Star Partner Program For India STAR

Transcription

1 Star Partner Program For India STAR P A R T N E R P R O G R A M

2 Creating Winning Partnerships 2 Star Partner Program 2

3 Welcome 3 Dear Partner, Welcome to the Kaspersky Star Partner Program, which is developed to support and assist our partner in selling Kaspersky Lab products. It s a partner rewarding program. It enables our partners to achieve the impossible. About the Kaspersky Star Partner program Our Star Partner Program provides you with industry-leading benefits and resources suited to your unique business requirements. Partnership will help you generate more revenue, profits and increase customer acquisition. This program is designed to offer sales, marketing and technical support for Kaspersky Star Partners. The program structure offers many advantages such as sales and technical trainings, lead generation, pre-sales support and rebates etc. Why Participate Kaspersky Lab offers its partners commitment for an extensive cooperation to support the sales of our security solutions. Partners receive various sales and marketing tools to enforce Kaspersky sales. Besides, you are receiving a guaranteed benefit package to ensure good margins. The benefits are set and determined by Kaspersky Lab and honored by our distribution partners. Commitment Our 100% Guarantee to You Kaspersky is 100% channel-focused, 100% channel-driven, 100% channel-invested. We stand behind this and are committed to the following: No Direct Sales with Kaspersky we rely exclusively on our partners! Exceptional profitability! Tools and programs to help you close deals! Our Partner Program Key Benefits A strong financial incentive program; A complete training and certification curriculum; Access to technical support services; The opportunity to leverage the Kaspersky brand; Better marketing, selling, skills enablement and technical support. How Does It Work Every partner has different needs. Kaspersky offers three different partner levels in this program, there are : Platinum K***, Gold K** and Silver K* Partner. After receiving your application form, we will contact you to discuss and guide you to the appropriate partner level. Award-Winning Security Solutions Differentiate your company with Kaspersky solutions. We offer high-quality endpoint and server security solutions that minimize exposure to Internet threats. Our solutions are setting a new standard for real-time protection at every level of the network. What does that mean for you and your customers? Reduced exposure, minimized risk of attack, centralized administration and reporting tools for maximum efficiencies all delivered through solutions that uniquely stand out from all others in the market. Star Partner Program 3

4 Partner levels 4 SILVER KASPERSKY* PARTNER SILVER Kaspersky * Partner The entry level of our partner program offers a starting point for partners that choose to commit to Kaspersky Lab. It is an excellent starting point for a good partnership, with many possibilities to grow within the program. At this partner level you can profit of many marketing, sales and technical benefits. GOLD KASPERSKY** PARTNER Gold Kaspersky ** Partner Your company has reached several successes with the sales of our security solutions and is qualified by means of sales and technical trainings & Certification. And the committed resources have been put in place as well. Besides all sales, marketing and technical support, a Gold Kaspersky ** Partner will receive many more benefits to increase their turnover and focus on the market. PLATINUM KASPERSKY *** PARTNER Platinum Kaspersky *** Partner This level of partnership offers extensive benefits. The Platinum Kaspersky *** Partner level is intended for organizations with the ability to grow Kaspersky business in a big way. And they are able to support and help customers design, plan and deploy both traditional computing infrastructures and virtual infrastructures. Kaspersky Solution is their only Security Solutions and they have invested heavy resources in doing Kaspersky business. This partners will receive more financial rewards and enablement offerings that will make them even more profitable. Star Partner Program 4

