Enhancing customer profitability through Marketing Automation- the FNB experience
|
|
- Sydney Moore
- 8 years ago
- Views:
Transcription
1 SeUGI 2002 CMO Stream Enhancing customer profitability through Marketing Automation- the FNB experience By Jithendra Daya Chief Knowledge Officer 12 June 2002
2 Overview of the Presentation 1. Background to FNB 2. Business issues faced and Opportunities 3. Objectives for MA, Selection and Evaluation process 4. Goals for MA and Value Proposition 5. Current Status /Future Plans 6. Closing Thoughts
3 Background to First National Bank Retail Banking arm of FirstRand Limited Listed on the JSE and NSE Strong Brands Wide range of products and services Revenues: R2.8 Billion (2001) Focus on Consumer, Rural and Business Market Segments Multi-channel / Nationwide Footprint
4 Current Market Environment Competition from 3 major Banks Products & Pricing Commodotized Service differentiation is key Huge un-banked market High proportion of multi-banked customers Mergers and acquisitions Non-traditional entrants to the market Huge focus on customer-centricity
5 Business Issues Post-merger Lack of a formalised communications platform Under utilisation of the customer database Neglect of potential revenue streams Poor flexibility in communications capability Little or no co-ordination of marketing activities
6 Business Issues contd. Ineffective planning, co-ordination, execution and measurement of direct marketing communications Single-channel, big bang marketing campaigns vs. multi-step, multi- channel, targeted marketing campaigns Test and rollout strategies cumbersome to effect Lack of ongoing learning and creation of a knowledge base
7 Business Opportunities Increasing focus on the customer Different facets and focuses Analytical CRM! Marketing CRM
8 Business Opportunities contd... Introduce a Campaign Management tool that will: Increase effective utilisation of customer base Improve learning and refinement process Increase Analytical scope of Direct marketers Speed Up - Direct Process Establish communication strategies Measure in real time Apply Models and Scorecards Monitor Response Rates Create once use many times
9 Challenge of Change Enhanced Customer Value Customised Solutions Observations Lifetime value orientation Life-cycle management Customer experiencebased product bundles Solutions-based opportunity Analytical Cross-sell Sales Automation Data Mining Narrow offering Driven by statistical analysis CRM Focus to date Silo Product offers Silo Customer service Stuffers and cross-sells Saturated space Low incremental returns
10 Challenge of Change: Alignment Strategy Processes Marketing Automation Solution People & Organisation IT Infrastructure
11 Challenge of Change contd. People, processes and procedures Co-ordination and collaboration Sharing and leveraging of the knowledge base Prevention of duplication of effort and rework Compilation of the Business Case for Marketing Automation
12 Objectives of Marketing Automation Consolidate Direct Communication Ensure that all campaigns are lodged in the MA solution Automated measurement Initiate & integrate strategic communication Establish Revenue Streams Capitalise on Existing Data Resources Ongoing Test and Rollout and Champion/Challenger Campaigns to enable Strategy Formation & Decision Support
13 Marketing Automation Solution Selection Process Business case SPRC for approval RFI to various vendors Short-list of vendors Decision based upon Architectural fit Capitalisation on data resources Utilisation of existing skills View to available skills in the market place
14 MA Solution Evaluation Dynamic capability User buy in Marketing Analysts Business decision makers IT impact Supplier support of strategic intent Best practices Previous experience Supplier comprehension of organisational condition Strategic Infrastructure
15 Reasons for selecting SAS MA Solution Differentiation of Product Capability Architectural fit Local Support Cost Communications History Management Huge Knowledge Base
16 Our Goals in implementing SAS Marketing Automation Solution Easy integration of different components Automation of current and planned campaigns Reduce campaign implementation time Reduce campaign size Increase campaign response rates Automate campaign analysis and reporting Optimize channel delivery & communication style
