Cisco Knowledge Network

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1 Cisco Knowledge Network Creating New Service Opportunities With TR-069 Steve Gorretta, Product Manager Network Management Technology Group December 5, 2012 C Cisco and/or its affiliates. All rights reserved. 1

2 click here 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3 Technical Education Series Focus on Key Service Provider Management Challenges - Business, Architectural & Technical Transitions - Operational Support & Network Lifecycle - Functional Automation Solutions Modular Curriculum Approach - Challenge & Impact - Architectural Solution & Demonstration - Q&A - Session Recording Archive C Cisco and/or its affiliates. All rights reserved. 3

4 C Cisco and/or its affiliates. All rights reserved. 4

5 Design Rapid time to revenue Differentiated services Analyze Grow ARPU Increase loyalty Fulfill Low-cost operator Zero touch Lowest cost Assure Improve QoS Reduce turnover Lowest cost Domain Managers Provide core information for devices and technologies Automated discovery and configuration management Network visibility C Cisco and/or its affiliates. All rights reserved. 5

6 Analytics Executive Decision Making Business Enablement Technology Enablement IP Address Mgmt & Configuration DHCP & DNS Mgmt IPv6 dual stack capable CPE provisioning & management AAA Core Services Network Management Auto-discovery Physical/logical inventory & topology Event management Root cause analysis Change & Configuration management Performance Service Management Service creation and design Service activation & fulfillment Customer impact database Service path tracing Service assurance / Service-Level Agreements (SLAs) Subscriber Management Policy management Subscriber data management Home subscriber management End-user experience monitoring Self-Service Portals Real-time, streaming data Multi-dimensional Customer usage to service mapping Subscriber profiling New service generation Traffic shaping Planning Tools Decision analysis VALUE Cisco Alignment Mobile Services Video Services IP Next Generation Network Cloud & Managed Services C Cisco and/or its affiliates. All rights reserved. 6

7 Analytics Service Fulfillment Cloud Automation Voice/Video Collaboration Carrier Management IT Management Core Services Prime Analytics Prime Order Management Prime Active Catalog Prime Service Inventory Prime Provisioning Cloud Portal (NewScale) Process Orchestrator Server Provisioner Network Services Manager Prime Collaboration Manager Prime Unified Provisioning Manager Prime Unified Operations Manager Prime Unified Service Monitor Prime Unified Service Statistics Manager Prime Central Prime Network Prime Performance Manager Prime Optical Prime Infrastructure Lifecycle Prime Infrastructure Assurance Prime Infrastructure Best Practices Prime Network Analysis Module NetFlow Generation Appliance Prime Home Prime Cable Provisioning SP Wi-Fi Service Manager for Prime Prime Access Registrar Prime Network Registrar C Cisco and/or its affiliates. All rights reserved. 7

8 The Home Network Management Challenge Emerging Opportunities for New Services Introducing Prime Home - Live Demonstration Q&A More Information C Cisco and/or its affiliates. All rights reserved. 8

9 The Number of Devices in the Home and Data and Video Traffic Continue to Increase Dramatically, Causing Home Network Complexity Product commoditization and intense competition More broadband choices - DSL, cable, mobile, fiber, satellite More over-the-top services Increased support costs New devices need to be installed and provisioned Multiple devices running multiple applications results in resource contention New service deployment costs are high Connected Devices Per Home Wave 1 Wave 2 Wave 3 Wave 4+ Keeping Pace with Rapid Service Evolution and Transitions C Cisco and/or its affiliates. All rights reserved. 9

10 Managing the Gateway - A support call that used to require a site visit or lengthy phone call to resolve can now be handled remotely or avoided completely Zero-touch Installation - Automatically configures CPE - Last known configuration can be easily restored Enhanced Video Deployments Better Decision Making with Analytics & Reporting - Stakeholders include Marketing, Operations, Support, etc. C Cisco and/or its affiliates. All rights reserved. 10

