Google Grant Acquisition and Management 2014

Transcription

1 Google Grant Acquisition and Management 2014

2 What is the Google Grant? Google Ad Grants is the nonprofit version of AdWords, Google s online advertising tool. Google ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords advertising, to promote their missions and initiatives on Google.com.. About the program: A daily budget set to $330 USD, the goal being to maximize the total allotted spend which could reach $10,000 per month. A maximum cost-per-click (CPC) limit of $2.00 USD Only run keyword-targeted campaigns Only appear on Google.com Only run text ads Run for as long as the organization remains actively engaged in their Grants AdWords account You must have a website and your ads must link to a page on your website

3 Native Rank Core Strategy The Native Rank philosophy for all client strategies can be summed up in the phrase Everything Matters. We believe there is a digital solution for every client. The execution of that solution will always be unique to their business and we strive to maintain an in depth understanding of which areas of online performance will yield the best return on investment. We base our strategy purely around our clients stated goals while continuously refining and optimizing to provide the highest quality traffic. We strive to provide affordable conversions that result in booked business. It s been very good with Native Rank! They ve helped drive search traffic to our stores, and to events. The Google Grant has Benefits been great. It s complex, so I m glad they re Promote interest and create mission awareness administering it for us. Good customer Increase volunteerism, fundraising, and education service with Native Rank too. I do for your cause recommend them! Increase in overall site traffic -Mike Pritchard, CFO, Goodwill Industries of Denver

4 Native Rank: Overview of Approach Ongoing keyword optimization and Discovery is essential to a successful campaign. Our success is defined by your success! Ad Copy Development and Testing All ad copy will be developed manually by your account management team. We do not believe automating this produces effective ads. Conversion Optimization and Testing We constantly a/b test every aspect of each campaign and understand that every market needs to be micromanaged in order to produce optimal results PPC Optimization Landing Page Selection and Testing Better landing pages provide a better user experience and better account quality scores.

5 o Native Rank: Text Based Advertising Native Rank's team of Google AdWords Certified Partners will develop Campaigns, Ad Groups, Ad Copy and Keyword lists that directly represent your nonprofit and optimize your account regularly. o We help identify optimal zip codes, cities, states, regions or countries that you would like your ad to run in, write professional ads for you, and generate the perfect keyword list to only get you traffic you want. We continually test out new keywords and ads, to find the best performing options, and eliminate all wasteful or poor performing Ads and Keywords. o Lastly, we identify key conversion areas for your business Phone calls, Lead Generation forms. Etc. and optimize your campaign towards those goals to help you determine your ROI. electronics donations

6 Native Rank: Google Grant Summary and Pricing Native rank can identify what digital product will help grow your business and increase your online presence most effectively Our Search Experts are all AdWords and Google Analytics certified to ensure only the best are working for you Our Custom Dashboard gives you instant visibility into your paid website traffic, where you can track Goal conversions Initial Set Up Fee With Grant Acquisition $1,200 o $600 with 24 month agreement o Waived with 36 month agreement Monthly Ad Management Fee $500