Leverage Your Employer Brand to Attract, Hire & Retain Top Talent

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1 Leverage Your Employer Brand to Attract, Hire & Retain Top Talent Thursday, October 16, 2014

2 Our Time Today Harness the power and potential of your engaged employees and your employer brand along all phases of the employment lifecycle: Introduction Attraction / Sourcing Screening / Interviewing Onboarding Employee Development ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 2

3 About Me Beth Theodore Manager, Shared Services at ManpowerGroup Solutions RPO SPHR 20+ years of experience in Talent Acquisition / Human Resources 10+ years of experience in Talent Development and Management ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 3

4 Engagement

5 Engagement Engaged employees are enthusiastic about their work Engaged employees take positive action to further the organization s reputation and interests ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 5

6 Did you know? 87% of employees report being disengaged at work Companies with high engagement levels report: Increased customer retention Higher customer satisfaction levels Increased profitability And more ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 6

7 So what? Not good enough to be satisfied, we want employees to be engaged Engaged employees are more likely to stay with an organization and speak positively about the organization to others Satisfied Committed Engaged Brand Ambassador = Referrals ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 7

8 Do you have a compelling and engaging brand ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 8

9 Attraction / Sourcing

10 Your Brand is Talking Thanks to social media, candidates and employees alike can share their experiences, the good and the bad, online People are 2-3x more likely to share bad news than good What do you want people to say? ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 10

11 Got Referrals? Employee referrals offer: Shortest time to fill Highest quality hire Longer retention Drive more referrals: Share ownership of referral generation with managers & employees Part of the culture Educate and communicate ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 11

12 Give Them an Outlet Provide Employee Ambassadors with a vehicle for sharing their passion Social Media Internal Events (Training) External Events (Job Fairs, Conferences, etc.) ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 12

13 Take a look at your website 86% The content and functionality of your website and career site matter nearly 9 out of 10 candidates use them as a primary source of information about your firm. They represent the best opportunity to set the tone for the candidate experience ManpowerGroup Solutions Candidate Preferences Survey ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 13

14 Employment Advertising: Show Me the Sizzle Take a look at your job postings Are they brilliant or just blah? If the WOW factor is not there, get to work To attract top talent, ensure that your ads clearly illustrate why your client is such a great place to work that s the Sizzle! ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 14

15 ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 15

16 2014 ManpowerGroup Solutions Candidate Preferences Survey ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 16

17 Selection

18 Selection Talent is your brand Involve engaged employees in the hiring process through: Validation of the job description before it s posted Participation in the interview process ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 18

19 Build Excitement Create the experience your candidates want Ensure a positive candidate experience - regardless of outcome Honest and open communication throughout the process is the key to the candidate experience Make time for frequent interactions during the hiring process Share more information about jobs, the hiring process and the company ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 19

20 Do you know what people are saying about your company? What are you going to do about it? ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved

21 Onboarding

22 Who is responsible for onboarding new employees at your company? ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 22

23 No Soul Crushing Allowed Positive candidate experience extends into early days of employment: prepare candidates for what to expect Designate the appropriate attention and resources to onboarding Beware the hand-off ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 23

24 The Buddy System Establish effective working relationships as soon as possible Have employees play a critical role in the on boarding of new hires: Create a peer mentor or buddy system to provide support to the new hire from Day 1 Peers may have a greater impact on commitment than managers Foster friendships and fun ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 24

25 Employee Development

26 Don t Retain Focus on all the things that made your organization attractive to the person in the first place Establish a system for regular check-ins Promote from within whenever possible There is no one-size-fits all approach ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 26

27 Mind your Managers Leaders should make people feel valued An employee s relationship with his/her manager can make or break engagement Hold managers accountable ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 27

28 Tap the Potential COMMITMENT Employers must demonstrate a commitment to employee development: tap into their fullest potential FOCUS Focus on the development of talent More engaged employees = brand ambassadors LEVERAGE Brand Ambassadors can be leveraged to generate employee referrals ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 28

29 Brand Ambassadors Feel good about their job, their leaders and the brand Attraction Share their enthusiasm leading to more referrals Development Brand Ambassadors Selection Improve team dynamics and employee morale Onboarding Promote a sense of community within the organization ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved. 29

30 To win in the marketplace you must first win in the workplace.. Doug Conant, CEO of Campbell s Soup ManpowerGroup Friday, October 17, 2014 ManpowerGroup. All rights reserved

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