TRADE SHOW GUIDELINES AND TIPS

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1 TRADE SHOW GUIDELINES AND TIPS A great way to get your name out there and generate a large lead list is to find a local trade show. Women s Expos, Bridal Shows, and Job Fairs are a great way to get your business rolling or to expand your clientele. Choosing these shows and making them worth the investment takes time and research. With our experience and lessons learned we have provided a suggestive guide on how to choose the trade show that best fits your objectives. At all events, the emphasis should be on booking parties and finding those interested in becoming a Pure Romance Consultant. Achieving these goals will make the event worth your investment of time and money. PURE ROMANCE POLICIES Please review the following policies prior to requesting your event and/or holding your event. For a full list of event policies, please refer to the Policy Guide that is available on the Consultant Website. Event Approval Make sure to contact the Pure Romance Marketing Department prior to committing to any show for permission, and to provide information about which show you have chosen (when and where). This will eliminate two Consultants buying booth space and not knowing one has already been purchased. To request event approval, log on to the Consultant website, and click on Event Approval under the Events tab. Consultants must obtain approval at least seven business days prior to an event. The Consultant must meet Good Standing and financial compliance requirements. The number of party complaints will also be reviewed upon each request. Approval is at the discretion of the Corporate Office. Event locations are subject to review by the Pure Romance Corporate Office. Consultants may be given approval to hold events for certain locations with specific instructions on how to conduct the event. These will be reviewed on a case-by-case basis. The Consultant will incur the entire cost of the event. If two or more Consultants request to participate in the same event, it will be the Pure Romance Corporate Office s discretion to determine the Consultant who will be authorized to participate. If a portion of the proceeds are being donated to a charitable organization, donations must be submitted within seven to ten business days of the event. Event Insurance Pure Romance does not provide event insurance coverage for any non-corporatelysponsored event. Consultants are responsible for securing their own insurance should an event require it. Individual event insurance can be acquired through: o A Consultants Homeowner s or Renter s Insurance. o Purchasing short-term insurance with the Event Coordinator. o CAI Insurance Agency; Contact Blake Coors at

2 Displaying Product at Promotional Events Only Foreplay Items, Massage and Bath Aids, Lubricants, Lingerie, and Mild Catalogs can be displayed when participating in trade shows, bridal shows, women s expos, etc. Phallic-shaped items are prohibited from being displayed. Silver Bullets and other non-phallic-shaped products are occasionally an exception at nightclub promotions, but only with venue management and Pure Romance Corporate Office approval. Materials given out at any promotion should be mild in nature. If the show director permits, the Consultant can supply a complete catalog at a customer s request (the recipient must be over the age of 18). Selling Product at Promotional Events Selling product is not permitted at promotional events unless it is an Open House or if a Consultant is performing a live Pure Romance Party for a Corporately-sponsored promotion. Consultants are allowed to fill out Order Forms and ship the product to the customer after the event. FINDING EVENTS Make a list of all the trade shows in your area. You can find these easily online using any search engine. Search city name, women s expos or city name, women s shows or city name, bridal shows. You can also contact local convention centers and ask for a list of upcoming events. BACKGROUND EXAMINATION There are important questions to ask the show director before committing to the show: 1. How many years has this show taken place? 2. What was last year s attendance? What is the expected attendance this year? 3. What type of advertising will they be doing to promote the event (radio, billboard, newspaper, flyers)? 4. How will your company name be mentioned in the pre-show advertising? Is any type of program ad included with your booth costs? 5. What are the booth size options as well as pricing? 6. What is included in the cost (skirted tables), carpet, signage, chairs, electric? 7. Ask for a list of exhibitors as well as inquire about any competitors exhibiting. SIGNING UP FOR THE EVENT You will want to create a special folder for the paper work you will be sent pertaining to the show. First select the booth space...this is a fine science. If you are able to afford it, a corner space is prime property ; this will attract traffic from all angles. Booths near the front entrance are equally beneficial, catching the women as they first enter the show. Booths on the pathway to the center stage, ladies room, or food court are high traffic areas. Never buy space next to a DJ or an announcing booth it makes it difficult to relay your message and strains your voice and energy.