17 Our Goals for SAS MA Quick Wins / Business Benefit Marketing efficiency Create (and check) targeted lists and call lists - quickly Prioritise prospects / customers (by value, by behaviour ) Automate the tasks Cost Marketing effectiveness Test the market (find the best cross-sell strategies...) Use the right channels / offers (control costs; reduce churn...) Focus on profitable routes to market, target customers, etc. Revenue Customer-specific, relationship marketing Profit
18 Financial Value Proposition / Expected ROI Over 1 yr period and minimal increase in Direct Marketing Activity (110%) 200% ROI Non-Financial Optimal use of resources Learning & Knowledge Base development Effective utilisation of existing analytics Complete System Integration Increased Customer Satisfaction Increased Customer Profitability Enable Faster Strategy Formulation & Decision Making
19 Current Status SAS Methodology for MA Implementation Assessment Analysis & Design Build & Deliver Implement & Test Today Monitor & Evaluate
20 Future Developments Event Driven Marketing Effective Distribution Strategy Customer Relationship Development Integration to other channels for Interactive Marketing Integration into Knowledge Management processes
21 Results / Benefits to Date Automation of ETL and Data Cleansing Marketing Data Mart Development Data Mining and Model Development Anti-Attrition and Retention Campaign Direct Marketing Campaigns
22 Direct Marketing Results Response rate increasing from initial 2.8% average Test Measure Learn Refine Campaign Description First transmission to card Transmission to Saving, migration Overdraft to Non-Overdraft Target size Products sold Response rate % 17.10% 40.03% Transmission to Home Loans Base %
23 Closing Thoughts The successful implementation of the project was critically dependent on: Executive management commitment; Change management and customer centric business processes; Clear and measurable objectives; Short-term, well defined deliverables; Knowledge transfer; and From our experience:-
24 Closing Thoughts Contd.. Data Quality and Integrity is of critical importance Cost considerations 16% 5% 42% 16% 21% Software Implementation IT Ongoing training Data conversion
25 Closing Thoughts contd.. Marketing Data Mart content Consolidate Direct Marketing and History Establish an Enterprise framework for Campaign Management Invest in a solution which is extensible and flexible A good manual process is easier to automate So Start Now!!
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet
More informationHow successful is your campaign and promotion management? Towards best-practice campaign management strategies
How successful is your campaign and promotion management? Towards best-practice campaign management strategies Welcome to the new normal Businesses today are under unprecedented pressure to increase spending
More informationContinuous Customer Dialogues
Continuous Customer Dialogues STRATEGIES FOR GROWTH AND LOYALTY IN MULTI-CHANNEL CUSTOMER-ORIENTED ORGANIZATIONS whitepaper TABLE OF CONTENTS: PAGE Overview...3 The Continuous Customer Dialogue Vision...4
More informationCross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co.
Unlocking the value from your customer relationships < PREVIOUS NEXT > CLOSE x PRINT Call us: 0161 616 Call 0599 us: 0161 616 0599 When cross and up-selling to your customers you tread a fine-line. Get
More informationApplied Business Intelligence. Iakovos Motakis, Ph.D. Director, DW & Decision Support Systems Intrasoft SA
Applied Business Intelligence Iakovos Motakis, Ph.D. Director, DW & Decision Support Systems Intrasoft SA Agenda Business Drivers and Perspectives Technology & Analytical Applications Trends Challenges
More informationHow CRM Software Benefits Insurance Companies
How CRM Software Benefits Insurance Companies Salesboom.com Currently, the Insurance Industry is in a state of change where today's insurance field is becoming extremely complex and more competitive. As
More informationCUSTOMER RELATIONSHIP MANAGEMENT
3-02-70 INFORMATION MANAGEMENT: STRATEGY, SYSTEMS, AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT Ken Liang and Houston H. Carr INSIDE Customer Relationship Management; Information Technology and CRM;
More informationIncreasing Retail Banking Profitability through CRM: the UniCredito Italiano Case History
Increasing Retail Banking Profitability through CRM: the UniCredito Italiano Case History Giorgio Redemagni Marketing Information Systems Manager Paris, 2002 June 11-13 UNICREDITO ITALIANO GROUP OVERVIEW
More informationPart VIII: ecrm (Customer Relationship Management)
Part VIII: ecrm (Customer Relationship Management) Learning Targets What are the objectives of CRM? How can we achieve customer acquisition and loyalty? What is the customer buying cycle? How does the
