MEDIA KIT 2016 I 2017

Transcription

1 MEIA KIT 2016 I 2017 Effective February 15, 2016

2 CONTENTS Introduction 2 istribution Countries 3 istribution etails 4 Magazine esign 6 Reader Profile 7 Facts UHNWI Population 8 Advertising Rates 11 Publication ates 12 Online Advertising 13 Technical ata 14

3 INTROUCTION 110,000 copies print run European Edition (English I German) Asian Edition (English I Chinese) same content, different languages Luxury Life MAGAZINE The quarterly encyclopaedia of luxury and the ultimate advisor for international High Net Worth Individuals. This exclusive publication reach individuals of the highest purchasing power (HNWI & UHNWI) who cultivate and enjoy a sophisticated lifestyle. 680,000 international super affluent readers per issue (HNWI & UHNWI) Luxury Life MAGAZINE report about the pleasures of life, luxury goods and services and the sights worth seeing all over the globe, luxury hotels and destinations, watches and jewellery, fashion, high end cars and yachts, highprofile architecture, interior designs, investment, art and culture... Luxury Life MAGAZINE represents an outstanding advertising platform and offers advertisers an exceptionally attractive combination of quality and targeting precision for their advertising message. Your key to selected international high end distribution channels S 3 months visibility in 12 countries Luxury Life MAGAZINE is published quarterly as a bilingual English-German edition, as well as a bilingual English- Chinese edition. The magazine is distributed with a circulation of 110,000 through appropriate high-quality distributors in 12 countries, it will reach your target audience 100%. The estimated number of international Ultra Rich readers is more than 2,720,000 per year. Luxurylife-magazine.com is the complementary website to the print publication, providing a multiplatform media experience. 02

4 ISTRIBUTION * London Paris Monaco Milan Germany Switzerland Austria French Riviera Courchevel & Megeve * ubai Abu habi Hong Kong Singapore Shanghai Beijing Bangkok 03 * istribution countries I areas nationwide distribution some selected distribution partners in Spain, Istanbul, Bodrum & Maldives.

5 ISTRIBUTION istribution details 8,000 Subscribers 680,000 international readers per issue Total print run 110,000 copies 70,000 copies English I German edition Germany I Switzerland Austria I London I Paris I Milan Monaco I French Riviera Courchevel I Megeve 40,000 copies English I Chinese edition ubai I Abu habi Singapore I Bangkok Hong Kong I Shanghai I Beijing 300 richest UHNWI in Switzerland istributed to the 300 richest individuals (Ultra High Net Worth Individuals) worth >100 millions in Switzerland. Personally addressed to their Swiss residence. More than 1,000 selected 5-star Hotels in more than 12 countries e.g. Burj Al Arab ubai, Shangri-La ubai, Atlantis Hotel ubai, One & Only Palm Jumeirah ubai, Park Hyatt ubai, Ritz Carlton Jumeirah Beach ubai, Four Seasons Hotel Park Lane London, Mandarin Oriental London, Grosvenor House London, Intercontinental Park Lane, The Savoy London, The Ritz London, St. James Hotel London, Gstaad Palace Hotel, Baur au Lac Zurich, Les Trois Rois Basel, Kempinski Grand Hotel des Bains St. Moritz, Carlton Hotel St. Moritz, Suvretta House St. Moritz, Four Seasons Hotel Geneva, President Wilson Geneva, Mandarin Oriental Geneva, Grand Hotel Kempinski Geneva, Adlon Kempinski Berlin, Mandarin Oriental Munich, Hotel Vier Jahreszeiten Kempinski Munich, Hotel Sacher Vienna & Salzburg,... More than 450 Airport I Airline Lounges First-, Business Class and VIP Lounges Airports: e.g. London, Paris, Zurich, Geneva, Frankfurt, Berlin, Munich, Milan, Nice, Monaco, ubai, Abu habi, Singapore, Hong Kong, Shanghai, Beijing, Bangkok,... Airlines: Air Canada, Air China, Air France, American Airlines, British Airways, Cathay Pacific, Emirates, Etihad, Flybe, Gulf Air, Iberia, Japan Airlines, KLM, Korean Air, Lufthansa, Malaysian Airlines, Qantas, Royal Jordanian, S7 Airlines, Servisair, Singapore Airlines, SWISS, Thai Airways, United Airlines, Virgin Atlantic,... (Ask for detailed distribution list) 04

