DRIVING DIGITAL ECONOMY IN PORTUGAL FOR 15 YEARS. Alexandre Nilo Fonseca President of ACEPI Portuguese Digital Economy Association

Transcription

1 DRIVING DIGITAL ECONOMY IN PORTUGAL FOR 15 YEARS Alexandre Nilo Fonseca President of ACEPI Portuguese Digital Economy Association ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015

2 WHO WE ARE Founded in 2000, ACEPI is a not-forprofit organization that works to ensure that education, legislation and technologies are in place to help Portuguese organizations to profit from the digital economy. ACEPI brings together companies that are leading the digital economy revolution in Portugal, including leading online shops, finance websites, portals, media websites, telecom companies, domain registrars, ecommerce and digital marketing service companies. Moer about ACEPI in on Facebook, Linkedin and Twitter. ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 2

3 STRATEGIC FOCUS PROMOTE EDUCATE MEASURE GUIDE REPRESENT DRIVE GROWTH MINIMIZE BARRIERS ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 3

4 AREAS OF ACTIVITY DIGITAL TRANSFORMATION OF PORTUGUESE ECONOMY AND SOCIETY WILL BE THE FOCUS OF OUR etourism ehealth New ehealth Committee to be launched in 2016 KEY INITIATIVES IN 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 4

5 INTERNATIONAL REPRESENTATION AND PARTNERSHIPS European Multi-Stakeholder Forum on e-invoicing ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 5

6 NATIONAL REPRESENTATION AND PARTNERSHIPS ACEPI is a founding member and a also member of the executive board of ARBITARE, the Alternate Resolution Dispute Centre for domain names and industrial property. ACEPI is a founding member and a also member of the executive board of DNS.PT, the Portuguese official body that manages the.pt domain. ACEPI is a member and also member auditing council of ICAP Advertising Self-Regulation Body. ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 6

7 TRUSTMARK PROGRAM ACEPImanages the only Portuguese E-commerce Trustmark Programme Online Trust(Confiança Online) Some of the most relevant websites own the ACEPI Trustmark including online stores, banks, ticketing, public e- procurement, emarketplaces, etc ACEPI is the Portuguese partner of the future European Trustmark to be launched soon. ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 7

8 KEY INITIATIVES: PAYMENTS BUSINESS BREAKFAST NEXT EDITION IN APRIL 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 8

9 KEY INITIATIVES: CLOUD FORUM NEXT EDITION MAY 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 9

10 KEY INITIATIVES: DIGITAL MEDIA FORUM NEXT EDITION JUNE 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 10

11 KEY INITIATIVES: MOBILE FORUM NEXT EDITION JULY 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 11

12 KEY INITIATIVES: PORTUGAL INTERNET WEEK 15 NEXT EDITION NOVEMBER 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 12

13 KEY INITIATIVES: E-SHOW PORTUGAL 15 NEXT EDITION NOVEMBER 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 13

14 KEY INITIATIVES PRÉMIOS NAVEGANTES XXI 15 ACEPI Awards - XXI Century Navigators More than 130 candidates 21 categories including ecommerce, ebusiness, digital marketing, mobile, social media, Digital SMEs, egovernment, Cloud, Startups, etc. Recognition of Companies and Initiatives Recognition of lifetime carriers, people and contributions to the development of Digital Economy and Information Society High level ceremony ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 14

15 KEY INITIATIVES INTERNET SHOPPING DAY ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 15

16 KEY INITIATIVES: BANK AND INSURANCE CONFERECE NEXT EDITION OCTOBER 2016 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 16

17 KEY INITIATIVES: ECOMMERCE EUROPE ROUNDTABLE 22 OCTOBER 2015 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 17

18 KEY INITIATIVES: NEXT EVENTS LEGAL FRAMEWORK FOR THE DIGITAL ECONOMY FORUM ELECTRONIC INVOICING FORUM SMARTCITIES FORUM IOT FORUM E-HEALTH FORUM E-TOURISM FORUM STARTUPS FORUM ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 18

19 ACEPI/IDC STUDY Digital Economy in Portugal

20 MORE THAN 70% OF THE POPULATION USE THE INTERNET. IT WILL BE 85% BY 2020 Fonte: INE & IDC, 2015 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 20