More informationTouchPoint Sales: Tools for Accelerating a Multi-Channel, Customer-Focused Sales Process. Kellye Proctor, TouchPoint Product Manager
TouchPoint Sales: Tools for Accelerating a Multi-Channel, Customer-Focused Sales Process Kellye Proctor, TouchPoint Product Manager Migrating To a Sales 2.0 Culture Changing Institutional Behavior and
More informationA Blue Sheep White Paper Describing The Essential Journey from CRM to SCV to CIM
Customer Information Management A Blue Sheep White Paper Describing The Essential Journey from CRM to SCV to CIM Putting Customer Information Management at the heart of your company s marketing activities
More informationCustomer Relationship Management
Customer Relationship Management by Professor Adrian Payne Director Centre for Relationship Marketing, Cranfield University Introduction Customer Relationship Management (CRM) is developing into a major
More informationTHE 7 STEPS TO A SUCCESSFUL CRM IMPLEMENTATION DEPLOYING CRM IN THE NEW ERA OF CONNECTED CUSTOMERS
THE NEW ERA OF ABOUT THE AUTHOR Paul Rogers is the Head of Customer Experience and CRM within HCL s Applications Division. Based in London, Paul is responsible for leading HCL s CRM consulting and technology
More informationMarketing Automation & Data Insight Expertise. Opined by: J.R. Furman
Marketing Automation & Data Insight Expertise Opined by: J.R. Furman SAS Marketing Automation There is no doubt that SAS Institute regards Qualex as the premier partner in the Gaming Space, why else would
More informationCRM. Best Practice Webinar. Next generation CRM for enhanced customer journeys: from leads to loyalty
CRM Best Practice Webinar Next generation CRM for enhanced customer journeys: from leads to loyalty Featured guest speaker Leslie Ament SVP Research and Principal Analyst at Hypatia Research Group and
More informationMicrosoft Dynamics CRM for Financial Services. Making customers the heart of your business.
Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the
More informationExploiting the Single Customer View to maximise the value of customer relationships
Exploiting the Single Customer View to maximise the value of customer relationships October 2011 Contents 1. Executive summary 2. Introduction 3. What is a single customer view? 4. Obstacles to achieving
More informationMulti-Domain Master Data Management. Subhash Ramachandran VP, Product Management webmethods Product Line
Multi-Domain Master Data Management Subhash Ramachandran VP, Product Management webmethods Product Line The Grand MDM Give Away Be the first to assemble the Nut and the Bolt in the packet you received
More informationAnalytical CRM solution for Banking industry
Analytical CRM solution for Banking industry Harbinger TechAxes PVT. LTD. 2005 Insights about What are the reasons and freq. for a customer contact? What are my product holding patterns? Which of my are
More informationCustomer Relationship Management: Perspectives from the Market Place Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals
Customer Relationship Management: Perspectives from the Market Place Simon Knox, Stan Maklan, Adrian Payne, Joe Peppard, Lynette Ryals Butterworth Heinemann 2003 ISBN:0750656778, 290 pages Theme of the
More informationThe case for Centralized Customer Decisioning
IBM Software Thought Leadership White Paper July 2011 The case for Centralized Customer Decisioning A white paper written by James Taylor, Decision Management Solutions. This paper was produced in part
More informationDriving Insurance Profitable Growth Using CRM On Demand. Oracle Capital Markets Solutions Footprint
Driving Insurance Profitable Growth Using CRM On Demand Oracle Capital Markets Solutions Footprint Safe Harbor Statement The following is intended to outline our general product direction. It is intended
More informationMulti-Domain Master Data Management. Subhash Ramachandran VP, Product Management
Multi-Domain Master Data Management Subhash Ramachandran VP, Product Management 8 June 2011 ProcessWorld 2011 2 DONT OPEN THE ENVELOPE! WAIT FOR THE SURPRISE CONTEST! 8 June 2011 ProcessWorld 2011 3 The
More informationAGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM. Page 1
AGENCY OVERVIEW 2011 MERKLE INC. 1.877.9MERKLE MERKLEINC.COM Page 1 CUSTOMER RELATIONSHIP MARKETING AGENCY OVERVIEW Table of Contents Areas of Expertise 3 Greater Customer Insight Creates Marketing Opportunity
More informationTransform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.
Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead
More informationWHITE PAPER Performance Driven Multi-Channel Marketing
Performance Driven Multi-Channel Marketing info@bluevenn.com www.bluevenn.com BlueVenn. All Rights Reserved 2013 Introduction Grow your business more profitably with BlueVenn, the technology leader in
More informationData Integration Alternatives & Best Practices
CAS 2006 March 13, 2006, 2:00 3:30 Data 2: Information Stored, Mined & Utilized/2 Data Integration Alternatives & Best Practices Patricia Saporito, CPCU Insurance Industry Practice Director Information
More informationThe evolution of the customer journey by Michelle de Souza Head of CRM and Group database. Working together to improve the lives of older people
The evolution of the customer journey by Michelle de Souza Head of CRM and Group database The market place presents an increasing challenge In response to the economic downturn. Increasingly, organisations
More informationTechnology Trends in Mortgage Lending - Mortgage Marketing
Technology Trends in Mortgage Lending - Mortgage Marketing Amit Mookim, Manoj Ramachandran Mortgage Marketing takes Centre-stage: Introduction Till a few years ago, one could say that mortgage lenders
More informationChapter 3: Strategic CRM
Chapter 3: Strategic CRM Overview Topics discussed: CRM perspectives The components of strategic CRM Steps in developing a CRM strategy Case Study: CRM implementation at International Business Machines,
More informationImproving CSR Efficiency in the Utilities Contact Center
Improving CSR Efficiency in the Utilities Contact Center UtiliPoint International, Inc. with Jacada Ltd. June 4, 2008 Ethan L. Cohen Mr. Cohen is Sr. Director of Utility & Energy Technology at UtiliPoint
More informationIBM Software A Journey to Adaptive MDM
IBM Software A Journey to Adaptive MDM What is Master Data? Why is it Important? A Journey to Adaptive MDM Contents 2 MDM Business Drivers and Business Value 4 MDM is a Journey 7 IBM MDM Portfolio An Adaptive
More informationSTEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM
STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM
More informationSAS CUSTOMER INTELLIGENCE. Solve more marketing challenges with a comprehensive enterprise solution
SAS CUSTOMER INTELLIGENCE Solve more marketing challenges with a comprehensive enterprise solution Enable Smarter Decisions Throughout Your Marketing Process SAS analytics leads to deeper understanding
More informationHarness the value of information throughout the enterprise. IBM InfoSphere Master Data Management Server. Overview
IBM InfoSphere Master Data Management Server Overview Master data management (MDM) allows organizations to generate business value from their most important information. Managing master data, or key business
More informationWhite Paper. CRM in Casinos Leveraging CRM Technology
White Paper CRM in Casinos HCL Technologies Limited. March 2007 CRM in Casinos Leveraging CRM Technology While the rest of corporate America is waking up to the value of truly detailed customer information,
More informationDecisioning for Telecom Customer Intimacy. Experian Telecom Analytics
Decisioning for Telecom Customer Intimacy Experian Telecom Analytics Turning disruption into opportunity The traditional telecom business model is being disrupted by a variety of pressures from heightened
More informationWHAT IS EMAIL MARKETING
Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML
More informationWhat is missing in campaign management today? Shaun Doyle VP Intelligent Marketing Solutions, SAS
What is missing in campaign management today? Shaun Doyle VP Intelligent Marketing Solutions, SAS Content What is campaign management? How has the technology evolved? Where are we today? What is missing?
