Building Your Personal Brand

Transcription

1 Building Your Personal Brand through Social Media Noelia Sanchez! HLI SUMMIT August 1, 2014

2 Networking in

3 Networking in

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7 Creating A Strong Online Presence!

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10 Digital Proficiency

11 Engage & Learn from your network

12 RISKS TO AN! ONLINE PRESENCE Managing! Social Capital Managing! Intellectual Capital Managing! Your Progress

13 Risk 1: Managing Social Capital Boundary between personal and professional spaces, private and public audiences Professional Personal Source:

14 Risk 2: Managing Intellectual Capital What you say online matters, especially because it can be very difficult to erase. Source:

15 PLAIN & SIMPLE Anything you want to keep private & maintain control over should never be posted on social media.

16 Risk 3: Managing Your Progress How do you ensure you re not wasting your time? Keep track of useful connections and ideas you develop as a result of social media interaction. Source:

17 Public Personal Professional Private

18 Personal & Private Family & Friends MESSAGE! I want to keep in touch with you. SOCIAL MEDIA TOOLS GOALS! Show commitment to your relationships.!! Keep abreast of changes in your social network. Source:

19 Public Personal Professional Private

20 Professional & Private Work Colleagues MESSAGE I am a team player, and I want to collaborate with you. SOCIAL MEDIA TOOLS!! corporate platforms! professional networks GOALS! Enhance your image at work. Collaborate; boost productivity and effectiveness. Source:

21 Public Personal Professional Private

22 Personal & Public Society MESSAGE I am passionate about ideas and want to share them with you. SOCIAL MEDIA TOOLS!! blogs GOALS! Become known for your ideas. Find new outlets for your passions. Source:

23 Professional & Public Professional Peers MESSAGE SOCIAL MEDIA TOOLS! I am competent and growing professionally. Source: GOALS! Build recognition New opportunities!! Boost industry knowledge

24 Public Personal Professional Private

25 ! Share Where are you now on the scale? Where do you want to be? What, if anything, is holding you back? What, excites you about moving to that new space?

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27 Pick A Platform What space do you want to be in? Twitter, Facebook, LinkedIn, Instagram, etc. Things to Consider: Do you have the time? Do you have the resources?

28 Establish a presence Get Started - Be Consistent Things to Consider: How big do you want to get? Am I being authentic?

29 Generate Content What area do I want to focus on? What do I want to be known for? Things to Consider: How can I provide value? What s my content plan?

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31 to- use- hashtags- to- increase- your- social- media- presence/

32 to- use- hashtags- to- increase- your- social- media- presence/

33 to- use- hashtags- to- increase- your- social- media- presence/

34 to- use- hashtags- to- increase- your- social- media- presence/

35 #HLIAlumnae #HLISummit #HealthyStart #REI

36 Social Media SCAVENGER" HUNT

37 Action Plan What s your brand? Use a Consistent profile image. Set up a Gravatar. Set up your social profiles. Write a bio. Create a custom signature that includes your social media links.

38 THANK YOU! web: