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2 DATA CENTER ASSET MANAGEMENT MARKET By Component Type (Software, Services, Hardware), By Service Type (Consulting, Installation & Support, Professional), By Deployment Type (On Premise, Cloud), By Data Center Type (Mid-Size, Enterprise, Large) GLOBAL FORECAST TO 2019 It s all about markets MARKETSANDMARKETS sales@marketsandmarkets.com

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including aerospace and defence, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. 1

4 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY To define, describe, and forecast the global data center asset management market on the basis of components, services, deployment types, and data center types To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, industry-specific challenges, winning imperatives, and burning issues) To strategically analyze micro markets with respect to individual growth trends, future prospects, and contribution to the total market To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders To forecast the market size with respect to five main regions namely, North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) To strategically profile key players and comprehensively analyze their market shares and core competencies To track and analyze competitive developments such as joint ventures, Mergers and Acquisitions (M&A), new product developments, and Research and Development (R&D) in the data center asset management market 1.2 MARKET DEFINITION Data center asset management solutions consist of data center energy, cooling, space and environmental monitoring, control and optimization software and tools, and various data center servers, storage and network optimization solutions such as Data Center Infrastructure Management (DCIM) software, sensors, barcode, dashboards, and various data center services (installation and support and management) helping data center managers to meet the ultimate objective of optimum energy utilization and improved manageability. 1.3 MARKET SCOPE Data center asset management solutions are primarily delivered through various components such as software, hardware solutions, and services that provide and ensure optimum utilization of resources of data center. The data center asset management solutions are typically used by various types of data centers such as mid-size, enterprise, and large data center The data center asset management services typically consists of services such as consulting, installation and support services, and professional services 2

5 1.3.1 MARKETS COVERED This research report categorizes the data center asset management market into the following segments: Global Data Center Asset Management Market, By Component Software Hardware Services Global Data Center Asset Management Market, By Service Consulting Installation & Support Professional Global Data Center Asset Management Market, By Deployment Type On Premise Cloud Global Data Center Asset Management Market, By Data Center Type Mid-Size Enterprise Large Global Data Center Asset Management Market, By Vertical IT and Telecom Banking, Financial Services, and Insurance (BFSI) Government and Public Healthcare Energy Manufacturing Media and Entertainment Others* *Notes: Others include Education and Retail Global Data Center Asset Management Market, By Region North America Europe APAC MEA Latin America 3

6 1.3.2 YEARS CONSIDERED IN REPORT Historical Year 2012 Base Year 2013 Estimated Year 2014 Projected Year CURRENCY & PRICING The denominated currency used in the report is U.S. dollars, with market size indicated only in $million. For companies reporting their revenues in U.S. dollars, the revenues were picked from their annual report For companies that reported their revenues in other currencies, average annual currency conversion rate was used for the particular year to convert the value into U.S. dollars 1.5 LIMITATIONS This study is focused only on data center asset management part and does not cover the management of entire data centers. 1.6 STAKEHOLDERS The data center asset management market consists of the following stakeholders: Software vendors Telecom operators IT service providers System integrators Communication equipment providers Cloud service providers Data center vendors Colocation providers Virtualization software providers Internet Service Providers (ISPs) 4

