Crowd Funding - A Model For Success

Transcription

1 CROWDFUNDING CHANGING THE FUTURE OF FINANCE OUR EXPERTISE TARGETS DRIVING CAMPAIGN SUCCESS CROWDFUNDING CAMPAIGNER 1

2 EXPERTISE FACILITATING Campaign Success Introduction For many start-ups and entrepreneurs the recollection of the 2008 global financial crisis was the funding gap. Banks were less willing to provide loans and investors moved capital into more stable platforms. As an alternative solution from this adversity to risk by banks and financial institutions came the notion of crowdfunding. Our Target Audience Crowdfunding Campaigner targets business owners, entrepreneurs, start-ups and crowdfunding backers as a monthly publication to discuss latest news, views experiences, successes and challenges for all to share. Our Focus The intention of the magazine is to assist in facilitating thought leadership by gathering the experience and knowledge from the people who consult, influence and have the power at the various levels to improve and guide in delivering successful campaigns. Our Editorial Team The Crowdfunding Campaigner Magazine editorial team covers many years of crowdfunding experience in support of raising finance for entrepreneurs, start-ups and business members alike delivering relevant, incisive and highquality content. Having access to their expertise will not only support best practices in creating campaigns but add a level of maturity that enables backers to feel confident in supporting projects. Inspiring Lessons The magazine looks at the market from a local and global perspective focusing on the various platforms of choice balancing inspiring success stories that readers can learn valuable lessons from and given the relatively recent arrival of the crowdfunding wave to the market, its future iterations will be interesting to follow. 2 CROWDFUNDING CAMPAIGNER

3 Magazine Features In Focus We cover topics that as campaigners or backers we should be aware of that supports the development of crowdfunding What s In The Press As the market grows at such a rapid rate there are many news items that inform and support the future of crowdfunding Our Contributors Articles written by our experts that support the development of creating successful crowdfunding campaigns Software With technology at the heart of the crowdfunding platforms we keep our readers updated with market changes Global Crowdfunding is growing rapidly world wide and we take a look at trends and how they support campaigners and backers Tips & Insights Tips and insights are driven by information from our contributors and collaboration from many of our readers CROWDFUNDING CAMPAIGNER 3

4 INSPIRING CONTENT Empowering Entrepreneurship We have seen a rapid growth in start-ups and entrepreneurship over the recent years and can associate crowdfunding as a driver to empowerment. Fearless leaders who take measured risks for immeasurable opportunities can now dare to dream; but more so, they dare to take action. In support of their continual effort to launch and then grow their businesses, they seek out information that assists them with every aspect of business management, from marketing to money, sales, human resources, and more. Crowdfunding Campaigner Magazine facilitates their access to some of that vital information that inspires as well as what they need to know to succeed. 1 TIPS 2 INSIGHTS 3 SUCCESS Take advantage of our tips as time is money and every unnecessary path taken burns away precious time in pulling a successful campaign together. With our information at hand you eradicate those little irritations that may trip up your path to success. Our insights support developing and defining your needs and the experience and knowledge from others to uncover ideas in to what works well. Adapt and engage with others to create further insights that support in building better campaigns for all. Campaign development is a time consuming process defining your risks, goals and motivation to build that vision of success. Our contributors experience supports defining where you should concentrate your efforts to achieve your campaign success. With the increase in mobile touchscreen devices content delivery and design is no longer the same as web or print. Publishing and distribution of content in this new mobile space is forever changing because readers now have greater expectations from this medium. THE MOBILE Revolution Crowdfunding Campaigner magazine has the mobile trend in mind with future proofing as a market objective. The focus for Crowdfunding Campaigner Magazine is to provide content to subscribers in a way that it is most likely to be consumed at any given moment. The effect will be more touch points for the user to the brand, deepening value, brand loyalty with greater engagement between readers. 4 CROWDFUNDING CAMPAIGNER