More informationPipeline. Your OSS/BSS Information Source. Delivering Customer-Personalization Through Intelligent Applications
Pipeline Your OSS/BSS Information Source. Delivering Customer-Personalization Through Intelligent Applications Key Strategies For Increasing Revenue Through Personalization By John Konczal and Michael
More informationAn Oracle White Paper October 2010. Siebel Financial Services Customer Relationship Management for Banking
An Oracle White Paper October 2010 Siebel Financial Services Customer Relationship Management for Banking Executive Overview Banks are in constant interaction with customers. A winning and proven strategy
More informationACS 3907 E-Commerce. Instructor: Kerry Augustine March 3 rd 2015. Bowen Hui, Beyond the Cube Consulting Services Ltd.
ACS 3907 E-Commerce Instructor: Kerry Augustine March 3 rd 2015 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS Managing materials, services and information from suppliers through to the organization s
More informationInformation Systems Roles in the Value Chain Customer Relationship Management (CRM) Systems 09/11/2015. ACS 3907 E-Commerce
ACS 3907 E-Commerce Instructor: Kerry Augustine November 10 th 2015 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS Managing materials, services and information from suppliers through to the organization
More informationACS 3907 E-Commerce. Instructor: Kerry Augustine November 10 th 2015. Bowen Hui, Beyond the Cube Consulting Services Ltd.
ACS 3907 E-Commerce Instructor: Kerry Augustine November 10 th 2015 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS Managing materials, services and information from suppliers through to the organization
More informationGreat evolution: from CRM to CCRM. Borut Vovk Head of Omnichannel Studio Moderna
Great evolution: from CRM to CCRM Borut Vovk Head of Omnichannel Studio Moderna Introduction About Studio Moderna The leading direct marketing and multi-channel retailer in CEE region Introduction Philosophy
More informationIndustry models for insurance. The IBM Insurance Application Architecture: A blueprint for success
Industry models for insurance The IBM Insurance Application Architecture: A blueprint for success Executive summary An ongoing transfer of financial responsibility to end customers has created a whole
More informationDelivering information-driven excellence
Delivering information-driven excellence UNLOCKING THE BENEFITS OF Multi-domain Master Data Management In a highly competitive, global economy where data is now a core enabler, industry leaders are increasingly
More information10 Biggest Causes of Data Management Overlooked by an Overload
CAS Seminar on Ratemaking $%! "! ###!! !"# $" CAS Seminar on Ratemaking $ %&'("(& + ) 3*# ) 3*# ) 3* ($ ) 4/#1 ) / &. ),/ &.,/ #1&.- ) 3*,5 /+,&. ),/ &..- ) 6/&/ '( +,&* * # +-* *%. (-/#$&01+, 2, Annual
More informationExploiting the Single Customer View to Maximise the Value of Customer Relationships
Exploiting the Single Customer View to Maximise the Value of Customer Relationships An Experian briefing paper focusing on consumer financial services Contents Executive summary... pg 2 Introduction...
