MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit

Transcription

1 MAGAZINE Publisher s Statement 6 months ended June 30, 2015 Subject to Audit Field Served: INSTYLE celebrates the private side of public faces, revealing the personal style choices of the world s most fascinating people. An insider s guide to the latest trends in beauty, fashion, home, entertaining and charities, INSTYLE is a trusted, one-stop source for style inspiration and ideas. Published by Frequency: Time Inc. 13 times/year 1. TOTAL AVERAGE PAID & VERIFIED CIRCULATION : (See Par. 6) Average for the Statement Period % Rate Base Above (Below) % Above (Below) : Paid 1,336, , Paid 1,372, , , ,431, Single Copy Sales 291, , Single Copy Sales 309, ,741, ,700,000 41, PRICES Suggested Average Price (2) Retail Prices (1) Net Gross (Optional) Average Single Copy $5.32 Subscription $26.00 Average Subscription Price Annualized (13 issue frequency) $21.05 Average Subscription Price per Copy $1.62 (1) For the Statement period (2) Represents subscriptions for the 12 months ended December 31, W. Seegers Road Arlington Heights, IL T: F:

2 3. PAID & VERIFIED CIRCULATION BY ISSUE OF PRINT AND DIGITAL ISSUE Paid Single Copy Sales Paid Single Copy Sales Paid & Jan. 1,350,688 37,486 1,388,174 78,631 78,631 1,466, ,014 17, ,942 1,653,333 55,414 1,708,747 Feb. 1,315,296 36,942 1,352,238 64,506 64,506 1,416, ,952 18, ,988 1,692,754 54,978 1,747,732 Mar. 1,356,441 36,507 1,392, ,393, ,473 18, ,381 1,706,990 55,415 1,762,405 Apr. 1,346,093 36,007 1,382,100 64,880 64,880 1,446, ,353 17, ,680 1,695,326 53,334 1,748,660 May 1,317,836 35,726 1,353,562 64,928 64,928 1,418, ,566 17, ,031 1,693,330 53,191 1,746,521 June 1,331,092 35,474 1,366,566 78,867 78,867 1,445, ,402 17, ,760 1,679,361 52,832 1,732, AVERAGE CIRCULATION BY REGIONAL, METRO & DEMOGRAPHIC EDITIONS None 5. TREND ANALYSIS 2010 % 2011 % 2012 % 2013 % 2014 % : Paid 1,096, ,114, ,189, ,268, ,333, , , , , , ,145, ,160, ,247, ,337, ,396, Single Copy Sales 638, , , , , ,783, ,726, ,784, ,793, ,758, Year Over Year Percent of Change Avg. Annualized Subscription Price $23.50 $24.03 $24.14 $22.74 $22.33 Page 2 of

3 6. SUPPLEMENTAL ANALYSIS OF AVERAGE PAID & VERIFIED CIRCULATION The following averages, as reported below, are included in Par. 1 and annotated here per applicable rules. See Par. 9 for full explanation. Average for Period Average for Period 6A. ADDITIONAL ANALYSIS OF VERIFIED PUBLIC PLACE The following represents the average public place copies made available during the statement period to the following public areas: 6B. ADDITIONAL ANALYSIS OF VERIFIED INDIVIDUAL USE The following represents the average individual use copies made available during the statement period to the following individuals: % of PAID SUBSCRIPTIONS Individual * 602,867 35, , Combination * 34,881 34, Award Point* 258, , Partnership: Deductible* 440, , TOTAL PAID SUBSCRIPTIONS 1,336,241 36,357 1,372, VERIFIED SUBSCRIPTIONS Public Place (See Par. 6A) 53,985 53, Individual Use (See Par. 6B) 4,663 4, TOTAL VERIFIED SUBSCRIPTIONS 58,648 58, TOTAL PAID & VERIFIED SUBSCRIPTIONS 1,394,889 36,357 1,431, SINGLE COPY SALES Single Sales 291,960 17, , TOTAL SINGLE COPY SALES 291,960 17, , TOTAL PAID & VERIFIED CIRCULATION 1,686,849 54,194 1,741, *Included in Average Price calculation Subscription: Personal Care Salons Public Place Other Public Place Copies Public Place 53,985 53,985 Individual Use Other Individual Use Copies Individually Subscription: Requested Individual Use 4,663 4,663 Page 3 of