11 Managed WiFi and firewall Parental controls (content filtering & Internet time blocking) Online backup, storage, & access Bandwidth monitoring & usage Quality of service (QoS) Media management (e.g. music, photo, & video sharing) Home automation, controls, surveillance & security Green services such as energy, water & gas management Tele-health C Cisco and/or its affiliates. All rights reserved. 11

12 Whole Home Web Content Filtering Whole Home Time Blocking $2.99 or more per month $2.99 or more per month $1.99 per month $1.99 per month $.99 per month $.99 per month I would only pay a one-time fee 0% 2% 4% 6% 8% 10% 12% 14% I would only pay a one-time fee 0% 2% 4% 6% 8% 10% 12% 14% Whole Home Bandwidth Monitoring Whole Home Bandwidth Controls $2.99 or more per month $2.99 or more per month $1.99 per month $1.99 per month $.99 per month $.99 per month I would only pay a one-time fee I would only pay a one-time fee 0% 2% 4% 6% 8% 10% 12% 14% 0% 2% 4% 6% 8% 10% 12% 14% Sample Size: 414 BB Subscribers, all demographics C Cisco and/or its affiliates. All rights reserved. 12

13 Willingness to Pay Increases with More Devices in the Home 75% Willingness to Pay 65% 55% 45% 35% 25% 1-3 (68%) 4-6 (25%) 7+ (7%) Remote Access to Home Network Per Device Bandwidth Controls Per Device Bandwidth Monitor Whole Home Time Blocking Whole Home Content Filtering Internet Connected Devices in the Home ARPU Grows with More Devices in the Home Incremental Annual Revenue $34.00 $32.00 $30.00 $28.00 $26.00 $24.00 $22.00 $20.00 $ (68%) 4-6 (25%) 7+ (7%) Internet Connected Devices in the Home C Cisco and/or its affiliates. All rights reserved. 13

14 Willingness to Pay: All Respondents $2.99 or more per month $1.99 per month $.99 per month I would only pay a one-time fee 0% 2% 4% 6% 8% 10% 12% 14% 16% Willingness to Pay Based on Devices in the Home Willingness to Pay Based on Children in the Home C Cisco and/or its affiliates. All rights reserved. 14

15 Willingness to Pay: All Respondents $2.99 or more per month $1.99 per month $.99 per month I would only pay a one-time fee 0% 2% 4% 6% 8% 10% 12% Willingness to Pay Based on Devices in the Home Willingness to Pay Based on Children in the Home C Cisco and/or its affiliates. All rights reserved. 15

16 Willingness to Pay: All Respondents $2.99 or more per month $1.99 per month $.99 per month I would only pay a one-time fee 0% 2% 4% 6% 8% 10% 12% Willingness to Pay Based on Devices in the Home Willingness to Pay Based on Children in the Home C Cisco and/or its affiliates. All rights reserved. 16

17 Willingness to Pay: All Respondents $2.99 or more per month $1.99 per month $.99 per month I would only pay a one-time fee 0% 2% 4% 6% 8% 10% 12% 14% Willingness to Pay Based on Devices in the Home Willingness to Pay Based on Children in the Home C Cisco and/or its affiliates. All rights reserved. 17

18 Willingness to Pay: All Respondents $2.99 or more per month $1.99 per month $.99 per month I would only pay a one-time fee 0% 5% 10% 15% 20% Willingness to Pay Based on Devices in the Home Willingness to Pay Based on Children in the Home C Cisco and/or its affiliates. All rights reserved. 18

19 Annual Revenue Per 1M Home Network Remote Access View devices and settings, manage apps from anywhere in the world using the Control Panel Managed Firewall Easy setup of applications through the firewall, click-thru to local web UI of LAN devices $24M Managed WiFi WiFi network setup, security configuration Parental Controls Content Filtering Per-device content profiles and allowed/blocked site lists $24M Parental Controls Time Blocking Per-device limits on time of day and amount per day web access $24M Bandwidth Monitor Network wide and per-device view of upstream and downstream bandwidth usage $24M Bandwidth Optimizer Per-device prioritization of upstream quality of service (plus network-based downstream QoS) $24M C Cisco and/or its affiliates. All rights reserved. 19

