mayfair and a library of sales and lettings records of individual properties across Mayfair. This is combined with a genuine understanding, built up over three decades, of what purchasers and vendors are seeking in Mayfair. Mayfair attracts a global clientele, so Wetherell fuses local knowledge with an international outlook. Q: How you do stay ahead of your competitors? PW: In our business it is crucial to remain relevant, deliver results and integrate past experience with the latest technology and ways of communicating. At Wetherell we combine our historic records of Mayfair property sales, lettings and values achieved, with our state-of-the-art internet, PR and marketing. This ensures that the Wetherell name appears in all key internet searches related to Mayfair. Wetherell recognises that people from around the world seek Mayfair s finest properties, and through innovative marketing we ensure they know our name and Mayfair expertise and come to us first. We are also known throughout Mayfair because we are very engaged with the local Mayfair community. We have worked with the local church to raise funds for the bell tower, supported the local school and organised various annual events to promote Mayfair through the Mount Street association. Q: Is customer service important to Wetherell? PW: In keeping with the finest traditions of Mayfair, our service is professional, personal and focused on quality. As a long established private company, Wetherell is not constrained by corporate bureaucracy or shareholder cost-cutting. Our independent, entrepreneurial and client focused approach produces continued results for our clients and is the reason why each year Wetherell remains Mayfair s market leader. Q: Why do people call you the Mayfair guru? PW: The Mayfair Guru is a name kindly coined for me in a profile of Wetherell published in Country Life magazine, and now repeated many times by newspapers and other publications in both the UK and overseas. What Country Life magazine was trying to convey was the fact that thanks to over 33 years in the Mayfair property business we have got to know not just our customers, but also our neighbouring local businesses, celebrities, hoteliers, overseas investors, politicians, planners and landowners. Therefore when Wetherell is instructed to sell, acquire or let a Mayfair property, we are able to draw on an unrivalled network of business colleagues, friends and contacts and ensure that our client s aims are met. Wetherell can put the word out both locally and globally, often to a very private and closed circle of high-net-worth individuals, and it makes all the difference and consistently delivers results. In 2014 I was made an Eminent Fellow of the Royal Institute of Chartered Surveyors (RICS), as a reflection of outstanding individual achievement, success and expertise within the surveying profession. I am a board director of CLEA Ltd, which publishes the influential London Magazine, a non-executive director of Lonres, provider of the most up-to-date market intelligence on sales and values in the prime central London market, and Chairman of the Mount Street Association, which represents some of the biggest luxury brands in the world. Crucially Wetherell is much more than just me. Together, the senior team at Wetherell have over 100 years of experience in working in the local property market. This knowledge, combined with hard work and results, has given Wetherell an outstanding reputation as the leading estate agents in Mayfair, with a high and dominant percentage of sales coming from recommendations, referrals or repeat clients. Q: What is the future for Mayfair? PW: Last year I published a book called the Story of Mayfair which had taken me three years to research and write. In the book I went back over 350 years of Mayfair history and 7 major step changes in Mayfair s history in terms of how over the decades the area has repeatedly undergone regeneration, received inward investment and undergone property and public realm improvements which have enhanced residential capital values. bringing residential life back to mayfair

5 The conclusions in the book have led me to believe that the next 10 years will be the most exciting decade for Mayfair in nearly a century. Mayfair residential values will not just catch up with our neighbours in Knightsbridge and Belgravia, but will regain the crown as London s No.1 area. We are currently in the next major step change for Mayfair with the residential population set to increase by up to 25% over the next decade, with a 10% increase in the number of residential addresses in the area. This is not the gentrification of Mayfair - we invented that over 300 years ago. The original Grosvenor Estate in the 18th century was London s innermost sanctuary and it was a magnet for Dukes, Earls, Viscounts and Marquises - in fact of the original 277 houses, 117 had titled owners. Q: What makes Mayfair London s premier address? PW: Mayfair is the No. 1 location in the world for offices, luxury retail, cultural and leisure industries. Two thirds of all the world s premier luxury brands are within walking distance of Mayfair s 3,800 five star hotel rooms. Mayfair has over 5,500 residents and I encourage everyone to come and take a closer look at Mayfair. Peter Wetherell 80,000 workers who can use the services of 26 Michelin star restaurants. But Mayfair is also a balanced community. Nearly 25% of the housing is social accommodation and it s squares and surrounding parks are open to all. All these things make Mayfair a very special and interesting place to live, enjoy leisure time and work. The return of residential is the last piece of the jigsaw puzzle that has seen Mayfair transform itself over the last quarter of a century into one of the finest locations in the world. The continued trend for offices being converted back to residential use has seen some of the finest restorations of Mayfair mansions. I have personally sold over 100 buildings back to residential since Wetherell are now working on schemes that could see 5bn worth of new residential stock come to market over the next 10 years. no-one knows mayfair better than wetherell

6 SUMMARY Wetherell do one thing, and do it very well. We specialise in Mayfair residential property n We combine our unrivalled local knowledge with an informed international outlook n Our service is professional, personal and results driven n We work for our clients, not corporate bureaucracy or shareholders n We are the successful market leader in terms of sales n We manage the presentation of your property, marketing material and viewings from start until completion n We use all platforms to market and sell/let property: n Shop n Direct marketing n ipad app n Website n Advertising n Public relations/editorial in newspapers and magazines n Digital editorial and promotion n Twitter n Facebook n Our clients recommend us and return to us again and again n We sell the majority of Mayfair properties priced over 10 million n We are highly creative and innovative in terms of how we market property n We match clients to properties in the UK and around the world 285 Acres 144 Streets 4,363 Addresses 5,200 Residents 80,000 Workers 3,800 Five Star Hotel Rooms 26 Michelin Star Restaurants ONE MAYFAIR GURU 102 Mount Street. London. W1K 2TH T: E: [email protected] wetherell.co.uk no-one knows mayfair better than wetherell March 2015