IN-HOUSE TRADEMARK COUNSEL S WORKSHOP SEPTEMBER 25, 2008 RADISSON SAS ROYAL HOTEL BRUSSELS BRUSSELS, BELGIUM

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1 IN-HOUSE TRADEMARK COUNSEL S WORKSHOP SEPTEMBER 25, 2008 RADISSON SAS ROYAL HOTEL BRUSSELS BRUSSELS, BELGIUM

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3 IN-HOUSE TRADEMARK COUNSEL S WORKSHOP SEPTEMBER 25, 2008 RADISSON SAS ROYAL HOTEL BRUSSELS BRUSSELS, BELGIUM Welcome to INTA S IN-HOUSE TRADEMARK COUNSEL S WORKSHOP! Your registration envelope contains your badge, the Final Program and Attendee List, and the Evaluation Form. Admittance to sessions, luncheon and the reception is by badge only, so you must wear your badge at all times during the meeting. Please refer to this program for session times. Please complete the enclosed Evaluation Form after the workshop and return it to the INTA registration desk. Thank you for your attendance and interest in this event. 1 of 10

4 Exceptional topics, faculty and presentations have come to distinguish INTA programs and earn them an unmatched reputation in the field of trademark law and practice. INTA owes this achievement to the many volunteers who so willingly contribute their time and energy to this effort. INTA would like to thank the Project Team for its excellent work in planning and presenting the IN- HOUSE TRADEMARK COUNSEL S WORKSHOP. PROGRAM CHAIR: Cécile Guillemard Procter & Gamble (France) PROJECT TEAM: Ronald A. Crawford Arsenal Football Club (United Kingdom) Ingrid Desrois (France) Milesh S. Gordhandas INTA Assistant Europe Representative (Belgium) Christina Sleszynska INTA Europe Representative (Belgium) Michael Hyzik STOXX Ltd. (Switzerland) David Lossignol Virbac S.A. (France) Ronald van Tuijl Unilever N.V. (Netherlands) STAFF LIAISONS: Ann Eng Director of Education (United States) Jo Chen Meeting Planner (United States) Paula Lee On-Site Meeting Planner (United States) 2 of 10

5 IN-HOUSE TRADEMARK COUNSEL S WORKSHOP SEPTEMBER 25, 2008 RADISSON SAS ROYAL HOTEL BRUSSELS BRUSSELS, BELGIUM THURSDAY, SEPTEMBER 25, 2008 FINAL PROGRAM 8:30 a.m. 9:30.a.m. REGISTRATION & CONTINENTAL BREAKFAST 9:30 a.m. 9:35 a.m. WELCOME BY INTA Alan C. Drewsen, INTA Executive Director (United States) Rhonda Steele, INTA President, Mars Incorporated (Australia) 9:35 a.m. 9:40 a.m. INTRODUCTION/DESCRIPTION OF WORKSHOP, FORMAT AND PROCEDURES Cécile Guillemard, Project Team Chairperson, Procter & Gamble (France) 9:40 a.m. 10:40 a.m. BUILDING A HIGH PERFORMANCE TEAM In today's economy, it is critical that resources are used wisely and efficiently. Benchmark your company's practices to see how your department measures up: How is your department structured, and why? How do you drive and measure efficiency? How do you build and ensure the future? FACILITATORS: David Lossignol, Virbac S.A. (France) Gabrielle Olsson Skalin, Inter IKEA Holding Services S.A. (Belgium)

6 10:40 a.m. 11:00 a.m. REFRESHMENT BREAK 11:00 a.m. 12:30 p.m. BUILDING A SUCCESSFUL PARTNERSHIP WITH MARKETING Learn to maximize the talents of your company's professionals, ensure that the codependent relationship between Legal and Marketing is synchronous, and create systems that enhance the quality of communications: 12:30 p.m. 2:00 p.m. LUNCH Providing training: Examples and best practices Understanding business priorities and issues Effective communication tools and work processes Balancing business demands against resource constraints FACILITATORS: Gabrielle Olsson Skalin, Inter IKEA Holding Services S.A. (Belgium) Ronald van Tuijl, Unilever N.V. (Netherlands) 2:00 p.m. 3:15 p.m. SMART LEVERAGING OF INTERNAL AND EXTERNAL RESOURCES Find out how others select outside counsel and maximize collaboration. Share best strategies in deciding which type of work should be outsourced or handled in-house. Benchmark with other companies on defining the respective roles and responsibilities of in-house counsel and external partners in: o Trademark clearance o Trademark filing and prosecution o Oppositions o Litigation Make the most of outside counsel's services Determining criteria for selecting and retaining outside counsel Finding the right balance between the level of services and costs Fine-tuning the quality of outside counsel's services to your company's needs Simplify collaboration with outside counsel o Making an international portfolio work o Mastering practical aspects such as communication and billing

7 3:15 p.m. 3:30 p.m. BREAK FACILITATORS: Cécile Guillemard, Procter & Gamble (France) Ronald van Tuijl, Unilever N.V. (Netherlands) 3:30 p.m. 4:45 p.m. MANAGING YOUR COMPANY S LICENSING ACTIVITIES Share creative tips for dealing with the challenges presented by licensing in and out. Explore the key issues companies consider in this context: Due Diligence: What the partners need to know about each other Clearance: Controlling and mitigating risks relating to third party rights in a cost-effective manner Negotiation: What you need to achieve with respect to liability and other key issues Compliance: Managing the contract in the most effective manner FACILITATORS: Ronald A. Crawford, Arsenal Football Club (United Kingdom) Michael Hyzik, STOXX Ltd (Switzerland) 5:00 p.m. 5:45 p.m. MEASURE AND COMMUNICATE YOUR DEPARTMENT S SUCCESS AND VALUE TO THE BUSINESS In many companies there is a general lack of awareness of what trademark counsel do to efficiently clear and protect the company s greatest assets -- its trademarks, including the daily battles they engage in to fight off infringements, dilution, piracy and knock-offs, abandonment and other IP-

8 5:45 p.m. ADJOURNMENT 6:00 p.m. 7:30 p.m. COCKTAIL RECEPTION threatening actions. As a result, employees in related departments do not reflexively keep trademark counsel in the loop or consult with them on product development and launch decisions, and thus place the company s trademarks in jeopardy. Tell us if this is a problem you face, how it was handled in your company, and whether it has made a difference: How does your company measure your department s value and efficiency? How does it communicate the success of your department within the company? FACILITATORS: Cécile Guillemard, Procter & Gamble (France) Ronald A. Crawford, Arsenal Football Club (United Kingdom) Ingrid Desrois (France) Michael Hyzik, STOXX Ltd. (Switzerland) David Lossignol, Virbac S.A. (France) Ronald van Tuijl, Unilever N.V. (Netherlands)

9 IN-HOUSE TRADEMARK COUNSEL S WORKSHOP Attendee List

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