Matthias Kuemmel, HP Imaging and Printing Group. Date: 24/05/2011

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1 Cloud Services Threat or Chance? Matthias Kuemmel, HP Imaging and Printing Group Date: 24/05/2011

2 Agenda Cloud Computing what is it? HP Cloud Strategy and Solutions Cloud Printing current state Example: Cloud Printing with HP eprint

3 Cloud Computing What is it?

4 3 Global Mega Trends Evolving Business Models The Instant-on Enterprise Technology Advancements 2 1 Connected Instant results Enterprise & IT one in the same Continuous opportunity & competition 3 Changing Workforce Anywhere, Any time, Any way 4 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2011 Hewlett-Packard HP Development Confidential Company, Created L.P. The 04/05/2011 information contained herein is subject to change without notice.

Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5 Hybrid Delivery Is The Foundation For The Instant-on Enterprise FASTER REVENUE GROWTH Business and IT aligned INCREASED AGILITY Respond to opportunity immediately Traditional Private Public INVESTMENT PROTECTION Integrate traditional IT and new cloud services LOWER COST Reduce CAPEX and OPEX 5 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2011 Hewlett-Packard HP Development Confidential Company, Created L.P. The 04/05/2011 information contained herein is subject to change without notice.

and OPEX 5 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6 Understanding The Cloud CORE ATTRIBUTES Service Based Scalable and Elastic Shared Metered by Use Delivered via Internet DEPLOYMENT MODELS Public Private Hybrid/Federated SERVICE MODELS SaaS PaaS IaaS 6 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

SaaS PaaS IaaS 6 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7 Workloads Are Shifting To Cloud PRIVATE CLOUD 1 PUBLIC CLOUD 1 Server Capacity On IT Helpdesk Demand Collaborative IT Management Applications Business Apps (CRM, ERP) Data backup/archive Services App Dev. & Test Tech. Computing Apps Data Analysis and Mining Personal Productivity Apps Website Creation & Management Storage Capacity on Demand Custom Applications Applications with sensitive data TRADITIONAL IT Each company has unique needs that must be assessed to determine the right destination for each workload but in all cases, IT must manage across the hybrid environment 7 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011 Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5 scale, IDC May 2010 Source: IDC, EB Strategy Analysis

Computing Apps Data Analysis and Mining Email Personal Productivity Apps Website Creation & Management Storage Capacity on Demand Custom Applications Applications with sensitive data TRADITIONAL IT

8 Different To Traditional IT? What consumers see What Service Providers do Cloud Service Billing & Metering Lifecycle Automation Service Management Configuration/Asset Mgmt Virtualization Workload Optimization Data Management Business Continuity Provisioning Grid Scalable Infrastructure 8 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

Management Configuration/Asset Mgmt Virtualization Workload Optimization Data Management Business Continuity

9 HP Cloud Strategy And Solutions

10 HP: Complete Solutions For Hybrid Delivery Seamless heterogeneous management, security and governance of services across traditional, public, and private cloud Integrated t private and public cloud solutions optimized for applications MANAGE AND SECURE Cloud and existing IT services BUILD Cloud Solutions for Private & Public Clouds Burst CONSUME Enterprise cloud services TRANSFORM Infrastructure and applications for the Cloud Flexible, secure, pay as you go enterprise cloud services 10 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011 Consulting services to plan, design, and implement cloud

Enterprise cloud services TRANSFORM Infrastructure and applications for the Cloud Flexible, secure, pay as you go enterprise cloud services 10 of 36 Copyright 2011

11 HP Utility Services Portfolio HP Utility Services - Applications ERP Messaging & Collaboration Web Services MS Dynamics AX MS Exchange Internet Access HP Utility Services WPS Service Desk MS Dynamics CRM BlackBerry Web Applications Client Virtualization SAP MS SharePoint Web Analytics MS OCS / LM Web Middleware Online Storage Backup Managed Server Client Managed Server Network Antivirus Utility Services Database Archiving HP Utility Services - Infrastructure 11 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

