MarketsandMarkets. Publisher Sample

Transcription

1 MarketsandMarkets Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST customerservice@marketresearch.com MarketResearch.com

2 WEB ANALYTICS MARKET By Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & By Services (Professional Services, Support & Maintenance) Worldwide Forecasts & Analysis ( ) MarketsandMarkets

3 MarketsandMarkets is a global Market research and consulting Company based in the U.S. We publish strategically analyzed Market research reports and serve as a business intelligence partner to Fortune 500 Companies across the world. MarketsandMarkets also provides mult i-client reports, Company profiles, databases and custom research Services. MarketsandMarkets covers thirteen Industry verticals, including advanced materials, automotive and transportation, banking and financial Services, biotechnology, chemicals, Consumer goods, energy and power, food and beverages, industrial automation, medical Devices, pharmaceuticals, semiconductor and electronics, telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. MarketsandMarkets Sample Pages 2

4 1 INTRODUCTION 1.1 OBJECTIVES To define and measure the web analytics market with respect to software, service, application, deployment type, vertical, and region To analyze the market structure by identifying various sub-segments of the global web analytics market To strategically analyze each sub-market with respect to individual growth trends and contribution to the overall market To analyze market opportunities for stakeholders by identifying high-growth segments of the global web analytics market To strategically profile the key players of web analytics ecosystem and to comprehensively analyze their products and core competencies in each segment To provide an illustrative and detailed segmentation of the global web analytics market by end-user verticals and applications To forecast the revenues of the web analytics market and its various sub-market s with respect to five main regions such as North America (NA), Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) To track and analyze the market scenario on the basis of technological developments, Mergers and Acquisitions (M&A), Venture Capital (VC) funding. 1.2 REPORT DESCRIPTION Today, large enterprises as well as the Small and Medium businesses (SMBs) rely largely on the digital data gathered through their web portals. This is because of the rising need of the digital marketers, advertisers and publishers to segment their premium buyers from other customers, track the overall website visitor traffic, manage ad campaigns and improve the complete website performance. Website analytics solutions cater to all these requirements and help the enterprises in reforming their business strategies and add to the online sales. MarketsandMarkets Sample Pages 3

5 Enterprises across diversified verticals such as retail and consumer goods, healthcare, travel and tourism and others collect data from various sources to understand the customer needs, preference, and drivers for customer loyalty. IBM, Adobe Systems, Oracle, SAS, Google and Yahoo are active vendors in the web analytics market. These vendors offer their solutions to capture all the interactions and apply big data technologies to derive valuable insights and trends of the customers purchasing behavior. The report provides global market trends, overall adoption scenario, competitive landscape, and key drivers in this market. The report aims at estimating the current market size and the future growth potential of this market across verticals and regions based on the various types of applications. 1.3 MARKETS COVERED This web analytics market research report categorizes the global market on the basis of software, service, application, deployment type, vertical, and geographical location. It also forecasts revenues and analyzes trends in each of the sub-market s. On the basis of solutions: This market is segmented on the basis of solutions such as search engine tracking and ranking, heat map analytics, marketing automation, behavior based targeting and others. On the basis of service: This market is segmented on the basis of services such as professional services and support and maintenance services. On the basis of deployment type: This market is segmented on the basis of deployment type into on-premise deployment and on-demand deployment. On the basis of application: This market is segmented on the basis of applications such as social media management, search engine and content optimization, targeting and behavioral analysis, display advertising optimization, mobile website and application tracking, multi-channel campaign analysis and performance monitoring. On the basis of vertical: This market is classified into different industry verticals such as retail and consumer goods, Banking, Financial Services and Insurance (BFSI), government, travel and tourism, media and entertainment, healthcare, telecommunication and IT and others. MarketsandMarkets Sample Pages 4