More informationWHITE PAPER. Digital transformation for insurers
WHITE PAPER Digital transformation for insurers Introduction The insurance industry today is at a transformative stage, where it is witnessing an unrelenting march of digitization and a proliferation of
More informationparagyte Whitepaper The Significance of CRM in Retail Industry
Whitepaper The Significance of CRM in Retail Industry Retail Industry overview The retail sector has seen unprecedented growth in the last few years and according to research firm Lucintel, the global
More informationThe Benefits of Business Intelligence for Insurance Companies
The Benefits of Business Intelligence for Insurance Companies Author: Máire Ryan McSherry, BA, FCII, LCOI, Chartered Insurance Practitioner Executive Summary Insurance companies are failing to capitalise
More information6 Steps to Creating a Successful Marketing Database
6 Steps to Creating a Successful Marketing Database Why Invest in a Marketing Database? An organisation that has an ineffective marketing database, multiple databases that cannot communicate with one another,
More informationRight Time Revenue Optimization
More Revenue, Faster Right Time Revenue Optimization More Revenue, Faster Summary: The Short List Here s our suggested short list from this paper: What is right time revenue optimization? It s marketing
More informationMulti-channel Marketing
RIGHT TIME REVENUE OPTIMIZATION How To Get Started RIGHT TIME REVENUE OPTIMIZATION How To Get Started Summary: The Short List Here s our suggested short list from this paper: Multi-channel marketing is
More informationFinancial Services Industry Solutions. Winning in the financial services marketplace for banks and credit unions
Financial Services Industry Solutions Winning in the financial services marketplace for banks and credit unions Financial services industry is now at a major changing point Banks and credit unions are
More informationWWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation
WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR CONSUMER GOODS Digital Transformation WIPRO CONSUMER GOODS DO BUSINESS BETTER CONSUMERS WANT MORE OF EVERYTHING: OPTIONS, INFORMATION, INTERACTION, ENGAGEMENT
More informationIntroduction to Business Intelligence
IBM Software Group Introduction to Business Intelligence Vince Leat ASEAN SW Group 2007 IBM Corporation Discussion IBM Software Group What is Business Intelligence BI Vision Evolution Business Intelligence
More informationBANKING ON CUSTOMER BEHAVIOR
BANKING ON CUSTOMER BEHAVIOR How customer data analytics are helping banks grow revenue, improve products, and reduce risk In the face of changing economies and regulatory pressures, retail banks are looking
More informationThe Power of Personalizing the Customer Experience
The Power of Personalizing the Customer Experience Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction WHITE PAPER SAS White Paper Table of Contents The Marketplace Today....1
More informationThe SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer
Paper 3353-2015 The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer ABSTRACT Pallavi Tyagi, Jack Miller and Navneet Tuteja, Slalom Consulting. Building
More informationE-Commerce & CRM Building Relationships, Satisfaction, and Loyalty
Lecture 8 E-Commerce & CRM Building Relationships, Satisfaction, and Loyalty CRM Defined a combination of business process & technology that seeks to understand a company s customers from the perspective
More informationMANAGING EVOLVING CUSTOMER EXPECTATIONS. Chinmaya Joshi Pre Sales Manager, Retail Banking. Break through.
MANAGING EVOLVING CUSTOMER EXPECTATIONS Chinmaya Joshi Pre Sales Manager, Retail Banking Break through. Table of contents 01 Operational Customer Management 02 Bank Readiness Report 03 04 How SunGard Can
More informationCREATING CUSTOMER INSIGHT
CREATING CUSTOMER INSIGHT Organisations have discovered that the merging of their market research department with their database marketing team has not necessarily led to a stream of insights that revolutionise
More information3 Step Approach to Improving Customer Experience and Driving Engagement
3 Step Approach to Improving Customer Experience and Driving Engagement 2011 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered
More information5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK
5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected
More informationRequest for Proposal for Implementing CRM in ACI Agribusiness Terms of References (ToR) for ICT vendors to submit proposal