20 Introducing: Cisco Prime Home C Cisco and/or its affiliates. All rights reserved. 20

21 Multi-Device Management Residential Gateways, IP Set-Top Boxes, Next- Generation Converged IP Set-Top Boxes, Femtocells, IP Phones, and Other Managed Devices Intuitive Consumer Portal High-Value Consumer Services Powerful Tools That Help Subscribers Control Their Experiences with Bandwidth Monitoring, Parental Controls, Managed Wi-Fi, Managed Firewall, and More Operator Tools Standards-Based Provisioning, Diagnostics, Remote Access, Analytics, and More Wi-Fi Broadband Router Cable, DSL, Fiber, Wireless Prime Home Managed Apps Platform Consumer Portal Help Desk Ethernet Unified Platform for Connected Home Management and Applications C Cisco and/or its affiliates. All rights reserved. 21

22 Review of Customer Support Tools - Home network visibility - Basic service provisioning (WiFi, Firewall) - Bandwidth Monitor Consumer Portal - Remote access to the home - Consumer applications Home Network Remote Access Managed Firewall Managed WiFi Parental Controls Content Filtering Parental Controls Time Blocking C Cisco and/or its affiliates. All rights reserved. 22

23 Standards-based device management Advanced data services that enable new revenue Flexible and lightweight web services API Web-based subscriber portal (the Control Panel) Multiprotocol support Powerful SDK: Standards-based scripting engine Captive portal Consumer device click-through Cisco UCS platform Cisco Prime Home + Broadband Access Center for management of all connected devices in the home Integration with Cisco Prime for Service Provider portfolio for end-to-end network management Cisco Prime Home Analytics C Cisco and/or its affiliates. All rights reserved. 23

24 Lower Operational Costs 20% fewer complete equipment upgrades* 30% reduction in call volume* 50% increase in support desk productivity* Customer turnover reduction Higher customer satisfaction Integrate Home Network with Service Provider Network Integrate with Cisco Prime suite for correlation between home and service provider network Integrate easily with existing service provider OSS and BSS systems New Monthly Incremental Revenue Content filtering and time blocking Bandwidth monitoring Wire and /wireless network monitoring Real-time trend and usage reports * Seen in typical Cisco Prime Home customer deployments C Cisco and/or its affiliates. All rights reserved. 24

25 Cisco.com/go/prime-sp Cisco Prime Home on Cisco.com: For additional information, please contact: C Cisco and/or its affiliates. All rights reserved. 25

26 C Cisco and/or its affiliates. All rights reserved. 26

27 Thank you. C Cisco and/or its affiliates. All rights reserved. 27

28 In 2004, the Broadband Forum released the TR-069 spec TR-069 defines a common communication mechanism between CPE & an ACS Initially service providers used TR-069 to manage DSL & Ethernet gateways. Today devices under management include cable gateways, STBs, fiber ONTs, NAS, powerline adapters, femtocells, IP phones, and more C Cisco and/or its affiliates. All rights reserved. 28

29 Local GUI of home networking devices too difficult for most subscribers TR-069 offers subscribers cloud-based portal accessible anywhere Subscribers can access the portal from multiple screens Portals can be updated instantly no firmware upgrades required C Cisco and/or its affiliates. All rights reserved. 29

30 ClearAccess was the market leader in TR-069 device management with over 70 service provider customers (telco, cable, FTTH) - Cox (4M broadband subscribers) - Rogers (2M broadband subscribers) ClearAccess uniquely offered onsite as well as hosted deployments - Over 50 service providers were hosted ClearAccess was the only TR-069 ACS provider that also licensed TR-069 CPE client software to enable advanced functionality - Licensees included NETGEAR, Technicolor, Hitron, Actiontec, ZyXEL, etc. Cisco & ClearAccess had a long standing partnership which in May of 2012 resulted in Cisco acquiring ClearAccess (people & technology) Cisco has rebranded the ClearAccess offering as Prime Home which resides under the Prime portfolio of network management solutions C Cisco and/or its affiliates. All rights reserved. 30