INNOVATION MANAGEMENT. Lisbon, 29 & 30 October 2012 Portugal Telecom Technology & Innovation Conference 0

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1 INNOVATION MANAGEMENT Lisbon, 29 & 30 October 2012 Portugal Telecom Technology & Conference 0

2 IMPORTANT NOTICE This release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of Such forward-looking statements are not statements of historical facts, and reflect goals of the company's management. The words "anticipates," "believes," "estimates," "expects," "forecasts," "intends," "plans," "predicts, "projects" and "targets" and similar words are intended to identify these forwardlooking statements, which necessarily involve known and unknown risks and uncertainties. Accordingly, the results of operations of the company to be achieved may be different from the company's current goals and the reader should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date they are made, and the company does not undertake any obligation to update them in light of new information or future developments. Portugal Telecom Technology & Conference 1

3 INNOVATION IN PT S DNA Investment in RDI Percentage of revenues th country with 100% broadband coverage Meo, an IPTV case-study Best European fibre optics network 1 st prepaid card with unlimited communications 90% coverage by YE Research, Development and SOURCE: Companies financial reports Portugal Telecom Technology & Conference 2

4 2009 Portugal Telecom Technology & Conference 3

5 STRUCTURED APPROACH TO INNOVATION Risk Low Medium High Incremental Planned Exploratory Business Development Coordination of cross segment, structural projects Short Medium Long Time Horizon Portugal Telecom Technology & Conference 4

6 STRUCTURED APPROACH TO INNOVATION Risk Low Medium High Incremental Planned Exploratory Business Development Coordination of cross segment, structural projects Short Medium Long Time Horizon Portugal Telecom Technology & Conference 5

7 MARKETPLACE OF IDEAS +7,000 Users +165,000 Investments +50,000 Comments +6,000 Ideas +250 Implementations Portugal Telecom Technology & Conference 6

8 Portugal Telecom Technology & Conference 7

9 ENGAGEMENT OF THE ENTIRE ORGANISATION Do you feel aligned with PT s strategy? Percentage of employees pp Portugal Telecom Technology & Conference 8

10 STRUCTURED APPROACH TO INNOVATION Risk Low Medium High Incremental Planned Exploratory Business Development Coordination of cross segment, structural projects Short Medium Long Time Horizon Portugal Telecom Technology & Conference 9

11 PLANNED INNOVATION METHODOLOGY Challenge Market transitions Idea Generation Value proposition Business Modelling GO / NO-GO Portugal Telecom Technology & Conference 10

12 MEDIUM TERM INNOVATION ROADMAP Residential Personal SME/SoHo Corporate My Contents Everywhere Home Mgmt Gaming Mobile Wallet Cloud Computing Security Entertainment Mobile Apps Machine-to-Machine My Communities Fleet and Workforce Mgmt e-health Contextual Advertising e-education Portugal Telecom Technology & Conference 11

13 STRUCTURED APPROACH TO INNOVATION Risk Low Medium High Incremental Planned Exploratory Business Development Coordination of cross segment, structural projects Short Medium Long Time Horizon Portugal Telecom Technology & Conference 12

14 EXPLORATORY INNOVATION AREAS New Interaction Paradigms Digital Empowerment Consumer Labs New Work Forms Digital Agents Entertainment Digital Persona Green Tech & Bio Tech Internet of Things Service Platforms Portugal Telecom Technology & Conference 13

15 ECOSYSTEM OF PARTNERSHIPS Technology Leaders Distinctive SMEs R&D Centres and Universities Portugal Telecom Technology & Conference 14

16 STRUCTURED APPROACH TO INNOVATION Risk Low Medium High Incremental Planned Exploratory Business Development Coordination of cross segment, structural projects Short Medium Long Time Horizon Portugal Telecom Technology & Conference 15

17 M2M Smart Street Lighting Water Smart Metering Vending Machines Elevators /Lifts Fleet Mgmt Tracking Home Mgmt Wellbeing Portugal Telecom Technology & Conference 16

18 HOME MANAGEMENT Security Domotics Utilities Management Home Anywhere Portugal Telecom Technology & Conference 17

19 e-health WORKFLOW TELEMEDICINE WELLBEING PACS Mobile Health Units Magic Eye INTEROPERABILITY Portugal Telecom Technology & Conference 18

20 e-health WORKFLOW TELEMEDICINE WELLBEING PACS Mobile Health Units Magic Eye INTEROPERABILITY Portugal Telecom Technology & Conference 19

21 e-education CONTENT DEVICES PLATFORMS VIRTUALISATION Portugal Telecom Technology & Conference 20

22 CONTEXTUAL ADVERTISING Profiling Context Location MULTIPLATFORM (WEB, MOBILE, TV) Interactive TV spots Web & Mobile advertising Portugal Telecom Technology & Conference 21

23 MOBILE WALLET M TICKETING M PAYMENTS M CARDS P2P TRANSFERS Portugal Telecom Technology & Conference 22

24 STRUCTURED APPROACH TO INNOVATION Risk Low Medium High Incremental Planned Exploratory Business Development Coordination of cross segment, structural projects Short Medium Long Time Horizon Portugal Telecom Technology & Conference 23

25 TWIN PROGRAMME IN BRAZIL Portugal Telecom Technology & Conference 24

26 KEY MESSAGES STRUCTURED APPROACH to investment in innovation PARTNERSHIPS with world-class companies An integrated INNOVATION ROADMAP Competitive TIME-TO-MARKET SUCCESSFUL LAUNCHES in new opportunity areas Portugal Telecom Technology & Conference 25

27 INNOVATION MANAGEMENT Lisbon, 29 & 30 October 2012 Portugal Telecom Technology & Conference 26