Membership Marketing Proposal

Transcription

1 Membership Marketing Proposal

2 About Us 25 years of combined team member experience in the hospitality and loyalty field Managing 5 star hotel brands around the world Membership Marketing company specializing in CRM within the hospitality industry focusing on driving F&B and rooms revenue Results: Generated $1.2 mil incremental revenue in a single business unit in 12 months Athens produced F&B covers in one year from club members 866 room nights where booked by club members in Czech Republic One time club event in Moscow generated $21000 A new program in Cairo signed up over 900 members in 17 weeks

3 Partners IHG Club Brand Hilton Club Brand Marriott Club Brand Sun International Club Brand Sun International Club Brand

4 Strategy Gain Customer Insight Retain Customers Target Marketing Comms. Acquire New Customers Increased Revenue Increase Spend & Frequency Differentiate vs. Competition Build Customer Relationship Build Brand Loyalty

5 What we do Create, implement and manage a custom-built F&B loyalty program offering memberships in local markets Develop a unique image for your loyalty program with brand guidelines and a range of marketing and communication tools Target lucrative local communities with the aim to acquire a large membership base for clubs in the first 12 months Increase F&B revenue generated by local community Support the launch of the any new concepts with customer base from loyalty program Conduct strategic and tactical marketing to increase member visits and ensure the highest rate of activation Manage promotions for hotel with a 12 month promotional calendar to increase member visits

6 Tools These are the tools we use for activation of members and to drive revenue: Tailored communication Online marketing campaigns SMS campaigns Surveys and feedback follow up Dedicated CRM tools Reporting and tracking Multi-channel sales campaigns to maximise growth

7 Membership Cycle New member Renewal Welcome call Welcome Renewal reminder Anniversary Monthly promotions (1/ week) Member events Lead generation Nominate a friend Birthday Survey Active member Non-active member Follow-up Activation campaign ecampaign; SMS; call

8 Digital Marketing We communicate via direct and digital marketing channels

9 Digital Marketing Promoting both individual the hotel and the business unit

10 SMS Marketing Reaching your customers anytime, anywhere, Hospitality Dynamics provides multi-channel communication support. Partnering with one of the largest networks of SMS providers to enhance member activation and renewals. Targeted SMS strategy

11 Surveys Online surveys generate customer feedback providing priceless information on the customer experience

12 VIP Treatment Reward loyalty with recognition. Club collateral reflects the superior status of the members.

13 Reporting Measurement and data tracking tools allow us to analyse customer trends from awareness to activation. Including sales trends, top spenders and incremental F&B and cover revenue growth. Member generated revenue

14 Medusa so)ware Medusa

15 Medusa Medusa so)ware

16 Mail Manager Unique ability to provide the following campaigns Event collateral Activation campaigns Surveys and online polls Lead generation flyers Detailed real-time tracking of campaigns. Bounce reports which provide an indication of accuracy. Optimized for anti-spam categorization in accordance with anti-spamming guidelines. Maintain a benchmark 30% open rate.

17 How does the membership work? Set up a sales office Team generating leads for new members Desk with customer service for the club and as a tool to drive sales Membership includes: membership card, voucher booklet, welcome letter, T&C Marketing to members to ensure increased revenue and visits A guest relations desk visible to all people entering the hotel for more information and to generate members Progressive bonus structure for sales agents on zero complaints and achieving sales targets Online custom-built website and ecommerce Hotel direct (tent cards, flyers, business card collection and competitions)

18 Your Investment This is a self funding business model The hotel has NO investment cost Profit share Model Or Revenue Share Model

19 Why Us No one does Membership Marketing like we do Proven track record of revenue growth and marketing solutions Dynamic new approach to membership management Tailored-made solutions Eye on the long term

20 Contact Ricardo Manriquez