Request for Proposal for Implementing CRM in ACI Agribusiness Terms of References (ToR) for ICT vendors to submit proposal A. General: This Request for Proposal (RFP) refers to the Terms of Reference (TOR)
More informationQuick Start to Accelerating Your Cloud Business. Katherine Hunt, Director, Member Communities
Quick Start to Accelerating Your Cloud Business Katherine Hunt, Director, Member Communities CompTIA Strategy Educate The IT Channel Advocate On behalf of the industry Certify The IT workforce Give Back
More informationDigital Marketing Institute s. Professional Diploma in Digital Selling. Validated by the Syllabus Advisory Council (SAC)
Digital Marketing Institute s Professional Diploma in Digital Selling Validated by the Syllabus Advisory Council (SAC) Content Professional Diploma in Digital Selling Welcome Course overview Course content
More informationHow Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK
How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK Agenda Analytics why now? The process around data and text mining Case Studies The Value of Information
More informationMCCM: An Approach to Transform
MCCM: An Approach to Transform the Hype of Big Data into a Real Solution for Getting Better Customer Insights and Experience Muhammad Salman Sami Khan, Chief Research Analyst, Global Marketing Team, ZTEsoft
More informationBanking on Business Intelligence (BI)
Banking on Business Intelligence (BI) Building a business case for the Kenyan Banking Sector The new banking environment in Kenya is all about differentiating banking products, increased choices, security
More informationData Products and Services. The one-stop-shop for all your business-to-consumer data requirements
Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and
More informationThree proven methods to achieve a higher ROI from data mining
IBM SPSS Modeler Three proven methods to achieve a higher ROI from data mining Take your business results to the next level Highlights: Incorporate additional types of data in your predictive models By
More informationINTEGRATING CRM, ECOMMERCE AND ANALYTICS
INTEGRATING CRM, ECOMMERCE AND ANALYTICS MARK JONES Senior Solutions Consultant for ExactTarget Interactive marketing expert specializing on maximizing CRM data TROY BURK CEO & Founder, Right On Interactive
More informationThe Order Management Tipping Point:
The Order Management Tipping Point: Why Salesforce is at the Center of the New Communication Service Provider Architecture Sponsored by Technology Changing the Customer Change is constant for all industries,
More information6/10/2015. Chapter Nine Overview. Learning Outcomes. Opening Case: Twitter: A Social CRM Tool
Opening Case: Twitter: A Social CRM Tool McGraw-Hill-Ryerson 2015 The McGraw-Hill Companies, All Rights Reserved Chapter Nine Overview SECTION 9.1 CRM FUNDAMENTALS Introduction Using Information to Drive
More information9. 3 CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 349 FIGURE 9-5 THE FUTURE INTERNET-DRIVEN SUPPLY CHAIN The future Internet-driven supply chain operates like a
More informationASIA S CUSTOMER EXPERIENCE MANAGEMENT LANDSCAPE 2015
Asia s Customer Experience Management Landscape 2015 1 ASIA S CUSTOMER EXPERIENCE MANAGEMENT LANDSCAPE 2015 Companies across Asia are waking up to the importance of providing consistent customer experiences,
More informationDatabase Marketing simplified through Data Mining
Database Marketing simplified through Data Mining Author*: Dr. Ing. Arnfried Ossen, Head of the Data Mining/Marketing Analysis Competence Center, Private Banking Division, Deutsche Bank, Frankfurt, Germany
More informationThe Case for Commercial Data The Time to Act is Now
Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser
More informationfor supporting and growing their business. You have to create your CRM strategy. How to get a successful CRM implementation By Marianne Broeng
How to get a successful CRM implementation By Marianne Broeng Many CRM implementations fail or do not give the organisation the benefits they need. This situation can be prevented. Too often CRM implementations
More informationRevenue Enhancement and Churn Prevention
Revenue Enhancement and Churn Prevention for Telecom Service Providers A Telecom Event Analytics Framework to Enhance Customer Experience and Identify New Revenue Streams www.wipro.com Anindito De Senior
More informationCustomer analytics case study: T-Mobile Austria
mwd a d v i s o r s Best Practice Insight Customer analytics case study: T-Mobile Austria Helena Schwenk Premium Advisory Report April 2011 This report examines T-Mobile Austria s use of Portrait Customer