6 ISTRIBUTION Private Jet Lounges I Jets I Heliports Private Jet Companies: ACM Air Charter, arta Air, ubai Airwings, Execujet, Falcon Aviation, Jet Aviation, Jet-Link, Netjets, Oman VIP, Private Air, Qatar VIP, Royal Jet, Signature Aviation, TAG Aviation, VISTAJET,... Exclusive Events I Fairs BASELWORL, SIHH Geneva, ubai International Jewellery Week, Singapore International Jewelry Expo, Monaco Grand Prix, Monaco Yacht Show, Top Marques Monaco,Tennis-, Polo-, Golf Events, Automobile Events, Gourmet Festival St. Moritz,... Private Banks First & Business Class Airport Lounge Private Jet Wealth Management Companies Luxury Real Estate Companies Lawyer s Offices Private Clubs, Business Clubs 500 Private Yachts 25m+ (Monaco & French Riviera) Yacht Clubs Premium Yacht ealerships Premium Car ealerships Automobile Owners Clubs Classic Car ealers Golf Clubs (Members) & Courses 05 Kempinski Grand Hotel des Bains St. Moritz I Presidential Suite Gourmet Restaurants & Exclusive Lounges Cigar Lounges & Cigar Clubs (Members) Hotel Spas & ay-spas, Wellness & Beauty Institute Medical & Private Practices, Private Beauty Clinics Fashion Stores (luxury brands) Fine Jewellery & Haute Horlogerie Boutiques Luxury Shopping Miles I Store istribution e.g. Bond Street London, Bahnhofstrasse Zurich, Rue du Rhône Geneva, Via Serlas St. Moritz, Promenade Gstaad, Maximilianstrasse Munich, Konigsstrasse usseldorf,...

7 ESIGNILOOK 06

8 REAERSHIP Reader profile details % I 58 % Female Male Readers by Age 34% Age % Age % General Managers 32% Age % Age Occupation 23% Head of epartment Management position 47% Company Owners Luxury Life MAGAZINE readers (HNWI & UHNWI) are international aficionados and therefore used to the good things in life: Known as frequent travellers, they enjoy besides their busy lives the nice things offered to them. Being among (ultra) high net worth individuals means that they treat themselves with a high quality of life and as little stress as possible to allow them to have their dreams fulfilled. Who they are Age years 32% Age years 34% Age % Married or living with partner 88% Average number of people per household 3.0 Average number of readers per copy 6.2 Readers per issue approx. 680,000 Occupation Company Owner 47% Chairman, President, Non-Executive Board Member, Managing irector, General Manager 30% Head of epartment, Senior Vice President Other Senior Management position 23% Household income Average household income EUR 939,000 Average total net worth EUR 15 Mio. Average monthly disposable income EUR 23,500 (for shopping and entertainment) Average properties (homes) 2.3 Average luxury vehicles 4.7 Reader loyalty Read three or all four issues 58% Average reading time 51 minutes Times they pick up their magazine 2.8 times Save the entire magazine 72% Clip and save articles/ads 18% Give it to close family and friends 39%

9 FACTSIUHNWI The world s ultra high net worth (UHNW) population In 2014, the world s ultra high net worth (UHNW, worth over US$30 millions) population grew 6% to 211,275 individuals and the world s UHNW wealth increased 7% to nearly US$30 trillion. Although these ultra wealthy individuals account for only 0.004% of the world s adult population, they control almost 13% of the world s total wealth. Source: Wealth-X and UBS World Ultra Wealth Report 2014 Source: Wealth-X and UBS World Ultra Wealth Report

