Tech Tool Tip #1: Social Media Code Generator.

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1 Tech Tool Tip #1: Social Media Code Generator Automatically creates the code you need for social sharing n Facebook n Twitter n Pinterest n share All you need is the content: n Link n Copy n Photo (URL)

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4 Tech Tool #2: Facebook Comments Plugin Allows people to comment on your site content Individuals can determine whether to concurrently post to Facebook Includes moderation abilities Provides social relevance tracking Only takes a few minutes to set up

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6 Facebook Plugin How-To 1. Become a Facebook Developer if you haven t already at Register as a Developer it s fast and easy: 2. Go to this page to get your code snippets comments/ 3. Put two snippets on your site

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8 Tech Tool #3: Qwaya ( Third-party tool for managing Facebook ad campaigns Conduct rounds of testing in order to maximize ROI Test: n Type of campaign (Like campaign, drive to donation, drive to Facebook app, etc.) n Image n Copy n Audience Use Qwaya to determine overlap between list and Facebook Fans

9 Tech Tool #3: Determine your FB Fan overlap Import your house file into a group in Qwaya Add your organization s page as a filter Qwaya will display the number who currently Like your page.

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12 Tech Tool #4: Facebook Custom Audiences Create special audiences in Facebook using your list in order to target Facebook ads Benefits of Custom Audiences: n Integrate your fundraising campaigns with corresponding asks in and Facebook Ads n Direct ads to specific audiences n Direct ads away from specific audiences n Learn the overlap between your list & Facebook users Now called a Data File Custom Audience Matches on address only

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14 Tech Tool #5: Social Media Remarketing Add a pixel to your website footer or donation form confirmation page Serve Facebook ads to certain types of site visitors People who have visited your website (or mobile app) Facebook: n New Website Custom Audiences feature (under Audiences) n Third party vendors including Adroll ( Twitter: n Adroll is currently piloting Twitter remarketing

15 Tracking Pixel for Remarketing

16 Remarketing Ads & Reports

17 Tech Tool #6: Tricking out TeamRaiser Use a P2P tool for a one-off campaign Provides the features of that tool without needing a developer to build something custom: n Dynamic thermometer n Donor scroll n High-roller scroll n Campaign title n Campaign goal n Campaign description/content (can change throughout the day) n Image n Social blog (use the Facebook Comments plugin!)

18 #GivingTuesday Campaign

19 Tech Tool #7: Shop your website for a FB app Check out Donordigital s handy how-to on our blog: Use an capture opportunity you ve already made for your website to create a Facebook app YOU can do it yourself! (Really!) So, you want to be a Facebook app developer How to turn your website capture device into a Facebook app We ll use the example of our client Children s Health Fund, and their Speak Up For Kids Facebook app. CHF uses Blackbaud Luminate, and Donordigital created their original capture petition using the Luminate Survey module. These instructions will work for any capture tool with both a secure and non-secure UR Prepare your capture device 1. Prepare your capture tool/luminate survey in whichever system your organization uses. 2. You ll need both a secure and non-secure URL version of the Luminate Survey (or whatever capture device you ve created). Here are step-by-step instructions for Blackbaud Luminate users: Edit the survey you would like to turn into a Facebook app include in your new FB App Settings. This will be the non-secure url, which looks like this for our CHF example: ID=2700 version of the url to use in the new FB App settings. It looks like this for CHF: ID=2700 Register for a Facebook Developer Account and Create a New App 1. Have a Facebook account. (You know you already do.) Log in. aren t already. 3. Go here: 4. Register for the Developer App App Display name: The app s 6. Fill out the pop-up and click Create Ap

20 You can easily turn these into an app

21 Facebook apps

22 We love this stuff! Get in touch anytime. Please reach out to any of us at Donordigital. We d love to hear from you & share tips and ideas. Wendy Marinaccio Husman wendy@donordigital.com (510)