6 On the basis of region: Geographical regions are classified into NA, EU, APAC, MEA and LA. 1.4 STAKEHOLDERS Web analytics solutions providers Analytics providers Cloud solution providers Consulting companies Service Professionals Investors and venture capitalists 1.5 RESEARCH METHODOLOGY The research study is a result of thorough secondary and primary research, followed by various data triangulation methods and proprietary market estimation models KEY DATA We have used various secondary sources such as directories, blogs, whitepapers, articles, and databases including Factiva, Hoovers, and OneSource to identify and collect information for this extensive report on the global web analytics market. Key solutions vendors were identified and approached to collect information on the market trends and access future aspects. The primary sources such as experts from related industries and preferred suppliers, and senior executives were interviewed to obtain and verify critical information and market trends. The surveys and interviews were not just confined to the leading market players, but also the start-ups and other key innovators and regional players to understand the regional focus and adoption trends. MarketsandMarkets Sample Pages 5

7 1.5.2 DATA TRIANGULATION AND MARKET FORECASTING The data from the discussions is consolidated, checked to ensure consistency and accuracy, and then collated into the MarketsandMarkets data model to arrive at market numbers using bottom-up and top-down approach. FIGURE 1 DATA TRIANGULATION Total web analytics market Percentage split of market segments Market of software, services, regions, verticals and applications Percentage split of sub segments Arrival at overall market Share of segment s revenue in overall market Sub segment market Segment wise revenue Source: MarketsandMarkets The figure given above highlights the data triangulation on the basis of top-down and bottomup approach. MarketsandMarkets Sample Pages 6

8 1.6 FORECAST ASSUMPTIONS Some market sizes may not add up t o total as they are rounded up. The total market consists of software and service. The web analytics market is widely segmented by different applications, software and services based on regular business functions. The report has forecasted the market size for ( ) taking 2013 as a base year. MarketsandMarkets Sample Pages 7

9 2 EXECUTIVE SUMMARY 2.1 OVERALL MARKET SIZE TABLE 1 WEB ANALYTICS MARKET SIZE, BY REGION, ($MILLION) Region CAGR ( ) NA XX XX XX XX XX XX XX EU XX XX XX XX XX XX XX APAC XX XX XX XX XX XX XX MEA XX XX XX XX XX XX XX LA XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX Source: MarketsandMarkets The table given above highlights the web analytics market size across five regions from 2014 to Web Analytics market is expected to grow from $XX billion in 2014 to $XX billion by 2019, at a Compound Annual Growth Rate (CAGR) of XX% from 2014 to LA and MEA regions are growing rapidly with CAGRs of XX% and XX%, respectively from 2014 to MarketsandMarkets Sample Pages 8

10 TABLE 2 WEB ANALYTICS MARKET, BY REGION, (Y-O-Y %) Region NA XX XX XX XX XX EU XX XX XX XX XX APAC XX XX XX XX XX MEA XX XX XX XX XX LA XX XX XX XX XX Source: MarketsandMarkets The table given above highlights the Y-O-Y growth trend for the web analytics market space, by regions, from 2014 to MarketsandMarkets Sample Pages 9

11 Disclaimer: MarketsandMarkets strategic analysis services are limited publications containing valuable market information provided to a select group of customers in response to orders. Our customers acknowledge, when ordering, that MarketsandMarkets strategic analysis services are for our customers internal use and not for general publication or disclosure to third parties. Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation. MarketsandMarkets does not endorse any vendor, product or service depicted in its research publications. MarketsandMarkets strategic analysis publications consist of the opinions of MarketsandMarkets' research and should not be construed as statements of fact. MarketsandMarkets disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. MarketsandMarkets takes no responsibility for any incorrect information supplied to us by manufacturers or users. All trademarks, copyrights and other forms of intellectual property belong to their respective owners and may be protected by copyright. Under no circumstance may any of these be reproduced in any form without the prior written agreement of their owner. No part of this strategic analysis service may be given, lent, resold or disclosed to noncustomers without written permission. Reproduction and/or transmission in any form and by any means including photocopying, mechanical, electronic, recording or otherwise, without the permission of the publisher is prohibited. MarketsandMarkets Sample Pages 10