10 FACTSIUHNWI = istribution areas UHNWI as consumers The importance of UHNW individuals as consumers or clients cannot be overstated. There are 211,275 individuals with net worth in excess of US$30 million, and these individuals generally have large extended families. Accounting for spouses and children alone, there are over one million individuals that have access to UHNW resources. Out of the three largest regions in terms of UHNW population - North America, Europe and Asia - Europe experienced the most impressive growth in both UHNW population and wealth in Source: Wealth-X and UBS World Ultra Wealth Report

11 FACTSIUHNWI Spending habits of UHNWI The average UHNW individual spends US$1.1 million a year on luxury goods and services. These individuals are responsible for almost 19% of the entire luxury market. For UHNW individuals, many luxury items and experiences are part and parcel of their lifestyle and are not necessarily considered a luxury. For example, UHNW individuals with private jets use their aircraft not only for leisure, but also for business purposes. On the other hand, while yachts, and particularly superyachts, are usually a non-necessity, many UHNW individuals lead very public lives, and the privacy of a family holiday on a yacht is a very special treat. World Ranking Ultra high net worth (UHNW) population = istribution areas 10 Source: Wealth-X and UBS World Ultra Wealth Report 2014

12 RATES Advertising I Advertorial Format Width Height Price Bleed off mm mm EUR (Euros) 1/1 220 x ,000 1/1 next to the Contens or Editorial 220 x ,500 2/1 Panorama (PS) 440 x ,000 2/1 Opening PS (inside cover) 440 x ,000 3/1 Gate Folder (inside) 657 x ,000 2/1 Gate Folder (outside) 437 x ,000 1/1 Inside cover (front or back) 220 x ,500 1/1 Back cover 220 x ,000 2/2 Panorama 440 x ,500 1/2 upright format 94 x ,500 1/2 landscape 220 x ,500 4 colors CMYK Euro Scale + optional Pantone 872 C (gold color), except cover. The advertising images should have 300 dpi (high res) at the correct printing dimensions + 3 mm bleed each side. Special packages I advertorial I editorial I inserts upon request. 11 For any questions please contact: advertising@luxurylife -magazine.com

13 EALINES eadlines I Publication dates issue on display publication date delivery deadline Spring Edition 2016 March I April I May 28. February Summer Edition 2016 June I July I August 28. May Autumn Edition 2016 Sept I Oct I Nov 28. August Christmas Edition 2016 ez I Jan I Feb 25. November Spring Edition 2017 March I April I May 28. February Summer Edition 2017 June I July I August 28. May Autumn Edition 2017 Sept I Oct I Nov 28. August Christmas Edition 2017 ez I Jan I Feb 25. November Allowance: 2 advertisements 5% 5 advertisements 11% 3 advertisements 7% 6 advertisements 15% 4 advertisements 9% 8 advertisements 20% Agency commisson: 15% of net advertising rates. For any questions please contact: advertising@luxurylife -magazine.com 12

14 ONLINEIRATES Online advertising I Banner Format Width Height Price Bleed off pixel pixel EUR (Euros) per week per 4 weeks Leaderboard (Welcome) 900 x Half page ad* 300 x Medium rectangle* 300 x *Placement: only category NEWS CORNER BLOG Category NEWS CORNER BLOG Welcome page (Leaderboard) 13

15 TECHNICALIATA Technical data Frequency Quarterly: End of February, May, August, November Volume pages Print run 110,000 copies Editions 2 Editions, same content: European Edition (70,000 copies, English I German) Asian Edition (40,000 copies, English I Chinese) Readership per issue 680,000 international readers of the highest purchasing power (UHNWI & HNWI) per issue Readership per year 2,720,000 international readers of the highest purchasing power (UHNWI & HNWI) per issue Headquarter I Postal address Luxury Life MAGAZINE GmbH Editorial epartment Luzernerstrasse Cham I Switzerland [email protected] [email protected] Paper (high quality) Illustration printing paper 170 g/m2 (Cover 300 g/m2) Print technology Sheet fed offset printing, frequency modulation screen, 5 colors: CMYK Euro Scale + Pantone 872 C (gold) Job files Please mail print-ready PF file incl. 3 mm bleed each side & high resolution to: [email protected] February 15, Changes shall be reserved to the publisher. 14

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