21 40% OF INTERNET USERS ALREADY SHOP ONLINE. IT WILL BE 50% EM 2020 Fonte: INE & IDC, 2015 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 21

22 SMARTPHONES REPRESENTED 65% OF INTERNET ACCESS DEVICES BOUGHT IN % OF INTERNET USERS SAY THEY USE SMARTPHONE TO BUY ONLINE Fonte: IDC, 2015 (Inquérito a 850 internautas em Portugal) ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 22 Fonte: IDC, 2015 (Inquérito a 850 internautas em Portugal)

23 TOP PRODUCTS/SERVICES BOUGHT ONLINE ARE ELECTRONICS/TELECOMUNICATIONS, TRAVEL, TICKETING AND FASHION. Fonte: IDC, 2015 (Inquérito a 850 internautas em Portugal) ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 23 Fonte: IDC, 2015 (Inquérito a 850 internautas em Portugal)

24 72% OF PORTUGUESE ONLINE USERS BY IN FOREIGN SITES AND 48% SAY THEY BUY MORE ON THESE SITES Fonte: INE & IDC, 2015 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 24

25 MULTIBANCO A LOCAL SYSTEM IS THE PREFFERED PAYMENT METHOD USED BY PORTUGUESE Fonte: INE & IDC, 2015 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 25

26 BY 2020, AROUND 85% OF THE POPULATION IN PORTUGAL WILL BE ONLINE AND HALF WILL BY ONLINE Fonte: INE & IDC, 2015 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 26

27 B2C/C2C ALMOST DOUBLED IN THE PAST 5 YEARS IN PORTUGAL. IN 2015, MORE THAN 3 MILLION PORTUGUESE WILL BY ONLINE MORE THAN 3 BILLION EUROS Fonte: IDC, ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 27

28 B2B/B2G MORE THAN DOUBLED IN THE PAST 5 YEARS. IN 2014, ONLINE B2B/B2G VOLUME WAS 45B Fonte: IDC, ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 28

29 ONLY 32% OF PORTUGUESE COMPANIES HAVE AN ONLINE PRESENCE E ONLY 10% HAVE ITS OWN ONLINE STORE Fonte: INE & IDC, 2015 ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 29

30 MAIS THAN 2/3 OF PORTUGUESE COMPANIES HAVE.PT DOMAINS MAINLY DUE TO PORTUGUESE ONLY ACTIVITY Fonte: IDC, 2015 (Inquérito a 467 organizações portuguesas que possuem alguma presença na Internet) ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 30

31 73% OF PORTUGUESE COMPANIES DO SOME TYPE OF ONLINE MARKETING. +80% ARE SATISFIED WITH THE RESULTS Fonte: IDC, 2015 (Inquérito a 467 organizações portuguesas que possuem alguma presença na Internet) ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 31

32 MOST USED DIGITAL COMMUNICATION CHANNELS ARE , SOCIAL NETWORKS AND SEARCH ENGINES. Fonte: IDC, 2015 (Inquérito a 467 organizações portuguesas que possuem alguma presença na Internet) ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 32

33 IN 2015, PORTUGUESE COMPANIES EXPECT TO INCREASE THEIR ONLINE MARKETING BUDGET BY 50% Fonte: IDC, 2015 (Inquérito a 467 organizações portuguesas) ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 33

34 DIGITAL TRANSFORMATION OF PORTUGUESE SOCIETY AND ORGANIZATIONS MUST BE A PRIORITY FOR THE NEXT 4 YEARS Portugal has one of the best mobile infrastructure 3G/4G and optical fiber (FTTH) in the world. Portugal is a reference in e-government (world top 3) More than 3M Portuguese will buy more than 3B over the internet in In the world there are already 1.1B buyers to spending more than $2T. However, most Portuguese companies are not using the potential of the digital revolution in their business. There is still a huge opportunity for Portuguese companies to benefit from e-commerce cross- border" P2020 European Funds provided over 12B to increase productivity, competitiveness and internationalization of companies until ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015 Página 34

35 Questions? Alexandre Nilo Fonseca Presidente ACEPI ECOMMERCE EUROPE ROUNDTABLE LISBON OCTOBER 2015