5 Requirements and benef its - Consumer 5 The current partner program refers to the distribution of Kaspersky standard products for the Consumer sector. BENEFITS PLATINUM K *** GOLD K ** SILVER K * Partner Enablement Access to Kaspersky Lab Products through distribution in India Access to Partner Portal and Resources Premium Pricing Discounted internal use software Presales Technical Support Sales & Technical Training Online Training & Certification Technical Solution Workshop Participation in Partner Satisfaction Survey Authorised to use Kaspersky Logo on website And business cards Joint Visitation by Kaspersky Lab Staff to Major partners Back end Incentives from distributor Partner Support Partner Status Logo Lead Referral Program Start-up Partner Kit Kaspersky Lab Newsletters (product, marketing, sales) Eligible for Promotion Schems Directly From Distributor Eligible for Schems Directly From K***/K**Partner Kaspersky Lab Partner Locator Listing Invitation to South Asia Partner Events Invitation to Local Partner events Support by phone and By Distributor Dedicated Account Manager from Distributor Partner Status Certification Partner Status Plaque Partner Reward Marketing Assistance-Proposal Based Funding from Distributor Product Road shows & Dealer Conference Listing On KLI Website and Advertisements, * Selected * Quarterly Target Achievement Incentive % Yearly Target Achievement Incentive % * 1st-level technical support is provided to End Users by Reseller, while 2nd-level support is provided by Distributor Star Partner Program 5

6 Requirements and benef its - Consumer 6 No competing products Focus On Kaspersky Products Dedicated K Team REQUIREMENTS PLATINUM K *** GOLD K ** SILVER K * Dedicated Product Champion 1 Dedicated for Sales 2 1 Dedicated for Support Certified Tech Support Engineers Target -Per Month Metro in INR 25,00,000 15,00,000 5,00,000 Target -Per Month A Class Cities in INR 15,00,000 10,00,000 3,00,000 Target -Per Month B Class Cities in INR 7,50,000 5,00,000 1,50,000 Target -Per Month C Class Cities in INR 4,00,000 2,50,000 75,000 Channel Base Metro A class cities B Class cities C Class Cities Monthly Sales Report Monthly order by 5 th of every month Required to register with KLI Quarterly Marketing Programs Planning Quarterly business reviews by Distributor and by Kaspersky Lab* Shelf space/ Office Display For KLI Products Response Time To ALL queries within 24 Hrs Information about KL Products on Partners Website Participation in Kaspersky Lab s beta-testing program Annual business planning (sales & marketing) Partner Acceptance letter from KLI Adherence to pricing policy * Star Partner Program 6

7 Requirements and benef its - Enterprise 7 The current partner program refers to the distribution of Kaspersky standard products for the Business sector. BENEFITS PLATINUM K*** GOLD K** SILVER K* KSOS Partner Enablement Access to Kaspersky Lab Products through distribution in India Access to Partner Portal and Resources Access to large license trial keys Free* and Discounted internal use software * Presales Technical Support Sales & Technical Training Online Training & Certification Technical Solution Workshop Participation in Partner Satisfaction Survey Authorised to use Kaspersky Logo on website & business cards Joint Visitation by Kaspersky Lab Staff to Major Customers Partner Support Partner Status Logo Lead Referral Program Start-up Partner Kit Kaspersky Lab Newsletters (product, marketing, sales) Eligible for Promotion Schems Directly From Distributor Kaspersky Lab Partner Locator Listing Invitation to South Asia Partner Events Support by phone and Account Management Dedicated Account Manager from Distributor Partner Status Certification Partner Status Plaque Partner Reward Marketing Assistance-Proposal Based Funding by Kaspersky Lab * & Distributor * Participate in Product Road shows & Customer Conference Leads Registration & Protection Kaspersky Tender Support Price Benefit & Good Margins Best Better Good Best Token gifts for Sales, Presales And Technical Staff on Closure of major deals Quarterly Target Achievement Incentive % As per policy Yearly Target Achievement Incentive % As per policy 1st-level technical support is provided to End Users by Reseller, while 2nd-level support is provided by Distributor Free Internal license up to 100 users Star Partner Program 7

8 Requirements and benef its - Enterprise 8 REQUIREMENTS PLATINUM K*** GOLD K** SILVER K* KSOS No competing products Focus On Kaspersky Products Dedicated K Team Dedicated Account Manger 1 1 Dedicated for Sales Dedicated for presales Dedicated for support Certified Tech Support Engineer Target -Per Month Metro in INR 12,00,000 5,00,000 2,00,000 2,50,000 Target -Per Month A Class Cities in INR 2,50,000 1,00,000 1,00,000 Target -Per Month B Class Cities in INR 1,00,000 50,000 50,000 Weekly Activity Report Monthly Sales Report Order Projections every month by 5 th New Case Registration by Quarterly Marketing Programs Planning Quarterly business reviews Response Time To queries - 24 Hrs Information about KL Business Products on Partners Website Participation in Kaspersky Lab s beta-testing program Annual business planning (sales & marketing) Funnel Sharing on monthly Basis with KLI Partner Agreement with Distributor Star Partner Program 8

