Does it really CHANGE something?

Transcription

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2 Does it really CHANGE something?

3 WHY do we need a PHOTOGRAPHER when anyone can take photos?

4 Because...

5 WRONG USAGE

6 LOW QUALITY

7 Inappropriate content WRONG message

8 The Director s PROBLEM useless photos Low quality of the images Waste of time Staff should do their own work

9 STOCK PHOTOS

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11 #FAIL

12 Using stock image VS real photo When Marketing Experiments tested a real photo of their client against their top performing stock photo, they found that nearly 35% of visitors would be more likely to sign up when they saw the real deal If the stock photo you re using is at all similar to another website that created a negative experience for the visitor, subconsciously, they re projecting their negative experiences onto your stock photograph, reducing trust & adding friction to the process. Basically, people DON T TRUST stock photos.

13 THE PHOTOGRAPHER Knows the subject Communicative skills Generating ideas Ready for a tough schedule Conditions (getting wet/ dirty, climbing high ropes/driving) Organizes the materials according to the request and on time LOVES THE JOB

14 TYPES OF PHOTOS MARKETING REPORT MEMORY

15 MARKETING (PROMOTIONAL) photos USAGE: Printed Brochures Catalogues Posters Billboards Digital Website covers Social networks Web banners Slideshows Media Newspapers Magazines TV Commercials Presentations

16 MARKETING PHOTOS Taken to ATTRACT more CUSTOMER ATTENTION High quality Standard Copyright Purpose Branding Information Message Content

17 Show the REAL

18 Show the REAL in the BEST way

19 NATURE

20 STAFF

21 PROCEDURES

22 FACILITIES

23 ACTIVITIES

24 PROGRAM FEATURES

25 Not just an INFO

26 Show the CONSEPT

27 TRUST

28 FRIENDSHIP

29 FUN

30 EXPERIENCE

31 ADVENTURE

32 REPORT PHOTOS USAGE: On-line reports On-line feedback History Program analysis

33 MEMORY PHOTOS (FURTHER PROMOTION) USAGE: CD/photo-book Slideshow Portraits Group pictures

34 BRAND YOUR PHOTOS

35 Save your time while promoting your programs. Just give them to your great designer. Keep the high quality level of your promo materials each year Create or improve your corporate image. Attract more consumer attention Increase your revenues

36 According to the 2015 year business reports, after a year promotion with professional visual materials: FUTURE STARS /camps, travel and educational programs/ 40% overall increase of incomers 60% increase of new incomers ANA YELKEN /sailing education organization/ 35% increase of annual programs incomers 300 % (!) increase of new programs incomers

37 Ich habe Anna auf einer Messe in der Türkei kennengelernt und eine Ausstellung Ihrer Camps-Fotografien gesehen. Sofort war ich begeistert von den Bildern und der Nähe und Emotion die diese ausstrahlen. Anna war im Sommer 2015 für Young Austria im Einsatz und hat die gesamte Erlebniswelt unserer Sommercamps fotografisch eingefangen. Ihre unheimlich professionelle Herangehensweise, ihr immenser Arbeitseinsatz (Annas Tage dauern um die 18 Stunden ), sowie ihr Umgang mit den Kids, haben uns eine Festplatte voll bestem Fotomaterial mit einigen tollen Covermotiven eingebracht. Anna hat nicht nur Ahnung von Fotografie, sondern weiß auch was Kataloge brauchen um zu emotionalisieren und was in Sachen Sicherheit abzubilden ist. Bernd Seidl, Geschäftsführer Young Austria As Future Stars, the leading international extracurricular education and camp organization in Turkey, we are privileged working with Anna Dare for the last 3 years. With her great expertise and dedication, Anna has provided us with outstanding camp pictures and videos which enabled us for more effective communication with children, families and partner foundations around the world. Her work has set a milestone in Futures Stars history and we are confident and happy in presenting the work we do at camps in prestigious manner. Osman Gözet, CIO Geleceğin Yıldızları Anna has been a photographer for our sailing education organization. She was professional, courteous, and kind. Anna went above and beyond what we expected of her throughout the entire process. From start to finish, her organization skills were exemplary. However, no matter what my concern, question or need, she made me feel as though our sailing camp was the most important thing in the world. The portraits she took were unbelievable. Her ideas and creativity truly stood out. From campers individually to group portraits, she truly captured every magical moment of our camp. Since we are working with Anna, I have shown our pictures to dozens of people. Each and every person has been completely amazed at the work that she did for us. We run sailing programs and as marketing tool it is very important and very hard to explain what we are doing in a minute without words and with real examples. Fatih Ozmen, CIO Ana Yelken Organizasyon

38 Thank you