4 7. GEOGRAPHIC DATA for the February 2015 issue paid & verified circulation of this issue was 0.4% greater than the total average paid & verified circulation. Subscription and single copy sales figures are based on the percentage for each State/Province determined by analysis of the July 2014 issue and these percentages are projected against the total for the February 2015 issue. State PAID SUBSCRIPTIONS VERIFIED SUBSCRIPTIONS SINGLE COPY SALES Paid Single Copy Sales Alabama 13,480 13, ,085 2,356 2,356 16,441 16,441 Arizona 28,295 28, ,215 5,170 5,170 34,385 34,385 Arkansas 7,702 7, ,032 1,265 1,265 9,297 9,297 California 193, ,996 8,941 8, ,937 34,990 34, , ,927 Colorado 26,480 26, ,465 4,714 4,714 32,179 32,179 Connecticut 18,167 18,167 1,468 1,468 19,635 2,957 2,957 22,592 22,592 Delaware 3,869 3, , ,672 4,672 District of Columbia 4,926 4, , ,703 5,703 Florida 89,501 89,501 4,012 4,012 93,513 17,985 17, , ,498 Georgia 37,148 37,148 1,195 1,195 38,343 8,321 8,321 46,664 46,664 Idaho 4,269 4, , ,293 5,293 Illinois 61,562 61,562 3,003 3,003 64,565 11,895 11,895 76,460 76,460 Indiana 19,020 19,020 2,056 2,056 21,076 4,105 4,105 25,181 25,181 Iowa 9,731 9, ,365 1,566 1,566 11,931 11,931 Kansas 9,907 9, ,476 1,428 1,428 11,904 11,904 Kentucky 13,206 13, ,876 2,523 2,523 16,399 16,399 Louisiana 13,974 13, ,453 1,908 1,908 16,361 16,361 Maine 3,314 3, , ,767 4,767 Maryland 27,229 27,229 1,473 1,473 28,702 4,731 4,731 33,433 33,433 Massachusetts 33,049 33,049 2,368 2,368 35,417 7,947 7,947 43,364 43,364 Michigan 32,681 32,681 2,374 2,374 35,055 8,347 8,347 43,402 43,402 Minnesota 23,500 23,500 1,149 1,149 24,649 4,921 4,921 29,570 29,570 Mississippi 6,664 6, ,878 1,064 1,064 7,942 7,942 Missouri 19,011 19,011 1,132 1,132 20,143 3,433 3,433 23,576 23,576 Montana 2,615 2, ,628 1,582 1,582 4,210 4,210 Nebraska 6,139 6, ,428 1,260 1,260 7,688 7,688 Nevada 11,468 11, ,718 3,380 3,380 15,098 15,098 New Hampshire 4,477 4, ,009 1,245 1,245 6,254 6,254 New Jersey 48,999 48,999 2,877 2,877 51,876 17,201 17,201 69,077 69,077 New Mexico 5,508 5, , ,674 6,674 New York 96,373 96,373 4,788 4, ,161 14,744 14, , ,905 North Carolina 34,215 34,215 1,715 1,715 35,930 6,480 6,480 42,410 42,410 North Dakota 2,399 2, , ,997 2,997 Ohio 40,272 40,272 2,236 2,236 42,508 7,675 7,675 50,183 50,183 Oklahoma 12,075 12, ,678 1,957 1,957 14,635 14,635 Oregon 14,852 14, ,408 2,606 2,606 18,014 18,014 Pennsylvania 50,506 50,506 3,101 3,101 53,607 6,660 6,660 60,267 60,267 Rhode Island 4,614 4, , ,860 5,860 South Carolina 15,356 15, ,113 3,801 3,801 19,914 19,914 South Dakota 2,470 2, , ,907 2,907 Tennessee 21,252 21,252 1,130 1,130 22,382 3,748 3,748 26,130 26,130 Texas 103, ,389 4,209 4, ,598 17,541 17, , ,139 Utah 8,402 8, ,026 1,522 1,522 10,548 10,548 Vermont 1,843 1, , ,524 2,524 Virginia 37,234 37,234 1,450 1,450 38,684 6,087 6,087 44,771 44,771 Washington 29,602 29,602 1,723 1,723 31,325 7,218 7,218 38,543 38,543 West Virginia 3,748 3, , ,805 4,805 Wisconsin 20,899 20,899 1,114 1,114 22,013 2,298 2,298 24,311 24,311 Wyoming 1,469 1, , ,880 1,880 TOTAL 48 CONTERMINOUS STATES 1,280,857 1,280,857 64,505 64,505 1,345, , ,323 1,591,685 1,591,685 Alaska 2,096 2, , ,661 2,661 Hawaii 7,025 7,025 7, ,592 7,592 TOTAL ALASKA & HAWAII 9,121 9, ,122 1,131 1,131 10,253 10,253 U.S. Unclassified TOTAL UNITED STATES 1,289,978 1,289,978 64,506 64,506 1,354, , ,454 1,601,938 1,601,938 Poss. & Other Areas 2,131 2,131 2, ,252 2,252 U.S. & POSS., etc. 1,292,109 1,292,109 64,506 64,506 1,356, , ,575 1,604,190 1,604,190 CANADA Alberta 2,975 2,975 2,975 8,128 8,128 11,103 11,103 British Columbia 3,088 3,088 3,088 9,166 9,166 12,254 12,254 Manitoba ,619 1,619 2,455 2,455 New Brunswick ,078 1,078 Newfoundland/Labrador Northwest Territories Nova Scotia ,306 1,306 1,735 1,735 Nunavut Ontario 11,051 11,051 11,051 22,247 22,247 33,298 33,298 Prince Edward Island Quebec 2,384 2,384 2,384 3,918 3,918 6,302 6,302 Saskatchewan ,388 1,388 2,149 2,149 Yukon Territory Canadian Unclassified TOTAL CANADA 21,996 21,996 21,996 49,377 49,377 71,373 71,373 International ,000 16,000 16,094 16,094 Other Unclassified 36,942 36,942 36,942 18,036 18,036 54,978 54,978 Military or Civilian Personnel Overseas 1,097 1,097 1,097 1,097 1,097 GRAND TOTAL 1,315,296 36,942 1,352,238 64,506 64,506 1,416, ,952 18, ,988 1,692,754 54,978 1,747,732 Page 4 of