3 A space next to someone giving out free food generally brings people over to you. Side note: people generally walk to the right immediately after walking through the entrance. After signing up you should receive information on purchasing electric, carpeting, set up and take down dates and times, shipping products prior to the show, and generally people will contact you on additional advertising for the show. There are important deadline dates on these papers and it is imperative to purchase the items you need prior to the deadlines, otherwise the prices hit the roof! PLANNING YOUR BOOTH SPACE Make sure that graphics on any signage can be read from feet away. Place the signage up high so it can be easily read by everyone even a row or two away. People passing by should be able to look at the booth and know what you do. Also, make sure there is adequate storage space for any bins if you are selling at the show. Do not let your space look too cluttered. To ensure you have a successful event it is important to visually appeal to potential clients. Purchase the Trade Show Kit that has everything you need to make your event successful! If you re looking for a way to class up your booth this is the way to go! You can purchase this on the Consultant Website, by going to the Marketing tab and clicking Event Marketing. If you opt not to purchase the Trade Show Kit, please make sure that your booth looks classy and professional so people will be drawn to it. You can purchase decorations locally in order to achieve this look. See below for a couple of great examples: You can also purchase a personalized banner through Vistaprint. The banner is a great investment for your business and is a professionally-made marketing tool that will help your booth stand out at your event and all future events. You can purchase a banner through the Consultant Website by going to the Orders tab and clicking on Order Marketing Materials.

4 Have the space set up so that the women can walk into the area to see the table display and you can talk more one-on-one with them. Place the table on the inside of the booth instead of at the front. Naturally we expect everyone involved to dress professionally and be on your best behavior. You should not wear any t-shirts, and instead dress in business or business casual attire. We want to make sure everyone represents Pure Romance and their businesses in the best possible light! It is important to dress professionally, and if you are working with other Consultants try to compliment one another s attire. Visit for comfortable, yet professional clothing, perfect for tradeshows. Have PLENTY of business cards available to be passed out, as well as any personalized pens, key-chains, magnets, or any other items that you use to market your business. *It is great to have catalogs available for handout (for those who are very interested in taking them home that day), but do note that 70% of all paperwork put into the trade show bags does not get taken out of the bag once they get home. Instead of handing these out to every person walking by - have them sign up to win a gift basket and get their contact information so that you can mail them a catalog. Send the catalogs out within one week of the show so that you are still fresh in their minds and also have their full attention when they receive the catalog. FOLLOW UP IS ESSENTIAL! REELING THEM IN With all the beautiful displays and so much to see what makes women want to stop by and visit your booth? The following is an equation that may help in making your booth space a hit! EQUATION FOR ADULT MENTALITY ACTIVITY + INVOLVEMENT = MEMORABILITY In other words, let them sample the items on display, have plenty of tissues or paper towels available to clean off their hands after sampling some of the stickier products. The following is a list of products that are great to display and demo: Dust Me Pink, Whipped, Sensations, Just Like Me, massage oils, Super Deluxe Mitten, any of our lotions as well as heighteners. Please note that Pure Romance works very hard to keep their reputation clean, fun, and sophisticated. GENERATING LEADS The best way to generate a lead list is to create a raffle. Put together a nice gift basket (remember that these products and supplies are a tax write-off). Create a computer-generated sign (for a more professional look) that states: Register to win the Honeymoon Gift Basket Giveaway or Register to win the Pure Romance Self-Pampering or Romantic Giveaway Gift

5 Pack. You can find ballots that will help you get all the information that you need from the attendees on the backend of the Consultant website under Event Marketing. It is crucial to follow up with these leads within 2-3 days following the show. DO NOT LET YOUR TIME AND MONEY GO TO WASTE!!! Following up this soon after the show will assure that you are still fresh in their minds and still excited about hosting a party, learning about the Pure Romance products and the Pure Romance business opportunity. Good luck with your event! If you have any questions about your event or about any of the tips and policies above, please contact the Pure Romance Marketing Department at marketing@pureromance.com.