More informationFive predictive imperatives for maximizing customer value
Five predictive imperatives for maximizing customer value Applying predictive analytics to enhance customer relationship management Contents: 1 Introduction 4 The five predictive imperatives 13 Products
More informationTransforming the Way to Market, Sell and Service
Customer Relationship Management (CRM) Transforming the Way to Market, Sell and Service Agenda I. CRM definition and overview II. Getting started with CRM Initiatives 2 1 What is CRM? Customer Relationship
More informationUnleashing your growth potential Product Innovation and Development
www.pwc.se Unleashing your growth potential Product Innovation and Development Delivering growth and profitability through innovative products and services Knowledge Innovation Unleashing potential PwC
More informationCRM: Making it Simple for the Banking Industry Aslam Chaudhry, SAS Institute Inc., Cary, NC
Paper 180-29 CRM: Making it Simple for the Banking Industry Aslam Chaudhry, SAS Institute Inc., Cary, NC ABSTRACT Executing Customer Relationship Management (CRM) for the financial and banking industry
More informationThe Strategic Importance of Current Accounts
The Strategic Importance of Current Accounts proven global expertise The Strategic Importance of Current Accounts THE STRATEGIC IMPORTANCE OF CURRENT ACCOUNTS With more than sixty-five million active personal
More informationRapid Analytic Application Deployment
Paper 180-28 Rapid Analytic Application Deployment David Press, Equitec, Cleveland, OH Sam Iosevich, SAS, Chicago, IL Larry Wasserman, SAS, Chicago, IL ABSTRACT In the 21 st Century, companies have to
More informationPatient Relationship Management
Solution in Detail Healthcare Executive Summary Contact Us Patient Relationship Management 2013 2014 SAP AG or an SAP affiliate company. Attract and Delight the Empowered Patient Engaged Consumers Information
More informationChapter 1: Strategic Customer Relationship Management Today
Chapter 1: Strategic Customer Relationship Management Today Overview Topics discussed: From the marketing to the customer concept CRM and customer value The concept of CRM CRM from a business strategy
More information> Cognizant Analytics for Banking & Financial Services Firms
> Cognizant for Banking & Financial Services Firms Actionable insights help banks and financial services firms in digital transformation Challenges facing the industry Economic turmoil, demanding customers,
More informationSYLLABUS. B.B.A. V SEM Subject Customer Relationship Management
SYLLABUS B.B.A. V SEM Subject Customer Relationship Management UNIT I Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding the goal of CRM and Customer Touch Points. UNIT
More informationWelcome to ICMI s Leadership and Business Management. ICMI Study Course
Welcome to ICMI s Leadership and Business Management Study Course Strategy and Valuation We will begin the session shortly. Administrative Notes Participate! Taking notes 3.1 1 Today s Agenda Vision, mission
More informationCapabilities overview. Retail Banking: A Transformational Model for Growth Using a Customer-Centric Approach
Capabilities overview Retail Banking: A Transformational Model for Growth Using a Customer-Centric Approach Capabilities Overview It s a New World The retail banking industry is in the midst of a seismic
More informationPr(e)-CRM: Supercharging Your E- Business CRM Strategy
Pr(e)-CRM: Supercharging Your E- Business CRM Strategy Presented by: Michael MacKenzie Chairman, Chief Research Officer Mike.Mackenzie@ConvergZ.com Michael Doucette President Mike.Doucette@ConvergZ.com
More informationCustomer Relationship. Management. Ed Peelen and Rob Beltman
Customer Relationship Management Ed Peelen and Rob Beltman PEARSON Harlow, England London New York Boston San Francisco Toronto Sydney Auckland Singapore Hong Kong Tokyo Seoul Taipei New Delhi Cape Town
More informationDavid Fowler, Chief Privacy and Deliverability Officer of Act-On and. Business Integrated LLC. www.act on.com @ActOnSoftware
Act On David Fowler, Chief Privacy and Deliverability Officer of Act-On and Chris Kiersch, Principal of My Business Integrated LLC mybusinessintegrated & Act On: A Love Story. Your Presenters CHRIS KIERSCH
More informationBusiness Intelligence Solutions for Gaming and Hospitality
Business Intelligence Solutions for Gaming and Hospitality Prepared by: Mario Perkins Qualex Consulting Services, Inc. Suzanne Fiero SAS Objective Summary 2 Objective Summary The rise in popularity and
More information