5 8. ANALYSIS OF TOTAL NEW AND RENEWAL PAID INDIVIDUAL SUBSCRIPTIONS gross subscriptions (new and renewal) sold in the six month period ended June 30, 2015 A. DURATION % (a) One to six months (1 to 6 issues)... 4, (b) Seven to eleven months (7 to 11 issues)... 4, (c) Twelve months (12 to 13 issues) , (d) Thirteen to twenty-four months... 58, (e) Twenty-five months and more... 1, Sold in Period , B. USE OF PREMIUMS (a) Ordered without premium , (b) Ordered with material reprinted from branded editorial material... 6, (c) Ordered with other premiums, See Par , Sold in Period , C.CHANNELS % (a) Ordered by subscriber action via direct mail, direct mail agents, inserts, online, renewals, catalogs, or other outlets available to the subscribers , (b) Ordered by subscribers in response to unsolicited telemarketing and door to door selling (c) Ordered by subscribers in response to fund-raising programs of schools, churches, and other similar organizations... 29, (d) as part of membership in an organization... None Sold in Period , EXPLANATORY (a) Suggested Retail Prices: Average Single Copy: U.S., $4.99 on 4 issues, $5.99 on 2 issues (March 2015, April 2015). Canada, $6.99 on 4 issues, $7.99 on 2 issues (March 2015, April 2015). : No additional prices. (b) Average nonanalyzed nonpaid circulation for the 6 month period: 32,051 copies per issue. (c) Post expiration copies: None. (d) DESCRIPTION OF DIGITAL - The is consistent with the print edition - all editorial content is included as an exact replica or in a format and design created specifically for the device being used. The is available through various offers and digital stores. (e) 64,768 subscriptions were sold in combination during this statement period. Subscription Price of Suggested Combination Publication Sold Term Combination Retail Prices Entertainment Weekly 41, issues $54.00 $49.92 People StyleWatch 15, issues $24.00-$49.00 $21.95-$27.94 People 7, issues $36.00-$39.96 $85.41-$87.60 O Oprah issues $30.00 $18.67 (f) Award Point Subscription Sales: The average of 258,708 copies per issue (258,238 copies; 470 copies), shown in Par. 6 and included in Par. 1, includes the following: An average of 243,878 copies per issue represents copies purchased through the redemption of Airline Frequent Flyer Miles valued at $0.025 to $0.03 per mile. An average of 14,830 copies per issue represents copies purchased through the redemption of award points valued at $0.06 to $1.00 per point. (g) Partnership Subscription Sales (Deductible): The average of 440,255 copies per issue, shown in Par. 6 and included in Par. 1, represents copies sold in a partnership relationship wherein this publication was bundled with the purchase of a product or service. Purchasers were advised that $14.99 to $20.00 of the sales price was allocated for a 13 issue subscription to this publication. (h) Use of Premiums: INSTYLE guides, with a value of $5.97, or additional INSTYLE editorial, in varied formats, with no advertised or stated value, was offered with some subscriptions. A retailer gift card, of varied value, or a nail polish, with no advertised or stated value, was offered with some subscriptions. (i) Pursuant to a review by the AAM Board of Directors, copies distributed through the Next Media Unlimited program are reported as paid single copy sales based on consumer payment for the program and consumer s request for this specific magazine. Included in single copy sales is an average of 15,314 copies per issue from this program. (j) An average of 4,663 copies are included in Individually Requested that were served to subscribers that ordered the magazine for which payment was not received. 10. VARIANCE Latest released Audit Report for 12 months ended December 31, 2014; Variation from Publisher s Statements Audit Period Ended Rate Base ( ) Audit Report ( ) Publisher s Statements ( ) Difference ( ) Percentage of Difference ( ) ,700,000 1,758,865 1,758, ,700,000 1,791,310 1,793,181-1, ,700,000 1,778,731 1,784,475-5, ,700,000 1,729,807 1,726,791 3, ,700,000 1,781,416 1,783,864-2, We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with Alliance for Audited Media s Bylaws and Rules. Parent Company: Time Inc. INSTYLE, published by Time Inc. Time & Life Building, Rockefeller Center New York, NY ANN MARIE DOHERTY STEVEN DELUCA Vice President, Consumer Marketing Publisher P: URL: Established: 1994 AAM Member since: 1996 Page 5 of Copyright 2015 All rights reserved.

6 Analyzed Date 02/01/ Analyzed Text (for double month issue date) Average Single Copy Price 5.32 Association Subscription Price U.S. Subscription Price Canadian Subscription Price International Subscription Price