MMA DIGITAL IMAGING FOR GRAPHIC DESIGN

Transcription

1 MMA DIGITAL IMAGING FOR GRAPHIC DESIGN Instructor: Anna Pinkas Schedule: Thursdays 2:00-5:40pm Room: FH-705 Office Hours: Tue & Thu: 11:00AM 12:30PM, Room S622J

2 COURSE DESCRIPTION This course continues the study of digital imaging as it relates to graphic design. A core philosophy of this class is the introduction of photographic images as a basis for approaching 2D design concepts. During the semester, this class covers digital input, editing, archiving, and begins to study digital output. Artistic, theoretical, and technical aspects of digital imaging will be considered. Reading will focus on the use of technology in producing digital imaging and design.

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7 SKILLS By the end of the course, you should understand The difference between analog and digital images How digital cameras work How to format images properly (for web and for print) How to save and organize your digital files How to use photoshop and illustrator to edit, manipulate and combine images and text The terminology related to digital imaging Digital imaging s historical context Copyright law as it relates to digital imaging

8 GRADING Weekly Assignments: 30% Midterm project: 20% Final Project: 25% Quizzes: 15% Teacher evaluation and class performance: 10% At BMCC, the maximum number of absences is limited to one more hour than the number of hours a class meets in one week. In the case of excessive absences, the instructor has the option to lower the grade or assign an F or WU grade.

9 SOFTWARE

10 COMPUTER LABS 199 Chambers, Room N-261 Hours: Mon-Thu: 8am-12am, Fri: 9am-12am, Sat-Sun: 8:30am-12am 70 Murray Street, Room. M-1109 Hours: Mon-Thu: 9am-8pm, Fri: 9am-3pm 245 Greenwich (Fiterman), Room LL03 Hours: Mon-Fri: 8am-10pm, Sat-Sun: 8:30am-1:30pm

11 HARDWARE DSLR cameras and tripods can be checked out by students for a period of 48hrs from the Media Center located at 199 Chambers Street, Room S-530B Students will have to provide their own SD Cards

12 SUPPLIES REQUIRED USB Removable Flash Drive SUGGESTED Sketchbook HB, 2B and/or 4B Sketch pencils Eraser SD Card Digital Camera Tripod Photographic 18% gray card

13 TEXTBook + assigned reading/viewing Photoshop CC: The missing manual by Lesa Snider O Reilly, 2013 Pages from the textbook will be assigned weekly. Other reading and watching references may also be posted on the class blog.

14 BLACKBOARD I will only be using Blackboard to post grades.

15 CLASS BLOG

16 INTRODUCTIONS Interview your neighbor using the questions listed below (feel free to add your own): First name, standing, department Five things about you (for example: nicknames, how many brothers and sisters, favorite movies, artists, video game, future school or career goals, etc.) List all your computer skills (for example: Microsoft Word, Keynote, Photoshop, Illustrator, InDesign, HTML/CSS etc.) What do you hope to learn in this class? Present your neighbor to the class.

17 CONTACT Please send me an with your preferred address at: with the subject line MMA225-First Name, Last Name

18 INSIDE A DIGITAL CAMERA

19 Analog

20 DIGITAL

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23 SENSORS Full Frame APS Compact

24 CAMERA TYPES phone camera DSLR point-and-shoot micro 4/3

25 DEPTH OF FIELD

26 ZOOM 10x optical 10x digital

27 CAMERA TYPES phone camera DSLR point-and-shoot micro 4/3

28 REFLEX MIRROR point-and-shoot DSLR

29 CAMERA TYPES phone camera DSLR point-and-shoot micro 4/3

30 SHUTTER SPEED

31 SHUTTER RELEASE

32 POWER AND MEMORY

33 Program (P) Shutter Priority (S or Tv) Aperture Priority (A) Manual (M) EXPOSURE MODES

34 WHITE BALANCE

35 WHITE BALANCE

36 HISTOGRAM

37 TRIPODS

38 IN CAMERA FILE FORMATS JPEG Lossy File Format Not as High Quality as RAW Processed in camera RAW Lossless Format Proprietary Provides the highest image quality The unprocessed data must be edited with a digital imaging software.

39 UPLOADING TO A COMPUTER HARDWARE Use the cable that came with your camera Use a memory card reader SOFTWARE Directly drag/copy photos to computer Use a photo application such as iphoto or Adobe Bridge

40 STORAGE & ORGANIZATION

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43 FOLDERS Don t put files on your desktop Limit folder creation Get used to thinking in hierarchies

44 HIERARCHY Documents BMCC Personal Fall2014 Spring2015 Photos Videos Music mes152 mmp100 mma225

45 HARD DRIVE vs. USER FOLDER

46 NAMING YOUR FILES Use the underscore (_) as element delimiter. cat_retouched.jpg Use the hyphen (-) or capitlization to delimit words within an element cat_colorretouched.jpg or cat_color-retouched.jpg Elements should be ordered from general to specific (this holds true for dates) _cat_colorRetouched.jpg Personal names within an element should have family name first followed by first names or initials. PinkasA_assignment1.jpg Abbreviate the content of elements whenever possible. An element for version control should start with V followed by at least 2 digits and should be placed as the last most element. cat_colorretouched_v02.jpg

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50 ASSIGNMENT 1 due next class 1. Adjust and convert the RAW image provided on the class blog in Adobe Camera Raw 2. Create a dropbox account. 3. In dropbox, create a folder for this class (this is where you will store all future assignments). 4. Upload the.jpg version to a folder called "Assignment1". 5. Post a link to that folder on the blog. Read: Camera sensors at work, and Understanding Raw File

51 COMPOSITION

52 WHAT IS COMPOSITION?

53 Eiffel Tower, Paris, André Kertész

54 The Fork, André Kertész

55 TIPS for GOOD COMPOSITIONs 1. Clearly defined subject and background 2. Sense of balance 3. Point of view 4. Degree of simplicity

56 SUBJECT AND BACKGROUND

57 BALANCE No single area of the image should attract our eyes so much that we get stuck there. Instead, our eyes should be free to roam around the image and take it all in. A balanced image feels pleasing to the eye, and not lop-sided in any way.

58 The Berlin Wall, Henri Cartier-Bresson

59 Bridal Veil Fall, Yosemite Valley, Ansel Adams

60 Ernest Hemingway, Yousuf Karsh

61 POINT OF VIEW In photography, point of view means the position from which you/the camera sees the scene. Are you looking down on the subject? Are you looking up at the subject? How close are you to the subject? Is there anything between you and the subject?

62 Roots, Foster Garden, Hawaii, Ansel Adams

63 Woman carrying luggage accompanied by a small boy, Haifa, Israel, Robert Capa

64 SIMPLICITY Pair down the image to its essence. Get rid of superficial/ distracting elements.

65 Couple d'amoureux dans un petit café, quartier Italie, Brassaï

66 RULE OF THIRDS

67 ALL GOOD COMPOSITIONS HAVE: 1. Subject and background 2. Sense of balance 3. Point of view 4. Degree of simplicity