Grow Your Agency With Unbounce

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3 Grow Your Agency With Unbounce Phil Climie Helen Shaw Agency Account Executive Customer

4 What We ll Cover Why Landing Pages Why Use a Landing Page Solution Selling the Value to your Team Selling the Value to your Clients Pricing Models Conversion Rate Optimization Tools to Make Informed Decisions 2016 Trends

5 For Campaigns Across All Digital Channels Paid Search Social Media Marketing Display Advertising Content Marketing Marketing Any campaign you run...

6 You need a Dedicated Landing Page Paid Search Social Media Marketing Display Advertising Content Marketing Marketing Any campaign you run...

7 Why use landing pages?

8 Why use landing pages? Landing pages help increase conversions

9 Today s consumer

10 Since the year 2000, the average consumer attention span has dropped from 12 to 8 seconds. Time #unwebinar

11 Consumers [on average] spend 30 seconds or less reading or listening to online marketing and communications. #unwebinar

12 NSAMCWADLP

13 NSAMCWADLP Never Start A Marketing Campaign Without A Dedicated Landing Page.

14 Attention Ratio The ratio of links on a landing page to the number of campaign conversion goals.

15 Unbounce Homepage Dedicated Landing Page 12:1 4:3 Attention Ratio The ratio of links on a landing page to the number of campaign conversion goals.

16 Message Match: Campaigns must directly match the consumer s desired experience

17 Message Match: Campaigns must directly match the consumer s desired experience

18 Message Match: Campaigns must directly match the consumer s desired experience

19 Why use a landing page solution?

20 Ideation Execution? Development Optimization

21 Optimization Ideation Execution Development

22 Ideation Development Execution Optimization

23 Remove dev / IT bottlenecks (save time and money) Collaborate in the platform (remove friction) Empower your marketing team

24 Selling the Value to your Team

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27 $100,

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29 Client asked us to spin up a display campaign from scratch in a week. No way me and the Tencount team could've done it without Unbounce. Nathan Young - Tencount Your service has helped us fundamentally change our service offering while increasing the results we're going to get for clients from here on out. Angel Gonzalez - Modernactive We had a close recently that actually made us 4X ROI from the investment in your product in just 2 months. If this customer remains on contract for 1 year, the ROI from Unbounce will be 45X ROI. Danica Jones - Consumer #unwebinar

30 Selling landing pages to your clients

31 We don t need landing pages. #unwebinar

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33 Economic Benefits of Landing Pages Higher AdWords Quality Score Lower Cost Per Acquisition Increased Lead Generation

34 VS.

35 The best way to sell clients? Show them..

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37 Pricing Models

38 Projects Retainers When? When? Specific Goals for Single Campaign Multiple Campaigns with LT horizon How? How? Charge for campaign specifics Include in service agreement Page building, testing, optimizing Absorb cost

39 Examples of Models in Use Web Agency: 2 Packages Offered (Unbounce included) $1500/month ($1000 Ad Spend + $500 management) VS. Management Fee (20% of Ad Spend)

40 Examples of Models in Use Smaller Clients, AdWords Agency: $25/month charge to use Unbounce + Charge for Page Build (depending on complexity) + Additional Packages for Testing, Optimizing

41 Examples of Models in Use Law Firm Digital Agency: Retainer Agreements + Charge for PPC Management + Don t mention Unbounce (include in line item for media spend )

42 Conversion Rate Optimization

43 Conversion Rate Optimization The practice of continually improving your website or landing page s capacity to convert visitors into leads or customers

44 Conversion Rate Optimization The practice of continually improving your website or landing page s capacity to convert visitors into leads or customers Doing More with what you have

45 By using Unbounce they were able to spend 50% less and drive 200% more in sales for New Balance compared to their previous campaign Increased conversions 450% through constant testing and generated 4 times the leads from unchanged traffic levels

46 Golden Rules of Conversion Rate Optimization Don t get married to ideas/assumptions Everything should be a hypothesis Test your clients ideas

47 What do we test? #unwebinar

48 Tools to Make Informed Decisions

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50 A/B testing Example of a Split Test

51 5 Second Usability Test

52 Let s try the 5 second test...

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54 What was the page about?

55 What was the page about?

56 Which element on the page did you focus on the most?

57 Which element on the page did you focus on the most?

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60 Tools to integrate with Unbounce

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76 2016 Trends

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78 2 Overwhelming Trends

79 1. Collaboration Clients: We excel at collaboration across teams and disciplines. Agree or disagree.

80 1. Collaboration This is increasingly common in the way forward-thinking brands and agencies are working together. - The SoDA Report

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83 2. Thought Leadership Agency: What do your clients value the most about your relationship with them? Clients: What do you value in your agency relationships?

84 2. Thought Leadership - The SoDA Report

85 In Conclusion So how are you going to grow your agency with Unbounce?

86 By doing more with what you have

87 By doing more with what you have By increasing conversion rates using your clients existing traffic

88 By doing more with what you have By increasing conversion rates using your clients existing traffic By reducing the time to execute campaigns

89 By doing more with what you have By increasing conversion rates using your clients existing traffic By reducing the time to execute campaigns By using tools to make data-driven decisions

90 And by?

91 NSAMCWADLP

92 NSAMCWADLP Never Start(ing) A Marketing Campaign Without A Dedicated Landing Page.

93 Q&A phil.climie.com helen.com