7 2 EXECUTIVE SUMMARY The rising need for new data centers and the incessantly increasing data traffic has posed a challenge to enterprises and data center solution providers alike. The increased cost overheads and complexities in managing data centers have given way to the adoption of data center asset management solutions, thereby aiding companies in cutting down their operational expenditure and CAPEX and empowering them with better capacity planning. The data center asset management solutions comprise energy, space optimization software solution providers, supporting hardware solutions providers, and relevant data center service providers, wherein all the three components combinedly provides complete data center asset management solutions. In this report, the data center asset management market has been broadly segmented by component: software, services, and hardware; by service: consulting services, installation and support services, and professional services; by deployment type: on-premise and cloud; by data center type: mid-size, enterprise, and large; by region: North America, APAC, Europe, MEA, and Latin America. The report also emphasizes on key adoption trends, evolution of data centers, future opportunities, and business cases in this innovative market. MarketsandMarkets expects an increasing adoption of data center asset management solutions, as major vendors are aggressively investing and rigorously working toward building cost-effective and complete data center solutions, in an effort to reduce the overall cost incurred by end-users. The total data center asset management market is expected to grow from $ million in 2014 to $ million by 2019, at an estimated Compound Annual Growth Rate (CAGR) of % from 2014 to FIGURE 1 THE EVOLUTION OF DATA CENTER ASSET MANAGEMENT MARKET New Entrants Partnerships Real time monitoring facility Tools for dynamic optimizations Early 2005s Early 2000s Building Management Systems (BMS) Equipment tracking Spreadsheets Early 2005s and Beyond 3-D Visual Maps Integrated monitoring and management tools Intelligent and advanced capacity planning solutions The concept of data center assets/infrastructure management has slowly evolved over a decade. In the early days, data center managers used Building Management Systems (BMS), equipment tracking devices and spreadsheets to evaluate and monitor data center functionality, but unprecedented growth in new data produced and requirements for its secure storage for further use and analytics, and the emergence and adoption of new technologies and trends such as cloud computing, virtualization and high adoption of cloud and colocation services have further created new challenges for data center managers and professionals to manage immensely scaling data center infrastructures. In the recent years, many established and new data center solutions providers have made various partnerships, collaborations, and Merger and Acquisitions (M&A) to strategically align themselves to leverage the lucrative data center asset management market. Increasing usage of real-time data for 5

8 analytics, requirement of dynamic cooling and monitoring technologies, and high usage of 3D graph for analysis are further pushing the innovation envelope of the data center asset management market. FIGURE 2 THE SOFTWARE MARKET WILL HOLD THE LARGEST MARKET SHARE IN 2014 AND IN FORECASTED YEARS Market Share = % CAGR = % Market Share = % CAGR = % Market Share =% CAGR = % Market Share =% CAGR = % Market Share =% CAGR = % North America Europe Asia-Pacific Middle East and Africa Latin America The software market of data center asset management solution will dominate the market in 2014 and in the coming years in terms of market share. North America is expected to hold the highest market share with % at a CAGR of %. APAC and Latin America markets are expected to register high CAGR growth rate of % and % respectively in the year 2014 due to high adoption trend for energy efficient and technologically advanced solutions. 6

9 FIGURE 3 THE TOP SEGMENTS IN 2014 DATA CENTER ASSET MANAGEMENT MARKET % On-Premise deployment of datacenter asset management solution in 2014 % Software solutions the largest data center asset management component in 2014 % North America,the largest geographic segment in 2014 In 2014, North America holds the highest market share of % and is also expected to be the highest market share holder in 2019 due to high technological advancements and adoption rate. FIGURE 4 THE IT & TELECOM VERTICAL IS EXPECTED TO GROW AT THE FASTEST RATE Others (Education & Retail ) Media and Entertainment Manufacturing Energy Healthcare 2019-p 2014-e Government and Public BFSI IT & Telecom CAGR % $ Million Sources: SEC Filings, Investor Presentations, Oxford Journals, Expert Interviews, and MarketsandMarkets Analysis 7

10 The usage of data center asset management solutions is expected to rise significantly. The market size in terms of value for the IT and telecom vertical is expected to grow from $ Million in 2014 to $ million in 2019 growing at the highest CAGR of %. This rise is mainly due to increase in the telecommunication technology adoption. FIGURE 5 ASIA-PACFIC REGION TO GROW AT THE FASTEST RATE $ Million $ Million The APAC region is expected to grow at the fastest rate during the forecast period reaching a market size of $ million in 2019 from $ million in 2014 at a CAGR of %. This growth can be attributed to radially increasing numbers of new data center and adoption trend in countries such as China, Singapore, and Hong Kong. FIGURE 6 NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY New product launches, partnerships, agreements, joint ventures, and collaborations are some of the major strategies adopted by the key industry players. Market players are focusing on entering new markets by launching technologically advanced and innovative data center solutions in both the existing and emerging markets. Emerson Network Power, Nlyte Software, and Schneider Electric are some of the leading market players that adopted the strategy of new product launches and mergers and acquisitions in order to develop their business. % New Product Launches % Merger & Acquisitions % Partnerships, Agreements, Joint Ventures, & Collaborations % Expansions 8

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