The next decade in telecommunications

Transcription

1 The next decade in telecommunications One of a possible views: What will your telco provider offer you in the near future? Andrea Montoli Practice Principal HP Communication & Media Solutions Italy, Greece, Turkey & Israel Malta - Jan 28 th, 2011 [email protected] Hewlett-Packard Development, L.P. The information contained herein is subject to change without notice

2 Mobile Broadband technologies trend 36/72 LTE 72/ HSPA HSUPA 5.7 HSPA HSDPA 28.8 HSUPA 2.0 HSDPA 21.6 HSDPA 14.4 HSUPA 1.4 HSDPA UL Mbit/s DL 2

3 Wireline Broadband technologies trend VDSL2 VDSL ADSL2 OVER ISDN POTS ADSL2+ ADSL2+ WiMAx GLITE ADSL ADSL2 ADSL UL DL Mbit/s

4 Yes, but a phone call is a phone call!

5 units A Decade of Unprecedented Change Everything Voice The Drive for Data CUSTOMER CHOICE! Data Traffic Opportunity: A multitude of transactions Revenues Revenues Data Traffic 1980s- 90s Monolithic Network Walled Gardens The Next Decade Smart Business 5

6 Fixed Mobile DSL/ Cable TV Moving from measured voice to weighted data 2000s Closed Eco-system 2010s Unlimited Eco-system Unlimited Internet Access Basic Internet Access Cloud All IT All IP All IP 6 Metered Usage Dominates Transactions & Tiered Pricing Dominate

7 The Residential Customers Market Transactions = Digital Relationships = Telco digital assets Apps. Device OS Web Adding value to my experience? Digital Relationships Identify Assist Care Recommend Protect Pay Help M2M Discover Share P2C Digital Relationships Profiles Cloud Enablement Cloud Services Cross Business Assets Profiling Policies SLA Mgmt. Charging All IT Cross Business Assets Analytics Governance Identity Mgmt. Security All IP 7

8 Developing Digital Relationships Digital channels, not physical Anywhere, anytime, anything (voice communication + Internet, video, communication, commerce ) Develop multiple touch points: Multiple converged networks, consistent services Support multiple device experiences Offer rich portfolio of partner services that emphasis the brand/experience 8

9 Starring: The Digital Natives Please be patient the Migrants are only co-starring. 9

10 By 2012, The Business Customers Market 20% of all businesses will own no IT assets. Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance Gartner, Jan HP Confidential

11 Why Cloud Computing for SMB SMB - Major push to adoption Capex reduction (e.g. storage) Infrastructure/Apps Portfolio rationalization Flexible proposition (e.g. pay per use) Productivity tool/automation (e.g. Work/salesforce automation especially Medium) Increasing CIO s understanding (and acceptance) of the as a Service frameworks Infra/SW and Service s Extended Portfolio and Focus vs SMB segment Flexible proposition (e.g. pay per use) Reasons to change % Will save us money 55% Keep up with technology changes 44% Change service level use to closely match business activity level 36% Free up IT staff for more strategic issues 22% Move this technology from current configuration and like reduced Capex Source: Forrester Consulting, custom survey for HP CMS. Note: Final data, September Base: Decision-makers in the Americas, Asia, and EMEA 17% SMB - Major perceived barriers to adoption 11 Connectivity/Quality of Service 90% Security/Privacy/Data Confidentiality 65%

12 Adoption Areas Collaboration applications Web applications/web serving 67.3% 66.9% Data Back-up or Archive services Business apps (CRM, HR, ERP) Personal productivity apps Data/Content Distribution services Storage capacity on demand IT Management software Server capacity on demand Business Intelligence/Analytics Application dev/test/deploy platform IT/Information Security 59.4% 55.6% 55.1% 54.8% 52.9% 51.3% 50.6% 49.8% 49.1% 48.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 12 Source: IDC Enterprise Panel

13 Benefits to the 'cloud'/on-demand mod Pay only for what you use Easy/fast to deploy to end-users Monthly payments 77.9% 77.7% 75.3% Encourages standard systems Requires less in-house IT staff, costs Always offers latest functionality Sharing systems with partners simpler 68.5% 67.0% 64.6% 63.9% Seems like the way of the future 54.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Source: IDC Enterprise Panel 13

14 From which of the following types of vendor categories would you prefer to purchase the following as-a-service? Conclusion: Telcos come in a close second on preference to buy [Top 3 preferred vendors are listed here] Types of vendors Dedicated as-a-service vendor Telecom provider Systems integrator Hosting company Cable company Equipment vendor PC vendor Software vendor (e.g., Microsoft, Google) Dedicated contact center outsourcing firm Or conferencing provider Or specialty security firm IP contact center as-a- Service (N=321) Dedicated AAS vendor (55%) Telecom provider (53%) Hosting company (32%) Self-service IVR as-a- Service (N=295) Dedicated AAS vendor (54%) Telecom provider (53%) Systems integrator (36%) Video surveillance as-a- Service (N=314) Dedicated AAS vendor (57%) Specialty security firm (34%) Telecom provider (33%) Unified communications as-a-service (N=293) Dedicated AAS vendor (48%) Telecom provider (45%) Systems integrator (27%) Over half of Operator s SMB customers want an as-a-service offering For larger SMBs the number jumps to 80% Sweet spot for SMB is between employees Source: CaaS Global Market Forecast, a commissioned study conducted by Forrester Consulting on behalf of HP, September

15 Complexity! Advertise Invoice & Collect Discover Provision each provider 15

16 Telco : a hub for SMB services Service provider environment HP Aggregation Platform for OSS Hosted Services Aggregation Platform BSS BB Fixed Wireless SMB Customer SMB Customer SMB Customer SMB Customer SMB Customer SMB Customer SMB Customer SMB Customer Increase Security Unique customer experience for ordering services Pay one invoice for IT and Com. Services Give employee details once Quality Assurance 16

17 Lawful Enforcements SUPPLY DELIVERY SMB Cloud Services Landscape Customers: IT Manager Customers: End Users Customers: Purchasing Customers:.. Enabling Partners Resellers Marketing Operations Customer Care Aggregation Portals IAAS PAAS 3rd-Party Cloud Services () 17 Common Services On Site Cloud

18 Lawful Enforcements SUPPLY DELIVERY SMB Cloud Services Landscape Customers: IT Manager Customers: End Users Customers: Purchasing Customers:.. Enabling Partners Resellers Marketing Operations Customer Care Aggregation Portals IAAS PAAS Servers CPUs RAM Storage Networks My Intranet Platforms Dedicated Collab. Unified Comms My CRM My MI Staging Mailboxes, UC resources Remote Storage Web Sites Applic. Srv FAX/Printing,.. Office/Web Apps 3rd-Party Cloud Services () Shared/Dedi. Physical Res Dedicated Srv/Net/Stor Shared Physical Res. + Dedicated Solution Shared Physical Res. + Shared Solution Common Services 18 On Site Cloud

19 Outsourcing? And What else are Operators Thinking About Innovation Old World 10% New World Technology 30% Innovation Operation 60% 20-25% 35-40% Architecture Consolidation Operation Governance Focus On the Business One Step Shop for the Customers Find a partner to take care of Technology and Operations 19

20 20 Thank You!

21 Disclaimer The content of this presentation is property of Hewlett Packard. No part of it shall be copied or used for any different purpose that the MCA event participation without HP written permission. 21