9 Partner advantages Sales Support We support our partners with all kinds of sales support. Platinum K*** and Gold K** partners will be looked after by Key Account Manager from Distributor or Kaspersky Lab. Marketing Support Marketing tools can easily be found on the Kaspersky Lab partner website. Logo s, box shots, comparative tests, etc can be downloaded from this site, Technical Support Our 100% technical support department from Distributors, will be offering extended hours support. Special Techical Account Manager will be assigned to Platinum K*** and Gold K** Partners. Our support staff operate during the same business hours as you do. Partner Training Kaspersky and our distributors, organizes various sales trainings and technical workshops. The workshops will be delivered on site or in our distributors premises. You can contact the relevant department for information on the content and the schedule of these trainings. Partner Website All new and current Kaspersky Lab partners will receive their own login name and password that will give them access to the Kaspersky Lab Partner website. Star Partner Program 9 9

10 About Kaspersky Lab 10 Who is Kaspersky? It s a cyber-war an arms race that pits us against the cybercriminals who negatively impact how we use the Internet in our personal and professional lives. At Kaspersky Lab, our mission is to respond rapidly to all Internet threats: by joining together with the broader community to find ways that best combat these criminals. Our Mission We put all our resources and know-how into preventing these threats from spreading, and educating the community at large on best practices to ensure the greatest possible online security. The success of our mission has resulted in Kaspersky Lab emerging as the world s largest privately held anti-malware company. Founded in 1997, the company offers its products and technologies to industry and consumers in virtually every country around the globe. Today, more than 300 million users worldwide are protected by our technologies. And every week, we add more than 100,000 new users. As a result of supporting our customers needs, Kaspersky Lab has grown to more than 1800 employees, with more than half of us focused on R&D and customer support. We ve experienced exceptional financial growth since the company was started and have increased the size more than ten times within the last three years alone. Kaspersky Inside We are also the largest licensor of anti-malware technology in the world, with more than 130 leading IT security, networking and messaging software and hardware vendors choosing our state-of-the-art anti-malware protection for use inside their own products. These companies include industry leaders like Microsoft, Check Point, Nokia, Juniper Networks, Alcatel-Lucent, SonicWall, ClearSwift and many others. Antivirus Expertise Virus Lab analysts headed by Eugene Kaspersky have over a decade of experience in the antivirus field, allowing them to predict data security trends. For instance, we were the first to develop and implement innovations such as heuristic virus analysis and linguistic text analysis. Such innovations keep the company s product portfolio at the vanguard of the market. Optimized for the Real World Recognized by Gartner as a visionary company in the endpoint security market, Kaspersky Lab combines innovative technology with a unique approach to managing risk and delivering new operational efficiencies. We do this by minimizing our customers window of exposure, with the most resource efficient endpoint and server security solutions available. Learn how our consumer and enterprise security solutions can protect your customer s business. We re Kaspersky Lab. And we re on a mission. Regional Office in India Kaspersky Lab India Our new Hyderabab office has started full-fledged operations from June 1, 2010 with marketing, sales and technology team. Our key task is providing partners and users in the South Asia region with the most comprehensive support and extending the range of available services. From KLI Office, we offer our partner sales, marketing and technical support for India, Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives market. Star Partner Program 10

11 Contact information Kaspersky Lab India Level 7, Maximus Towers Bulding 2 A, Mindspace Complex Hi-tech City, Hyderabad, India India.sales@kaspersky-asia.com Website : Telephone : Technical support - office hours (English/Hindi) sa-support@kaspersky-asia.com Sakri IT Solutions Support timings : 9am 8.30pm Toll Free : Technical Support Service : / (5 Lines) techsupport@sakri.in We return every call. After-office hours calls are returned during next day business hours. Technical support web : Technical support forum :