Online Storage Backup Managed Server Client Managed Server Network Antivirus Utility Services Database Archiving HP Utility Services - Infrastructure 11 of 36

12 HP Cloud Discovery Workshop Main Topics to Consider Business Context Cloud Cloud Service Cloud Financials Cloud Service Concepts Portfolio & ROI Management Applications Cloud Cloud Security & Governance & Infrastructure Availability Organisation Transformation Journey 12 of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

Infrastructure Availability Organisation Transformation Journey 12 of 36 Copyright 2011 Hewlett-Packard

13 Cloud Computing: Current State t

14 IKT/HP study, April 2011, on Cloud Computing in Norway* 101 organizations responded 70% CEOs 20% from public companies *"Hvor star skyen i Norge?" En statusrapport utarbeidet av IDC i Samarbeid med HP Software, April of 36 Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Confidential Created 04/05/2011

" En statusrapport utarbeidet av IDC i Samarbeid med HP Software, April 2011 14 of 36 Copyright

20 Example: Cloud Printing with HP eprint

21 Mobility is transforming business By 2014, 90% of global Fortune 1000 companies will implement cloud printing services for mobile personnel. 1 More than 20% of information workers spend at least 3 hours each day using smartphones for work. 2 43% of surveyed IT executives are somewhat or very concerned about the security of using smartphones for business. 2 90% 21 1: Gartner Research, Document number G , Predicts 2011: Increasing Value of Imaging and Print Services Complements Multimedia Communications, November 17, : Understanding Information Worker Smartphone Usage, Forrester Research, November 20, 2009.

22 When, where and how we work has shifted Traditional office 9:00 5:00 Desktop, land line Telework Flexible hours Home desktop, laptop and land line Mobile Anytime, anywhere via Wi-Fi or VPN Smartphone Ultra-mobile Always connected 22 Then Now

23 HP is making printing as mobile as you are Cloud-based printing solutions for today s mobile workforce On the go At the office At home Mobile Apps 23

24 HP eprint Enterprise solution Print easily and conveniently while on the go Your company s private cloud Mobile Pi Printing Location cloud 24 Requires Internet- and -capable BlackBerry smartphone OS 4.5 or newer, iphone 3G or newer running ios 4.2 or later, HP webos device running webos 1.45 or 2.0 or Android device running version 1.6 or newer, with separately purchased wireless Internet service and the HP eprint app., HP eprint app. Solution works with PCL5/6, PCL3, PCL3GUI printers (HP and non-hp). HP webos available late June 2011.

25 HP eprint Enterprise Optimized dfor true business mobility bl Easy to use print to any of your company s offices with just a few clicks 1 Printer-agnostic solution integrates seamlessly with your infrastructure, including HP and non-hp printers Keeps documents secure all rendering is done within the enterprise No printer drivers needed 25 Further enhance security by integrating pull-printing Print securely to your enterprise printers from a smartphone with HP eprint Enterprise

26 Print experience with the iphone Click each line to select and unselect the file Select what you want to print Click each button to preview the content Select the Select you want HP to eprint print service app from application dashboard 26

27 Print experience with the iphone Open a list of printers List of favorite printers Quick access to last used and favorite printers (tab) 27

28 Print experience with the iphone Select the printer location 28

29 Print experience with the iphone Receive confirmation 9SYEI5 29

30 Enterprise-level security with HP eprint Enterprise Your document is processed and printed. Your print request moves to an HP eprint Enterprise server where it processed and sent to a printer. Enhanced security options include pull-printing integration. Your data stays within the enterprise Hit print, using your smartphone. You receive a confirmation message and pick up your print job, entering a release code at the device if required. 30

31 Thank you 31

The future Cloud. Peter H. Moser, Jr. Manager, Portfolio Architects & Account CTOs

The future Cloud. Peter H. Moser, Jr. Manager, Portfolio Architects & Account CTOs The future Cloud Computing? Peter H. Moser, Jr. Manager, Portfolio Architects & Account CTOs 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without