5 SHARE EXPERIENCES Establish Improvements Required Crowdfunding Skills A successful crowdfunding campaign requires a variety of skills that support creating an informative video with an understanding of social media to drive engagement supported by a level of sales knowledge that can work through the numbers that defines the financial opportunities that backers will be only too keen to support. In most instances the average campaigner will not have the skills to develop all the tasks to achieve the ideal campaign but will seek help and advice to succeed. Insights and Change Our content contributors expertise supports the belief that mapping out a framework that delivers a successful campaign will improve success rates and through collaboration with crowdfunding campaigner subscribers we can achieve insights and drive the changes that support the future of crowdfunding. Crowdfunding Framework Targeting a crowdfunding framework serves as a collaborative way of working enabling a better understanding of what is needed, in what form, and by when while confirming what is possible and establishing the goal can be met. Become a Subscriber As a subscriber of Crowdfunding Campaigner Magazine your involvement will help in meeting our goal in defining a framework to shape the future of funding locally and globally alongside experts, entrepreneurs start-ups and make a difference for all to see. Get Involved If you agree with our framework approach then get involved by sharing your experience as a campaigner or backer to participate, engage, and to become part of something really worthwhile by contacting the editor@ crowdfundingcampaigner.com CROWDFUNDING CAMPAIGNER 5

6 CONTRIBUTOR EXPERTISE A Valuable Resource Supporting Campaigners and Backers Crowdfunding Campaigner Magazine publishes columns by an assortment of contributors, as well as a number of guest contributors that support campaigners and backers to come together to share experiences to improve the quality, governance and development of successful campaigns. Experienced in Raising Finance Our contributors cover many years of crowdfunding experience in raising finance for entrepreneurs, start-ups and business members alike while introducing quality assurance, processes and the strategies required to drive successful campaigns. Access to Expert Resources The overall intention is to relay the experience, knowledge, tips and insights as examples to follow and access to a number of expert resources to turn those vital what s, how s and why s questions into solutions that are prevalent in this growing industry. The Place to Go Overtime we will establish a global platform that serves as the place to go for new and experienced crowdfunders and backers alike. JOIN OUR TEAM OF CONTRIBUTORS We are always looking for guest contributors for Crowdfunding Campaigner Magazine. Passionate writers that can share their experiences and insights to support our goal of creating crowdfunding success. If you would like to join our team we would be keen to hear from you. Please us at editor@crowdfundingcampaigner.com. 6 CROWDFUNDING CAMPAIGNER

7 BUILD OPPORTUNITIES Through Advertising Crowdfunding Campaigner Magazine believes that its strength lies in the active way in which readers choose and use the magazine. Digital magazines are an active medium, with an intention of interaction and engagement putting the reader in control. Readers become deeply engaged with their magazines and as a result a strong relationship, a bond of trust, develops between the reader and the magazine over time. A reader s identification with an engaging magazine can go well beyond the simple provision of information and ideas. When a magazine strikes a chord it can reinforce the reader s own self-image and this creates a particularly powerful and trusting relationship. As a magazine we are passionate about crowdfunding and the future of this market and support the success of campaigners and believe our platform also supports advertisers in building relationships with our readers. How We Support Advertisers Relationships The magazine is seen as a trusted friend that is kept and referred to Magazines are an advocate for communities of common interest They bring a halo effect to advertising featured alongside relevant content They provide access to natural networks of common interest Magazines stimulate interest in a topic and then direct readers to further avenues to explore They work hand in hand with digital platforms because core magazine readers are tech-savvy Magazines are the primary driver of Online purchase in 70% of product categories If you would like to build relationships with our readers as an advertiser contact the editor@crowdfundingcampaigner.com CROWDFUNDING CAMPAIGNER 7

8 Get in Touch Crowdfunding Campaigner Magazine Richmond House, Walkern Rd, Stevenage, Hertfordshire, SG1 3QP Phone : +44 (0) Website : editor@crowdfundingcampaigner.com : 8 CROWDFUNDING CAMPAIGNER