Talent Relationship Management Von der Idee zum Herzstück des Personalmarketings. Jens Plinke, Januar 2016

Transcription

1 Talent Relationship Management Von der Idee zum Herzstück des Personalmarketings Jens Plinke, Januar 2016

2 We are( One of the world s leading providers of professional services 2

3 Trailblazers since Deloitte Germany founded as Bayerische Revisions- und Vermögens-Verwaltung-AG 1951 First auditing firm to introduce electronic accounting 2003 Deloitte presents itself globally as one brand 2014 Deloitte Digital foundedin Germany William W. Deloitte appointed as first independent auditor ever, conducts word s first audit at Great Western Railway Deloitte founded, first office opened in London 1) Kennedy Consulting Research First subsidiary founded in the US. The first auditing client is a soap manufacturer: Procter & Gamble Deloitte.com goes online Deloitte Deutschland offers management consulting for the first time 2009 Deloitte Analytic Institute founded in Germany #1 worldwide in the area of Management Consulting 1) 2015 One of the world s largest private professional services network 3

4 Interdisciplinary mindset integrated action Specialized industry competence and multi-disciplinary teams are at the heart of everything we do. We offer tailored solutions for complex cross-functional tasks: our integrated product portfolio. Core competencies Audit and Enterprise Risk Services Tax and Legal Consulting Corporate Finance Clients Integrated product portfolio Deloitte Analytics Finance Transformation Governance, Risk & Compliance Mergers & Acquisitions Industry competencies Consumer Business Energy & Resources Financial Services Life Sciences & Health Care Manufacturing Public Sector Real Estate Technology, Media & Telecommunication 4

5 The Leading Professional Services Firm Deloitte Globally: Facts & Figures 62, ,351 New hires in FY15 Total headcount $35,2B Revenue in US$ 150+ Countries and territories DELOITTE GLOBALLY FY Offices 390+ Of the Fortune Global 500 are Deloitte s customers 1,100,000+ $212M Volunteer andpro bono hours Social impact contributions in US$ 5

6 Good for long-term business relations proximity Hanover Hamburg Berlin 5,368 practitioners 17 sites in Germany Magdeburg Dusseldorf Cologne Halle Leipzig Erfurt Dresden Frankfurt Mannheim Nürnberg Walldorf 790M revenue + 8% 2015 Stuttgart Hallbergmoos Munich 6

7 Talent Relationship Management Deloitte Case

8 Key focus areas for 2020 Shift of priorities in Talent Acquisition Key areas 2015 Key areas 2020 Job Boards Campus Activities Job Boards Campus Activities Print Print Headhunting Online / Social-Media Referrals Headhunting Online / Social Media Referrals TRM Active Sourcing TRM Active Sourcing 8

9 Talent Relationship Managment(TRM) What can we learn from the CRM-Business? Dialogue Segmentation Sustainable Communication Integrated ATS/ TRM-System Customized Treatment People-Business with smart System-Support 9

10 Lifelong Relationship Touchpoints in different career-phases Meet Deloitte Start studying Internship Graduation Alumni Manager Rehire Arbeitnehmer at Deloitte Partner Deloitte 10

11 TRM Enabler for the Future of Recruitment Focus on Talents not on Vacancies Benefits: Increase culture-candidate-fit based on already existing relations Reduce hiring times due to shift to pro-active hiring-mode Increase hiring efficiency due to less applicants - but with higher quality Optimize candidate experience with impact on employer reputation Times with lower hiring demands can be used to strengthen relations and prepare for times with high demands Hiring demand Active sourcing Talent relationship activities Time 11

12 New World oftrm Readyforthe deepdive

13 The Evolution of the Deloitte TRM From Goodto Great TRM 1.0 Holistic Deloitte TRM concept Room for Improvement Current program was not considering candidates from all relevant channels Top talent-pool should be reduced in order to be more effective Selection process does not always ensure consistent high quality candidates Conversion rate does not fully meet expectations Opportunities From a single talent pool to a segmented TRM approach Consider candidates from various channels Standardized selection process for identification of talents Segment-oriented mix of communication & retention activities Ensure hiring fast-track for top talents 13

14 Whereto go( Concept Talent Pools Overview Stay in Touch Generic contacts push channel Deloitte Stars top interns after employment Deloitte Stars Stayin Touch Talent Community Talent Community Identified talents Student Network Deloitte Alumni Student Network Interns & working students during employment Deloitte Alumni Former employees 14

15 Conclusion& Success Drivers Need for Business Commitment WHAT S NEW Segmented talent pools New talent pools for internal & external candidates Focus on one TRM-System Clear processes and organization with dedicated resources Systematic and centralized selection process of talents SUCCESS DRIVERS Commitment of top management & intensive communication Need forsustainableinvestmentand focuson TRM Usage of advanced technologies and efficient systems Systematic KPI tracking& reporting 15

16 Ready for the next generation of TRM Question & Answers