Capturing the European SME Marketing Automation Opportunity

Transcription

1 Listen Now A Questex Company Capturing the European SME Marketing Automation Opportunity Production Printing & Media

2 C a p t u r i n g t h e E u r o p e a n S M E M a r k e t i n g A u t o m a t i o n O p p o r t u n i t y This study is designed to provide technology and service providers a better understanding of the changing opportunity of the European small & medium-sized enterprise (SME) communications market and gain insights for future requirements. Introduction The small & medium-sized enterprise market (SME) has a wide range of enterprise communication needs, including corporate identity (e.g., business cards), marketing collateral, direct marketing (e.g., direct mail, , Web), point-of-sale materials, transactional documents (e.g., invoices), and publications (e.g., newsletters). With the expansion of media types and added channels, SMEs are seeking new opportunities to acquire and retain customers. Impaired by limiting internal infrastructures and know-how for more complex document production, SMEs are looking for providers who can help them navigate through the world of multi- channel communications. Emerging automation technology essentially unlocks this marketing opportunity for very small enterprises, but the recent flood of solutions to the market complicates the search for solutions that fit. Savvy service providers will need to look at a horizontal focus offering design, photography, advertising and print services through web portals. In addition, they will also need to build verticallyfocused solutions offering marketing automation technology to enable enterprise growth through customer acquisition/ retention activities. To gain insight into this rapidly evolving market, InfoTrends conducted a multi-client study entitled Capturing the European SME Marketing Automation Opportunity. This study aims to provide an understanding of the changing SME marketing and enterprise communications automation opportunity.

3 Project Objectives Through this research, InfoTrends provides information surrounding: Market Research InfoTrends study methodology encompassed primary and secondary research, coupled with analysis of market news and trends. Enterprise communications priorities for the next 12 months Key applications by SME vertical and country Current spend and outlook across applications and channels Internal infrastructure and resources for marketing communications o Content creation and production processes Awareness and usage of external service providers and technology Current marketing mix for customer acquisitions / retentions o Print, , Web, mobile, and social channels Management and analytics capabilities of customer information Pain points and future requirements for enterprise communications Who Should Subscribe? Service providers including: o Commercial and quick printers o Digital print specialists o Office superstores o Document outsourcers Primary Research Small & Medium Enterprise Survey InfoTrends conducted a structured web survey of 1,553 small & medium enterprises in the following European countries: France, Germany, Italy, United Kingdom and the Netherlands. The respondents of the survey were across 10 major verticals: Professional Services (e.g., legal, accounting, architecture) Retail Healthcare & Personal Services Construction Real Estate Accommodation & Food Services (e.g., restaurants, hotels) Financial Services Education Government / Public Services Non-profit / Associations Software solution providers Print equipment vendors and suppliers Franking equipment vendors Other companies interested in the SME market

4 In-depth Interviews To complement the quantitative research, in-depth phone interviews were conducted with SMEs, totaling 9 interviews. In addition, 5-8 interviews were carried out with innovative enterprise communication service providers that focus on small & medium enterprises in Europe. Secondary Research InfoTrends thoroughly examined existing market information on key applications, market segments, competitors, and product categories using a variety of sources, including industry trade associations, government agencies, published industry reports, trade articles, industry databases, company Websites, and other sources (including vendor white papers, user groups, and research reports). InfoTrends also leveraged research it has previously published as part of its continuous consulting services and research. A n a lysis & Project Deliverable s InfoTrends performed an extensive analysis of the research to develop an understanding of the opportunities and issues surrounding the European Terms and Conditions Liability for Advice Although reasonable efforts were made by InfoTrends to ensure the completeness and accuracy of the information contained in written and oral reports in connection with the proposed study, no liability can be accepted by InfoTrends for the results of any actions taken by the client in connection with such information, opinions, or advice. Copyrights InfoTrends retains all copyrights. The reproduction of any materials is prohibited without written consent from InfoTrends. Confidentiality InfoTrends uses its best efforts to ensure that any confidential information obtained about the client and its business during the course of the proposed study is not, unless agreed otherwise in advance, disclosed to any third party without the prior written permission of the client. InfoTrends retains the right to re-use any non-proprietary information as part of its ongoing analysis of the digital imaging industry. SME market. Subscribers of the study will receive: Summary report detailing key findings and recommendations Management presentation ( PowerPoint) Survey results delivered as data tabulations and PowerPoint Study summary with key statistics targeted to SMEs o Leverage as content marketing on your company s website! On- site briefing ( optional)

5 Capturing the European SME Marketing Automation Opportunity Subscribe Today! For more information, join Kaspar Roos as he discusses Listen Now how this study will examine the changing SME marketing and enterprise communications automation opportunity in Europe. Authorization Form Subscriber Rate Complete Study ( All Countries) $17, 995 Country View ( Single Country) $9, 995 Subscribers may also add the following option: On-site Presentation (1/2 day) $2,000 (+ travel) Purchase order number: Signature: Name: Title: Company: Address: City, State, Postal Code: Country: Telephone: the completed form to [email protected] or fax to

6 InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. p r o d u c t i o n p r i n t i n g & m e d i a Headquarters U.S. 97 Libbey Industrial Parkway Weymouth, MA USA [email protected] Europe 960 Capability Green Luton, Beds LU1 3PE United Kingdom [email protected] Japan Ebisu IS Bldg. 8F Ebisu, Shibuya-ku Tokyo Japan [email protected]